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Trump’s new pitch to Latinos is predictably insulting

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Trump’s new pitch to Latinos is predictably insulting

In his play for Latino voters, Republican presidential nominee Donald Trump is running the risk that whatever Latino support he’s assembled will crumble in the final weeks of the campaign. He and his campaign are looking silly at best and dangerous at worst.

Let’s start with the silly.

In his quest for more celebrity endorsements from reggaeton starsTrump misgendered Nicky Jam at a Las Vegas rally Friday. “Latin music superstar Nicky Jam. Do you know Nicky? She’s hot,” Trump said. Only when the music superstar, who’s a man, walked onto the stage, did Trump notice his mistake. “Oh, look, I’m glad he came up,” the former president said.

Despite the awkward moment, Jam eventually proclaimed in Spanish that “it’s been four years and nothing has happened. We need Trump. Let’s make America great again.”

Trump’s Latino strategy is bankrupt on ideas that will help Latino communities.

It was yet another instance of Trump insulting a Latino endorser before receiving their praise. A few weeks ago in Pennsylvania, Trump told Puerto Rican rapper Anuel AA, “I don’t know if these people know who the hell you are, but it’s good for the Puerto Rican vote. Every Puerto Rican is going to vote for Trump right now. We’ll take it.”

Ignoring the shot at his popularity, Anuel called Trump “the best president the world has seen, this country has ever seen” and urged Puerto Ricans to unite and vote Trump.

Many of Jam’s Latino fans, however, were clearly not voting for Trump. Jam deleted his Instagram endorsement after so many online comments blasted him. The legendary Mexican rock band Maná announced it would remove a 2016 song collaboration with Jam from music streamers, saying on Instagram that “Maná does not work with racists.”

Jam also heard it from “Dreamers,” who called him out for what they said was his hypocrisy after publicly supporting undocumented youth just seven years ago. Now, Jam was backing a presidential candidate who openly calls for the “largest deportation” in U.S. history. As one immigrant rights activist texted me, “It all feels like a betrayal.”

That sense of treachery from MAGA-supporting superstars in the Latino community is no surprise. There are indeed Latinos moving to the extreme right based on the same beliefs other extreme Trump supporters espouse. Still, at a time when Trump and Republicans continue to cast all migrants as criminals not worthy of being in this country, such rhetoric feels directed at any Latino living in this country.

There’s no indication that the hostile rhetoric will stop.

That brings us to the dangerous side of conservatives’ chaotic strategy. With Hispanic Heritage Month in full swing, a new Spanish-language ad from a Trump-allied group warns U.S. Latinos that while citizens have a right to vote, they should be aware that noncitizens cannot. The ad even stresses that noncitizens risk getting arrested for committing a federal crime even though, as the Brennan Center notessuch a crime is “vanishingly rare.”

This commercial could only have been made by people entirely out of touch with Latino voters, people who assume that all Latinos in the U.S. are surrounded by noncitizens. Read the 2024 Republican platform with its emphasis on mass deportation and you’ll likely walk away with the impression that all U.S. Latinos are foreign noncitizens.

The data, of course, would prove that wrong. As Pew Research noted just last weekfor example, 3 out of every 10 Latino newlyweds are married to non-Latinos, with 41% of those new brides and grooms born in this country. That data slice tells a story of a changing demographic that is more English-dominant and crossing cultures. Painting Latinos as foreign invaders is a dehumanizing tactic now part of an official political campaign. The country’s Latino community is an integral part of the permanent fabric of this country, and the way Trump and Republicans continue to insist otherwise is insulting and politically dangerous.

But because Trump is Trump and his Latino strategy is bankrupt on ideas that will help Latino communities, this is likely what Latinos can expect till the election. There’s no indication that the hostile rhetoric will stop or that he’ll bother to learn who the Latinos who endorse him are. The sense of Latino community betrayal will be there and, each day, it will likely bring another old idea that won’t stick to the wall.

For instance, after the Nicky Jam mess and the noncitizen voting ad, the Trump campaign published a video in which the former president, in the words of El País English, “seems to dance to the rhythm of a well-known salsa song from the 1990s that no longer says ‘Juliana, qué mala eres’ (Juliana, you’re so bad) but rather ‘Kamala, qué mala eres.’” (Goya Foods CEO and Trump supporter Bob Unanue also said this during his remarks at the Republican National Convention in Milwaukee.)

It’s not a new strategy. In 2020, a Spanish-language song about voting for Trump, from a Miami-based salsa band, became a social media smash. Back then, many Latinos questioned the judgment. Trump lost that election.

Trump’s frantic Latino strategy has not only been insulting, but also predictable and dull. While it remains unclear how many Latino votes he’ll get, he has done a good job of pitting Latinos against one another and exposed those who’ve blindly worshipped a politician whose central tenet is xenophobia.

Julio Ricardo Varela

Julio Ricardo Varela is an award-winning journalist and the founder of The Latino Newsletter.

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Pritzker helped a Black woman become senator. Some Black leaders are still mad at him.

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Congressional Black Caucus members, after a stinging loss in the Illinois Democratic Senate primary, are training their ire on Gov. JB Pritzker — and saying it’s on him to rehabilitate the relationship.

After Pritzker’s outsized financial support for Lt. Gov. Juliana Stratton helped lift her to victory, lawmakers vented frustrations that his money unfairly tilted the race in her favor and away from their candidate, Rep. Robin Kelly, a CBC member who finished a distant third. And as Pritzker eyes a 2028 presidential bid, some members, cognizant that the path to winning the Democratic Party’s nomination will run through the caucus, signaled they won’t forget that he crossed them this round.

“He has to justify what he did,” said Rep. Bennie Thompson (D-Miss.). “I’m sure at some point if he decides to run, he’ll have to come with that justification. As to whether or not it has merit or not, remains to be seen.”

Pritzker’s money helped put Stratton on the path to becoming just the sixth Black senator in U.S. history. But by boxing out Kelly, he frayed his relationship with the caucus, which holds significant sway over which candidates break through with Black voters — a large and powerful voting bloc the billionaire governor will need if he chooses to run for the White House.

“Keep in mind, the Democratic candidate for president that prevails has to go through [the CBC],” said Rep. Joyce Beatty (D-Ohio). “The CBC is very strategic and so if there is an issue … we will lay out our framework for what it will take” to get our endorsement, she added.

Many top CBC officials are in no rush to make the first move to mend fences.

“We don’t need to reach out to the governor,” said Rep. Gregory Meeks (D-N.Y.) who chairs the Congressional Black Caucus PAC, adding that the group is focused on midterm races and delivering House Minority Leader Hakeem Jeffries the speaker’s gavel.

“Others are going to have to reach out to us,” he said of Pritzker. “Those conversations happen when those conversations happen.”

Pritzker’s political arm issued a statement in response saying he was “proud” to support Stratton, Illinois’ first Black lieutenant governor: “With only six black women having served in the U.S. Senate throughout its history, Gov. Pritzker supported his partner in governance because he’s worked side by side with her for almost a decade and knows she will deliver for the people of Illinois,” Jordan Abudayyeh, Pritzker’s spokesperson, said.

His team did not address questions about CBC members’ concerns, but did point to Rep. Jim Clyburn, the powerful South Carolina Democrat, saying ahead of the election that Pritzker was “free to support” anyone.

Clyburn on Wednesday told Blue Light News he would “expect” for Pritzker to support his No. 2 and that he was not focused on 2028.

Still, lawmakers’ veiled threats lay bare the difficulties Pritzker could face beyond Tuesday’s primary. And they underscore the duality the CBC is navigating as high-profile defeats of their members in Illinois and Texas raise questions about their political influence — even as they celebrate Stratton’s victory.

In interviews with more than a dozen CBC members on Wednesday, they made clear their irritation is not with Stratton, who many said will be welcomed into the caucus if she wins as expected in November. Their indignation rests solely with Pritzker, who they accused of playing kingmaker by pouring millions of dollars into propping up Stratton.

Tensions flared between the powerful legislative voting bloc and the billionaire governor in early March. CBC Chair Yvette Clarke lashed out at Pritzker, saying she was “beyond frustrated” with the governor for “tipping the scales” a nod to his funneling of $5 million from his super PAC to help catapult Stratton into contention with Rep. Raja Krishnamoorthi, who for much of the primary was leading in the polls and started with a massive cash advantage.

Many CBC members, and Clarke specifically, took Pritzker’s presence in the race as a snub to Kelly, who had a long-standing beef with Pritzker after he worked to oust her as chair of the Illinois Democratic Party in 2022. While both Kelly and Pritzker were said to have moved beyond it, the Senate campaign reopened old wounds.

Clarke issued a statement — some 12 hours after the Illinois Senate primary was called — to congratulate Stratton on her victory, calling it “a significant moment for Illinois and the nation that calls for unity” before pivoting to praise Kelly.

The CBC chair on Wednesday said she and Pritzker had not spoken.

“I’m sure there’ll be a moment where we’ll have a conversation,” Clarke said. When asked if she felt like she needed to initiate a conversation with the governor, she responded tersely. “No, I don’t.”

Former Illinois Sen. Carol Moseley Braun, the first Black woman elected to the body in U.S. history, endorsed Stratton in the race. She took issue with CBC members’ intense focus on the governor’s role in the process instead of the historic outcome, and said the group seemed more focused on backing its own than expanding Black representation.

“To weigh in on this race was just backwards,” she told Blue Light News. “[Kelly] was a member of the caucus and so it’s understandable on that level. But at the same time, Juliana deserved at least something from that group.”

Many current CBC members refrained from attacking Pritzker directly, however — another sign of the complex politics at play. Congressional Democrats want Pritzker’s billions to help bankroll their bid to retake control of the House and make Jeffries, the minority leader and New York Democrat, the first Black speaker. They’ve already been working him behind the scenes.

“I’ve already reached out to Governor Pritzker,” said Rep. Steven Horsford (D-Nev.), a former CBC chair. “I’ve talked to him this morning, in fact, and I’ll talk to him in the weeks and months to come, because I have one objective: to win this House, to help win the Senate, and to make sure we end the chaos that’s coming out of this administration.”

Others took pains to separate their evaluation of Pritzker’s role in propelling Stratton to victory from any campaign he may run in 2028, suggesting they were willing to reset the relationship.

“You will still have to show your bona fides, and you still will have to make your case as to why the CBC and Black people should take you into consideration. So we have reset it,” Rep. Sydney Kamlager-Dove (D-Calif.) said. “Good for him, for her, but that has no bearing on the 2028 race.”

Shia Kapos contributed to this report. 

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Judge orders restoration of Voice of America

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NEW YORK (AP) — A federal judge on Tuesday ordered the Trump administration to restore the government-run Voice of America’s operations after it had effectively been shut down a year ago, putting hundreds of employees who have been on administrative leave back to work.

U.S. District Court Judge Royce C. Lamberth gave the U.S. Agency for Global Media a week to put together a plan for putting Voice of America on the air. It has been operating with a skeleton staff since President Donald Trump issued an executive order to shut it down.

A week ago, Lamberth said Kari Lake, who had been Trump’s choice to lead the agency, did not have the legal authority to do what she had done at Voice of America. In Tuesday’s decision, Lamberth ruled on the actions she had taken to respond to Trump’s order, essentially shelving 1,042 of VOA’s 1,147 employees.

“Defendants have provided nothing approaching a principled basis for their decision,” Lamberth wrote.

There was no immediate comment on the decision by the agency overseeing Voice of America. Lake had denounced Lamberth’s March 7 ruling, saying it would be appealed. Since then, Trump nominated Sarah Rogers, the undersecretary of state for public diplomacy, to run USAGM. That requires Senate approval, a step that was not taken with Lake.

Patsy Widakuswara, Voice of America’s White House bureau chief and a plaintiff in the lawsuit to restore it, said she is deeply grateful for the decision.

“We are eager to begin repairing the damage Kari Lake has inflicted on our agency and our colleagues, to return to our congressional mandate, and to rebuild the trust of the global audience we have been unable to serve for the past year,” she said.

“We know the road to restoring VOA’s operations and reputation will be long and difficult,” she said. “We hope the American people will continue to support our mission to produce journalism, not propaganda.”

Voice of America has transmitted news coverage to countries around the world since its formation in World War II, often in countries with no tradition of a free press. Before Trump’s executive order, VOA had operated in 49 different languages, broadcasting to 362 million people.

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Judge orders restoration of Voice of America

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NEW YORK (AP) — A federal judge on Tuesday ordered the Trump administration to restore the government-run Voice of America’s operations after it had effectively been shut down a year ago, putting hundreds of employees who have been on administrative leave back to work.

U.S. District Court Judge Royce C. Lamberth gave the U.S. Agency for Global Media a week to put together a plan for putting Voice of America on the air. It has been operating with a skeleton staff since President Donald Trump issued an executive order to shut it down.

A week ago, Lamberth said Kari Lake, who had been Trump’s choice to lead the agency, did not have the legal authority to do what she had done at Voice of America. In Tuesday’s decision, Lamberth ruled on the actions she had taken to respond to Trump’s order, essentially shelving 1,042 of VOA’s 1,147 employees.

“Defendants have provided nothing approaching a principled basis for their decision,” Lamberth wrote.

There was no immediate comment on the decision by the agency overseeing Voice of America. Lake had denounced Lamberth’s March 7 ruling, saying it would be appealed. Since then, Trump nominated Sarah Rogers, the undersecretary of state for public diplomacy, to run USAGM. That requires Senate approval, a step that was not taken with Lake.

Patsy Widakuswara, Voice of America’s White House bureau chief and a plaintiff in the lawsuit to restore it, said she is deeply grateful for the decision.

“We are eager to begin repairing the damage Kari Lake has inflicted on our agency and our colleagues, to return to our congressional mandate, and to rebuild the trust of the global audience we have been unable to serve for the past year,” she said.

“We know the road to restoring VOA’s operations and reputation will be long and difficult,” she said. “We hope the American people will continue to support our mission to produce journalism, not propaganda.”

Voice of America has transmitted news coverage to countries around the world since its formation in World War II, often in countries with no tradition of a free press. Before Trump’s executive order, VOA had operated in 49 different languages, broadcasting to 362 million people.

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