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The Dictatorship

How Trump is adjusting his message on the cost of living

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How Trump is adjusting his message on the cost of living

WASHINGTON (AP) — President Donald Trump is adjusting his messaging strategy to win over voters who are worried about the cost of living with plans to emphasize new tax breaks and show progress on fighting inflation.

The messaging is centered around affordability, and the push comes after inflation emerged as a major vulnerability for Trump and Republicans in Tuesday’s elections, in which voters overwhelmingly said the economy was their biggest concern.

Democrats took advantage of concerns about affordability to run up huge margins in the New Jersey and Virginia governor races, flipping what had been a strength for Trump in the 2024 presidential election into a vulnerability going into next year’s midterm elections.

White House officials and others familiar with their thinking requested anonymity to speak for this article in order to not get ahead of the president’s actions. They stressed that affordability has always been a priority for Trump, but the president plans to talk about it more, as he did Thursday when he announced that Eli Lilly and Novo Nordisk would reduce the price of their anti-obesity drugs.

“We are the ones that have done a great job on affordability, not the Democrats,” Trump said at an event in the Oval Office to announce the deal. “We just lost an election, they said, based on affordability. It’s a con job by the Democrats.”

The White House is keeping up a steady drumbeat of posts on social media about prices and deals for Thanksgiving dinner staples at retailers such as Walmart, Lidl, Aldi and Target.

“I don’t want to hear about the affordability, because right now, we’re much less,” Trump told reporters Thursday, arguing that things are much better for Americans with his party in charge.

“The only problem is the Republicans don’t talk about it,” he said.

The outlook for inflation is unclear

As of now, the inflation outlook has worsened under Trump. Consumer prices in September increased at an annual rate of 3%up from 2.3% in April, when the president first began to roll out substantial tariff hikes that suddenly burdened the economy with uncertainty. The AP Voter Poll showed the economy was the leading issue in Tuesday’s elections in New Jersey, Virginia, New York City and California.

Grocery prices continue to climb, and recently, electricity bills have emerged as a new worry. At the same time, the pace of job gains has slowedplunging 23% from the pace a year ago.

The White House maintains a list of talking points about the economy, noting that the stock market has hit record highs multiple times and that the president is attracting foreign investment. Trump has emphasized that gasoline prices are coming down, and maintained that gasoline is averaging $2 a gallon, but AAA reported Thursday that the national average was $3.08, about two cents lower than a year ago.

“Americans are paying less for essentials like gas and eggs, and today the Administration inked yet another drug pricing deal to deliver unprecedented health care savings for everyday Americans,” said White House spokesman Kush Desai.

Trump gets briefed about the economy by Treasury Secretary Scott Bessent and other officials at least once a week and there are often daily discussions on tariffs, a senior White House official said, noting Trump is expected to do more domestic travel next year to make his case that he’s fixing affordability.

But critics say it will be hard for Trump to turn around public perceptions on affordability.

“He’s in real trouble and I think it’s bigger than just cost of living,” said Lindsay Owens, executive director of Groundwork Collaborative, a liberal economic advocacy group.

Owens noted that Trump has “lost his strength” as voters are increasingly doubtful about Trump’s economic leadership compared to Democrats, adding that the president doesn’t have the time to turn around public perceptions of him as he continues to pursue broad tariffs.

New hype about income tax cuts ahead of April

There will be new policies rolled out on affordability, a person familiar with the White House thinking said, declining to comment on what those would be. Trump on Thursday indicated there will be more deals coming on drug prices. Two other White House officials said messaging would change — but not policy.

A big part of the administration’s response on affordability will be educating people ahead of tax season about the role of Trump’s income tax cuts in any refunds they receive in April, the person familiar with planning said. Those cuts were part of the sprawling bill Republicans muscled through Congress in July.

This individual stressed that the key challenge is bringing prices down while simultaneously having wages increase, so that people can feel and see any progress.

There’s also a bet that the economy will be in a healthier place in six months. With Federal Reserve Chair Jerome Powell’s term ending in May, the White House anticipates the start of consistent cuts to the Fed’s benchmark interest rate. They expect inflation rates to cool and declines in the federal budget deficit to boost sentiment in the financial markets.

But the U.S. economy seldom cooperates with a president’s intentions, a lesson learned most recently by Trump’s predecessor, Democrat Joe Biden, who saw his popularity slump after inflation spiked to a four-decade high in June 2022.

The Trump administration maintains it’s simply working through an inflation challenge inherited from Biden, but new economic research indicates Trump has created his own inflation challenge through tariffs.

Since April, Harvard University economist Alberto Cavallo and his colleagues, Northwestern University’s Paola Llamas and Universidad de San Andres’ Franco Vazquez, have been tracking the impact of the import taxes on consumer prices.

In an October paper, the economists found that the inflation rate would have been drastically lower at 2.2%, had it not been for Trump’s tariffs.

The administration maintains that tariffs have not contributed to inflation. They plan to make the case that the import taxes are helping the economy and dismiss criticisms of the import taxes as contributing to inflation as Democratic talking points.

The fate of Trump’s country-by-country tariffs is currently being decided by the Supreme Court, where justices at a Wednesday hearing seemed dubious over the administration’s claims that tariffs were essentially regulations and could be levied by a president without congressional approval. Trump has maintained at times that foreign countries pay the tariffs and not U.S. citizens, a claim he backed away from slightly Thursday.

“They might be paying something,” he said. “But when you take the overall impact, the Americans are gaining tremendously.”

_____

Associated Press writers Will Weissert and Michelle L. Price contributed to this report.

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The Dictatorship

French company Capgemini to sell subsidiary working with ICE

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French company Capgemini to sell subsidiary working with ICE

PARIS (AP) — French company Capgemini announced Sunday it is selling off its subsidiary that provides technology services to U.S. Immigration and Customs Enforcement, during global scrutiny of ICE agents’ tactics in the Trump administration’s immigration crackdown.

France’s government had pressured the company to be more transparent about its dealings with ICE, whose actions in Minneapolis in recent weeks have raised concern in France and other countries. The government’s campaign against immigrants in Minnesota’s capital has led to the fatal shootings of two U.S. citizens at the hands of federal immigration officers.

Capgemini said in a statement Sunday that it will immediately start the process of selling off its subsidiary Capgemini Government Solutions. It said the rules for working with U.S. federal government agencies ″did now allow the group to exercise appropriate control over certain aspects of the operations of this subsidiary to ensure alignment with the group’s objectives.″

It didn’t give further explanation for the decision, but noted that the subsidiary represents only 0.4% of the company’s estimated 2025 revenue.

Capgemini CEO Aiman Ezzat said he was only recently made aware of the subsidiary’s contract with ICE. In a LinkedIn post, he said, “The nature and scope of this work has raised questions compared to what we typically do as a business and technology firm.’’

The company selloff announcement came after French Finance Minister Roland Lescure, speaking to parliament last week, urged Capgemini ″to shed light, in an extremely transparent manner, on its activities … and to question the nature of these activities.″ Lescure’s office did not comment on the company’s decision.

Non-governmental organization Multinationals Observatory reported that Capgemini Government Solutions provided ICE technical tools to locate targets for the immigration crackdown. CapgemiSni did not immediately respond to a query about the tools.

Capgemini is a consulting and technology company that employs more than 340,000 people in more than 50 countries.

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‘Melania’ opens with strong ticket sales for a documentary

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‘Melania’ opens with strong ticket sales for a documentary

NEW YORK (AP) — Promoted by President Donald Trump as “a must watch,” the Melania Trump documentary “Melania” debuted with a better-than-expected $7 million in ticket sales, according to studio estimates Sunday.

The release of “Melania” was unlike any seen before. Amazon MGM Studios paid $40 million for the rights, plus some $35 million to market it, making it the most expensive documentary ever. Directed by Brett Ratner, who had been exiled from Hollywood since 2017, the film about the first lady debuted in 1,778 theaters in the midst of Trump’s turbulent second term.

While the result would be a flop for most films with such high costs, “Melania” was a success by documentary standards. It’s the best opening weekend for a documentary, outside of concert films, in 14 years. Going into the weekend, estimates ranged from $3 million to $5 million.

But there was little to compare “Melania” to, given that presidential families typically eschew in-office memoir or documentary releases to avoid the appearance of capitalizing on the White House. The film chronicles Melania Trump over 20 days last January, leading up to Trump’s second inauguration.

Marc Beckman, left, shake hands with Defense Secretary Pete Hegseth and his wife Jennifer as they arrive for the premiere of first lady Melania Trump's movie

Marc Beckman, left, shake hands with Defense Secretary Pete Hegseth and his wife Jennifer as they arrive for the premiere of first lady Melania Trump’s movie “Melania” at The John F. Kennedy Memorial Center For The Performing Arts, Thursday, Jan. 29, 2026, in Washington. (AP Photo/Jose Luis Magana)

On Thursday, Trump hosted a premiere of the film at the Kennedy Centerwith attendees including Cabinet members and members of Congress. There, Ratner downplayed its box-office potential, noting: “You can’t expect a documentary to play in theaters.”

The No. 1 movie of the weekend was Sam Raimi’s “Send Help,” a critically acclaimed survival thriller starring Rachel McAdams and Dylan O’Brien. The Walt Disney Co. release debuted with $20 million. The film, with a $40 million budget, was an in-between kind of release for Raimi, whose hits have typically ranged from low-budget cult (“Army of Darkness”) to big-budget blockbuster (2002’s “Spider-Man”).

The microbudget sci-fi horror film “Iron Lung,” directed by YouTuber and filmmaker Markiplier, came in second with $17.9 million, far exceeding expectations. The Jason Statham action thriller “Shelter” debuted with $5.5 million.

But most of the curiosity was on how “Melania” would perform. A week earlier, the White House hosted a black-tie preview attended by Amazon chief executive Andy Jassy, Apple chief executive Tim Cook and former boxer Mike Tyson.

The audience waits in a movie theater for the start of the screening of a documentary about Melania Trump in Ljubljana, Slovenia, Friday, Jan. 30, 2026. (AP Photo/Darko Bandic)

The audience waits in a movie theater for the start of the screening of a documentary about Melania Trump in Ljubljana, Slovenia, Friday, Jan. 30, 2026. (AP Photo/Darko Bandic)

The film arrived in a week dominated by coverage of federal immigration tactics in Minnesota after a U.S. Border Patrol agent fatally shot 37-year-old Alex Pretti in Minneapolis.

“Melania” didn’t screen in advance for critics, but reviews that rolled out Friday, once the film was in theaters, weren’t good. Xan Brooks of The Guardian compared the film to a “medieval tribute to placate the greedy king on his throne.” Owen Gleiberman of Variety called it a “cheese ball informercial of staggering inertia.” Frank Scheck of The Hollywood Reporter wrote: “To say that ‘Melania’ is a hagiography would be an insult to hagiographies.”

But among those who bought tickets over the weekend, the response was far more positive. “Melania” landed an “A” CinemaScore. Audiences were overwhelmingly 55 and older (72% of ticket buyers), female (72%) and white (75%). As expected, the movie played best in the South, with top states including Florida and Texas.

David A. Gross, who runs the movie consulting firm FranchiseRe called it “an excellent opening for a political documentary.”

“For any other film, with $75 million in costs and limited foreign potential, it would be a problem,” said Gross. “But this is a political investment, not a for-profit movie venture, and if it helps Amazon with a regulatory, taxation, tariff or other government issue, then it will pay back. $75 million is insignificant to Amazon.”

President Donald Trump and first lady Melania Trump arrive for the premiere of her movie

President Donald Trump and first lady Melania Trump arrive for the premiere of her movie “Melania” at The John F. Kennedy Memorial Center For The Performing Arts, Thursday, Jan. 29, 2026, in Washington. (AP Photo/Jose Luis Magana)

“Melania” is Ratner’s first film since he was accused of sexual misconduct in 2017. Multiple women, including the actor Olivia Munn, accused Ratner of sexual harassment and misconduct. Ratner has denied the allegations. Last fall, after Trump’s reported intervention, Paramount Pictures said it would distribute his “Rush Hour 4.”

“Melania,” which will stream on Prime Video following its theatrical run, was released globally. Shortly before its debut, South African distributor Filmfinity said it would no longer release it. The company said it changed course “based on recent developments.”

International ticket sales for “Melania” were expected to be minuscule.

Top 10 movies by domestic box office

With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:

1. “Send Help,” $20 million.

2. “Iron Lung,” $17.9 million.

3. “Melania,” $7 million.

4. “Zootopia 2,” $5.8 million.

5. “Shelter,” $5.5 million.

6. “Avatar: Fire and Ash,” $5.5 million.

7. “Mercy,” $4.7 million.

8. “The Housemaid,” $3.5 million.

9. “Marty Supreme,” $2.9 million.

10. “28 Years Later: The Bone Temple,” $1.5 million.

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‘ICE out’: Bad Bunny uses Grammy speech to speak out

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‘ICE out’: Bad Bunny uses Grammy speech to speak out

As awards season progresses, celebrities continue to speak out against the Trump administration’s immigration crackdown — especially in Minneapolis. Though some stars have opted for a slight nod of resistance with pins that say “ICE out,” others have been more vocal in their stances.

Upon accepting the Grammy Award for Best Música Urbana Album on Sunday night, Bad Bunny got straight to the point.

“Before I say thanks to God, I’m going to say ICE out,” the Puerto Rican performer said as soon as he approached the podium with award in hand.

After a standing ovation and cheers from the crowd, he continued.

“We’re not savage, we’re not animals, we’re not aliens. We are humans and we are Americans.”⁣

This is not the first time the artist has spoken out against the Trump administration’s rhetoric against immigrants in the United States. Last year, he announced he would no longer tour in the U.S., which drew criticism from some right-wing commentators.

Despite that pushback, Bad Bunny scored the headlining spot at this year’s Super Bowl and said he decided to “do just one date in the United States.”

The album Bad Bunny accepted the award for, “Debí Tirar Más Fotos,” also won Album of the Year, becoming the first primarily Spanish-language album to win the distinction in the ceremony’s 68-year history.

Kathleen Creedon is a platforms editor for MS NOW. She previously worked as a web producer for Vanity Fair.

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