Politics
Dems keep beating Republicans on affordability. Our new poll shows why.
New polling shows many Americans have begun to blame President Donald Trump for the high costs they’re feeling across virtually every part of their lives — and it’s shifting politics.
Almost half — 46 percent — say the cost of living in the U.S. is the worst they can ever remember it being, a view held by 37 percent of 2024 Trump voters. Americans also say that the affordability crisis is Trump’s responsibility, with 46 percent saying it is his economy now and his administration is responsible for the costs they struggle with.
Those are among the new results from The POLITICO Poll that crystallize a growing warning sign for Republicans ahead of next year’s midterms: Some of the very groups that powered Trump’s victory last year are showing signs of breaking from that coalition, and it’s the high cost of living that’s driving them away.
It’s a growing vulnerability that Democrats exploited repeatedly in recent months, with campaigns focused on affordability sweeping key races in last month’s elections in New Jersey and Virginia and powering an overperformance in a deep-red House seat in Tennessee on Tuesday.
“This is a small warning, but it’s one that Republicans need to understand, is that to hold the House in 2026, it’s going to be an all-hands-on-deck effort,” GOP strategist Ford O’Connell said after the Tennessee election, where Republican Matt Van Epps beat Democrat Aftyn Behn by 9 points, but underperformed against Trump’s 22-point margin in 2024.
One year ago, Trump’s economic message helped him piece together a diverse winning coalition, fueling his return to the White House amid widespread frustration over spiraling inflation.
Then Trump, after campaigning against Joe Biden, inherited the economy he spent months attacking, and both parties were anticipating the moment when voters would begin to turn their blame to the new incumbent.
Almost one year into Trump’s term, that shift is well underway.
The Blue Light News Poll, conducted by Public First, found that despite Trump’s continued support among the Republican base, his softest supporters — the ones the GOP most needs to hold onto next year — are expressing concern.
Republicans were already worried about how they can turn out lower-propensity voters during a midterm cycle when Trump himself is not on the ballot. Now Democrats are also trying to peel away their voters by focusing aggressively on affordability, which remains a top priority for 56 percent of Americans, according to The Blue Light News Poll. As was the case in November, affordability was central to the Tennessee special election, with Behn repeatedly centering her campaign on an affordability pitch.
“Republicans have long had the advantage on dealing with the economy, but if [it] remains in the doldrums and prices remain high, it’s harder to find a good job, they will blame the party in power, and that’s Republicans,” said Arizona-based Republican strategist Barrett Marson.
Republicans’ growing vulnerabilities on the economy represent a stark inversion on an issue that has long defined the GOP, and presents an emerging splintering in Trump’s 2024 winning coalition as his party heads into a high-stakes midterm fight.
Three-quarters of Trump voters say they trust the Republican Party over Democrats to reduce the overall cost of living. But his numbers are far weaker among those who say they voted for him, but do not identify as “MAGA Republicans” — 61 percent, compared to 88 percent of MAGA-aligned voters — pointing to a possible weak spot in his coalition.
Even among Trump voters a meaningful portion — nearly 1 in 5 — say Trump holds full responsibility for the state of the current economy.
The White House disputes that Trump is losing ground on the economy. “Cleaning up Joe Biden’s economic disaster has been a Day One priority for President Trump,” spokesperson Kush Desai said in a statement.
“President Trump is just getting started implementing the policies that created historic economic prosperity in his first term, and Americans can rest assured that the best is yet to come.”
Americans agree that affordability is their top priority, and they hold Trump responsible for addressing it
Across parties, age groups, races, genders and income levels, Americans say the cost of living is the nation’s top problem, The Blue Light News Poll finds, a sign that the economy will again overshadow other political topics in next year’s midterms.
The poll underscores just how pervasive the affordability crisis cuts across Americans’ everyday lives. A 45 percent plurality list grocery costs as the most challenging things to afford, followed by 38 percent who say housing costs and 34 percent who say health care. (Respondents could select multiple responses.)
Forty-three percent of Americans — including 31 percent of Trump voters — say there is less economic opportunity in the U.S. now than there has been in the past.
Other indicators present a similarly bleak view: Consumer sentiment fell in November to one of its lowest levels on record, according to the University of Michigan.
And while Trump frequently points to his predecessor to deflect blame for inflation and high prices, the survey reveals that defense is starting to crack.
More Americans say Trump holds most or all responsibility for the economy (46 percent) than say Biden does (29 percent).
“Voters aren’t going to go, ‘I voted for Trump to better the economy, but Biden just hamstrung [him] too much,’” Marson said. “Voters are going to very quickly forget about Joe Biden and just as quickly turn their ire to Trump unless things get better.”
The survey underscores how Trump is now running into the kinds of economic headwinds that dogged Biden and the Democratic Party during the 2024 campaign.
While inflation rates have fallen from a high of 9.1 percent during the Biden administration to roughly 3 percent last month, voters’ frustration with the cost of living has remained elevated.
Biden repeatedly pointed to job growth to argue the economy was strong, even as prices rose. Now Republicans — who repeatedly hammered Biden over his handling of affordability concerns — are increasingly concerned that Trump is taking a similar tact.
“It’s striking to see President Trump make the same mistake,” said Michael Strain, the director of Economic Policy Studies at the historically conservative-leaning American Enterprise Institute.
Voters say Trump isn’t doing enough, and it’s fracturing his coalition
The survey shows that there is a limit to how long Trump voters are willing to give him to deliver on a core campaign pledge. Already, 1 in 5 say he has had a chance to change the economy but has not taken it, underscoring how an issue that helped Trump form his coalition is now splitting it.
A significant portion of Trump’s voters last year did not come from his base — more than a third, 38 percent, self-identified as not being a “MAGA Republican” in the survey — and those voters are more likely than self-identified MAGA Republicans to hold a pessimistic view of Trump’s handling of the economy.
Among non-MAGA Trump voters, 29 percent say Trump has had a chance to change things in the economy but hasn’t taken it — more than double the 11 percent of MAGA voters who say Trump had not taken his opportunity.
Non-MAGA Republicans were also much more likely than MAGA voters to say the Trump administration is more responsible for the things they find difficult to afford, including grocery costs, utility bills and health care costs.
Democrats are eager to take advantage of the shifting politics of affordability and make the 2026 midterms a referendum on Trump’s economic record — and plan to link GOP candidates up and down the ballot to his policies.
Democrats from New York to Georgia zeroed in on affordability to propel them to victory in last month’s elections, and many party leaders believe it’s a playbook that candidates should follow closely next year.
“House Republicans should 100 percent expect to see ads next year calling them out for their broken promise to lower prices and for supporting Trump’s tariffs,” CJ Warnke, a spokesperson for the Democratic super PAC House Majority PAC, said in a statement.
Republicans, for their part, argue they’re the ones focused on reducing costs. “While Democrats are fighting amongst themselves on who can be the next Zohran Mamdani socialist, Republicans are laser-focused on lowering costs, rebuilding prosperity, and delivering relief for the middle class,” NRCC spokesperson Mike Marinella said in a statement.
Trump allies also say he’s making an affordability pitch, even if voters aren’t yet feeling improvements in their daily lives. But Trump himself has sent mixed messages on the issue.
On Saturday, he posted on Truth Social about drug prices that he claimed are falling so fast Republicans should easily win the midterms, declaring: “I AM THE AFFORDABILITY PRESIDENT.”
Days later, he said “affordability” is a “Democrat scam” and “con job” during a Tuesday Cabinet meeting.
“They just say the word,” he said. “It doesn’t mean anything to anybody. They just say it — affordability. I inherited the worst inflation in history, there was no affordability. Nobody could afford anything.”
Not everyone thinks there’s an affordability crisis.
While many Americans say the cost of living is the top issue facing the U.S. more than any other, President Donald Trump’s MAGA base does not always agree, according to a new analysis of The POLITICO Poll. Just 28 percent of voters who self-identify as part of the MAGA movement say expenses have become less affordable since Trump took office.
In fact, MAGA voters are more likely to say things have gotten better rather than worse.
That’s a stark break from the rest of the country, including the voters who backed Kamala Harris in 2024 and those who voted for Trump but do not identify as part of the MAGA movement.
The Blue Light News Poll results reveal a complicated challenge for Republicans: In an election all about the economy, cost of living concerns are reinforcing partisanship divides — entrenching Democrats’ opposition to Trump — while also driving a wedge among Republicans’ own base. Now, GOP candidates are facing frustrated voters from all sides.
Harris voters are far more likely than Trump voters to say groceries, gas and other expenses have gotten more expensive since the president took office, despite facing similar increases in household costs, according to a Blue Light News analysis of cost of living data.
Democrats hope to ride that frustration to victory in November, and have made affordability their top messaging issue this fall. They’re poised to benefit from the backlash to Trump’s economic agenda — from his unpopular tariffs to an Iran war that’s raised gas prices — which politicians and strategists widely agree are helping motivate Democratic voters.
“Those Democrats are definitely going to go vote,” said Michigan-based GOP strategist Jason Roe. “And we’ve got some voters that are a little harder to get to the polls, and when they are mad, frustrated, disappointed, disillusioned, in disagreement, and we don’t have them motivated, that’s going to be a problem.”
Many of those disillusioned Trump voters, The Blue Light News Poll suggests, are the ones who don’t identify as part of the MAGA base.
Consider the 52% of non-MAGA Trump voters who say the cost of living in their area is the “worst” it has ever been: Nearly half say they either wouldn’t vote for a Republican in the midterms or are still making up their minds.
But what is a boon to Democrats today could be a problem for them later. Partisanship also shapes how Americans remember the economy in years past, the poll results show.
Harris voters have a more favorable memory toward Democratic presidents and Trump voters have a more favorable memory toward Republican presidents, each saying life was more affordable when their party held the reins.
Democrats and Republicans simply don’t share an understanding of the economic reality — and without a common frame for the past, nor whether things are improving in the present, any party in power stands to lose its grip against an increasingly frustrated opposition when the economy is the key issue.
This year, that will be a major challenge for Republicans.
MAGA vs. Non-MAGA vs. Democrats
The Blue Light News Poll asked adults across America last month about affordability in their area, including about local prices and their memory of when prices were more affordable in the past.
Across the board, Harris voters outpaced Trump voters in their pessimism about the economy. And among Trump voters, non-MAGA voters outpaced their MAGA counterparts.
For example, 70% of Harris voters and 52% of non-MAGA Trump voters say the cost of living is worse than they can “ever remember it being.” MAGA Trump voters disagreed — a 43% plurality said the cost of living today is bad, but they could “remember times when it was worse.”
The results are a warning sign about the Trump coalition: In question after question, the president’s most loyal base is still sticking with him, but among the non-MAGA voters he convinced to back him in 2024, their frustration more closely resembles how Harris voters feel.
“There will be voters who voted for Donald Trump in 2024 who know he’s made life more expensive and won’t vote for his party this time,” said longtime Democratic strategist Jesse Ferguson. “Some will vote for a Democrat, some won’t vote. But they won’t cast a ballot for a Republican who they blame for the high cost of living.”
Of the non-MAGA Trump voters who say the cost of living is the worst they’ve seen, just 53% say they would vote for a Republican if the midterms were held tomorrow. More than 25% would vote for a Democrat or third-party candidate. The rest say they would stay home or have not yet made up their minds.
Changes to family budgets are similar on average among those that voted for Trump and those who voted for Harris, according to a Blue Light News analysis of data from the Living Wage Institute, a nonpartisan public benefit corporation that produces cost of living data. Across the country, family budgets have increased by 2.5 percent on average from early 2025 to early 2026, according to the Living Wage Institute.
But it is the concept of who is to blame that creates division among each voting bloc. Though each group is concerned about affordability — the cost of living is the most common concern for each — only MAGA Trump voters remain sympathetic to the current administration.
Young voters — and young men in particular — have also grown disillusioned with the Trump administration amid cost of living concerns, a warning sign for the GOP. Among those under the age of 25 who say the cost of living is the worst it’s ever been, 56% say they trust Democrats to bring down the costs. Just 20% trust Republicans to do the same.
“Young people feel like the system isn’t working for them,” said Joe Mitchell, a Republican running for Iowa’s open and competitive 2nd District. Mitchell, who is 29, would be the second Gen Z member to join the House if elected. “You see them being attracted to some of these DSA candidates like Zohran Mamdani. And they’re going to be attracted to these candidates if we don’t figure something out for them now.”
Partisanship even drives memory
Partisanship also colors how Americans see the past, making it difficult for any incumbent party to convince voters of plans for the future.
The Blue Light News Poll asked respondents whether it was easier or harder to afford everyday items in years past compared to today in one of two ways: In one, they were asked about a specific calendar year, and in another, the presidential administration in power at the time.
For each question framed around a calendar year, Trump and Harris voters gave similar answers. But when asked to compare how easy or hard it was to afford things during a particular presidential administration compared to today, their answers split along party lines.
For example, just over a third of both Harris and Trump voters said it was “easier” to afford everyday items in 2024 compared to today. But when asked the same question about the “end of [former President] Joe Biden’s term,” 55% of Harris voters said everyday items were easier to afford, compared to 39% of Trump voters.
The results show that Americans lack a common frame of reference on the issue most people care about — the cost of living — creating a massive hurdle for politicians hoping to win over new voters who may not be willing to listen.
The same effect happens among Trump voters looking back on a Democratic administration. When asked about costs in 2010 compared to today, 63% of Trump voters said everyday items were easier to afford then compared to now. But when asked about costs during the “middle” of former President Barack Obama’s first term — or 2010 — only 36% of Trump voters said the same.
It’s only when a political party is attached that Americans’ version of the truth changes.
When Blue Light News asked whether it was easier or harder to afford everyday items “just before the Covid-19 pandemic” or in “2019,” majorities from both parties said things were easier to afford then, and in both framings.
The challenge for both parties is that voters don’t know “who has a better plan for the future,” GOP communications strategist Kevin Madden said. “Instead, what you’re seeing is a gap — or a canyon — emerge between the rest of the country and Washington.”
He added: “When you see that gap emerge, watch out if you’re an incumbent.”
Alisa Vasquez and Andrew Howard contributed to this report.
President Donald Trump is hitting the campaign trail — and a series of his stops are in deep-red states he comfortably won in 2024.
Trump will campaign in Iowa, Florida, Texas and Alaska ahead of Election Day, according to two people with knowledge of the matter, who were granted anonymity to discuss not-yet-public plans. That’s on top of his scheduled stop in Oklahoma next week, as the RNC announced, and his visit to Alabama, which POLITICO first reported.
While the president has indicated a desire to stump for Ken Paxton in Texas and Dan Sullivan in Alaska, the addition of Iowa and Florida to his campaign schedule signals an expanded focus on red states as Republicans grow increasingly nervous heading into the final stretch of the midterms.
The president is also preparing to hold campaign rallies in more traditional battleground states starting Oct. 3, according to one of the people.
His travel schedule is a clear signal that the GOP is seeking to shore up their own territory — as rising voter anger over sky-high costs and mass deportations creates new openings for Democrats. The six confirmed states have highly watched Senate, House and gubernatorial contests this November, but they are also ones Trump won by double digits two years ago.
“While Democrats squabble over the last two cents their party has to spare, the president is barnstorming the country, energizing our base, and supercharging Republican candidates in key races and beyond,” said Natalie Baldassarre, an RNC spokesperson.
“We have the resources to spend, and Republicans are full steam ahead to protect and expand our majorities,” Baldassarre added.
The White House referred Blue Light News to the RNC.
Vice President JD Vance will also ramp up his campaign travel ahead of Election Day. He and Trump are expected to make stops in Ohio to boost GOP Sen. Jon Husted, as POLITICO has reported. Husted is trailing former Democratic Sen. Sherrod Brown in internal GOP polling by top Senate Republicans, according to two other people with direct knowledge of the matter, granted anonymity to share private details.
Trump’s latest midterms travel swing will first start with Oklahoma and Alabama — two deep-red states where Democrats haven’t made the same inroads in statewide elections as they have in other traditionally conservative states like Texas, Alaska and Kansas.
But his Alabama event could help drive turnout and shore up support for GOP state Rep. Rhett Marques, who is in a competitive race with Democratic Rep. Shomari Figures in the state’s 2nd District, despite Republicans’ effort to redraw the seat in their favor.
Republicans in Iowa, Texas and Alaska are growing increasingly alarmed about how close their Senate races are amid fallout from the Iran war and other policy moves by Trump. Florida Republicans have become uneasy about their own firewall, with some polling showing statewide races inside the margin of error.
Rep. Ashley Hinson, the GOP Senate nominee in Iowa, recently publicly broke with Trump over the Iran war, as did several other Iowa House Republicans.
“The bigger question on everything continues to be, whatever you do, will there be enough time. I just don’t know,” said one person close to the White House. “We’re teetering on the edge of it doesn’t matter anymore.”
Alec Hernández contributed to this report.
President Donald Trump’s mass deportation campaign is running into resistance within his own voter coalition, as more and more Republican candidates publicly break with him ahead of the November election.
New results from The POLITICO Poll help explain why: Non-MAGA Trump voters are more than twice as likely as self-identified MAGA Trump voters to say his mass deportation campaign is too aggressive, 31% to 14%. While roughly similar shares of both groups believe Trump’s campaign is about right, the MAGA base wants him to go even further: 36% of MAGA Trump voters say his campaign is not aggressive enough, compared with 23% of non-MAGA Trump voters.
Meanwhile, support across Trump’s entire voter coalition falls when it comes to deporting people beyond the most violent offenders, such as those with minor criminal offenses or who have been living in the U.S. for years without legal status.
The new survey, conducted by London-based Public First, reveals how Trump’s immigration agenda — which has long been one of his signature political issues and a reliable GOP rallying point — has divided the very coalition that helped power his two presidential wins. The president’s MAGA loyalists are still more inclined than other Trump voters to support a tougher immigration posture, but there are clear limits to how far voters want the administration to go.
Those intraparty tensions burst into public view this month, when Rep. Maria Elvira Salazar (R-Fla.) released a campaign ad pushing back against Trump’s deportation agenda, saying some of his efforts “have gone too far” and that Hispanic voters who supported him in 2024 “feel betrayed.” It was a remarkable break from a sitting GOP lawmaker over one of the president’s defining policies, as Democrats have locked in on Florida’s 27th District as a prime target in their bid to flip the House.
Salazar’s public rift with Trump exemplifies the fears Republicans had been privately warning about for months: that the president’s immigration enforcement — marked last year by high-profile, flashy raids that rippled through communities — was alienating moderate Republicans, independents, young voters and Latinos who support border security and immigration enforcement in theory but dislike how it is being carried out.
And as the party stares down a difficult midterm landscape, including in districts and states Trump won in 2024, other GOP candidates followed Salazar’s lead, increasingly putting distance between themselves and the administration on key issues like immigration — despite having voted last year to approve billions of dollars for border security and immigration enforcement. On Wednesday, Sen. Roger Marshall (R-Kan.), whose race has tightened against Democrat Adam Hamilton, also softened his stance on Immigration and Customs Enforcement as raids in southwest Kansas prompt temporary business closures and schools.
“When ICE operates in Kansas, it needs to coordinate with our local law enforcement. Our sheriffs and police know these communities better than anyone, and working together keeps officers and residents safe,” he wrote on social media, adding that he’s been in direct contact with Homeland Security Secretary Markwayne Mullin.
The Blue Light News Poll finds most Americans — including majorities of both MAGA and non-MAGA Trump voters — believe people convicted of serious violent or sexual offenses should be prioritized for deportation, underscoring broad agreement on a more targeted approach to enforcement.
The survey also finds that few people — including among both MAGA and non-MAGA Trump voters — prioritized targeting other groups for deportations. Less than a quarter of each group say people convicted of minor criminal offenses should be prioritized. Support falls further when voters are asked about prioritizing people who have lived in the U.S. for several years without legal status or people with dependent children in the U.S.
“A lot of it has to do with how you talk about it. They don’t want amnesty for people who have broken the law. They want everybody to do it the right way,” said a person close to the White House granted anonymity to discuss how Republicans are viewing the issue. “They understand that some people might be law-abiding, hard working.”
White House spokesperson Lauren Bis said Blue Light News is “skewing data to paint a false narrative.”
“The American people sent President Trump back to the White House to stop the invasion of our country and deport the millions of illegal aliens Biden and Democrats allowed into the country. The president is delivering on his promises,” she said.
Days after releasing the ad, Salazar said she had a “fantastic conversation” with Trump and urged him to protect the political “fortune” he had brought to the Republican Party on immigration. She also told CBS last weekend that Trump and the average American understand “the between the narco and the nanny and the gangster and the gardener.”
She said the administration should distinguish between criminals and unauthorized immigrants working in crucial industries such as agriculture, construction, hospitality and health care.
That distinction is also reflected in The Blue Light News Poll. Both MAGA and non-MAGA Trump voters are open to maintaining or increasing the number of people coming into the U.S. to work in sectors facing labor shortages, such as health care or agriculture. Sixty-five percent of MAGA Trump voters and 69% non-MAGA Trump voters say they want to see about the same number — or more — people coming to the U.S. to work in those sectors facing labor shortages.
“Trump 2.0 that took over in January 2025 completely misread what voters were telling him and Joe Biden during 2024, which was that they wanted to see more order and security over the U.S.-Mexico border,” said Matt Barreto, who conducted polling for former Vice President Kamala Harris’ 2024 campaign. “Instead, what Trump told Americans was, ‘Now I’m going to go hunt down immigrants who are just working and contributing to America.’ And there was extremely limited support for that.”
Past POLITICO polling on immigration has shown that the Trump administration has been unable to reverse the damage with voters on the issue. Last fall, battleground Republicans were already expressing concern about the administration’s immigration tactics. Those concerns intensified in the months that followed, while negative voter sentiment hardened by April after federal agents killed two U.S. citizens in Minneapolis.
The Trump administration, in the wake of bipartisan outrage, softened its rhetoric and abandoned flashy raids that often devolved into clashes with protesters. The president also installed Mullin, who moved quickly to repair relationships on Capitol Hill and keep the Department of Homeland Security out of the headlines.
But Mullin is also facing pressure from MAGA critics and immigration hardliners who think he’s not committed to the president’s vow to deport millions of unauthorized immigrants. In an effort to shore up his support with that contingent, top administration accounts, including Mullin’s, have ramped up posts about ICE, arrests statistics and tough talk about the administration’s immigration enforcement agenda.
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