The Dictatorship
Can the White House’s flood-the-zone social strategy win the shutdown?
White House digital staffers have unleashed a social media strategy full of taunting memes and fake videos, following President Donald Trump’s lead in a bid to bolster his base as the government shutdown drags on.
The amped-up tactics are meant to mock Democrats for their proposal to reverse recently passed restrictions on Medicaid, which the GOP falsely claims pays for health care for undocumented immigrants. The memes include a recurring stunt of placing animated sombreros atop images of Democratic leaders.
Democrats, for their part, have not responded in kind on social media. Instead, they have mostly stuck to sharing their segments on cable news, and posting explainer videos on the health care tax credits they’re pushing to extend in negotiations. They’ve also continued to criticize the president’s social media activity.
Which approach wins out in the minds of voters and vulnerable lawmakers could help determine how long the shutdown continues and which party ultimately gets more of what it wants.
The online attacks underscore a social media apparatus surrounding Trump that reflects his own personal digital habits and brazen approach to politics. His aides are “very much in tune with President Trump’s style, which is ‘controversy enhances message,’ and social media helps enhance that controversy,” said Bryan Lanza, a former Trump campaign senior adviser.
That was “a theory in Trump 1.0,” Lanza added, a reference to the president’s first term. “It’s just become a proven fact in Trump 2.0,” he said.
Case in point: In a late-night post on his preferred platform, Truth Social, Trump shared a video showing House Minority Leader Hakeem Jeffries — the first Black person to hold that job — wearing a fake sombrero and curled mustache outside the West Wing. It was also artificially manipulated to depict Senate Minority Leader Chuck Schumer delivering remarks and using profanities degrading his own party that Schumer never said.
That post came hours after an unfruitful meeting between party leaders in the Oval Office about the budget standoff, and it instantly caught heat from Democrats. “It’s disgraceful. It’s racist,” Rep. Madeleine Dean, D-Pa., said in a confrontational exchange caught on camera with Republican House Speaker Mike Johnson, who replied saying it was “not my style.”
In a news conference the following day, a defiant Jeffries dared the president, “The next time you have something to say about me, don’t cop out through a racist and fake AI video. When I’m back in the Oval Office, say it to my face.”
It’s unclear who created the video. Trump is known to repost content from his supporters online, but BLN could not identify whether the video was originally shared by another user before it was posted to the president’s personal account. Regardless, after it generated headlines and provoked Democrats, the White House seized on the imagery on its own official social platforms.
The sizes of the sombreros have gotten progressively larger in subsequent posts, an intentional choice by Trump’s team. One Instagram post featured Sesame Street’s Elmo screaming with bright-red flames behind him and donning a sombrero. “We are doubling down,” a slide on the same post reads, with a smiley face.
On Friday, the White House and a handful of other agencies joined Bluesky, an alternative platform to X, where users tend to lean progressive. The trolling continued over the weekend, with the White House posting images of Trump and Vice President JD Vance wearing crowns — above more images of Jeffries and Schumer in sombreros — while large crowds protested Trump’s agenda across the country in a demonstration dubbed “No Kings.”
After Trump’s account posted a fake video of him flying a plane dumping a substance that appeared to be excrement or sewage on demonstrators, Democratic influencer Harry Sisson asked on X: “Can a reporter please ask Trump why he posted an AI video of himself dropping poop on me from a fighter jet? That would be great thanks.”
The memes come against the backdrop of the administration pursuing a widespread mass deportation effort of undocumented immigrants in major cities, a campaign that detractors argue disproportionately targets Latino communities.
In its first posts on Blueskythe State Department wrote, “We also heard this is a great place to research visa revocations.”
Democrats remain muted
Elected Democrats have largely refused to take the bait. California Gov. Gavin Newsomwho scored attention a few weeks ago with a series of social posts mimicking Trump’s exclamation point-laden and all-caps postings, has had a few viral shutdown clips. But his peers have mostly preferred not to hit back sharply online.
Eric Wilson, a Republican digital strategist who worked on Marco Rubio’s presidential campaign, said Democrats “come off looking like a scold” by complaining “about something that’s clearly meant to be funny.” Still, Wilson acknowledged, the Democratic Party’s base “would be very upset with them if they weren’t out there saying, ‘This is wrong.’”
The Democratic National Committee did share a video of kittens explaining the shutdown on TikTok, with 4.4 million views as of Monday, showing a cat crying over higher health care bills.
There are signs that the staid approach is resonating: A CNBC survey of Americans conducted between Oct. 8 and Oct. 12 found 53% said they would blame Trump and Republicans if the shutdown “were to cause significant economic damage.”
“When you have people like Mike Johnson and Donald Trump saying the words ‘Affordable Care Act,’ or saying the words ‘health care,’ then you know that Democrats are the ones driving the narrative,” said Parker Butler, a digital strategist for Democratic campaigns. “I think this is one of the few examples in this past year where I think we’ve seen that.”
Is the White House plan working?
The key question is whether the White House’s shutdown social strategy is catered to Trump’s core or meant to win over the broader public. The answer matters, given the president faces an uphill battle to convince voters that Democrats are responsible for the lapse in government funding that has caused air-travel disruptions, museum closures and missed paychecks for thousands.
Butler says the White House is “basically preaching to the choir,” suggesting that the sombrero memes, for example, don’t resonate with “persuadable voters.”
“You can see that with the polling,” he added.
The White House account’s recent tone resembles that of a campaign. Trump outperformed his rivals on social platforms like TikTok in 2024. Previous administrations, including former President Joe Biden’s staff, have also made eye-catching social-media posts that are typically unusual for official accounts, where posts tend to be more informational and generic, though still fawning. But Trump’s staff is taking bigger swings online, more often.
“They understand that flooding the zone is what works,” Wilson said of Trump’s White House. “I still communicate with my friends with memes, and funny YouTube videos, and so the fact that the White House is doing that as well just shows that they understand how conversations happen.”
Sometimes the president’s social media activity complicates his communication team’s messaging. Trump posted an ominous AI-generated video portraying his Office of Management and Budget Director Russell Vought — who is spearheading mass layoffs of federal employees — as the grim reaper. That ran starkly counter to his press secretary describing the firings as “an unfortunate consequence,” and his chief economist saying the administration doesn’t “want anyone to lose their job.”
Humor and memes “can be an effective strategy, but there has to be a little bit of tact behind it,” Butler said. “I don’t think that they’ve shown that in this shutdown battle.”
It doesn’t seem like the president’s social team is slowing down any time soon. As Vance told reporters Oct. 1 in a comment addressed to Jeffries: “If you help us reopen the government, the sombrero memes will stop.”
Akayla Gardner is a White House correspondent for BLN.
The Dictatorship
No plan B: Trump is flailing to find an off-ramp for the Iran war
This is an adapted excerpt from the March 24 episode of “All In with Chris Hayes.”
Donald Trump’s war on Iran is in its fourth week. Gas prices are up $1 a gallon in much of the country. Stocks continue to fall on fears of global supply shortages.
The death toll is growing. Thirteen American service members have lost their livesand more than 1,200 Iranians have been killed, along with upward of 1,000 people in Lebanonmore than 150 in the surrounding Gulf states and 17 Israelis. That’s not accounting for the millions who are displaced and the thousands who have been injured, including hundreds of U.S. troops.
But according to the president who launched the war, it’s all over.
It is becoming increasingly clear that Trump expected a fast and easy win.
“We’ve won this. This war has been won,” he told reporters Tuesday in the Oval Office. “The only one that likes to keep it going is the fake news.”
However, during those same remarks, Trump was all over the place — talking about an epic victory, ongoing peace negotiations and personal gifts.
It was all completely counter to his posture over the weekend, when he threatened to “obliterate” Iranian civilian power plants — essentially teasing a war crime — if Iran did not stop blocking oil tankers in the Strait of Hormuzsomething Iran was not doing before Trump attacked them.
But now, he has supposedly pressed pause on that bombing plan for five days because, he said, the negotiations are going well.
When he first announced that in a social media post Monday, it sent oil prices down 10% and boosted stocks.
However, those markets reversed themselves Tuesday after the Iranians said they have not engaged in any serious high-level negotiations with the Americans, and they claimed Trump was making things up to help oil prices. The Israelis said the same thing. (That’s not to say you should take Iran’s word for it, or Israel’s, but you shouldn’t take the White House’s word, either.)
It is becoming increasingly clear that Trump expected a fast and easy win. He had no plan B, and now he is flailing to find some kind of fallback position.
On Monday, sources from the administration told Politico that they have their eyes on a future U.S.-backed leader of Iran: Mohammad Bagher Ghalibaf, speaker of the Iranian parliament.
“He’s a hot option,” one unnamed U.S. source — who seems to really wants a deal — told Blue Light News. “He’s one of the highest. … But we got to test them, and we can’t rush into it.”
But on Tuesday, that “hot option” trolled Trump for what he called a “jawboning campaign” to stabilize oil prices. In a social media postGhalibaf wrote: “[L]et’s see if they can turn that into ‘actual fuel’ at the pump — or maybe even print gas molecules!”
Call it the fog of Trumpian war: a million contradictory messages flying around, constantly wildly pinging bits of news that don’t make sense together.
Right now, we have reports that Trump’s negotiators, including his envoy Steve Witkoff and Vice President JD Vance, are traveling to Pakistan for informal talks with an Iranian official.

At the same time, unnamed U.S. officials have told The New York Times that the Saudi crown prince is pushing Trump to continue the war until Iran’s government collapses — something the Saudis publicly deny.
In fact, The Wall Street Journal is reporting that Saudi officials are holding talks in Riyadh with their Arab counterparts to find a diplomatic off-ramp from the war.
On Tuesday evening, U.S. officials said the Pentagon was poised to deploy 3,000 troops of the 82nd Airborne Division to the Middle East. That is in addition to two Marine expeditionary units on their way to the region and the 50,000 U.S. troops already stationed there.
Also on Tuesday, Iranian-backed militias in Iraq are claiming that U.S. strikes there killed 30 of their members.
But, according to Trump, the peace talks are going great, right?
All eyes everywhere have been on the Strait of Hormuz, where Iran responded to the U.S. attack by striking oil tankers and shutting down 20% of the world’s supply of oil and liquefied natural gas. It is now essentially running a toll operation in the strait.
Some countries, such as China, Japan and India, are negotiating deals with Iran to get its oil out. Which is to say, Iran is shipping more oil and making more money than it was under the U.S. sanctions in place before Trump attacked it.
It’s clear the president sees what’s happening, so now he is trying to share control of the strait with Iran. Trump told reporters the strait would be “jointly controlled” by “maybe” him and “the next ayatollah.”
The administration really thought this was going to be another Venezuela. They told themselves that, and they were egged on to believe it by the staunchest advocates of the war, such as Israeli Prime Minister Benjamin Netanyahu and Sen. Lindsey GrahamR-S.C.
But in Iran, a decapitation strike did not lead to mass uprisings. It did not lead to regime change. It led to the situation in which Iran’s regime is intact, even if militarily degraded, and they now have explicit control of the Strait of Hormuz — a huge pressure point.
It really looks like the U.S. is backed into a corner: It can sue for peace because of the oil tanker situation, but they do not have much leverage, or it can escalate the war. That may be why we’re seeing all these contradictory developments.
In Iran, a decapitation strike did not lead to mass uprisings. It did not lead to regime change. It led to the situation in which Iran’s regime is intact.
Trump issued an ultimatum he had to walk back from because he said there were deep peace negotiations, which then later proved to be completely fabricated.
Now, more U.S. troops are set to be deployed for a possible ground invasion in the Middle East, despite reports that the U.S. has supposedly sent a 15-point plan to Iran through Pakistan to end the war.
It almost looks as if Trump is trying to wave the peace card to keep a lid on oil futures and financial marketsjust long enough to have ground troops in position — and just in time for the markets to close for the weekend on Friday, when Trump’s “pause” on bombing Iranian power plants is set to end.
That could be the plan Trump now settles on, weeks into a deadly war where there was obviously, very clearly, no real plan at all.
Allison Detzel contributed.
Chris Hayes hosts “All In with Chris Hayes” at 8 p.m. ET Tuesday through Friday on MS NOW. He is the editor-at-large at The Nation. A former fellow at Harvard University’s Edmond J. Safra Foundation Center for Ethics, Hayes was a Bernard Schwartz Fellow at the New America Foundation. His latest book is “The Sirens’ Call: How Attention Became the World’s Most Endangered Resource” (Penguin Press).
The Dictatorship
Jury finds Meta and YouTube liable in landmark social media trial, awards $6 million
A California state jury found Meta and YouTube liable in a landmark social media case on Wednesday, awarding $3 million in compensatory damages to a plaintiff who brought the case and putting the Instagram maker’s liability at 70% and the Google company’s at 30%.
The jurors later decided to award a total of $3 million in punitive damages, with Meta to pay $2.1 million and YouTube $900,000. The verdict was reached on the jury’s ninth day of deliberation.
A 2023 complaint accused social media companies of fueling an unprecedented mental health crisis for American children through “addictive and dangerous” products. Plaintiffs accused the companies of deliberately tweaking their products to exploit kids’ undeveloped brains to “create compulsive use of their apps.”
The civil case was brought by several plaintiffs against several companies, but this state court trial, which featured testimonyfrom Meta CEO Mark Zuckerberg, involved a plaintiff described by her initials as “K.G.M.” in court papers against Instagram and YouTube.
In the 2023 complaint, K.G.M. said she was a 17-year-old in California who started using social media at a much younger age, though her mother told her not to and used third-party software to try to prevent the daughter’s social media use. The complaint alleged that the corporate defendants designed their products in ways that let kids evade parental controls and that the companies knew, or should’ve known, that K.G.M. was a minor.
The plaintiff alleged that Instagram’s and other companies’ addictive designs led her to develop “a compulsion to engage with those products nonstop” and to see “harmful and depressive content, urging K.G.M. to commit acts of self-harm, as well as harmful social comparison and body image.”
She alleged that she suffered bullying, depression, anxiety and body dysmorphia through Instagram and that Meta did nothing in response to a report about it. “Meta allowed the predatory user to continue harming minor Plaintiff K.G.M., including through the use of explicit images of a minor child,” the complaint said, adding that the company’s “defective reporting mechanisms and/or deliberate failure to act caused emotional and mental health harms to K.G.M. in addition to and separate from any third-party conduct.”
The companies, which have denied wrongdoingsaid Wednesday that they plan to appeal.
Jillian Frankel contributed from Los Angeles.
Subscribe to theDeadline: Legal Newsletterfor expert analysis on the top legal stories of the week, including updates from the Supreme Court and developments in the Trump administration’s legal cases.
Jordan Rubin is the Deadline: Legal Blog writer. He was a prosecutor for the New York County District Attorney’s Office in Manhattan and is the author of “Bizarro,” a book about the secret war on synthetic drugs. Before he joined MS NOW, he was a legal reporter for Bloomberg Law.
The Dictatorship
Democrat vows to turn ‘Epstein files into Epstein trials’ after release of new depositions
The House Oversight Committee on Tuesday released hours of deposition footage from its interviews with two former close associates of Jeffrey Epsteinattorney Darren Indyke and accountant Richard Kahn. Rep. Melanie Stansbury, D-N.M., a member of the committee, joined “The Weeknight” to discuss the interviews and the efforts to hold any accomplices of the late sex offender accountable.
“What is remarkable is that even in death, his closest associates and co-conspirators are still covering for him,” Stansbury said.
During their depositions, both Indyke and Kahn insisted they had no knowledge of Epstein’s illegal behavior. The New Mexico Democrat cast doubt on those claims, taking particular issue with Indyke’s testimony, during which she said it was possible that Epstein’s former attorney may have “perjured himself.”
“He claimed that he had no knowledge of all of these nefarious activities, and yet he literally has spent decades of his life at the center of this controversy,” she said. “I’m sorry, I’m not buying it.”
Stansbury told MS NOW she believed it was important for the public to understand that both Indyke and Kahn “stand to make tens of millions of dollars off of their execution” of Epstein’s will. She added that “the way the will is structured, there is a survivor fund, and at the end of that, they get to basically keep whatever is left over.”
“We don’t know what was written into whatever contracts, but it’s clear that they have a financial interest,” she said.
Stansbury said the pair’s depositions should be part of a greater effort from lawmakers and law enforcement across the country to pursue accountability for Epstein’s victims, even after his death. She highlighted how her home state, New Mexico, was doing just that.
“That is why we are going to continue to seek justice in this case, and it’s why in New Mexico, not only did we pass a truth commission, but one of the updates that we want to tell people about is that we plan to pursue convictions against individuals who were implicated in these crimes who were not prosecuted by the federal government,” she said. “We want to turn these Epstein files into Epstein trials — and that’s exactly what we plan to do.”
You can watch Stansbury’s full interview in the clip at the top of the page.
Allison Detzel is an editor/producer for MS NOW. She was previously a segment producer for “AYMAN” and “The Mehdi Hasan Show.”
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