The Dictatorship
Can the White House’s flood-the-zone social strategy win the shutdown?
White House digital staffers have unleashed a social media strategy full of taunting memes and fake videos, following President Donald Trump’s lead in a bid to bolster his base as the government shutdown drags on.
The amped-up tactics are meant to mock Democrats for their proposal to reverse recently passed restrictions on Medicaid, which the GOP falsely claims pays for health care for undocumented immigrants. The memes include a recurring stunt of placing animated sombreros atop images of Democratic leaders.
Democrats, for their part, have not responded in kind on social media. Instead, they have mostly stuck to sharing their segments on cable news, and posting explainer videos on the health care tax credits they’re pushing to extend in negotiations. They’ve also continued to criticize the president’s social media activity.
Which approach wins out in the minds of voters and vulnerable lawmakers could help determine how long the shutdown continues and which party ultimately gets more of what it wants.
The online attacks underscore a social media apparatus surrounding Trump that reflects his own personal digital habits and brazen approach to politics. His aides are “very much in tune with President Trump’s style, which is ‘controversy enhances message,’ and social media helps enhance that controversy,” said Bryan Lanza, a former Trump campaign senior adviser.
That was “a theory in Trump 1.0,” Lanza added, a reference to the president’s first term. “It’s just become a proven fact in Trump 2.0,” he said.
Case in point: In a late-night post on his preferred platform, Truth Social, Trump shared a video showing House Minority Leader Hakeem Jeffries — the first Black person to hold that job — wearing a fake sombrero and curled mustache outside the West Wing. It was also artificially manipulated to depict Senate Minority Leader Chuck Schumer delivering remarks and using profanities degrading his own party that Schumer never said.
That post came hours after an unfruitful meeting between party leaders in the Oval Office about the budget standoff, and it instantly caught heat from Democrats. “It’s disgraceful. It’s racist,” Rep. Madeleine Dean, D-Pa., said in a confrontational exchange caught on camera with Republican House Speaker Mike Johnson, who replied saying it was “not my style.”
In a news conference the following day, a defiant Jeffries dared the president, “The next time you have something to say about me, don’t cop out through a racist and fake AI video. When I’m back in the Oval Office, say it to my face.”
It’s unclear who created the video. Trump is known to repost content from his supporters online, but BLN could not identify whether the video was originally shared by another user before it was posted to the president’s personal account. Regardless, after it generated headlines and provoked Democrats, the White House seized on the imagery on its own official social platforms.
The sizes of the sombreros have gotten progressively larger in subsequent posts, an intentional choice by Trump’s team. One Instagram post featured Sesame Street’s Elmo screaming with bright-red flames behind him and donning a sombrero. “We are doubling down,” a slide on the same post reads, with a smiley face.
On Friday, the White House and a handful of other agencies joined Bluesky, an alternative platform to X, where users tend to lean progressive. The trolling continued over the weekend, with the White House posting images of Trump and Vice President JD Vance wearing crowns — above more images of Jeffries and Schumer in sombreros — while large crowds protested Trump’s agenda across the country in a demonstration dubbed “No Kings.”
After Trump’s account posted a fake video of him flying a plane dumping a substance that appeared to be excrement or sewage on demonstrators, Democratic influencer Harry Sisson asked on X: “Can a reporter please ask Trump why he posted an AI video of himself dropping poop on me from a fighter jet? That would be great thanks.”
The memes come against the backdrop of the administration pursuing a widespread mass deportation effort of undocumented immigrants in major cities, a campaign that detractors argue disproportionately targets Latino communities.
In its first posts on Blueskythe State Department wrote, “We also heard this is a great place to research visa revocations.”
Democrats remain muted
Elected Democrats have largely refused to take the bait. California Gov. Gavin Newsomwho scored attention a few weeks ago with a series of social posts mimicking Trump’s exclamation point-laden and all-caps postings, has had a few viral shutdown clips. But his peers have mostly preferred not to hit back sharply online.
Eric Wilson, a Republican digital strategist who worked on Marco Rubio’s presidential campaign, said Democrats “come off looking like a scold” by complaining “about something that’s clearly meant to be funny.” Still, Wilson acknowledged, the Democratic Party’s base “would be very upset with them if they weren’t out there saying, ‘This is wrong.’”
The Democratic National Committee did share a video of kittens explaining the shutdown on TikTok, with 4.4 million views as of Monday, showing a cat crying over higher health care bills.
There are signs that the staid approach is resonating: A CNBC survey of Americans conducted between Oct. 8 and Oct. 12 found 53% said they would blame Trump and Republicans if the shutdown “were to cause significant economic damage.”
“When you have people like Mike Johnson and Donald Trump saying the words ‘Affordable Care Act,’ or saying the words ‘health care,’ then you know that Democrats are the ones driving the narrative,” said Parker Butler, a digital strategist for Democratic campaigns. “I think this is one of the few examples in this past year where I think we’ve seen that.”
Is the White House plan working?
The key question is whether the White House’s shutdown social strategy is catered to Trump’s core or meant to win over the broader public. The answer matters, given the president faces an uphill battle to convince voters that Democrats are responsible for the lapse in government funding that has caused air-travel disruptions, museum closures and missed paychecks for thousands.
Butler says the White House is “basically preaching to the choir,” suggesting that the sombrero memes, for example, don’t resonate with “persuadable voters.”
“You can see that with the polling,” he added.
The White House account’s recent tone resembles that of a campaign. Trump outperformed his rivals on social platforms like TikTok in 2024. Previous administrations, including former President Joe Biden’s staff, have also made eye-catching social-media posts that are typically unusual for official accounts, where posts tend to be more informational and generic, though still fawning. But Trump’s staff is taking bigger swings online, more often.
“They understand that flooding the zone is what works,” Wilson said of Trump’s White House. “I still communicate with my friends with memes, and funny YouTube videos, and so the fact that the White House is doing that as well just shows that they understand how conversations happen.”
Sometimes the president’s social media activity complicates his communication team’s messaging. Trump posted an ominous AI-generated video portraying his Office of Management and Budget Director Russell Vought — who is spearheading mass layoffs of federal employees — as the grim reaper. That ran starkly counter to his press secretary describing the firings as “an unfortunate consequence,” and his chief economist saying the administration doesn’t “want anyone to lose their job.”
Humor and memes “can be an effective strategy, but there has to be a little bit of tact behind it,” Butler said. “I don’t think that they’ve shown that in this shutdown battle.”
It doesn’t seem like the president’s social team is slowing down any time soon. As Vance told reporters Oct. 1 in a comment addressed to Jeffries: “If you help us reopen the government, the sombrero memes will stop.”
Akayla Gardner is a White House correspondent for BLN.
The Senate Judiciary Committee postponed a vote on acting Attorney General Todd Blanche’s nomination, a spokesperson said late Wednesday, as two retiring Republicans on the panel dug in over President Donald Trump’s personal “anti-weaponization” deal with the government he runs.
Sen. Chuck Grassley’s decision to delay the committee vote that had been set for Thursday marks a setback for one of Trump’s highest-profile Cabinet nominees, at the hands of Texas Sen. John Cornyn and Sen. Thom Tillis of North Carolina, a pair of Republicans set to leave the chamber next year.
“Chairman Grassley works to set President Trump’s nominees up for success in committee, not failure. Senators Cornyn and Tillis want written assurances from the Department of Justice regarding the Trump-IRS settlement,” the committee spokesperson said.
Blanche’s nomination to permanently head the Department of Justice needs the support of either Cornyn or Tillis to make it out of the committee to a vote by the full Senate, assuming all Democrats remain opposed.
“Why don’t you call over the Department of Justice and tell them they have one hour and 50 minutes to get me what I asked for,” Cornyn told reporters Wednesday afternoon amid the hardening standoff over his demand that Blanche and the DOJ put in writing a commitment never to pursue the president’s prized “anti-weaponization” fund, and to clarify the terms of Trump’s personal deal with the Internal Revenue Service.
Tillis told MS NOW that the conversations were complicated by the need for the Justice Department to get “several parties” to agree on the language of the statement Cornyn and Tillis are seeking.
“What I’ve advised the chair, and I would assume Senator Cornyn said something similar, is that we’re not prepared to vote yes yet,” he added.
“The Department has been in regular communication with Committee members for weeks, and we look forward to continuing to work productively with Senators to address any concerns,” a Justice Department spokesperson said in response to the decision to postpone the committee vote.
Cornyn was set to meet with Blanche on Wednesday morning, but the meeting was called off after Blanche failed to meet the senator’s demand for written proposals to modify the controversial settlement agreement he brokered between Trump and the IRS. The Republican senator is set to leave Congress when his term ends in January after a bruising May primary loss to Texas Attorney General Ken Paxton, Trump’s chosen candidate.
“Maybe John Cornyn’s upset with me because I didn’t endorse him,” Trump told reporters Wednesday afternoon in the Oval Office. “I don’t know what it is, but I haven’t heard that there’s a problem. I heard (Blanche) is going through quite nicely.”
Cornyn made clear to Blanche during his confirmation hearing that he will not get his support until he agrees to reopen and modify the settlement. Due to the committee’s narrow Republican majority, one GOP “no” vote is enough to sink Blanche’s nomination.
The senator has asked Blanche to provide proof that the proposed nearly $1.8 billion “anti-weaponization” fund established as part of the deal between Trump and the IRS is formally dead, and he has also demanded Blanche narrow the tax audit immunity provisions the settlement afforded to Trump and his family.
Blanche has publicly stated that his department has dropped the fund, but he and the DOJ have dodged requests from Cornyn and a federal judge to put that in writing.
After announcing his meeting with Blanche would not take place Wednesday morning, Cornyn told reporters that changes from Blanche “in a modified release form” would be acceptable, but that “for some reason … they simply refuse to do it,” referring to the DOJ.
Shortly after the meeting was called off, a Justice Department official told MS NOW that the department “provided a written proposal to Senator Cornyn’s staff yesterday following ongoing discussion with both the Committee and the Senator’s office.”
Cornyn said that proposal was “not responsive” to his demands because it did not address the tax audit immunity provisions in the settlement, one of his key demands.
In May, Blanche signed an addendum as part of the deal that granted Trump, his family and his businesses immunity from pending IRS tax audits. That agreement, which has been decried by former IRS officials and legal experts as unlawful self-dealing, is being contested in federal court.
Cornyn noted that Blanche testified under oath that he could meet the request during his confirmation hearing.
“Maybe they think I’m just going to give up or you know, go along, but they’re mistaken,” Cornyn said when asked why he thinks the DOJ could be slow-walking his request.
Kevin Frey contributed to this report.
Sydney Carruth is a breaking news reporter covering national politics and policy for MS NOW. You can send her tips from a non-work device on Signal at SydneyCarruth.46 or follow her work on X and Bluesky.
Mychael Schnell is a reporter for MS NOW.
Ebony Davis is a breaking news reporter for MS NOW based in Washington, D.C. She previously worked at BLN as a campaign reporter covering elections and politics.
When Israeli Prime Minister Benjamin Netanyahu arrived this week for his tour of Washington, he may have had a mission in mind.
Netanyahu needed to overcome his newly diminished stature and waning influence over his once close friend President Donald Trump as both leaders grapple with the unpopularity of a war they started together and is escaping their control.
His meeting at the White House with Trump on Tuesday, which was closed to the press, was the first face-to-face encounter between the two allies since the U.S. and Israel launched a joint attack against Iran on Feb. 28.
Trump gave him a muted welcome and afterwards simply described the meeting as “very good.” “Obviously, many important subjects were discussed,” the president wrote on Truth Social.
Rather than an intimate one-on-one setting, the Oval Office was full of top U.S. officials — Vice President JD Vance, Secretary of State Marco Rubio, Treasury Secretary Scott Bessent, Secretary of Defense Pete Hegseth, Chairman of the Joint Chiefs of Staff Gen. Dan Caine, and special envoy Steve Witkoff.
But Netanyahu continued the full court press on the Trump administration.
Over the course of two days, in addition to seeing Trump and attending Sen. Lindsey Graham’s funeral at the Capitol, Netanyahu also met separately with Vance, Hegseth, and Rubio, White House and Israeli officials confirmed to MS NOW.
The Israeli prime minister’s slate of meetings with key U.S. national security officials comes at a pivotal moment in the Iran conflict as tensions escalate in the region and Americans increasingly sour on the war. A recent Quinnipiac poll shows 60% of American voters opposing U.S. military action against Iran and 74% against sending U.S. ground troops into Iran.
Not only does Trump face pressure as Republicans face an uphill battle to retain congressional control in this fall’s midterms, Netanyahu’s fate as prime minister is at stake in Israel’s upcoming September elections – and he can’t afford to lose Trump’s favor.
The talks largely focused on what to do next as Iran continues to menace shipping in the Strait of Hormuz and retaliate against American bases in the region and launch attacks on Gulf allies.
According to a senior Israeli official who was granted anonymity to describe the closed-door meeting, President Trump and Israeli Prime Minister Netanyahu did not come to a final decision after discussing three paths forward: get a “good deal” focused on Iran’s nuclear program and enriched material, have no deal and instead continue the blockade and economic pressure, or take escalated military action.
But Netanyahu did not tell Trump what he should do – nor did he express a preference.
The senior Israeli official noted Netanyahu has not ruled out diplomacy – as long as it is coupled with “very strong pressures,” calling the push to dismantle Iran’s nuclear program “a contest of will and a contest of force.”
“There are ways of squeezing them and squeezing them and squeezing them and negotiating at the same time,” the official said.
Netanyahu did not present President Trump with new intelligence regarding the underground Iranian nuclear facility Pickaxe Mountain, per the senior Israeli official, noting the U.S. and Israel already are constantly sharing intelligence – and know where Iran’s highly enriched material is. “We don’t think it’s moved, and I think we have a pretty good grasp on that,” the official said.
During their meeting on Tuesday, Trump and Netanyahu discussed ways Israel and the U.S. can work together to stop Iran’s nuclear program and get the Strait of Hormuz open to maritime trade, the senior Israeli official said.
The two leaders also discussed a third goal: to continue to undermine the Iranian regime and “possibly create future conditions for a change in that area.” U.S. officials have backed away from pursuing paths that would overthrow the current leadership, but Netanyahu still believes that could happen.
“The chasm that has been created between the people and the regime is not about to be closed,” the senior Israeli official said of Netanyahu’s thinking.
Netanyahu advised Trump in February that Israeli intelligence indicated launching strikes against Iran would lead to the toppling of the Islamic Republic’s regime – and five months later, the slain ayatollah’s son retains power with a close circle of hardliners, calling into question the accuracy of Israel’s intelligence apparatus.
But the senior Israeli official said at the time, Netanyahu did not promise the Iranian people would take fate into their own hands following a coordinated attack. Rather, he chose his words carefully and said that an attack could create conditions to “advance the probability or the possibility that that would happen.”
The conditions needed for the Iranian regime to fall, “did not materialize,” the official told MS NOW, adding, “not for lack of insight, but for either operational failure or decisions that were made.”
Despite Netanyahu insisting Israel and the U.S. are on the same page, differences still remain: the sale of F-35 fighter jets to Turkey and the Saudi nuclear arrangement did not come up during Wednesday’s White House meeting, according to a second Israeli official granted anonymity to describe sensitive discussions.
Meanwhile, the conflict continues to spread, with an Iranian drone attacking a U.S. gas storage tanker off the coast of Egypt on Wednesday.
Trump indicated he would not let Iran’s latest action slide, telling reporters on Wednesday that the U.S. would retaliate against Iran even as he leaves room for diplomatic talks to resume.
“It’s our turn, and we’ll see if we get there with an agreement at some point,” Trump said. “But we’re going to hit them very hard.”
As for what it would take for Israel to join the U.S. strikes, the senior Israeli official said that if Israel is attacked by Iran, “We will respond very, very forcefully and very quickly. And I think Iran would make a great mistake.”
Julia Jester covers politics for MS NOW and is based in Washington, D.C.
International rage over FIFA’s close ties to President Donald Trump has reached a fever pitch after soccer’s governing body announced a plan to sell a significant stake to an investor group led by Joshua Kushner, the brother of Trump’s son-in-law.
The president and his family have all but turned the White House into their personal piggy bank. And FIFA — which has its own sordid history of corruption — seems to have made itself a party to Trump’s self-enrichment under Gianni Infantino’s leadership, such as by paying for space inside Trump Tower in New York. (The organization has defended the office rental as a World Cup outpost.)
Soccer is seen by many as a unifying game. But Trump’s incorporation of FIFA into his political dynasty is threatening that idea.
FIFA has announced plans to sell a large minority stake in a new company that will run its main events, including the World Cup and Club World Cup, as part of a plan to triple the amount of development money it dishes out to its 211 member associations.
Under the proposals — which are subject to approval by a majority of those national associations and FIFA’s 37-member council — a new entity called FIFA Forward Enterprises (FFE) will take over all commercial operations, while FIFA remains the game’s global governing body and retains a majority stake in FFE.
A press release from FIFA confirmed the plans and said Thrive Eternal, which was launched by Joshua Kushner, is expected to lead the investment group that would control FIFA Forward Enterprise. FIFA did not clarify why Thrive Eternal was selected, and Kushner was already dabbling in sports.
But Trump basically has already given son-in-law Jared Kushner carte blanche to dictate U.S. foreign policy in the Middle East while simultaneously hatching business plans in the region. (Jared Kushner has denied any conflicts of interest.)
Joshua Kushner reportedly has been a major donor to Democrats. But, predictably, the idea of another Kushner becoming financially entwined with the World Cup — the world’s most popular sporting event — and basically being dropped into a position of global significance isn’t going over well. Several other soccer governing bodies have expressed concerns, including Europe’s UEFA.
“This crosses a line that football’s governing institutions should never cross,” UEFA said in a statement about The Athletic’s report, adding: “The soul and governance of football are not assets to trade — especially with zero transparency as to who gains financially. None of us are the owners of football. It is not FIFA’s to sell.”
Democrats on the House Judiciary Committee also rebuked the plan, writing on X: “Apparently the fake Peace Prize and giant lease with Trump Tower weren’t enough — now Infantino performs a kickback hat trick by pursuing a multibillion-dollar deal with Jared Kushner’s brother to sell ownership stakes in the World Cup to private investors.”
FIFA, Donald Trump’s favorite corrupt racketeering enterprise in world sports, is now going directly into business with the Trump family!
Apparently the fake Peace Prize and giant lease with Trump Tower weren’t enough—now Infantino performs a kickback hat trick by pursuing a… https://t.co/knSZibuMea
— House Judiciary Dems (@HouseJudiciary) July 28, 2026
Rep. Jamie Raskin, D-Md., has already launched an investigation into the FIFA leader’s relationship with the Trump administration, while dozens of European lawmakers — citing concerns about “potential breaches of political neutrality” — have called for the FIFA Ethics Committee to investigate Infantino. This new proposal seems unlikely to assuage those concerns.
But what it does seem likely to do is fuel global anger toward the U.S. — the kind that has been growing since Trump retook office.
And when you consider that, it’s truly remarkable how the same MAGA movement whose members whined for years about politics mixing with sports is now in lockstep with a president who seems dead-set on casting his shadow over every sports event he can.
This post on X basically sums up the foul stench around FIFA’s latest proposal.
Sepp Blatter was Infantino’s predecessor as FIFA president and oversaw the organization amid some of its many scandals. When heof all people, is warning about how Trump and Infantino’s relationship is “deeply damaging” soccer, it’s a sign of how far FIFA has descended into the gutter.
Ja’han Jones is an MS NOW opinion blogger. He previously wrote The ReidOut Blog.
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