Politics
Campaigns get in the game
You don’t have to rely on The Discourse to know whether soccer is finally being embraced by America. Political ad spending targeted to catch World Cup viewers tells you all you need to know.
Look no further than today’s Susan Collins-aligned Pine Tree Results PAC launching the next phase of a seven-figure general election ad campaign targeting Democrat Graham Platner in Maine, the latest that flickered to life statewide during the U.S. Men’s National Team World Cup match against Australia.
“The first U.S. World Cup game was the most watched soccer broadcast in American history,” a GOP operative working on the Maine senate race, and granted anonymity to speak candidly, told Blue Light News. “Maine markets are performing better than national average and the critical Portland DMA has a significant soccer fan base.”
Or consider that James Talarico’s first ad buy of the general election Senate campaign is an $800,000 Spanish-language TV campaign spot set to air during each U.S. and Mexico group stage match.
In Denver, in Colorado’s 8th Congressional District, there’s Republican Gabe Evans in a Spanish language ad, debating whether it’s soccer or football with his mother.
In politics, campaigns and super PACs are reluctant to spend money where there aren’t eyeballs, so each of these set pieces are a datapoint bearing out the truth that international soccer can draw them.
FCC chair Brendan Carr on Trump, free speech and his threats against broadcasters
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Former Lt. Gov. Mandela Barnes and his team are discussing dropping out of the crowded Democratic primary for Wisconsin governor, according to two people with direct knowledge of the matter.
The conversations come as Democratic officials in the state brace for damaging media reports about Barnes expected to hit in the coming hours. Barnes and his team have been on calls Thursday to discuss how to proceed, according to the people, granted anonymity to share private details.
The primary had become increasingly messy as more moderate leaning Democrats like Barnes have tried to stave off Democratic socialist Francesca Hong’s rise, worried her victory could boost presumed Republican nominee Tom Tiffany. Wisconsin Gov. Tony Evers’ endorsement of David Crowley — who reentered the race in the final stretch — further complicated the moderate coalition.
A spokesperson for Barnes’ campaign did not immediately respond to a request for comment.
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