The Dictatorship

Why Trump’s entire fragrance enterprise stinks

Published

12 months ago

July 8, 2025

Why Trump’s entire fragrance enterprise stinks

Last week, while much of the country was focused on the sweeping legislative bill that will affect every single American in one way or another, President Donald Trump debuted a fragrance that he calls Victory 45-47. Trump made the announcement on Truth Socialwhere he urged Americans to go buy it: “Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!”

Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!

Donald trump’s pitch for victory 45-47 fragrance on truth social

This is far from Trump’s first foray into the fragrance market; it’s at least his third. In 2012, Trump, then the star of NBC’s reality show “The Apprentice,” released a cologne called Success. When asked about Success and fragrances in GQTrump confirmed that he had, in fact, “never fired anybody for the wrong cologne—but I have fired people that, and maybe it wasn’t the main reason, didn’t exactly smell good.”

Trump debuted a second perfume, called Fight, Fight, Fight, last summer after surviving an assassination attempt in Butler, Pennsylvania. Still for sale today, Fight, Fight, Fight bears a photo of Trump with his fist raised in triumph, likely in reference to the infamous photo captured from that moment.

Now there’s Victory 45-47 for “men who lead with strength, confidence, and purpose.” The description of the women’s fragrance says that it “captures confidence, beauty, and unstoppable determination” and that it is a “sophisticated, subtly feminine scent that’s your go-to signature for any occasion.”

From Muhammad Ali to Ariana Grandethere’s a very long history of celebrities and public figures who have capitalized on the lucrative fragrance industry. Paris Hiltonwho released her 30th fragrance in April, has reportedly sold more than $2.5 billion in perfume since 2004. Of course, Trump is not a mere celebrity, but the president of the United States of America.

That’s why this whole enterprise stinks. Shilling products as a candidate or president has become de rigueur for Trump. Victory 45-47 is the latest in a long list of items he’s hawked including watches guitars sneakers and Bibles. According to financial disclosures released in June, Trump has $1.6 billion in assets including his branded items.

Fragrance, the fastest-growing sector in the massive beauty industry, is projected to hit $9 billion in annual sales by 2026. There has been a proliferation of social media posts dedicated to finding a “signature scent” with an emphasis on mixing more than one brand-name perfume. Perfume is no longer regarded as a luxury, but a necessity where price matters little. Rihanna, for example, who has a reputation for smelling good reportedly wears a fragrance that sells for up to $1,020. She is inspirational, not aspirational, for perfume devotees.

So, how does Victory 45-47 smell? Apparently, not bad.

So, how does Victory 45-47 smell? Apparently, not bad. Fragrantica, which reviewed the cologne and the perfumedescribed the perfume as “very safe, fresh, and pleasant fougère […] simple and inoffensive, rather quiet, office-safe, with a sweetish and smooth amber-woody finish.” The cologne was similarly described as “an average, passing casual masculine scent without remarkable details.” This inoffensive type smell is common for celebrity perfumes nowadays: Pedestrian smells sell more units.

Trump supporters, though, may care less about the scent than they do the limited edition Victory 45-47 bottle, which is clearly intended as a collector’s item. The bottle is composed of a rose gold figurine of a remarkably slim Trump that looks like a cross between a Little League trophy and the massive statue that Turkmenistan’s former dictator erected of himself in 2015. The figurine sits atop a base adorned with Trump’s signature.

The 2012 GQ item about Trump’s Success fragrance said it would be “sold as a four-piece collection and range from $14 to $55.” It seems he went higher-end this time around. At $250 for 3.3 ounces, Victory 45-47 is far more expensive than the ubiquitous Chanel No. 5, but cheaper than Brooklyn’s most cliché scent Le Labo Santal 33.

Trump has deftly tapped into one of the most damning parts of contemporary American culture: conspicuous consumption. He has proven, again and again, that his fans will buy anything that bears his likeness. He, like so many celebrity perfumers before him, is not creating fragrance out of artistry or passion, but out of a seemingly insatiable desire for wealth.

That kind of avarice in a president should worry us. After all, no matter how good, or “safe,” Victory 45-47 might smell, a president selling it at all is a sign that we’re losing something as a country.

Hannah Holland

Hannah Holland is a producer for BLN’s “Velshi” and editor for the “Velshi Banned Book Club.” She writes for BLN Daily.

The Dictatorship

Monday’s Campaign Round-Up, 6.22.26: Why Trump backed both Republicans in a key S.C. race

Published

1 day ago

June 22, 2026

Blue Light Newsroom

Monday’s Campaign Round-Up, 6.22.26: Why Trump backed both Republicans in a key S.C. race

Today’s installment of campaign-related news items from across the country.

* In South Carolina’s gubernatorial raceDonald Trump endorsed Lt. Gov. Pam Evette last month. Last week, however, ahead of this week’s primary runoff election in the race, the president published an online item telling voters that “you can’t go wrong” with either Evette or state Attorney General Alan Wilson.

If this sounds at all familiar, it’s because Trump has done this before. Around this time two years ago, for example, he endorsed both Republicans running in a congressional primary in Arizona. And two years before that, he endorsed two leading contenders in a Senate primary in Missouri.

Only the president can say for sure why he ended up endorsing Evette and Wilson in the South Carolina race, though it’s worth emphasizing for context that GOP primary voters have already ignored his direction into two gubernatorial primaries this month, and it stands to reason that he hoped to avoid a third.

* We’re one day away from a variety of notable racesincluding but not limited to South Carolina’s gubernatorial race. There are also some congressional primaries in a handful of statesincluding Maryland, New York and Utah.

* In took a while, but the ballots have been tallied under Maine’s ranked-choice systemand we now know that Democrat Hannah Pingree, the former state House speaker, will face off against Republican Bobby Charles, who worked at the State Department during the Bush-Cheney era.

* As for Maine’s closely watched congressional racestate Auditor Matt Dunlap won the Democratic nomination in the battleground 2nd District, defeating state Sen. Joe Baldacci, who enjoyed the backing of the Democratic Congressional Campaign Committee. Dunlap will run in the fall against a familiar figure: former Republican Gov. Paul LePage, who had moved to Florida a few years ago, but who returned to run for Congress.

* In California’s congressional special electiontwo Democratic candidates — state Sen. Aisha Wahab and Melissa Hernandez, a Bay Area Rapid Transit director — have advanced to an Aug. 18 special general election. The winner will fill the vacancy left by disgraced former Rep. Eric Swalwell, who resigned in April.

* In a new commercial shared first with MS NOWDemocrat James Talarico has launched his campaign’s first multimillion-dollar ad buy in Texas’ gubernatorial race. In the 30-second spot, Talarico focuses on affordability and the cost of living. The state lawmaker will face scandal-plagued state Attorney General Ken Paxton in the fall.

* And in New Jersey, Republican Rep. Tom Kean Jr.who has been missing from Capitol Hill since early March, will reportedly return to work on June 30according to a statement from his spokesperson. Neither Kean nor his office have offered any public information about why he has been away.

Steve Benen is a producer for “The Rachel Maddow Show,” the editor of MaddowBlog and an MS NOW political contributor. He’s also the bestselling author of “Ministry of Truth: Democracy, Reality, and the Republicans’ War on the Recent Past.”

The Dictatorship

Trump tries dual endorsement in South Carolina as his pick for governor flounders in polls

Published

1 day ago

June 22, 2026

Blue Light Newsroom

Trump tries dual endorsement in South Carolina as his pick for governor flounders in polls

Jun. 22, 2026, 11:39 AM EDT

After President Donald Trump’s pick for governor in Iowa lost in the Republican primary earlier this month, the president argued that he “would have endorsed the other person” if he had “the proper information.”

Trump is taking no chances in the South Carolina gubernatorial primary. Over the weekend he rescinded his exclusive endorsement of Pamela Evette, the lieutenant governor, announcing instead that he would support both Evette and her runoff opponent, Alan Wilson, the state’s attorney general.

The move put Evette’s political future in jeopardy: Even before Trump’s dual endorsement, she trailed in limited public polling and was seen by political observers in South Carolina as a weak candidate with little to show besides the president’s coveted endorsement.

“Her chief distinction from Alan Wilson was that Trump endorsed her,” said Dr. Dubose Kapeluck, a professor of political science at the Citadel Military College of South Carolina.

Trump’s dual endorsement “was a kiss of death,” he told MS NOW.

Evette, who moved to South Carolina from Ohio to found a successful payroll and HR company in 2000, has been lieutenant governor since 2019, serving under Gov. Henry McMaster, who is term-limited.

In office, she has pursued meaningful but little-celebrated policies, like a key tort reform bill, according to Gil Gatch, a Republican member of the South Carolina state House and an Evette supporter.

But voters could be forgiven for knowing little about Evette besides the fact that Trump endorsed her, which he did just days before the June 9 primary. Visitors to her campaign website are greeted with a full-screen message labeling Evette as “Trump-endorsed.” The first line in her X bio states the same. Pro-Evette television ads are quick to tout the endorsement.

An accomplishment like tort reform, while noted on Evette’s website, “maybe could have been something that was highlighted more heavily,” Gatch told MS NOW.

The political makeup of South Carolina nearly guarantees the next governor will be whoever emerges on Tuesday between Evette and Wilson. They survived a crowded primary field on June 9, and nearly every challenger who fell short of the runoff publicly endorsed the attorney general.

“She’s just not a good candidate,” Josh Kimbrell, a state senator who failed to make the runoff and has since said he’d back Wilson, said of Evette.

“She kind of assumed this was a coronation, and that was never going to go over that well,” he added.

Even some pro-Trump voters were confused by the president’s initial endorsement of Evette, whom he called “a good friend, fighter, and WINNER” in a social media post in May.

“I have no clue why Trump would endorse Pamela Evette,” Leland Lemmons, a 30-year-old Trump supporter told MS NOW as he exited a polling site in the Greenville suburb of Easley on June 9.

“She’s served, you know, a decent time. I just haven’t seen much fruition of what she’s done in office,” he added.

In a post on Truth Social Friday announcing his dual endorsement, Trump wrote, “I can’t hurt one of them by only Endorsing the other, so, therefore, I am going to Endorse, for Governor of South Carolina, both Pam Evette and Alan Wilson!”

In a subsequent statement on X, Evette said, “I was proud to come in first as [Trump’s] endorsed candidate for Governor on June 9th. Looking forward to doing it again on June 23rd.”

After The Washington Post foreshadowed the dual endorsement last Tuesday, allies of Evette were quick to denounce the possibility.

“I would guess that’s fake news,” Suzanne Pucci, a member of Evette’s finance committee, told MS NOW of the chance Trump would also endorse Wilson. “She’s probably not real worried about it.”

Another close ally and supporter told MS NOW at the time the report was “a total, fabricated lie.”

“[Trump] is invested in Pamela Evette because she invested in him. He’s a loyal guy. That kind of stuff is important to him,” added the supporter, who spoke on condition of anonymity.

“With or without Trump, I think she is going to win,” they said.

On Thursday, a senior campaign aide, who spoke on condition of anonymity, brushed off the idea of a dual endorsement, telling MS NOW in a statement, “Pamela Evette has earned the complete and total endorsement of President Trump. She is the only Trump-endorsed candidate in this race and we look forward to delivering a big win for the president on Tuesday.”

Roughly 24 hours later, Trump retracted the exclusive endorsement.

Will McDuffie is a reporter for MS NOW.

The Dictatorship

Fears of an ‘economic catastrophe’ helped push Trump toward an Iran deal

Published

1 day ago

June 22, 2026

Blue Light Newsroom

Fears of an ‘economic catastrophe’ helped push Trump toward an Iran deal

As last week’s G7 summit in France got underway, a reporter asked Donald Trump whether his purported deal with Iran was final. “No, it’s not final,” the president replied. Later that day — during a visit to Versaillesof all places — he signed the framework anyway.

But moments after signing his name to the memorandum of understanding, Trump offered an unsubtle hint about what he was thinking at the time. Amid applause from those around him, the American president pointed down and then up while saying“Oil down, stocks up.”

In other words, Trump’s focus had nothing to do with natural security and everything to do with the economy. What’s more, the four-word phrase was part of a larger and underappreciated pattern. The Washington Post reported:

In the more than 100 days since President Donald Trump launched a war with Iran, he has offered a shifting list of reasons for why he started the conflict. But in explaining his push for peace, he named a priority much closer to home: protecting the stock market.

“I didn’t want to see economic catastrophe,” Trump told reporters gathered in the Alpine spa town of Évian-les-Bains, France, after the Group of Seven summit.

As the summit wrapped up, the Republican similarly said“I’ve studied presidents, some good, some bad, some great. Not too many are great and some really bad. … And the one president I did not want to be was the late, great Herbert Hoover. I didn’t want that and who knows what would have happened.”

He pushed the same point in an interview with Axios, which was released over the weekend.

“If I went further, the stock market would be much lower,” the president said. “Now think of this: I have one primary wish as president, in terms of people: I never want to be the late, great Herbert Hoover.”

The comments came days after Trump similarly argued“The alternative to this deal was a global recession. There are stupid people who want to see a global recession. They are just stupid people.”

Whether the president fully appreciates the implications of his own rhetoric, this string of comments doesn’t just shed light on his motivations for accepting a defeat, it also suggests he saw his failed policy in Iran as pushing the global economy toward a dangerous cliff.

In other words, based on Trump’s own comments, the war he started was poised to create an “economic catastrophe,” which he was desperate to avoid — and which led him to accept a framework that empowered Iran to get what it wanted in exchange for effectively no concessions at all.