Politics
Trump’s approval among Latino voters is crashing, new poll shows
After Latino voters moved toward President Donald Trump in November, a new in-depth survey of this demographic shows their support for him could be breaking, according to polling shared first with Blue Light News.
Throughout the president’s first few months in office, his favorability among Latinos is crashing, especially among independents and women, according to a new poll conducted by Global Strategy Group and commissioned by Somos Votantes, a Democratic-leaning group that focuses on Latinos.
Among independents, Trump’s approval dropped from 43 percent in February to 29 percent in May. Overall, his approval among Latinos dropped from 43 percent to 39 percent. The poll surveyed 800 Hispanic/Latino registered voters nationwide between May 8 and May 18 and has a margin of error of plus or minus 3.5 percent.
The Latinos surveyed were also increasingly negative on Trump’s handling of the economy, with just 38 percent of those surveyed holding a positive view. Among independents, that figure drops to 26 percent, and among women it’s at 30 percent.
“These numbers tell a pretty clear story that (Trump’s economic) trust is not only steadily, but quickly, eroding, which is a huge liability for the president,” said Somos Votantes president Melissa Morales, who said Trump’s gains among Latinos were mostly because of his promises to create a better economy.
Fifty-six percent of those surveyed said that the economy is getting worse under Trump’s administration, and 19 percent said the economy is improving.
“I think there are a lot of Latinos who didn’t necessarily vote for Donald Trump. They voted for change,” Morales said. “They voted for something different than they were experiencing in their everyday economic lives.”
Republicans have continued to bet that Hispanic and Latino voters will continue to back them in the midterms following Trump’s inroads. On Monday, the National Republican Congressional Committee launched a Spanish ad campaign targeting eight House Democrats, which doubled down on their promise to target 11 seats occupied by Democrats across the Southwest.
Republicans point to Trump’s progress with this voting bloc, as well as specific gains in a few majority-Hispanic House districts. When Republicans announced their targets, Rep. Richard Hudson (R-N.C.) — who chairs the NRCC — made a direct plea to Hispanic voters during a cable appearance.
“Hispanic voters. We want your vote,” Hudson said at the time. “We share your values. Our policies will make your lives better.”
Somos Votantes said that messaging isn’t landing so far.
“There is a huge disconnect between what Hispanic/Latino voters want the President and Congress to focus on versus what they believe Trump and Republicans are doing,” said a memo shared alongside the polling.
President Trump claimed on Saturday that multiple individuals have been arrested for allegedly vandalizing the Lincoln Memorial Reflecting Pool as he seeks to deflect blame for ongoing water quality and maintenance problems stemming from a recent multi-million renovation project. “The United States Park Police have arrested multiple individuals for vandalizing our Nations magnificent Reflecting Pool,” Trump…
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Sunday presents another test for both Belgium and Maximus Textoris Pulcher, the rescue cat that Prime Minister Bart De Wever hoped would become the 2026 successor to Paul the Octopus, who predicted (with surprising accuracy) the winners of the 2010 World Cup.
De Wever’s cat has become something of a feline influencer — Maximus’s Instagram following now outpaces the PM’s — but probably shouldn’t quit social media for prediction markets. Maximus, who chooses a match’s outcome by pawing from one of three dishes, anticipated a Belgian win in the team’s first match against Egypt — it ended in a draw. Maximus has again tipped the Red Devils to prevail today, this time against Iran.
Gov. Josh Shapiro is quickly becoming the prospective 2028 presidential campaign field’s biggest World Cup fan.
On Monday, the Pennsylvania governor and potential presidential candidate is set to attend his second match of the tournament when he is in the stands at Lincoln Financial Field to see Iraq play France in Philadelphia, according to a spokesperson. He also attended Ivory Coast vs. Ecuador there a week ago with his wife Lori. Shapiro is also expected to hit the FIFA Fan Festival before the match.
Shapiro joins a growing list of 2028 hopefuls to take in the tournament. California Gov. Gavin Newsom, alongside Secretary of State Marco Rubio, attended the U.S. opener against Paraguay. Health and Human Services Secretary Robert F. Kennedy Jr. attended the American squad’s match against Australia. New Jersey Gov. Mikie Sherrill, who hasn’t actively made moves toward a campaign but has carved out a leadership role in the party, attended the France vs. Senegal game at MetLife Stadium in East Rutherford, New Jersey.
A number of potential 2028 candidates in states hosting games have not yet made the pilgrimage to a game: Sen. Cory Booker (D-N.J.) hasn’t partaken of an East Rutherford match. Sens. Jon Ossoff and Raphael Warnock of Georgia, for example, have not attended matches at Mercedes-Benz Stadium in Atlanta (Ossoff has said he has no interest in running for president), nor has Rep. Alexandria Ocasio-Cortez (D-N.Y.). Sen. Ted Cruz (R-Texas) hasn’t taken in a match at either AT&T Stadium in Arlington or NRG Stadium in Houston.
Shapiro is known on local sports radio as “Josh in Abington,” and is a fan of the Philadelphia Eagles and 76ers. That fandom could help him build stronger relationships with voters. Philadelphia’s fan zone has drawn significant crowds.
Shapiro has also used host status to distribute 700 free tickets to Philadelphia community organizations. He said it was “really important” to him that it would happen when he landed matches.
“Governor Shapiro believes the FIFA World Cup is a once-in-a-lifetime opportunity that should benefit all Pennsylvanians,” his office said in a press release earlier this month, and “he is working to make the matches free and accessible to as many people as possible.”
The tickets are also an economic development tool: “As part of Visit PA’s sponsorship of Philadelphia Soccer 2026, the Commonwealth gains access to a mix of suite, VIP, and general admission tickets, which are being used to host business leaders, prospective partners, and other guests to further strengthen Pennsylvania’s economic development and promote the Commonwealth as the best place to visit, live, and do business,” a Shapiro spokesperson said.
More broadly, the politics of attending a FIFA World Cup game are tricky, says Eric Koch, a soccer fan and Democratic consultant based in New York City.
“In fairness the ticket prices are insane and the U.S. matches have all been on the West Coast so it’s hard for anyone to get out there — and AOC has been (rightfully!) basking in the Knicks win,” Koch said. “The U.S. loves a winner and this squad is not only super talented but is also on the cusp of really capturing the hearts of the whole country as we go to the knockout rounds so I expect we will see more candidates embracing them. It’s going to be a great unifying thing to rally behind.”
For Democrats in particular, embracing the World Cup could help them with two political projects, Koch said: embracing some kind of patriotism and relating more with voters, but it has to be an authentic effort.
“As with all things in politics, if it’s not authentic to you and what you’re about, it’s going to seem fake and forced and this applies extra to sports, which people have actual deep connections to,” Koch said. “The good thing is the USMNT can be everyone’s team and as the hype train builds I think we will see more pols embracing them.”
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