Politics

‘Those days are over’: Trump books draw lackluster sales

Published

11 months ago

July 22, 2025

President Donald Trump promised Americans they would get tired of winning — for now, it appears they are getting tired of reading about him.

Trump’s first term saw books authored by prominent journalists sell hundreds of thousands of copies each as the public rushed to learn the inside details of Trump’s norm-shattering presidency.

But similar books aren’t exactly flying off the shelves in his second term, and the bar to getting onto the coveted New York Times bestseller list has been lowered as the overall nonfiction book market has dipped. In these tenuous times for the nonfiction political book market, industry insiders say there are fewer big advances being paid and narrower routes to success that rely on brand-name authors or a partisan perspective.

“Everyone is desperately looking for the next Michael Wolff or James Comey for next year, but it’s not clear there could ever be one again,” said one concerned publisher, referencing two of the authors with biggest book successes of Trump’s first term.

“There’s definitely a slump, and it’s across all of nonfiction,” added a book agent. “Part of it is that we were just actually tired of this, and we’re exhausted, and we don’t want to spend 30 bucks and six or eight hours of our time feeling worse.” (Publishing insiders and authors were granted anonymity for this story because they didn’t have authorization to speak from their employers or wanted to speak candidly about the state of the industry.)

The latest example is “2024: How Trump Retook the White House and the Democrats Lost America,” by political journalists Josh Dawsey, Tyler Pager and Isaac Arnsdorf. “2024” sold roughly 6,000 hardcover copies in the first week of publication, according to data released last Wednesday from NPD BookScan. Yet even with that sales figure, it hit the New York Times bestseller list at No. 4. (The Times bestseller list does not disclose its data sources.)

It has become somewhat easier to get on to the Times bestseller list because it measures comparable sales across the board. One point of comparison: In a similar week in July 2017, the No. 4 book on the Times nonfiction list was former Sen. Al Franken’s book, which had been out for weeks and still sold almost 11,000 copies that week.

Dawsey and Pager referred a request for comment to a publicist for their publisher, who said she was “very happy” with sales, while Arnsdorf didn’t respond to a request for comment. Their agent Elyse Cheney said the numbers, including all formats, “far exceed” the BookScan figure but declined to give exact numbers. A person with direct knowledge of the sales said they were more than double 6,000 including all formats, and that e-book and audio sales were almost as high as print sales. (BookScan data is not a full account of a book’s success as it captures around 70 percent of hardcover sales and does not track e-book and audio uploads.)

“They are three great reporters, but they have a difficult time finding an audience, because at the end of the day, they play it pretty straight,” said another book agent. “A fundamental question in our divided politics, and it’s just as true for publishing — who are you marketing to? Are you selling a book to the BLN crowd or the Fox News crowd? There’s very little in between.”

To wit: “Butler: The Untold Story of the Near Assassination of Donald Trump and the Fight for America’s Heartland,” by conservative journalist Salena Zito, came out the same week as “2024” and sold about 23,000 hardcover copies, according to BookScan numbers, hitting No. 1 on the Times bestseller list. Zito said in a statement that she was “deeply humbled by this ranking” and “grateful to President Trump, who interviewed with me dozens of times for the book and generously encouraged people to read” it. Trump posted about the book on social media, including sharing a preorder link before its publication.

“That’s a book that’s being published to the MAGAs. So those books are always different in their numbers,” said a book agent.

This follows other second-term Trump books experiencing lackluster sales. “Trump in Exile,” by the Wall Street Journal’s Meridith McGraw, has sold roughly 2,000 copies since its release last August, according to BookScan. Axios’ Alex Isenstadt’s “Revenge: The Inside Story of Trump’s Return to Power,” published in March, has sold around 3,000 copies so far, according to BookScan. McGraw and Isenstadt declined to comment.

Author Michael Wolff became one of the masters of the Trump genre with 2018’s “Fire and Fury,” which sold more than 25,000 copies during its first week on sale in 2018 and went on to sell more than 900,000. But the writer sold only around 3,000 print copies during the equivalent first week publicity campaign for his latest installment “All or Nothing: How Trump Recaptured America,” published in March. (It has now sold around 11,000 copies, according to BookScan.)

As these books have posted middling sales figures, publishers are finding it hard to justify signing big advances for new Trump books. That’s made it more difficult for political journalists to get lucrative book deals.

“Editors are not spending anywhere near the amount of money that they did this time eight years ago,” said one of the book agents. “The days of just writing a book to write a book and checking the box for someone’s career — those days are over.”

“We are taking on fewer projects in the space because the ones that we do take on, they basically have to rise to a mid six- or seven-figure deal,” said the agent. The person said that they talk with publishers who speak of “a lot of fatigue in the market” and that there has to be “a clear path on either breaking news or a ‘wow factor’ for a book to get that kind of money today.”

The skepticism in the marketplace for political nonfiction, particularly Trump books, has led publishers and agents to try to get authors who are big brand names with built-in fan bases like Ezra Klein or Jake Tapper. Both have seen significant success this year with their books “Abundance” (co-written with Derek Thompson) and “Original Sin,” respectively. “Abundance” has sold roughly 146,000 copies since its publication in March, according to BookScan.

Tapper, one of the most prominent BLN anchors, was attached to Axios’ Alex Thompson’s Biden book project after his book deal had been cancelled. “Original Sin,” which focused more on the 46th president than the 47th, became a No. 1 Times bestseller for two weeks and was on the bestseller list for almost two months. It has sold about 97,000 copies since its publication in May, according to BookScan.

“You gotta have podcasts or TV, unfortunately, these days,” said one of the book agents.

Authors are well aware of readers’ news exhaustion after a decade of Trump dominating the political conversation. “Trump as an angry president yelling at clouds is not news anymore,” said one author of a recent political book. “News is what sells books.”

Trump’s first term saw multiple major sellers besides “Fire and Fury.” Bob Woodward’s “Fear” sold 1.1 million copies in all formats in its first week, and Simon and Schuster called it the bestselling book in company history. “The Room Where It Happened,” the explosive 2020 memoir by former national security adviser John Bolton, and “A Higher Loyalty,” by former FBI Director James Comey, each logged more than 600,000 sales within their first few years of publication.

“[Trump] is so familiar to everyone by now, and people are less shocked by new revelations because it enforces their own ideas about who he is or they just don’t care,” said an author of a recent Trump book.

There have been some other bright spots for the industry this year. NBC News’ Jonathan Allen and Blue Light News’s Amie Parnes registered success with their 2024 election book “Fight: Inside the Wildest Battle for the White House,” which entered the Times list at No. 1 and has been optioned to become a feature film. The authors said in a statement they “are proud of our unmatched behind-the-scenes reporting on the last three presidential elections and deeply humbled by the response” to their latest work.

Dawsey, Pager, Arnsdorf, McGraw, Isenstadt, Allen, Parnes and Alex Thompson all previously worked for Blue Light News.

Still, the broader shift in the market’s appetite for Trump books is clear. During the Biden presidency, books by former Trump aides similarly failed to generate much interest. (Biden books didn’t tend to sell well, either.)

The author of the recent Trump book said they didn’t even ask their publisher how many copies it sold.

“I didn’t go into it being like, ‘I’m going to make a bunch of money off of it,’” said the author. “I had a good advance, and I went into it for the experience of it, and as a reporting exercise, and a chance to put a mark on a certain moment in time that I knew really well and covered really closely.”

Politics

Centrist Democrats are freaking out about progressives’ winning streak

Published

3 hours ago

June 25, 2026

Blue Light Newsroom

Moderate Democrats are sounding the alarm after massive losses in New York’s primaries. They fear they’re on the verge of losing the party’s ideological civil war — and hurting its electoral chances.

Leftist candidates swept a trio of deep-blue House seats in New York City, a seismic victory that toppled two incumbents, including the powerful chair of the Congressional Hispanic Caucus. And after a string of progressive battleground wins in earlier primaries, moderates are making it very clear that the left’s winning streak is potentially just starting.

The far left is eyeing even bigger targets in key battleground primaries that will determine control of Congress as well as governorships in crucial swing states. Most immediately, moderates fear that a progressive primary sweep could imperil the party’s hopes of beating Republicans this fall.

They also have a more fundamental fear: that progressives are becoming more mainstream as they keep winning — reshaping the Democratic Party.

“Centrist Democrats, normie Democrats, need to realize we’re the insurgents, and they’re the new establishment,” said Liam Kerr, a co-founder of the moderate-aligned WelcomePAC. “It’s a long term structural problem more than it is any one particular win.”

Progressives have romped through Democrats’ spring primaries, notching a series of wins across both safe and competitive districts and upending House and Senate Democrats’ battleplans. Left flank candidates Randy Villegas and Matt Dunlap trounced the Democratic Congressional Campaign Committee’s preferred picks in a pair of battlegrounds in California and Maine. And populist insurgent Graham Platner pushed out Senate Minority Leader Chuck Schumer’s handpicked recruit in Maine, Gov. Janet Mills, before voting even began — only to see his poll numbers slip amidst a series of personal scandals.

With New York in the rearview, upcoming races in Colorado, Michigan and Wisconsin will test whether the insurgent left can continue its hot streak.

“It’s happening in New York, it’s happening in Michigan. I think we’re seeing it happen across the country now, that folks are sick and tired of being sick and tired,” said Michigan Democratic Senate candidate Abdul El-Sayed, who is backed by Sen. Bernie Sanders (I-Vt.) and locked in a bitter three-way primary. “So, certainly we’re going to harness that.”

First up will be Colorado, where Democratic Socialist Melat Kiros is mounting a strong challenge against longtime Democratic incumbent Diana DeGette in a safe seat. In the state’s battleground 8th District, the more progressive-aligned Manny Rutinel is facing establishment-backed Shannon Bird. Whoever wins will face freshman GOP Rep. Gabe Evans.

Even if those progressive candidates end up falling short, establishment Democrats are worried that President Donald Trump and the GOP will be able to successfully tie their more centrist nominees to the most-fringe members of the party, forcing them to respond to progressives’ most controversial comments and positions — like defunding the police or getting rid of prisons entirely.

“These races might have some impact on 2026 if Republicans weaponize the craziest ideas of these candidates against mainstream Democrats running in blue districts,” said Matt Bennett, a co-founder of the moderate think tank Third Way.

The Blue Dogs, Democrats’ House centrist coalition and campaign allies, are worried as well.

Blue Dog Action’s Phil Gardner said it’s imperative that moderate Democrats in swing districts address Republican attacks head-on and put distance between themselves and the left flank of their party.

“The reason they do that is because it works,” Gardner said of GOP efforts to tie moderates to progressives. “Candidates running in these competitive seats should not rely on just anti-Trump sentiment or the Democratic brand, because you’re basically putting your destiny in the hands of forces far outside your control.”

Some on the left are growing frustrated as the establishment increasingly makes them pariahs.

“Having party leaders not make the newest and most exciting members of the party feel like they belong is counterproductive for a party that wants to keep growing,” said progressive strategist Rebecca Katz, whose firm Fight Agency works with El-Sayed and Platner, among others.

Still, establishment Democrats are rushing to shore up primary victories in key battlegrounds. In Michigan, where El-Sayed is leading in new polls, establishment Democrats have begun spending millions of dollars in recent weeks to boost Rep. Haley Stevens and stave off his rise. Reinforcements are also flowing in for El-Sayed.

And in Wisconsin, another key perennial battleground state with major down-ticket races, establishment panic about democratic socialist state Rep. Francesca Hong’s momentum in the crowded gubernatorial primary has led some in the party to start coalescing around moderate Lt. Gov. Sara Rodriguez. One Democrat dropped out and endorsed Rodriguez to try to consolidate the center-left vote.

“True leadership means stepping aside and making sure that we coalesce around someone who can win in November,” Democrat Missy Hughes said during a press conference shortly after she suspended her campaign on Monday.

Hong, in an interview Wednesday, said that the centrist lane is no longer the path to victory.

“I agree, we should coalesce around a leader that can win in November. And I think that I’m that leader,” Hong told Blue Light News. “The strategy of running moderates — we’ve lost the House, the Senate and the executive office. … Using the old playbook and looking at the results, I would hope that the course correction is to run some different plays.”But Republicans are salivating over Hong’s prior hardline stances and comments, including previous calls to defund the police. She has sought to alleviate concern about that issue: “there’s no way I’m going to cut public safety, I want to deliver it,” she said in a recent video.

While the left’s wins in safe seats are top of mind, there have been a string of victories for centrists in a number of other Democratic primaries in the most important battlegrounds. The Democratic establishment’s pick prevailed in the New York battleground seat to take on GOP Rep. Mike Lawler on Tuesday, and moderate Rebecca Bennett won the primary to take on GOP Rep. Tom Kean Jr. in a top New Jersey battleground. Some battleground wins for moderates came even as GOP groups meddled to try and boost left-leaning candidates in Texas and Nebraska.

In Senate races, moderate candidates like former Gov. Roy Cooper (D-N.C.) cleared the field with no real challenger. And Texas’ James Talarico and Iowa’s Josh Turek were able to best their more-progressive challengers.

“In most of the flippable seats, you still do have electable Democrats, either winning the primaries, or there was just never really a primary to begin with, and people sort of coalesced,” Gardner said.

Schumer told reporters on Wednesday that every wing of the Democratic Party — not just progressives — was on the rise.

“You’re seeing centrist energy in Virginia, Iowa, and New Jersey, progressive energy in New York City,” Schumer said. “We’re going to harness it all to win in November. Because all Democrats are united in the mission of taking back the Senate and defeating Trump.”

Some progressives were also quick to call for unity after their wins Tuesday, and vowed to help their moderate counterparts this fall.

“I’m going to go help some frontliners win their races,” former New York City Comptroller Brad Lander, who defeated Rep. Dan Goldman by more than 30 points, told reporters on Wednesday. “I hope some moderates will come help Randy Villegas and other progressives win theirs.”

But the prospect of the left picking off a battleground seat in November has major implications for the party’s direction.

“We love the statistic that [progressives have] never flipped any seats. We love to say, ‘look at the polling,” said Kerr, the co-founder of the centrist WelcomePAC. “But we haven’t been scared enough. We’ve been high on our own supply of data while they’ve been organizing.”

And outside of this year’s midterms, there’s a broader fight to come in 2028, where an open presidential primary will shape the party for years to come.

“It is vital that Democrats do not mistake the radicalism of a very small electorate in very blue places with the desire of the larger Democratic Party to move sharply to the left,” Bennett said. “Those things are not the same, and Democrats running for president must resist the urge to believe what they see on social media and the siren song of the DSA and the activist left.”

Politics

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Published

6 hours ago

June 25, 2026

Blue Light Newsroom

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Politics

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Published

6 hours ago

June 25, 2026

Blue Light Newsroom

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