Politics
The blacklist of words Democrats should avoid
Democrats seem to think they can talk their way out of the political wilderness.
Listen closely and you can hear it through the din of their all-caps Trumpian X feeds, their hourslong “manosphere” podcast interviews and their more frequent swearing.
Nearly 10 months after the 2024 elections, and the party is still embroiled in self-recriminations over where they’re talking, what they’re talking about and, now, the actual words they’re using. Or, more precisely: which words they shouldn’t utter.
In a new memo, shared exclusively with Blue Light News, the center-left think tank Third Way is circulating a list of 45 words and phrases they want Democrats to avoid using, alleging the terms put “a wall between us and everyday people of all races, religions, and ethnicities.” It’s a set of words that Third Way suggests “people simply do not say, yet they hear them from Democrats.”
They span six categories — from “therapy speak” to “explaining away crime” — and put in sharp relief a party that authors say makes Democrats “sound like the extreme, divisive, elitist, and obfuscatory, enforcers of wokeness.” In the document, titled “Was It Something I Said?” Third Way argues that to “please the few, we have alienated the many — especially on culture issues, where our language sounds superior, haughty and arrogant,” according to the memo.
Among the blacklisted terms: privilege … violence (as in “environmental violence”) … dialoguing … triggering … othering … microaggression … holding space … body shaming … subverting norms … systems of oppression … cultural appropriation … Overton window … existential threat to [the climate, democracy, economy] … radical transparency … stakeholders … the unhoused … food insecurity … housing insecurity … person who immigrated … birthing person … cisgender … deadnaming … heteronormative … patriarchy … LGBTQIA+ … BIPOC … allyship … incarcerated people … involuntary confinement.
“We are doing our best to get Democrats to talk like normal people and stop talking like they’re leading a seminar at Antioch,” says Matt Bennett, Third Way’s executive vice president of public affairs. “We think language is one of the central problems we face with normie voters, signaling that we are out of touch with how they live, think and talk. In recent weeks, this has become a bit of a thing, with comedians like Jimmy Kimmel and Sarah Silverman highlighting how insane Dems can sometimes sound. Also, elected officials like [Delaware Rep.] Sarah McBride and [Kentucky Gov.] Andy Beshear are begging their colleagues to just be normal again.”
“People can’t relate to something unless it has some edge about it,” Lanae Erickson, Third Way’s senior vice president, tells Playbook. “And we had shaved off all of our edges in an attempt to never make anyone upset about anything.”
The group doesn’t base its list on any specific polling. And the authors don’t offer specific counter recommendations for these terms. But they do outline the values their vision of the party includes.
“We will never abandon our values or stop doing things to protect those who need help, encouragement, trust, a second chance, acceptance, a fair shake, and the opportunity to pursue life, liberty and happiness But as the catastrophe of Trump 2.0 has shown, the most important thing we can do for those people and causes is to build a bigger army to fight them,” the memo reads. “Communicating in authentic ways that welcome rather than drive voters away would be a good start.”
It’s worth noting that in certain parts of the country, a lot of people, especially now, do talk in this language and use the phrases Third Way recommends against, even if it doesn’t scream big tent enough. It’s also worth noting an inherent irony in all of this: it’s hard to police how politicians talk at the same time that you’re asking them to be authentic.
The memo’s authors write “we are not out to police language, ban phrases or create our own form of censorship. Truth be told, we have published papers that have used some of these words as well. But when policymakers are public-facing, the language we use must invite, not repel; start a conversation, not end it; provide clarity, not confusion.”
“The Democratic Party brand is toxic across the country at this point with way too many people — enough that there’s no way for us to win a governing majority without changing that,” Erickson said. “Part of the problem was that we were using words that literally no normal people used — that we were sticking to messages that were so overly scripted that they basically sounded like nothing.”
What about bright spots for the party? Erickson cited three potential 2028 Democratic presidential contenders who she says are good examples of how to communicate: Beshear, former Transportation Secretary Pete Buttigieg and Sen. Ruben Gallego (D-Ariz.).
- “Gallego is doing a great job talking about economic success,” she says. “He goes into communities and he’s like, ‘I want you to have a big ass truck, if that’s what you want.’”
- Buttigieg, she said, is “doing a great job of going into spaces that are maybe not hostile, but unusual spaces for him to be in and having real conversations about complicated topics, like transgender people in sports, and saying, ‘you know, I think you should have empathy toward people that are figuring this issue out for the first time. And you should have empathy toward transgender kids and their families.’ But he’s not afraid to say those things, and he’s getting yelled at.”
- And Beshear is “getting this so exactly right, talking about how these terms aren’t even what those communities use to call themselves,” she said. She recalled Beshear “talking about the fact that ‘justice-involved individuals’ is not a thing that any justice-involved individual would call themselves. They would call themselves incarcerated, call themselves convicted, or they would call themselves a whole lot of other things, but that’s not what they or their families would call themselves. So inventing terms that the people that we’re talking about and trying to protect don’t even use, and then enforcing that that’s the only way you can talk about those people, is crazy.”
So, can Democrats really talk their way back to power? It’s an Aaron Sorkin-eqsue idea to think that everything can be solved by the right words and a compelling speech. (And it’s one that the party has been tantalized by, on and off, for decades.) Of course, Democrats face bigger and deeper problems — a yawning voter registration gap among them — and are still figuring out which policies to advocate.
In some ways, Third Way is reaching the same political conclusion VP JD Vance arrived at during his interview with Fox News’ Laura Ingraham this week. “I mean, look, the autopsy for the Democrats, some free political advice from the president of the United States is: stop sounding like crazy people,” Vance said.
Vance’s remarks came on the same day he had burgers with the National Guard troops at Union Station. Which is itself a glaring reminder of some of the stakes if Democrats don’t get this right.
Erickson mentioned crime as a key issue on which Democrats need to recalibrate, citing Trump’s “invasion of D.C.”
“It shows that people don’t think Democrats want to hold criminals accountable at all,” she said. “Like we don’t care about violent crime and we don’t care if someone hurts someone, that they should be held accountable. That’s not true. We’re afraid to say that because we’re afraid that someone is going to criticize us for being too ‘tough on crime.’”
Third Way sees it as a place to start. “We need to reflect on the ways that our bubble and our fear of being criticized by anyone on the left has led to a problem with both our policy and our language,” Erickson said.
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THE ISLAMAPHOBE & BLAKEMAN: As Nassau County Executive, Republican Bruce Blakeman has welcomed Muslim residents with open arms.
He’s eaten at their Ramadan Iftar dinners, appointed the first Muslim chaplain to the county’s police force and talked about the value of Muslims as Nassau County county residents and Americans.
But as he tries to win a statewide race for governor, Blakeman is now aligning himself with a leader of the anti-Muslim faction of the national GOP — and he’s not responding to questions about it.
On Friday night, Blakeman will appear with Rep. Andy Ogles — the Tennessee Republican who has led the effort in Washington to “denaturalize” and “deport” Mayor Zohran Mamdani — at the Metropolitan Republican Club’s annual gala.
“Muslims don’t belong in American society,” Ogles has said. He’s also called Mamdani “Little Muhammad” and claimed that “denaturalizations and deportations are the only way to save the Big Apple.”
Blakeman’s team declined to comment on Ogles’ past statements or the gubernatorial candidate’s upcoming appearance with the House member.
Blakeman will deliver the gala’s keynote speech, and Ogles will be honored with the club’s Ronald Reagan Award for the Advancement of Individual Liberty. Also on the list of featured attendees are former Mayor Rudy Giuliani, Council Member Vickie Paladino and former Nassau County Bridge Authority Commissioner and pro-Israel influencer Emily Austin. Tickets start at $321.
The event’s host, the Metropolitan Republican Club, is often seen as the more mainstream counterpart to the city’s far-right New York Young Republican Club. The statewide New York State Young Republicans disbanded last year after POLITICO uncovered a trove of racist, homophobic and antisemitic chats involving members of the organization and other Young Republican groups around the country.
Ogles spoke at the New York Young Republican Club’s gala in December, where he said “naturalized illegal immigrants are polluting our politics” and “the new right must have courage to deport them,” a reference to his call for Mamdani’s deportation.
Husein Yatabarry, executive director of the Muslim Community Network, told Playbook remarks like Ogles’ can have a “huge impact” on the state’s roughly 1.7 million Muslim residents as they consider whether to engage in state politics.
“It’s sad to see that a lot of politicians are leaning into xenophobia and Islamaphobia and not looking at Muslims as part of their community’s fabric, but looking at Muslims as a way to get the most rude and heinous people behind you as a candidate,” Yatabarry said.
Ogles, who wrote a letter to the Department of Justice in October asking for Mamdani to be denaturalized, did not respond to a request for comment. He faces his own political battle this year, as a Democratic mayor has found fundraising success while hoping to topple Ogles in his deep-red district. Federal authorities are also reportedly investigating Ogles for potential campaign finance violations.
On the campaign trail, Blakeman often touts his strong electoral performances in purple Nassau County when speaking of his electability statewide. He easily won reelection last year in what was otherwise a bleak year for Republicans in New York.
But his Friday night appearance won’t be the first time he’ll find himself alongside figures from the extreme corners of the GOP. Blakeman was the keynote speaker at an event honoring John Eastman, an attorney who was disbarred in California last week for his efforts to overturn the 2020 election. When Blakeman’s running mate, Madison County Sheriff Todd Hood, spoke at a Buffalo-area political club led by a man who called Mamdani “vermin,” the Nassau County executive didn’t seem to mind.
“Mayor Mamdani is a disgrace,” Blakeman said in a statement at the time. “He is anti-American, antisemitic, and anti-Cop.” — Jason Beeferman
FROM THE CAMPAIGN TRAIL
PAC IT UP: House Democrats’ biggest super PAC touted its “largest early investment” in the organization’s history, with a notable omission — New York.
House Majority PAC’s announcement earlier today of an initial $272 million spend on advertisements includes zilch in the notoriously expensive New York City media market, where Democrats are protecting Reps. Tom Suozzi and Laura Gillen on Long Island and attempting to flip Rep. Mike Lawler’s seat just north of the city in NY-17.
Democrats, fear not. Money is on the way, according to HMP.
“Today’s initial reservations prioritize markets where rates increase significantly and there will be more reservations to come,” the super PAC’s communications director CJ Warnke said in a statement. “HMP plans to invest heavily to flip districts like NJ-07 and NY-17.” (The NYC media market covers Republican Rep. Tom Kean in New Jersey’s 7th District as well.)
National Democratic groups are working from a much smaller electoral map in New York after flipping four seats two years ago. Last cycle, HMP’s initial reserve included $16 million in New York City and $5 million in markets further upstate.
Meanwhile, the Congressional Leadership Fund — the House GOP’s main super PAC — on Thursday also released its initial advertising reservations, which the group similarly described as its “largest ever.” That $153 million investment includes $18.6 million in New York City. CLF also said it is putting money into Albany ($2.1 million), Binghamton ($1.8 million) and Syracuse ($658,000), markets that cover Democratic Rep. Josh Riley’s district — another seat that Republicans have their eye on.
Last cycle, CLF’s initial reservation included $20 million in New York City and $8 million in markets elsewhere in the state.
“House Majority PAC isn’t even spending one dollar to defend vulnerable Dem members Tom Suozzi, Laura Gillen, Josh Riley & [New Jersey Rep.] Nellie Pou,” CLF spokesperson Lydia Hall said in a statement. “They’ve given up on these incumbents while funding other offensive fantasies across the country.” — Madison Fernandez
From the Capitol
SCHRÖDINGER’S CANNABIS: New York’s beleaguered medical cannabis program can breathe a sigh of relief today after the Trump administration rescheduled medical cannabis through an executive order. Overnight, they went from dealing in a Schedule I, federally illegal substance to one that has a pathway to federal regulation under Schedule III.
What does this do for New York’s medical cannabis producers? First off, they will no longer be subject to an onerous federal tax code that barred them from taking typical business deductions like employee salaries. And starting next week, they’ll be able to register with the Drug Enforcement Administration — a dramatic shift for an industry that was viewed by the federal government as illegal drug traffickers.
The cannabis industry in New York and beyond is cheering the move as normalizing medical use of the substance. While the order doesn’t immediately change the status of the state’s adult-use market, where anyone at least 21 years old can legally shop, it does signal that the administration will likely take steps to do so this summer.
Beyond that is where things get a little murky. “There are a lot more questions coming out of this order than there are answers,” said Katie Neer, a cannabis regulatory lawyer who represents the New York Medical Cannabis Industry Association.
It could make it easier for the cannabis industry to access financial services, though that remains to be seen. And it could draw more capital to New York’s medical cannabis operators, where there are 10 licensees that are not yet operational. It could also enable New York’s medical cannabis operators, who are under one of the strictest programs in the nation, to export their products.
“It creates a market across the world for New York’s pharmaceutical [cannabis] products … to be exported internationally,” said Adam Goers, senior vice president of corporate affairs for New York medical cannabis operator Columbia Care. In terms of interstate commerce? “We’ll see how that plays out.”
New York’s medical cannabis program launched in January 2016 with 10 licensed operators. Eight of those are still operational, and the state issued licenses to 11 new medical operators more recently.
For now, even as they welcome the federal shift, cannabis companies will be tasked with figuring out the confusing legal complexities moving forward. Some of New York’s medical marijuana businesses also sell products in the adult-use market, which creates a quandary when it comes to figuring out their taxes, and more.
“It’s Schrödinger’s cannabis, right?” said Mike Feldman, general counsel of Nabis, a cannabis distributor in New York. “It is sitting in a warehouse, and it is both Schedule I and Schedule III at the same time.” — Mona Zhang
TRAIN TROUBLES — A dispute between Amtrak and New York’s Metropolitan Transportation Authority threatens the full rollout of new Acela trains, Amtrak said in a lawsuit that represents the latest transit dispute between President Donald Trump’s and Gov. Kathy Hochul’s administrations.
The suit, filed in Manhattan federal court, asks a judge to order Metro-North to give Amtrak access to the tracks, Blue Light News Pro reports.
Amtrak said Metro-North is blocking its ability to test new trains because of a dispute between the two railways over liability for damage to an overhead power line that Metro-North blames on one of Amtrak’s NextGen Acela trains.
In a statement, MTA suggested Amtrak is trying to distract from another ongoing dispute where MTA says Amtrak is holding up expansion of commuter service to Penn Station.
In the lawsuit, Amtrak reveals an issue with its new Acela trains tangling with MTA infrastructure near a bridge in Westport, Connecticut during previous tests. Similar infrastructure problems — involving the interaction between overhead power lines and a train pole that draws energy from them — caused massive delays for commuters in New Jersey two summers ago. The Garden State and Amtrak were able to work through their issues; this lawsuit against New York suggests a broken relationship between Amtrak and Empire State officials. — Ry Rivard
IN OTHER NEWS
— BILLIONAIRE BLUES: Citadel CEO Ken Griffin suggested the hedge fund might halt its planned New York City expansion after Mamdani filmed a video at his Manhattan penthouse to announce a new tax on second-homes worth over $5 million. (The Wall Street Journal)
— DELAY NOW, PAY LATER: Mamdani’s team presented Hochul’s administration with a plan to delay pension fund payments in an effort to save at least $1 billion as New York City faces a multibillion-dollar budget gap. (The New York Times)
— ZONE OF INTEREST: Unions are meeting with Mamdani’s administration to push for a veto of the buffer zone bill, which keeps protesters away from schools and educational facilities, as the mayor’s decision deadline nears. (THE CITY)
Missed this morning’s New York Playbook? We forgive you. Read it here.
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