Politics

Republicans’ youth voter problem

Published

1 month ago

May 4, 2026

Two years after young voters swung to the right in 2024, helping return Republicans to unified control of Washington, economic concerns are pushing 18- to 34-year-olds back to the left for the midterms, according to a new national survey of more than 1,000 young Americans.

The poll from nonpartisan outfit Generation Lab, shared exclusively with POLITICO, amounts to a flashing warning sign for Republicans. It shows young Americans planning to vote Democratic in November by a margin of 52 percent to 19 percent. Broken down by party, the data indicates that the GOP has a significant base problem: Just 58 percent of young Republicans say they’ll vote GOP — with nearly a third selecting “neither” or “won’t vote.” By contrast, 85 percent of young Democrats intend to show up for their party at the ballot box.

Just as in 2024, deep discontent with the state of the economy is driving anger at the party in power. Now, 81 percent of young Americans rate U.S. economic conditions as bad or terrible — including 68 percent of Republicans. The younger the age bracket, the more optimism diminishes.

President Donald Trump shoulders most of the blame among respondents, with 41 percent who rate the economy negatively naming him as the top culprit, plus 9 percent who select congressional Republicans. But it’s not just the GOP: Another 31 percent finger corporate greed/large companies. Just 6 percent blame Joe Biden or congressional Democrats.

In many ways, the polling looks like an inverse of Democrats’ struggles in the 2024 cycle, when surveys showed that voters didn’t personally experience the positive economic image projected by the Biden administration.

“We tie this really closely to what people can see and feel and touch in terms of their own personal economic situation,” Cyrus Beschloss, Generation Lab’s founder and CEO, told Blue Light News. “Saying that affordability is a ‘line of bullshit’ is definitely not helping — to the extent that young people are clued into that.”

But a caveat remains. “Young people are voting at just obscenely low rates,” Beschloss said. Insofar as this demographic might swing to or from Republicans, “their power’s a lot more concentrated in social force” — as cultural barometers and pace-setters — “than it is electoral force.”

Young people’s social force on GOP politics looks highly negative right now, and not just over concerns about inflation, housing, jobs and gas prices. The survey also finds mass blowback to the U.S.-Israel war with Iran: Seventy-seven percent of young Americans say the U.S. made the wrong decision in striking Iran, and 75 percent say they disapprove or strongly disapprove of Trump’s handling of the military action.

Republicans are keenly aware of voters’ cost-of-living and economic concerns — but they argue that they’re positioned to sway Americans here with a message focused on lower government spending, new tax breaks and blaming Democrats.

The GOP is also addressing bad economic feelings head on by telling voters that they’re cleaning up messes created by Democrats. And following on Trump’s 2024 strategy, Republicans have doubled down on TikTok and other social-media content/branding that reaches young people where they are. Candidates speaking to voters directly works well, the party has found, as does pro-America content that can go viral organically — think Artemis II or the semiquincentennial.

“After years of skyrocketing costs and economic uncertainty under Joe Biden and Democrats, combined with the left’s alienating, out-of-touch rhetoric, young Americans are fed up with empty promises,” said RNC national press secretary Kiersten Pels. “They want real results, and Republicans are speaking directly to them in a way that resonates.”

The strong GOP push could yet pay dividends. “I really … would not discount how much the Republican world has been focused on running a really tight operation in terms of not only getting more young men into their camp but keeping them there,” Beschloss said.

But Democrats have built out their own infrastructure to compete, including creator networks for candidates to work with and new resources devoted to communicating via YouTube, podcasts, social media, influencers and Substacks.

And the economic concerns are a lay-up for Democrats’ midterms messaging writ large, they say, which puts affordability front and center — the kind of laser-focused approach that scored the party big wins in 2025. “Young voters’ top concern is affordability, and we’ve been beating the drum on that issue all cycle,” said DCCC spokesperson Aidan Johnson. “Many don’t think they will ever be able to buy a home, or are graduating out of high school and college with not nearly the same kind of opportunities that their parents had.”

Looking beyond the midterms: The Generation Lab also asked young Americans about the 2028 presidential race — and at this early stage, name recognition seems to be paramount.

Democrats like Kamala Harris and Rep. Alexandria Ocasio-Cortez (D-N.Y.) best, at 31 and 23 percent respectively. Republicans pick Vice President JD Vance (25 percent) and then HHS Secretary Robert F. Kennedy Jr. (13 percent). And tied for seventh overall, at 4 percent each among all young Americans: Jon Stewart, Mark Cuban and Tucker Carlson.

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The small-town voters deciding the UK’s future are demanding change, our focus group found

Published

4 hours ago

June 12, 2026

Blue Light Newsroom

ASHTON-IN-MAKERFIELD, England — Voters in perhaps the most consequential special election ever held in Britain are angry, and they really want someone to feel their pain.

That’s the clear verdict from a special focus group by Public First for Blue Light News of voters in Makerfield, the former mining area in northwest England whose June 18 vote could determine the next prime minister.

Some in the group said Andy Burnham, the Labour candidate who is hot favorite to succeed party leader Keir Starmer as PM if he can get himself back into Parliament, might make a difference. But the overwhelming mood during the 90-minute conversation in the Golden Lion pub was one of deep cynicism and bitterness: Life in 2026 is unfair, miserably expensive, and only getting worse, they said.

The goal of Wednesday’s focus group was to get a deep understanding of life in Makerfield — and how voters there are thinking about next week’s by-election. The voters had a mix of political histories and leanings, with longtime Labour voters sitting with supporters of right-wing parties and people who were undecided. But all expressed remarkably similar concerns about the cost of living, immigration, public safety and frustration about an increasingly unequal society.

“These were not a group of people that were thrilled about anything that was going on in Westminster,” said Seb Wride, head of polling at Public First, who moderated the discussion.

Can Burnham overcome that deep disillusionment with the political system? Or will Nigel Farage’s hard right Reform UK party tap into the anger at “two tier” Britain and eject center-left Labour from a seat it has held for decades?

Here are the key takeaways from Blue Light News’s Makerfield focus group:

Starmer’s Labour Party has let them down

There was no love for Starmer — and some even felt there was no real difference between his two-year old government and the center-right Conservatives who held power for the previous 14 years. Not one of the nine people in the group said they thought he’d done a good job as prime minister.

And Labour’s party brand has been damaged as a result.

Tom, a father who is planning to vote Reform, said Labour had always claimed to stand for working-class people — but with the cost of daily essentials now punishingly high for everyone in the room and no relief in sight, “How are they for the working class anymore?”

Daily life is too expensive

The participants easily rattled off the exact prices they‘ve watched increase: The cost of living — from a fast-food meal to rent, to a family trip to the cinema — has risen rapidly and become unsustainable for many people in Makerfield, they said. Family holidays they could afford in the past, even for people working full time, are “just a dream” now, one person added.

Jenny, who is retired, said the cost of living has become “terrible.”

Paul, a father who works three jobs, often from 7:30 a.m. until 4 a.m. the next morning, is struggling, and feels let down. “No one should work 60 hours a week and not be able to have a nice life,” he said. “It’s a joke.”

Paul (right) said he works three jobs and feels let down.

They’re gloomy about politics

Few in the group could point to a political leader of the last 10 years who they felt had made a positive impact on their lives.

Peter, who usually votes Conservative, praised David Cameron’s decision to call a referendum on Brexit 10 years ago. A couple of participants went further back — almost 20 years — to name Tony Blair, who ushered in a Labour government in 1997 after almost two decades of Conservative control, as the last PM who delivered for them.

But most had little confidence that any of today’s politicians would make a difference.

“No government is going to change it,” said Paul. “They’re all crooks, mate. Biggest gangsters in the world.”

Bob, who is in his 90s, added: “I’ve not met a bloody good one yet to be honest.”

They’re very upset about immigration

Farage’s Reform UK is surging ahead in national polls and local elections across the country and is in with a chance of taking Makerfield from Labour. Tackling immigration is his signature policy, and it is clearly a huge concern to participants in the Blue Light News group.

The three-letter acronym they kept coming back to was “HMOs.” It stands for Houses in Multiple Occupation — and that means by migrants, in the perception of the focus group.

The concern, the Makerfield voters said, is that landlords and developers are turning homes into residences not for existing local families to live in but for newly arrived immigrants — who are not related to each other — to share. They fear that pushes up rent prices for people who have been living in the area for many years and changes the nature of their community, which is 95 percent made up of people from a “White British” background.

Participants also said they believed many illegal migrants were overwhelming the local health service, making it harder for taxpaying residents to get medical care.

Farage is winning converts who want change

With their anger at the status quo — and demand for a change in their lives and the country’s direction — several focus group participants said they’re increasingly looking to Reform UK.

“I’ve always voted Labour. This is the first time I’m not voting Labour, I’m voting Reform,” said Tom, who is married with two children and works full-time. “They are pushing big on immigration, which is one of our biggest factors.” Reform is not perfect, he said, “it’s more how bad the country’s got over the years with Labour in charge. There needs to be change.”

Dan, another local father who works but struggles to make his money last, said he’d also be switching from Labour to Reform: “I think the country just needs a bit of a shakeup, even if it’s just for one term.”

Reform UK Leader Nigel Farage speaks at a press conference for the Reform candidate Robert Kenyon ahead of the Makerfield by-election.

Crime is a big worry

Crime and disorder seems to be rising up their agenda. A knife attack in the street in Belfast this week, which sparked protests and violent disorder, was at the top of many participants’ minds. They raised fears about crime locally, too, including “feral kids” who harass people in the streets and lead some residents to feel unsafe while out with their families.

There are now fewer police on the streets and they don’t tend to care much about incidents in the constituency’s biggest town, Ashton-in-Makerfield, participants said.

Life isn’t fair in “two-tier” Britain

For the right in British politics, it is now an article of faith that the country is suffering from a “two tier” system in which ordinary Brits miss out, often thanks to politically correct decisions that police and others take to satisfy equality laws.

Farage and Conservative Leader Kemi Badenoch have both seized on high-profile cases in recent days to make this point, and in Blue Light News’s focus group, it had clearly landed — even among some who are going to vote Labour.

The participants in the focus group represented a mix of backgrounds and political identities.

“We need to come up with a better system that makes it fair for everybody. It is a two-tier system here,” said Peter, the local butcher, who is switching this time from the Conservatives to vote for Labour’s Burnham.

Many in the group agreed that the problem was not just policing, but also a wider sense of unfairness — that places like London and even Manchester get all the money and attention, leaving towns like Ashton to struggle.

“A lot of the politics, like Andy has said, has been Londonised. We need somebody from up north,” Peter said.

Traffic jams and warehouses

Alongside immigration from overseas, the changing nature of the area and its “close-knit” local community was a worry for many in the group. In particular, they raised concerns that plans to build hundreds of new homes and five “super unit” warehouses would lead to a huge increase in traffic that the already clogged road network would be unable to handle.

The green landscape around Ashton is highly prized, and several people in the group said they did not want fields to be built on, turning their area into another endless suburb like Liverpool or Manchester.

Andy Burnham stands in front of supporters during the launch of his campaign as Labour’s candidate for the Makerfield by-election.

‘Andy cares’

Burnham’s record as Mayor of Greater Manchester, the broader area, was seen as a big plus, even by people who were not likely to vote for him.

Participants in the group readily named his achievements at improving local transport infrastructure and hiring more police. Two even said they had in the past gone directly to Burnham with problems they or their families were facing and he had fixed them.

Most of all, there was a sense that Burnham, who grew up nearby and previously represented people in the area in parliament, understands their lives. Bob, Peter, Emma and Mandy all said they were planning to vote for Burnham next week.

“He just comes over as if he cares and as if he wants to sort the country out,” said Mandy, who works part-time as a cleaner and merchandizer. “I just think he seems to be a more down-to-earth person who is looking out for people. He seems more genuine.”

Having someone from the North as prime minister would also help their area, several participants said. “We need better leadership,” added Peter. “We need somebody who cares and I do feel like Andy cares.”