Politics
Political operatives with Trump ties raked in millions of dollars in commissions from DHS ad campaign
Two companies with ties to veteran political operatives received at least $23 million in commissions for their role in the controversial Department of Homeland Security ad campaign that helped lead to Secretary Kristi Noem’s ouster.
One of the firms, Safe America Media, received at least $15.2 million and was formed last February just a few days before it was awarded the limited-bid contract to work on the overall $220 million, taxpayer-funded ad campaign, according to an internal DHS memo and three people familiar with the contracts who were granted anonymity because they weren’t authorized to speak publicly about the contracts. Safe America Media was run by Republican operatives Mike McElwain and Patrick McCarthy, who have ties to a firm that did extensive media buying on President Donald Trump’s 2024 campaign.
The second firm, People Who Think, received at least $7.7 million from its 10 percent commission on a portion of the $220 million, according to the memo, which was written by DHS Deputy Under Secretary for Management Paul Stackhouse, and reviewed by Blue Light News. People Who Think was co-founded by Jay Connaughton, who did work for Trump’s 2016 campaign and has reportedly worked for other conservative politicians and causes.
The March 3 DHS memo noted there was only a “limited competition” for the awarded contracts because of the “urgent and compelling need” for the ad campaign. It also stated that People Who Think’s 10 percent commission for international advertising and Safe America Media’s 12 percent commission for domestic advertising was below the industry norm of 15 percent.
Besides military recruiting efforts and Covid-19-related campaigns, the DHS ads were the most expensive U.S. government marketing campaign in the last 10 years, Bloomberg reported.
The information about the contracts add new details to the ongoing fallout over DHS’s $220 million ad campaign, which included a video of a cowboy-hat clad Noem riding a horse at Mount Rushmore. It also highlights how political operatives were awarded contracts worth millions of dollars with seemingly little oversight or guardrails — including from President Donald Trump, who White House officials have said did not sign off on the ad campaign.
The ads became a sore spot within the White House, including with Trump, because they fed into a perception that Noem used her position to set herself up for a future political run.
“Safe America Media submitted a proposal for and was awarded a contract to support DHS’s nationwide public awareness campaign, and committed substantial resources to meet an accelerated timeline on budget,” Safe America Media lawyer Joseph Folio said in a statement to Blue Light News. “We look forward to providing additional information to address inaccuracies in the public reporting and ensure the record accurately reflects the scope and context of that work.” It’s unclear what he is referring to and a spokesperson didn’t respond to a follow-up question.
McCarthy, McElwain and Connaughton didn’t respond to requests for comment and People Who Think could not be reached for comment. A spokesperson for DHS declined to comment.

Republican Sens. Thom Tillis of North Carolina and John Kennedy of Louisiana, along with Democrats, grilled Noem when she testified before Congress in early March about the DHS ad campaign. At one point during the hearing, a clearly frustrated Tillis threatened to halt all Senate business if Noem refused to provide information about immigration enforcement in his home state, while Kennedy probed Noem about the ads and derided them for only being “effective in your name recognition.”
Noem has defended the campaign by saying the ads helped encourage two million immigrants to self-deport and thus saved billions of dollars.
Noem was also asked during the hearing about the Strategy Group,which worked to make some of the ads for Safe America Media. The Strategy Group is run by Ben Yoho, the husband of Noem’s former right-hand communications aide Tricia McLaughlin. McLaughlin has said she recused herself from the campaign, and DHS general counsel James Percival has backed her up publicly on questions about the matter and said she was not involved in selecting subcontractors.
In a response to inquiries from Sens. Richard Blumenthal (D-Conn.) and Peter Welch (D-Vt.), both members of the Senate Homeland Security Committee, Yoho said his company was only hired as a subcontractor by Safe America Media for ad production worth $226,000.
Asked about his role in this ad campaign, Yoho referred Blue Light News to the letter.
Welch’s office told Blue Light News that they have talked with legal representatives for People Who Think and Safe America Media but have not yet received responses to their questions. They said they expect to hear from them soon.
Safe America Media LLC placed some of the DHS ads through Strategic Media Services Inc., which received more than $269 million from Trump’s campaign in 2024, according to FEC records. SMS used the same office address on corporate registrations between 2013 and 2021 as Designated Market Media Inc., which McElwain is the president of.
SMS didn’t respond to a request for comment.
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‘A two-edge sword’: Former top ICE official’s campaign roils battleground district
Republicans in Ohio are worried that a former administration official who helped oversee President Donald Trump’s aggressive immigration tactics could cost them a chance to flip a battleground House district in November.
The GOP has its best chance in years to oust longtime Democratic Rep. Marcy Kaptur from her Toledo-area seat after the Ohio Legislature redrew her district — which Kaptur won by less than 1 percent in 2024 — to be more favorable for Republicans last year.
But Madison Sheahan, who served as deputy director at Immigration and Customs Enforcement until she resigned to run for Congress earlier this year, has become the center of a contentious primary that GOP operatives in the state say could lead to the party squandering its chance to flip the seat.
At the heart of the concern is Sheahan’s role at ICE, where she helped lead the president’s sweeping immigration raids across the country — a high profile role that could be popular with Trump-friendly primary voters but toxic to a general electorate that has been critical of the immigration crackdown.
“Primary issues that help you win are a two-edge sword. They can help you in the primary, but they might pose challenges in the fall election,” said Ohio GOP strategist Terry Casey, who isn’t affiliated with any campaign in the primary. “There’s obviously [a] debate of what happened in Minnesota and some other things.”
Sheahan worked at ICE amid enforcement operations in major cities that triggered violent confrontations and protests. Those clashes culminated in the killing of two American citizens by immigration officials in Minneapolis. She launched her campaign days after the killing of Renee Good, but before the shooting death of Alex Pretti.
Even as her role as a top immigration official has buoyed her in the primary, her ties to the controversial shootings — which forced the Trump administration to recalibrate its approach on immigration — have opened her up to attacks from primary opponents.
And some Republicans think her record would make her a soft target for Kaptur in a general election battle.
“Republicans have this terrible impression — as I’m out there knocking on doors, ICE does come up a lot, and it’s really divided the country, even some Republicans,” Alea Nadeem, one of her primary challengers, said during an April debate in Toledo.
Sheahan’s campaign did not respond to an interview request but a campaign spokesperson dismissed the criticisms.
“Madison Sheahan’s opponents continue to push false narratives and baseless attacks as last-ditch efforts to save their failing campaigns,” spokesperson Robert Paduchik said. “Attacking her record of executing President Trump’s top priority to defend the homeland is a slap in the face to Ohioans who demanded closed borders and deportations.”
There’s been little public polling ahead of the May 5 primary, and Republicans in Washington are staying out of the primary. But that hasn’t stopped Sheahan from touting her ties to Trump and branding herself as the MAGA candidate in a bid to outflank the field, which includes former state Rep. Derek Merrin, who lost to Kaptur in 2024, state Rep. Josh Williams and Nadeem, an Air Force veteran.
Sheahan’s late entry into the race, months after the rest of the field started campaigning, caught Republicans in northeast Ohio off-guard, including Barbara Orange, the chair of the Lucas County Republican Party. Orange heads the largest GOP chapter in the district and is staying neutral in the primary.
“We were very surprised that she jumped in the race,” Orange said. “I’m not sure really why, but it is her right to do so, and we’ll just have to see how it plays out.”
For most of April, Sheahan was the only candidate running TV spots in the district. One of the ads highlights her role at ICE, including images of the president cut together with images of Sheahan in tactical gear and a voice-over pledging that Sheahan will “put America first.”
But that strategy is facing headwinds as Americans sour on Trump’s handling of immigration. A Blue Light News poll from April found 51 percent of Americans believe Trump’s mass deportation campaigns and his widespread deployment of ICE agents is too aggressive. But the same poll found that 70 percent of Trump voters feel Trump’s immigration policies are either about right or not aggressive enough.
Some of Sheahan’s Republican opponents have attacked her over the issue, even while stressing they remain supportive of Trump’s deportation goals. During that debate, Nadeem said she’s spoken to Republicans in the district who are concerned about ICE agents’ conduct, and called on the agency to conduct “additional training” so that “we can actually have a good message out here for Republicans.”
Williams has tailored his jabs to specifically criticize Sheahan’s role at the agency by suggesting she’s accountable for the Minnesota shootings.
“She left in the middle of a scandal that happened under her watch when she was there,” Williams told The Columbus Dispatch.
During the debate, he blamed the violent protests in Minnesota on the Trump administration’s initial inability to negotiate with state officials to allow ICE to take custody of immigrants in prisons and jails.
“Now the right people are in charge of ICE,” he said, seated feet away from Sheahan. “And we saw 80 county sheriffs in Minnesota sign on to allow us to get them out of the jails.”
Some Republicans in the state say Sheahan’s political career — which has taken place largely outside the Buckeye State — might alienate her from Ohio voters compared to other candidates with deeper roots in the region.
She grew up in Curtice, Ohio, and rowed crew at Ohio State University but worked for three years in Kristi Noem’s gubernatorial office in South Dakota and served a brief stint as head of the Louisiana Department of Wildlife and Fisheries before joining the Trump administration.
“She’s got the weakest links to the district,” said unaffiliated Ohio GOP strategist Bob Clegg.
Orange, the county party chair, questioned whether Sheahan’s experience could translate to serving Ohio but declined to elaborate to maintain her neutrality in the race.
“I know for sure we have two excellent candidates running in Derek Merrin and Josh Williams,” she said. “They’ve lived here their whole lives.”
Paduchik dismissed this criticism, saying “Sheahan and her family lived in this district for decades.”
If Sheahan survives the primary, she may do so bruised by her opponents’ jabs and with a depleted campaign treasury ahead of the general. She reported having $67,000 in the bank in mid-April, according to Federal Election Commission filings, less than Nadeem, Merrin and Williams. But no GOP candidate came close to Kaptur’s $3.1 million in cash on hand.
That war chest could offer Kaptur a chance to capitalize on the attacks on Sheahan’s immigration record, strategists said, a tactic already being employed by her primary opponents.
“I would assume that Marcy will use that as an issue,” Clegg said. “I mean, she could have a big problem with it.”
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