Connect with us

The Dictatorship

McDonald’s is clowning itself with its DEI rollback

Published

on

McDonald’s is clowning itself with its DEI rollback

During the height of the racial justice protests that came after Minneapolis police murdered George Floyd, McDonald’s joined the fray of businesses and institutions declaring their solidarity with all those committed to ending racism. In a post on June 3, 2020on the platform then known as Twitter, McDonald’s shared a short video listing Floyd’s name alongside other Black victims of violence, including Trayvon Martin and Atatiana Jefferson.

McDonald’s announced this week that it’s stepping away from its previously established DEI goals.

In muted red and yellow tones, the video read: “He was one of us; she was one us,” and continued that the “entire McDonald’s family grieves.” McDonald’s declared itself in solidarity with “victims of systemic oppression,” and made it clear that the corporation stands “with Black communities.” It offered as proof its donations to the Urban League and the NAACP. The video ended with a black screen with white letters: “Black lives matter.”

It’s unlikely that McDonald’s will be posting a similar video anytime soon. McDonald’s announced this week that it’s stepping away from some of its previously established DEI goalsretiring a specific DEI pledge and changing the way it refers to its diversity team.

The gestures made during the summer of 2020 appear to have been compelled more by peer pressure than by principle. Now, leaders of organizations from big-box stores to universities have publicly disavowed policies promoting diversity, equity and inclusion, whose acronym DEI has become shorthand for any and all attempts to address centuries of homogeneity, inequality and exclusion in educational and professional spaces.

In other sectors, leadership and development support programs for racial and ethnic minorities have been renamed, restructured or simply retired. And in light of the Supreme Court curtailing affirmative action in higher education and a concerted conservative onslaught on diversity, equity and inclusion efforts, McDonald’s frames its move as an attempt to pre-empt further court challenges to its diversity efforts.

In a Jan. 6 open letter to employees and franchisees that acknowledges “the shifting legal landscape,” the company’s senior leadership team announced what it called “a new concept: the power of OUR ‘Golden Rule’ — treating everyone with dignity, fairness and respect, always.” The company says it is:

  • “retiring setting aspirational representation goals and instead keeping our focus on continuing to embed inclusion practices that grow our business into our everyday process and operations”
  • “pausing external surveys to focus on the work we are doing internally to grow the business”
  • “retiring Supply Chain’s Mutual Commitment to DEI pledge in favor of a more integrated discussion with suppliers about inclusion”
  • and “evolving how we refer to our diversity team, which will now be the Global Inclusion Team.”

McDonald’s senior leadership said it remains committed to inclusion and believes a diverse workforce is a competitive advantage.

How it distributes its supply contracts not only impacts which companies get the opportunity to stock McDonald’s restaurants with hamburger buns and sausage patties, but it also impacts workers who prepare these essential goods. “Pausing external surveys” means aggrieved employees may have trouble collecting data and information on potentially discriminatory action within the organization.

McDonald’s is among a few corporations that have profited heartily from the idea that they are a friend to Black communities. Long before the summer of 2020, the summer of 1968 (which followed the assassination of Martin Luther King Jr.) spurred soul-searching and reflection about how people in power could be vehicles for social change. Unfortunately, in both eras, many of the proposed solutions pivoted on businesses making commitments to recruit more talent of color while also eyeing the ways that these seemingly pro-social policies could also yield more profits.

McDonald’s has profited heartily from the idea that it is a friend to Black communities.

McDonald’s had already emerged as a dominant presence in the fast-food world, but in the late 1960s, the company would distinguish itself as leader in what would eventually be called DEI. The first step was recruiting its first Black franchisee, Herman Petty, to reopen a store on Chicago’s South Side in December 1968, and enlisting Black regional managers and advisers to build what would be called “Black stores.” A numerically modest but economically impactful group of Black franchise owners introduced and revived the brand among urban consumers of color. McDonald’s devoted an advertising budget to create content exclusively for minority media and recruited Black celebrities like Michael Jordan and Gladys Knight for national campaigns, making the company a leading source of contracts for Black-owned radio and TV networks, as well as marketing and consulting firms.

The McDonald’s logo appeared on material heralding contributions to civil rights organizations, historically Black colleges and universities and cultural initiatives. Many of those actions were initiated and funded by its growing network of Black franchise owners, who tried to hold McDonald’s accountable for contributing to a loyal and critical part of their consumer market.

Forty-four years after the first Black franchise owner entered the McDonald’s system, the chain selected Don Thompsonits first Black CEO, in 2012. That felt like a sign that the Golden Arches could recognize Black talent after decades of touting itself as a diversity champion in its recruitment efforts. Much of the company’s success — from the 1980s until the mid-2000s — was related to the work of Patricia Sowell Harrisa pioneer in the field of corporate diversity who started her early career at McDonald’s as an affirmative action officer in 1985.

In light of the national backlash against discussing the nation’s history or racism, it may not come as much of a surprise to those who don’t know the company’s history that McDonald’s is disavowing DEI. But so much of McDonald’s branding strategy for the last 50 years has promoted the chain as not just a place to eat cheap food served fast but as a supporter of the Black community and Black entrepreneurship.

This thinking and strategy expanded to other communities that gave birth to affinity groups for Latino franchisees, members of the AAPI community, women and LGBTQ people. This was smart business because it was lucrative, but it was also protective business because such demonstrations of appreciating diversity could also be used to deflect serious and important challenges to the labor experiences of its workers, most of whom are people of color.

So much of McDonald’s branding strategy has promoted the chain as a supporter of the Black community and Black entrepreneurship.

In recent years, when Black franchisees have organized and filed lawsuits against McDonald’s claiming racial discrimination related to the assignment of restaurants and alleging a lack support during challenging times such as the Covid-19 shutdowns, McDonald’s was able to argue its bona fides in creating Black wealth through franchises and its internal commitment to diversity.

But with its announcement that it’s retiring certain DEI policies, McDonald’s seems to have concluded that it doesn’t need the diversity talking points anymore, and although it’s one of the most powerful and influential global corporations with a record that speaks volumes about how diversity initiatives have enriched the company, it doesn’t appear to believe that diversity — no matter how superficial — is worth fighting for anymore.

In McDonald’s announcement, the company argued that its “early and full adoption of inclusion gives us a competitive advantage,” which both recognizes and glosses over the dynamic history that McDonald’s has had in DEI and signals that the company hopes the public will use the past to inform the present. But it’s still uncertain what the future will hold for a company that once touted itself to be a fast-food leader and has revealed that, like most corporations, it’s just a self-interested follower.

Marcia Chatelain

Marcia Chatelain is a professor of African American Studies at the University of Pennsylvania and the author of the Pulitzer Prize-winning book “Franchise: The Golden Arches in Black America.”

Read More

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

The Dictatorship

Trump will visit Pennsylvania next week to highlight his efforts to reduce inflation

Published

on

Trump will visit Pennsylvania next week to highlight his efforts to reduce inflation

WASHINGTON (AP) — President Donald Trump plans to travel to Pennsylvania on Tuesday to highlight his efforts to reduce inflation even as fears mount about a worsening job market and amid signs that Americans are still feeling squeezed by high prices.

A White House official said Trump would be making the trip to discuss ending the inflation crisis that he says was inherited from his predecessor, Joe Biden. The official spoke on condition of anonymity because the trip has not been formally announced. It was not immediately clear where in Pennsylvania Trump would be visiting.

Last month’s off-year elections showed a shift away from Republicans as public concerns about affordability persist. White House officials said afterward that Trump — who has done relatively few events domestically — would put a greater emphasis on talking directly to the public about his economic policies.

The president has said that any affordability worries are part of a Democratic “hoax” and that people simply need to hear his perspective to change their minds — an approach also embraced by Biden, who in early 2024 went to the Pennsylvania borough of Emmaus to take credit for economic improvements after inflation spiked in 2022.

The trip hints the dilemma faced by Trump. He wants to take credit for rewiring the U.S. economy with his large tariff hikes and extension of income tax cuts, but he also continues to blame Biden for the increase nationwide in inflation rates that occurred this year during his own presidency. Overall, inflation is tracking at 3% annually, up from 2.3% in April when Trump rolled out a sweeping set of import taxes.

“We fixed inflation, and we fixed almost everything,” Trump said at Tuesday’s Cabinet meeting. He called affordability “a hoax” that was “started by the Democrats who caused the problem of pricing.”

Trump won Pennsylvania narrowly last year with 50.4%, besting Democrat Kamala Harris by roughly 120,000 votes. The win was part of a broader sweep in battleground states that helped return him to the White House after his 2020 loss.

AP VoteCast, an extensive survey of voters in the 2024 election, found that 7 in 10 Pennsylvania voters were “very concerned” about the cost of food and groceries. Roughly half expressed the same degree of worry over health care costs and the price of gasoline.

While Trump can point to a decline in gasoline prices, he’s now facing inflationary pressures on utilities and a massive increase in insurance premiums for people who get their health care through the Affordable Care Act.

Pennsylvanians who buy their own health insurance coverage are likely to see their costs increase on average by 21.5% because of the expiration of tax credits tied to the Affordable Care Act, the state said in October.

Pennsylvania has yet to see the boom that Trump promised would instantly happen with his return to the White House.

The state has largely preserved its Biden era job growth under Trump, but its unemployment rate has risen to 4% from 3.6% over the past 12 months, according to the Bureau of Labor Statistics. There has been an increase of roughly 24,000 people who say they’re unemployed.

Annual inflation in the Philadelphia area is 3.3%, roughly the same as last year.

The Philadelphia Federal Reserve’s Beige Book in November documented an economy in decline, saying that hiring has flattened, warehouse workers are getting fewer hours on the job, inflationary pressures are coming from tariffs and sales of existing homes are decreasing. Separately, the regional Fed branch’s manufacturing survey last month showed that factory activity weakened.

The news outlet Axios first reported Trump’s plans to travel to Pennsylvania.

Read More

Continue Reading

The Dictatorship

Trump pardons Texas Dem after charged with bribery, money laundering and conspiracy…

Published

on

Trump pardons Texas Dem after charged with bribery, money laundering and conspiracy…

WASHINGTON (AP) — President Donald Trump pardoned Texas Democratic Rep. Henry Cuellar and his wife in a federal bribery and conspiracy case on Wednesday, citing what he called a “weaponized” justice system.

Trump, who has argued that his own legal troubles were a partisan witch hunt, said on social media without presenting evidence that Cuellar and his wife, Imelda Cuellar, were prosecuted because the congressman had been critical of President Joe Biden’s immigration policies.

Trump, a Republican, said in a social media post that Cuellar “bravely spoke out against Open Borders” and accused Biden, a Democrat, of going after the congressman and his wife “for speaking the TRUTH.”

Federal authorities had charged Cuellar and his wife with accepting thousands of dollars in exchange for the congressman advancing the interests of an Azerbaijan-controlled energy company and a bank in Mexico. Cuellar is accused of agreeing to influence legislation favorable to Azerbaijan and deliver a pro-Azerbaijan speech on the floor of the U.S. House.

Cuellar has said he and his wife are innocent. The couple’s trial had been set to begin next April.

“Henry, I don’t know you, but you can sleep well tonight,” Trump wrote in his social media post announcing the pardon. “Your nightmare is finally over!”

Cuellar thanks Trump for the pardon

Cuellar, who spoke to reporters outside his congressional office on Wednesday, thanked Trump in a brief statement.

“I think the facts have been clear about this, but I would also say I want to thank God for standing during this very difficult time with my family and I,” he said. “Now we can get back to work. Nothing has changed. We will continue working hard.”

Cuellar was asked if he was changing parties and said, “No, like I said, nothing has changed.”

A spokesperson for Biden did not respond to messages seeking comment.

The U.S. Constitution gives the president broad power to grand pardons for federal crimes. The pardons don’t erase a recipient’s criminal record but can be seen as act of mercy or justice, often in cases that further public welfare.

Trump’s pardons this year have included a string of unlikely beneficiaries who are boldfaced names and frequently politically aligned with the president. He pardoned dozens of Republicans accused of participating in his efforts to overturn his 2020 election loss to Biden. He gave clemency to all of 1,500-plus people charged in the Jan. 6, 2021, attack on the U.S. Capitol. He’s also pardoned a former Republican governor of Connecticut, an ex-GOP congressman and reality TV stars who had been convicted of cheating banks and evading taxes.

In addition to Cuellar, Trump on Wednesday also pardoned Timothy J. Leiweke, a veteran of the sports and entertainment industry who co-founded Oak View Group.

Leiweke was indicted in July — by Trump’s own Justice Department — for, as federal prosecutors put it at the time, “Orchestrating a conspiracy to rig the bidding process” for a university arena in Austin, Texas. Leiweke had pled not guilty but received what Trump called “a full and conditional pardon” in a clemency statement that didn’t include details on why the president was reversing the case.

Cuellar’s daughters sought a pardon for him

In Trump’s social media post, he included a copy of a letter that Cuellar’s two daughters, Christina and Catherine, had sent to him on Nov. 12 asking that he pardon their parents.

“When you and your family faced your own challenges, we understood that pain in a very human way,” Cuellar’s daughters wrote in their letter. “We watched from afar through the eyes of daughters who knew what it felt like to see parents under fire.”

Cuellar later told reporters, “I know that my daughters sent a letter, but letters are sent not knowing what’s going to happen on that.”

One of Henry Cuellar’s lawyers, Eric Reed, said Wednesday that his legal team made a “pretty substantive presentation” to the Justice Department several months ago seeking dismissal of the charges. He declined to comment on what specifically Cuellar’s legal team discussed with the department but said the arguments made were not political in nature.

In a statement, Imelda Cuellar’s lawyers said Wednesday they were gratified by Trump’s pardon of their client.

“She has always maintained her innocence,” the statement said.

Henry Cuellar still faces an Ethics Committee investigation in the House. It began in May 2024 shortly after his indictment and was reauthorized in July. The committee said it was in contact with the Justice Department about mitigating the risks associated with dual investigations while still meeting its obligations to safeguard the integrity of the House.

Cuellar, who has served in Congress for more than 20 years, is a moderate Democrat who represents an area on the Texas-Mexico border and has a history of breaking with his party when it comes to immigration and firearms.

He was among the most vocal critics of the Biden administration’s response to a record number of migrants crossing the U.S.-Mexico border. He also is one of the last Democrats in Congress who opposes abortion rights.

Trump was asked later Wednesday by a reporter if he spoke with GOP leaders in the House about pardoning the Democratic congressman and if there were any concerns it might strengthen Cuellar’s prospects next year.

Trump said, “It didn’t matter” and that Cuellar was targeted for his comments critical of immigration.

“He represents the people on the border and he saw what was happening,” Trump said

The Democrat earlier Wednesday filed to run for reelection.

Cuellar is not the only Democrat Trump has pardoned this year. February, he pardoned former Illinois Gov. Rod Blagojevichfive years after he had commuted his sentence in a political corruption case.

Like in Cuellar’s case, Trump suggested that New York City Mayor Eric Adams, a Democrat, faced federal corruption charges because he made comments critical of Biden’s immigration policies.

Trump did not pardon Adams, but after Trump took office, the Justice Department moved to drop the case against the mayor, who had begun working with the Republican administration on immigration issues.

A top Justice Department official, who was also Trump’s defense lawyer in several of his cases, stepped in to seek dismissal in the case.

___

Associated Press writers Darlene Superville, Kevin Freking and Will Weissert in Washington and Juan Lozano in Houston contributed to this report.

Read More

Continue Reading

The Dictatorship

Progressive group targets Senate Democrats for backing Trump’s judicial nominees

Published

on

Progressive group targets Senate Democrats for backing Trump’s judicial nominees

A progressive group is targeting two Senate Democrats and an independent senator who voted to confirm some of President Donald Trump’s judicial nominees, promising to spend more than $1 million in hopes of pushing congressional Democrats to take a stronger stand against the Republican president.

In a weeklong advertising campaign that began on Wednesday, Demand Justice is targeting only senators who aren’t up for reelection next year: Democrats John Fetterman of Pennsylvania and Maggie Hassan of New Hampshire, along with independent Angus King of Maine, who caucuses with Democrats.

But the group’s president, Josh Orton, said the blitz is only an opening salvo. He threatened an escalation targeting more imminently vulnerable lawmakers and those with presidential ambitions unless they “find their moral compass, and stand up to Trump.”

“We want to change Senate Democratic behavior so that they begin acting in a more moral way and in a more politically expedient way,” Orton said.

The push comes after eight members of the Senate Democratic caucus — including Fetterman, Hassan and King — joined with Republicans to end a government shutdowna move that angered large swaths of the party’s base. The party is wrestling over the best strategy to fight what many Democrats see as Trump’s authoritarian ambitions while plotting to bounce back from major losses in 2024.

In confirmation hearings, Trump’s second-term judicial nominees have avoided acknowledging that he lost the 2020 campaign or that the Jan. 6, 2021, attack on the U.S. Capitol was a violent insurrection. Democrats shouldn’t give bipartisan cover to judges who are not “able to answer these simple questions of fact,” Orton said.

Trump’s nominees have also angered many on the left for their views on abortion. A review by The Associated Press found that roughly half of them have revealed anti-abortion views, been associated with anti-abortion groups or defended abortion restrictions.

The Democratic base is clamoring for its representatives to aggressively challenge Trumpwho has pushed the boundaries of presidential power to new heights since returning to the White House in January. Democratic leaders, meanwhile, are grappling with the limits of their power in Washington, where Republicans control both chambers of Congress and the White House.

Fetterman is a frequent target of the left over his staunch support for Israel in the Gaza war and his willingness to buck the majority of his party. He defended his voting record last month, telling CBS News he’s voted overwhelmingly with the rest of the Democrats.

“If Democrats have a problem with somebody that votes 91% of the same times as you are — more than nine out of 10 times — then maybe our party has a bigger problem,” Fetterman said.

Hassan said she voted to reopen the government, despite the backlash on the left, because many of her constituents were suffering and it was unlikely Republicans would agree to a better deal. She said she supported some of Trump’s executive branch nominees “who are qualified or acting in good faith.”

King was the lone member of the Democratic Caucus to vote to confirm a federal judge in Missouri who, as a lawyer, had worked on cases challenging abortion rights. He later said the vote was “a mistake.”

Read More

Continue Reading

Trending