The Dictatorship
McDonald’s is clowning itself with its DEI rollback
During the height of the racial justice protests that came after Minneapolis police murdered George Floyd, McDonald’s joined the fray of businesses and institutions declaring their solidarity with all those committed to ending racism. In a post on June 3, 2020on the platform then known as Twitter, McDonald’s shared a short video listing Floyd’s name alongside other Black victims of violence, including Trayvon Martin and Atatiana Jefferson.
McDonald’s announced this week that it’s stepping away from its previously established DEI goals.
In muted red and yellow tones, the video read: “He was one of us; she was one us,” and continued that the “entire McDonald’s family grieves.” McDonald’s declared itself in solidarity with “victims of systemic oppression,” and made it clear that the corporation stands “with Black communities.” It offered as proof its donations to the Urban League and the NAACP. The video ended with a black screen with white letters: “Black lives matter.”
It’s unlikely that McDonald’s will be posting a similar video anytime soon. McDonald’s announced this week that it’s stepping away from some of its previously established DEI goalsretiring a specific DEI pledge and changing the way it refers to its diversity team.
The gestures made during the summer of 2020 appear to have been compelled more by peer pressure than by principle. Now, leaders of organizations from big-box stores to universities have publicly disavowed policies promoting diversity, equity and inclusion, whose acronym DEI has become shorthand for any and all attempts to address centuries of homogeneity, inequality and exclusion in educational and professional spaces.
In other sectors, leadership and development support programs for racial and ethnic minorities have been renamed, restructured or simply retired. And in light of the Supreme Court curtailing affirmative action in higher education and a concerted conservative onslaught on diversity, equity and inclusion efforts, McDonald’s frames its move as an attempt to pre-empt further court challenges to its diversity efforts.
In a Jan. 6 open letter to employees and franchisees that acknowledges “the shifting legal landscape,” the company’s senior leadership team announced what it called “a new concept: the power of OUR ‘Golden Rule’ — treating everyone with dignity, fairness and respect, always.” The company says it is:
- “retiring setting aspirational representation goals and instead keeping our focus on continuing to embed inclusion practices that grow our business into our everyday process and operations”
- “pausing external surveys to focus on the work we are doing internally to grow the business”
- “retiring Supply Chain’s Mutual Commitment to DEI pledge in favor of a more integrated discussion with suppliers about inclusion”
- and “evolving how we refer to our diversity team, which will now be the Global Inclusion Team.”
McDonald’s senior leadership said it remains committed to inclusion and believes a diverse workforce is a competitive advantage.
How it distributes its supply contracts not only impacts which companies get the opportunity to stock McDonald’s restaurants with hamburger buns and sausage patties, but it also impacts workers who prepare these essential goods. “Pausing external surveys” means aggrieved employees may have trouble collecting data and information on potentially discriminatory action within the organization.
McDonald’s is among a few corporations that have profited heartily from the idea that they are a friend to Black communities. Long before the summer of 2020, the summer of 1968 (which followed the assassination of Martin Luther King Jr.) spurred soul-searching and reflection about how people in power could be vehicles for social change. Unfortunately, in both eras, many of the proposed solutions pivoted on businesses making commitments to recruit more talent of color while also eyeing the ways that these seemingly pro-social policies could also yield more profits.
McDonald’s has profited heartily from the idea that it is a friend to Black communities.
McDonald’s had already emerged as a dominant presence in the fast-food world, but in the late 1960s, the company would distinguish itself as leader in what would eventually be called DEI. The first step was recruiting its first Black franchisee, Herman Petty, to reopen a store on Chicago’s South Side in December 1968, and enlisting Black regional managers and advisers to build what would be called “Black stores.” A numerically modest but economically impactful group of Black franchise owners introduced and revived the brand among urban consumers of color. McDonald’s devoted an advertising budget to create content exclusively for minority media and recruited Black celebrities like Michael Jordan and Gladys Knight for national campaigns, making the company a leading source of contracts for Black-owned radio and TV networks, as well as marketing and consulting firms.
The McDonald’s logo appeared on material heralding contributions to civil rights organizations, historically Black colleges and universities and cultural initiatives. Many of those actions were initiated and funded by its growing network of Black franchise owners, who tried to hold McDonald’s accountable for contributing to a loyal and critical part of their consumer market.
Forty-four years after the first Black franchise owner entered the McDonald’s system, the chain selected Don Thompsonits first Black CEO, in 2012. That felt like a sign that the Golden Arches could recognize Black talent after decades of touting itself as a diversity champion in its recruitment efforts. Much of the company’s success — from the 1980s until the mid-2000s — was related to the work of Patricia Sowell Harrisa pioneer in the field of corporate diversity who started her early career at McDonald’s as an affirmative action officer in 1985.
In light of the national backlash against discussing the nation’s history or racism, it may not come as much of a surprise to those who don’t know the company’s history that McDonald’s is disavowing DEI. But so much of McDonald’s branding strategy for the last 50 years has promoted the chain as not just a place to eat cheap food served fast but as a supporter of the Black community and Black entrepreneurship.
This thinking and strategy expanded to other communities that gave birth to affinity groups for Latino franchisees, members of the AAPI community, women and LGBTQ people. This was smart business because it was lucrative, but it was also protective business because such demonstrations of appreciating diversity could also be used to deflect serious and important challenges to the labor experiences of its workers, most of whom are people of color.
So much of McDonald’s branding strategy has promoted the chain as a supporter of the Black community and Black entrepreneurship.
In recent years, when Black franchisees have organized and filed lawsuits against McDonald’s claiming racial discrimination related to the assignment of restaurants and alleging a lack support during challenging times such as the Covid-19 shutdowns, McDonald’s was able to argue its bona fides in creating Black wealth through franchises and its internal commitment to diversity.
But with its announcement that it’s retiring certain DEI policies, McDonald’s seems to have concluded that it doesn’t need the diversity talking points anymore, and although it’s one of the most powerful and influential global corporations with a record that speaks volumes about how diversity initiatives have enriched the company, it doesn’t appear to believe that diversity — no matter how superficial — is worth fighting for anymore.
In McDonald’s announcement, the company argued that its “early and full adoption of inclusion gives us a competitive advantage,” which both recognizes and glosses over the dynamic history that McDonald’s has had in DEI and signals that the company hopes the public will use the past to inform the present. But it’s still uncertain what the future will hold for a company that once touted itself to be a fast-food leader and has revealed that, like most corporations, it’s just a self-interested follower.
Marcia Chatelain
Marcia Chatelain is a professor of African American Studies at the University of Pennsylvania and the author of the Pulitzer Prize-winning book “Franchise: The Golden Arches in Black America.”
The Dictatorship
Trump’s proposed cuts to NASA are an insult to astronauts like the Artemis crew
Friday’s splashdown of the Artemis II crew, the first to travel to the moon since the Apollo program ended in 1972, is a moment of celebration for all of us on Earth.
But it’s also an important reminder that, despite this success, the current administration’s Office of Management and Budget is proposing budget cuts that will all but dismantle much of NASA. It’s surprising, illogical and very troubling.
The proposed cuts would terminate 53 NASA Science missions, throwing away more than $13 billion in taxpayer investment.
The proposed cuts would terminate 53 NASA Science missions, throwing away more than $13 billion in taxpayer investment and halting the development of nearly every future NASA Science mission.
These cuts would be an insult to our astronauts and entire NASA workforce. Astronauts and their colleagues are civil servants who work hard, accomplish nearly impossible things and represent our country to the world.
It’s an odd choice from an administration that has pledged to put America first, to be sure. But stranger still, and quite personal to me, is the OMB’s proposal to completely end NASA’s STEM (Science, Technology, Engineering, and Math) outreach program, which supports students and teachers nationwide. Programs like this have helped the United States be a world leader in science and technology.
We cannot allow this.
The U.S. has many great institutions, but NASA is a unique part of the American story. NASA is the best brand our nation has. When people around the world think of the U.S. at its best, they think of astronauts exploring the moon, telescopes opening new windows on the cosmos and spacecraft making profound discoveries on other worlds. NASA is who we are when we’re curious, bold and united.

There is also a growing consensus in Washington that we are in a new space race, this time, with the China National Space Administration, which, by the way, is planning to have taikonauts walk on the Moon in 2030. If the race is on, why abandon so much? Why cede the lead? The U.S. cannot be first in space if it is second in science and technology.
The administration proposed almost the same draconian cuts to NASA last year. When it did, we the people fought back. The Planetary Society, along with more than 300 advocates and 19 other partner organizations, went to Washington and organized the largest grassroots advocacy outreach for space science in history. Tens of thousands of citizens from every state and congressional district wrote, called and made their case to their elected officials. Together, we successfully saved NASA.
Now, this year, we have no choice but to fight back. On April 20, we will return to Washington, where people can join in person or join our Save NASA Science campaign online.
Science is not a luxury. It is a responsibility. Our founders knew it; you will find “Science” cited in Article 1, Section 8 of the Constitution. Only a public space agency can sustain decades-long investments in the kind of science that tells us whether life ever existed on Mars, that tracks the asteroids that could threaten every living thing on Earth and that reveals the story of our origin.
NASA’s science program is a bargain for Americans. It accounted for one-tenth of 1% of the nation’s expenditures last year, a tenth of a penny of every tax dollar.
Cutting science would not just delay discovery; it would destroy it. It would shatter our STEM talent pipeline. It would abandon our international partners. And, it would cede U.S. leadership in space science to China and other nations.
NASA’s science program is a bargain for Americans. It accounted for one-tenth of 1% of the nation’s expenditures last year, a tenth of a penny of every tax dollar. And for every dollar spent, three come back into the economy. Every year, NASA generates $75 billion of economic growth and supports over 300,000 jobs in all 50 states.
Members of Congress and the Senate agree: NASA is a remarkable investment. I’ve met with both Republicans and Democrats, all of whom support space science. And last year, an overwhelming bipartisan majority rejected these same cuts.
NASA is what makes America great. It represents our best values: curiosity, determination, tenacity, and global cooperation. It proves that we are capable of extraordinary things. When we invest in scientific exploration, we invest in ourselves — in our economy, security and future.
If we concede and retreat from the frontier of space after a half century of leadership, it would be an unworthy choice. If Artemis II has showed us anything, it’s that the public, across the political spectrum, strongly supports space exploration, scientific discovery and a deeper understanding of the universe and our place within it.
Bill Nye is the chief ambassador at The Planetary Society, the world’s largest space interest organization.
The Dictatorship
Artemis II mission splashes down, returning to Earth
After making history as the farthest journey into space humans have ever made, NASA’s Artemis II mission returned to Earth on Friday, splashing down off the coast southwest of San Diego.
The Artemis II crew splashed down successfully at 5:07:47 p.m. PT. The Orion spacecraft launched last weekfrom the Kennedy Space Center in Florida, the first crewed flight to the moon in more than 50 years. The entire mission from liftoff took a total of nine days, one hour, 31 minutes and 35 seconds, which NASA rounds up, to call it a 10-day mission.
In the buildup to the mission, questions about the craft’s heat shield led to concerns among some experts about whether Orion would hold up on reentry to the Earth’s atmosphere, the most perilous part of any crewed mission. A NASA-commissioned panel ultimately deemed the ship safewith the astronauts themselves endorsing it ahead of time.
The four-member crew — NASA astronauts Reid Wiseman, Victor Glover and Christina Koch, along with Canadian Space Agency astronaut Jeremy Hansen — embarked on the 10-day mission to fly around the moon, setting the stage for future missions aimed at establishing a permanent lunar base.
After splashdown, NASA administrator Jared Isaacman praised the crew, calling them “wonderful communicators, almost poets,” during an interview Friday evening.
“These were the ambassadors from humanity to the starts that we sent out there,” Isaacman said.
He also emphasized that this mission set the stage for a future moon landing — and base.
“This is not a once in a lifetime … This is just the beginning,” he said during the interview. “We are going to get back into doing this with frequency, sending missions to the moon, until we land on it in 2028 and start building our base.”
On April 6, the spacecraft reached 252,756 miles from Earth, the farthest distance traveled by humans. Artemis II broke the Apollo 13crew’s record of 248,655 miles, set in 1970.
The crew conducted a seven-hour lunar flyby, coming within about 4,000 miles of the moon’s surface and seeing areas of the moon never before seen by the naked eye. In addition to testing the spacecraft, the astronauts studied the far side of the moon during a solar eclipse and observed lunar geological features and color variations.
Now back on Earth, the astronauts will undergo medical evaluations before heading to shore and traveling to NASA’s Johnson Space Center in Houston.
The next such mission, Artemis IIIis expected to launch next year.
Erum Salam is a breaking news reporter for MS NOW, with a focus on how global events and foreign policy shape U.S. politics. She previously was a breaking news reporter for The Guardian.
The Dictatorship
Former staffer accuses Rep. Eric Swalwell of sexual assault, reports say
A former staffer has accused Democratic Rep. Eric Swalwell, a current candidate for California governor, of reportedly sexually assaulting her.
The allegations were first reported by the San Francisco Chronicle.
The woman, who has not been publicly identified and worked for Swalwell for nearly two years, alleged she had sexual encounters while he was her boss, and he sexually assaulted her on two occasions when she was too intoxicated to consent, the Chronicle reported. The woman told the paper Swalwell began pursuing her weeks after she was hired at age 21 to work in the Democrat’s district in 2019.
The woman claimed Swalwell invited her for drinks in 2019, and during that encounter, she became too intoxicated to remember what happened. She alleged she woke up naked in his hotel bed, and following the incident, he distanced himself and their relationship eventually dissolved.
Five years later, in 2024, the woman alleged she attended a charity gala where Swalwell was honored. After the event, she said they met for drinks and she became intoxicated, but remembers only fragments of the night, including pushing him away and saying “no” as he allegedly forced himself on her. She texted a friend three days later, according to the Chronicle, saying she had been sexually assaulted by Swalwell.
In text messages, independently review by the Chronicle, the woman told her friend she “blacked out” but “woke up once during it and even told him to stop at one point.”
The Chronicle spoke with the woman’s friend and the woman’s ex-boyfriend, who she said she told about the alleged 2024 assault the following day. Both corroborated her story and described her as appearing disoriented.
Medical records, according to the Chronicle, also show she sought pregnancy and sexually transmitted disease tests about a week after the incident.
The woman told the Chronicle she did not immediately tell authorities because she feared people wouldn’t believe she was telling the truth.
Swalwell, who has represented California’s 14th Congressional District since 2013 and launched his gubernatorial campaign earlier this year, strongly denied the claims in a statement Friday.
“These allegations are false and come on the eve of an election against the frontrunner for governor. For nearly 20 years, I have served the public — as a prosecutor and a congressman and have always protected women,” Swalwell said. “I will defend myself with the facts and where necessary bring legal action. My focus in the coming days is to be with my wife and children and defend our decades of service against these lies.”
An attorney for Swalwell sent the woman a cease-and-desist letter on Thursday, according to the Chronicle, accusing her of making false claims of sexual assault and nonconsensual encounters, and warning that legal action would follow if she did not retract the allegations.
In a separate report, three other women spoke with CNNabout alleged various kinds of sexual misconduct, including Swalwell sending them unsolicited inappropriate messages or photos. The messages, the women said, were often sent through Snapchat, which is a social media platform that allows messages to delete automatically and notifies users of screenshots.
“Some of the allegations I’ve seen, which is that we’ve had NDAs in the office — never. There’s never been an allegation, and there’s never been a settlement,” Swalwell told reporters Tuesday.
Political fallout
Swalwell’s campaign initially showed signs of strong momentum in the crowded California governor’s race to replace current Gov. Gavin Newsom, who has called the allegations “deeply troubling.”
“As we continue to learn more, these allegations from multiple sources are deeply troubling and must be taken seriously,” Newsom’s spokesperson said in a statement to MS NOW.
Swalwell’s campaign also benefited from backing from key Democratic allies, positioning him as a viable contender in a fragmented field with no clear front-runner.
But the reports of the allegations, along with separate unverified claimscirculating online, have sparked backlash and prompted some political fallout, including campaign disruptions and heightened attention from rivals. Multiple people resigned from Swalwell’s orbit ahead of Friday’s scathing report of sexual assault, including Courtni Pugh, who served as a strategic adviser.
Rep. Jimmy GomezD-Calif., resignedas co-chair of Swalwell’s campaign, saying in part “he cannot in good conscience remain” in the role and suggesting that Swalell “should leave the race now.” Rep. Adam Gray, D-Calif., also resigned as campaign co-chair and called for Swalwell to suspend the campaign.
Other prominent Democrats also quickly began distancing themselves.
House Democrats issued a joint statement calling for a “swift investigation” and for Swalwell to end his bid.
“All perpetrators of sexual assault and harassment must be held accountable,” House Minority Leader Hakeem Jeffries, D-NY wrote.
Former Speaker Nancy Pelosi declared this an “extremely sensitive matter” and said she discussed with Swalwell that the investigation would be “best done outside of a gubernatorial campaign.”
Sen. Adam Schiff, D-Calif., said he is “deeply distressed” about the allegations surrounding Swalwell and immediately withdrew his endorsement.
“This woman was brave to come forward, and we should take her story seriously,” Schiff said on X. “I am withdrawing my endorsement immediately, and believe that he should withdraw from the race.”
Sen. Ruben Gallego, D-Ariz., called the allegations “indefensible” and also immediately withdrew his endorsement of his longtime ally.
“Women who come forward with accounts like this deserve to be heard with respect, not questioned or dismissed. I regret having come to his defense on social media prior to knowing all the information. I am equally as shocked and upset about what has transpired,” Gallego wroteon X.
Two of Swalwell’s key labor allies, Service Employees International Union of California withdrew and California Teachers Association, retracted their support Friday, marking a significant blow to his campaign.
“The allegations are incredibly disturbing and unacceptable against Rep. Swalwell. We are immediately suspending our support. Our elected board will be meeting as soon as possible to follow our union’s democratic process to determine next steps,” the CTA said in a statement.
Democratic billionaire Tom Steyer said he commends“the brave former staffer who came forward with her story” about Swalwell.
“Speaking out is never easy, and her account must be taken seriously. At a moment like this, we must make sure that women are heard, and justice is pursued,” Steyer added.
Former Rep. Katie Porter called the allegation “horrifying,” adding she is thinking of the courageous women who have come forward to share their stories.”
The California Democratic Party labeled the allegations “deeply disturbing.”
“Any person engaged in misconduct must take responsibility and be held accountable for their actions — including a Member and candidate for Governor,” CADEM Chair Rusty Hicks said.
Swalwell’s Republican gubernatorial opponent, former Fox News host Steve Hilton, blasted Swalwell over the allegations in a statement to MS NOW.
“It’s incredible to me that Eric Swalwell thought he could run for Governor of California while all this was going on,” Hilton said in the statement. “It shows the complete contempt these career politicians have for the public.”
As of Friday evening, Swalwell’s fundraising page on ActBlue appeared to no longer be accepting donations.
Jillian Frankel and Syedah Asghar contributed to this report.
Ebony Davis is a breaking news reporter for MS NOW based in Washington, D.C. She previously worked at BLN as a campaign reporter covering elections and politics.
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