Politics

How Gavin Newsom trolled his way to the top of social media

Published

1 year ago

August 20, 2025

With an inescapable, smashmouth, all-caps-laden and meme-filled X account, California Gov. Gavin Newsom is holding a mirror up to MAGA — and MAGA doesn’t like what it sees.

There’s Newsom on Mount Rushmore. There’s Newsom getting prayed over by Tucker Carlson, Kid Rock and an angelic, winged Hulk Hogan. There’s Newsom posting in all caps, saying his mid-cycle redistricting proposal has led “MANY” people to call him “GAVIN CHRISTOPHER ‘COLUMBUS’ NEWSOM (BECAUSE OF THE MAPS!). THANK YOU FOR YOUR ATTENTION TO THIS MATTER.”

If this genre of social media post provokes deja vu, there’s a good reason for that.

“He’s trying to mimic President Trump,” MAGA vanguard Steve Bannon tells Blue Light News. “He’s no Trump, but if you look at the Democratic Party, he’s at least getting up there, and he’s trying to imitate a Trumpian vision of fighting, right? He looks like the only person in the Democratic Party who is organizing a fight that they feel they can win.”

For a decade, President Donald Trump has blazed trails online. And now, Newsom has found that by replicating Trump’s posts to the point of outright parody and trolling, he’s effectively gamed social media algorithms and colonized X’s typically right-coded “for you” tab.

In doing so, Newsom is not only getting on Republicans’ nerves, but also potentially redefining how Democrats function as the opposition party in the age of Trump.

Michelle Obama famously advised Democrats to live by a dictum: “When they go low, we go high.” Newsom has approached it a bit differently: When they go low, we go low, and — backed by lots of AI-generated slop — end up high in the algorithm.

“I’ve changed,” Newsom told Fox LA when asked about his new media approach in an interview that posted overnight. “The facts have changed; we [Democrats] need to change.”

Newsom’s MAGA-flavored posts have birthed an organic outburst of user-generated memes — not dissimilar to the dynamic Trump has inspired (and from which he has drawn over the years in posts on his @realDonaldTrump accounts). There’s Newsom riding a raptor into battle, a tattered Old Glory rippling in the wind behind him. There’s Newsom riding a different dinosaur while shirtless and sporting an eight-pack of abs, raising pistols in the air. (Newsom’s office tells Blue Light News they don’t use AI to generate written content, though lean on it to create visuals.)

Newsom “isn’t just trolling MAGA; he’s proving to Democrats that stepping off your digital high horse and entering the fray is both messy and worth it,” says Stefan Smith, a digital strategist who was online engagement director on Pete Buttigieg’s 2020 campaign. “The man was political roadkill a few months ago but, with a shift in strategy, he’s become a cause célèbre of the Resistance 2.0. No doubt the rest of the 2028 shadow primary entrants are taking notes.”

In some ways, it’s like peering into the near future of what a post-literate presidential campaign might look like. (In case you have trouble imagining who might occupy such a race, look no further than the side-by-side post of Newsom and fellow meme lord Vice President JD Vance, which has been seen on X at least 54 million times.)

“Newsom has entered the digital dojo, and he’s performing the sort of memetic jujitsu that’s scaring Republican white belts unused to actual competition,” Smith tells Blue Light News. “For too long, Democrats have been posted up in the parking lot, too afraid of getting it wrong to throw a jab. This should energize folks to get into the octagon.”

Voices on the right are noticing, too. “If I were his wife, I would say you are making a fool of yourself,” Fox News’ Dana Perino said, speaking of Newsom’s antics on X. “He’s got a big job as governor of California, but if he wants an even bigger job, he has to be a little more serious.”

In private, staffers in Newsom’s press office smiled. Perino said nothing about the leader of the free world’s own social posting — the very thing Newsom is emulating.

“ALMOST A WEEK IN AND THEY STILL DON’T GET IT,” the account responded. The next morning, “Governor Newsom Press Office” again flickered to life. “FOX IS LOSING IT BECAUSE WHEN I TYPE, AMERICA NOW WINS!!!”

Newsom’s press office says that Trump has used all-caps less in his own posts of late. White House communications director Steven Cheung is posting about the account, and recently said that Newsom is a “coward and Beta Cuck” for not fielding questions at a press conference. (He was, in fact, as a livestreamed video showed.) Newsom’s press office shot back: “Steven Cheung (incompetent Trump staffer) doesn’t know how to use his computer. SAD!” White House deputy press secretary Abigail Jackson called Newsom’s posts “weird and not at all funny.”

Newsom’s staff count these critiques as wins. In their minds, the Trump aides are, in an indirect way, critiquing their own boss when attacking Newsom’s tactics.

“I hope it’s a wake-up call for the president of the United States,” the California governor said recently, breaking character when asked about his X posts. “I’m sort of following his example. If you’ve got issues with what I’m putting out, you sure as hell should have concerns about what he’s putting out as president. … I think the deeper question is how have we allowed the normalization of his tweets, Truth Social posts over the course of the last many years, to go without similar scrutiny and notice?”

Asked for a comment, the White House sent Blue Light News an original meme, referencing a famous scene from the show “Mad Men.” (It is, to our knowledge, the first official White House press statement delivered exclusively in meme form.)

Added Abigail Jackson: “Thank you for your attention to this matter!”

The “Governor Newsom Press Office” account has humble origins. The handle, @GovPressOffice, was created by aides to Jerry Brown — a man more given to Zen Buddhism than the fever swamps of the internet — and belongs to the California governor’s office. Because of that, just as Brown’s aides passed it off to Newsom in January 2019, Newsom will hand it off to his successor in January 2027; he won’t be able to take what he built with him when his term ends.

And what his team has built is substantial. As of this writing, the “Governor Newsom Press Office” account has 408,000 followers on X. Since the beginning of August, it has gained more than 250,000 followers and earned more than 225 million impressions, according to Newsom’s office.

Though some online observers speculated that Newsom digital director Camille Zapata primarily steers the effort, Blue Light News has learned that the account is helmed by a team of four or five people — a sort of “brain rot” trust that includes Newsom communications director Izzy Gardon and rapid response director Brandon Richards. Newsom’s office declined to describe the governor’s level of involvement, but told Blue Light News that he leads the effort.

No other prospective 2028 candidate — Democrat or Republican — is breaking through in the online attention economy like Newsom. And it’s not just his press office’s account: His campaign X account tops 2.4 million followers. On his campaign accounts alone, since 2025 began, Newsom has gained 2.96 million followers across TikTok, Instagram, X and Substack. All of that has earned him a billion-plus views and impressions, his team tells Blue Light News.

Still, AI slop and dinosaur memes don’t vote in Democratic primaries. But Democrats who are way more offline — and who hail from far beyond the Golden State — are also noticing Newsom.

“I’ve heard a lot of people say how happy they are to see a Democrat fighting back,” says Jim Demers, a former New Hampshire state representative and member of Stand Up New Hampshire, a group organizing town halls in the early primary state. “There’s this feeling that Democrats are not fighting hard enough, and he’s showing the fight people are looking for.”

“People in the MAGA movement and the America First movement should start paying attention to this, because it’s not going to go away,” Bannon tells Blue Light News. “They’re only going to get more intense.”

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Politics

Ted Cruz blasts JD Vance as ‘insecure,’ says he’s focused on helping GOP win midterms

Published

13 hours ago

October 3, 2026

Blue Light Newsroom

Sen. Ted Cruz fired back at JD Vance for suggesting he’s already focused on a 2028 presidential bid, calling the vice president “insecure” while insisting he’s focused on the 2026 midterms.

“In my experience, people engage in political bomb-throwing when they’re feeling insecure,” Cruz said in a phone interview Saturday. “So he’s welcome to make whatever comments he likes. I’m going to keep focusing on the midterms and helping us win on Election Day in the next 30 days.”

Cruz’s comments came in response to an NBC News interview Thursday with Vance in which the vice president suggested Cruz was prematurely eyeing a White House run.

“It is really obvious to me that, at this very moment, Ted Cruz is running for president,” Vance said. “At this moment, I’m not. I’m trying to help elect Republicans. That’s what I’m going to keep on doing.”

Vance is widely viewed as the frontrunner for the Republican presidential nomination, but Cruz has said he doesn’t believe Vance is the sure-fire nominee and suggested he might throw his own hat in the ring. “I’ll certainly be part of the discussion,” he told MS NOW in August.

On Saturday, Cruz told Blue Light News he is dedicated to helping Republicans maintain control of both chambers of Congress. He pointed to his travel this cycle to campaign with candidates in Georgia, Iowa, Nebraska, South Carolina as well as in his home state of Texas as proof. He also said he has trips planned this month to campaign with Republicans in Alaska, Florida, North Carolina and South Carolina.

“Over the last 10 years, there’s no Republican in the country who has campaigned for more Senate candidates, more House candidates, more gubernatorial candidates than I have, and this year will be no exception,” he said.

Cruz rattled off a list of a dozen GOP candidates he’s helped bolster in past years, including former Virginia Gov. Glenn Youngkin, Sen. Thom Tillis of North Carolina, U.S. House candidate Karoline Leavitt — and the vice president.

“Indeed, ironically, I spent a full day on the road with JD Vance, campaigning with him when he was running for Senate in Ohio [in 2022],” Cruz said. “I was very glad he won that race. I was very glad to help him.”

A spokesperson for Vance did not immediately respond to Cruz’s latest comments.

Vance campaigned in Texas and Florida this week and will hold a rally in Alaska on Monday.

Politics

Republicans don’t have a clear boogeyman for this year’s midterms

Published

13 hours ago

October 3, 2026

Blue Light Newsroom

Republicans have tried to find a new boogeyman this year as they rail against Democratic socialism and the “radical” left: Zohran Mamdani. Alexandria Ocasio-Cortez. Bernie Sanders.

Still more mentioned than all of them, at least in campaign ads: former President Joe Biden.

A Blue Light News review of hundreds of ads running in battleground House and Senate races in recent months shows Republicans largely haven’t seized on progressive icons in paid media. Instead, Biden is the Democrat most likely to be mentioned in GOP ads this cycle, coming up across dozens of races.

President Donald Trump has frequently sought to blame Biden for high prices and other challenges that his administration has faced. Even so, the former president has become a far less useful punching bag for Republicans since leaving office and remaining largely out of the spotlight: At this time in the 2024 cycle, Biden had been mentioned in more than 1,000 Republican House and Senate ads, according to AdImpact data.

The data illustrates how Republicans have been unable to land on a clear villain as they seek to convince voters that Democratic control of Congress would be worse than keeping the GOP in charge. Their warnings about old establishment figures like Biden and former Speaker Nancy Pelosi don’t land like they once did. But they also haven’t been able to seize on emerging democratic socialists like they had hoped to.

Democrats’ foil, meanwhile, has never been more obvious, with Trump’s approval rating in the mid-thirties amid continued high prices and the Iran war.

“No one will match the level of Pelosi for Republicans, in part because the Obamacare vote was such a touchstone moment. And the ‘we have to pass it to find out what’s in it,’” said Doug Heye, a longtime Republican operative who noted he still has “Fire Pelosi” swag from the Republicans’ successful 2010 midterm rout. The then-speaker was central to the GOP’s campaign message that year.

Part of the challenge for Republicans comes from Democrats’ lack of a clear leader. Pelosi stepped down from Democratic leadership at the start of 2023, and her successor, House Minority Leader Hakeem Jeffries (D-N.Y.) does not elicit the same animus from Republicans. In the 2022 cycle, her last term as Democratic leader, Pelosi was invoked in more than 80 GOP ads, Blue Light News’s analysis found. Now, she’s mentioned just a handful of times, while Jeffries hasn’t been mentioned in any battleground TV ads this year, according to the Blue Light News review of transcripts.

Biden was an easy target for the GOP in 2022 and 2024, when Republicans blamed him for high inflation and the cost of living. Now, poll after poll shows that voters are more likely to hold Trump — not Biden — responsible for the current state of the U.S. economy, even as Trump tries to redirect the blame.

Even Kamala Harris, the most recent Democratic standard-bearer as their 2024 nominee, is named less often in paid media this cycle than Biden. And among other potential future Democratic presidential candidates, only California Gov. Gavin Newsom and Ocasio-Cortez appear as Republican foils — and not as often as Harris or Biden.

Ocasio-Cortez is often mentioned by Republicans in the same sentence as Sanders, especially when the GOP seeks to tie Democrats in battleground races to the party’s progressive wing. In Michigan’s hotly contested Senate race, former public health official Abdul El-Sayed was endorsed by both — something his opponent Mike Rogers and GOP outside groups have seized on.

“El Sayed is endorsed by extreme liberals like AOC, Elizabeth Warren, and Bernie Sanders,” one recent ad from the conservative super PAC Sentinel Action Fund says.

Some Republicans have sought to run against the progressives even when there are no such ties: One ad that ran earlier this year from Texas Gov. Greg Abbott and the state’s GOP comptroller promised to stand up to Ocasio-Cortez, Sanders and the “new radical left.” Neither Sanders nor Ocasio-Cortez have endorsed in either race.

Most often, the GOP has run ads seeking to tie Democratic candidates to socialism or communism — the concepts themselves — in dozens of House battleground races and nearly every major Senate race. Just this week, the Trump administration launched a national $20 million DHS-funded campaign-style ad spree that features Trump lambasting “communism, socialism, and Marxism.”

But when it comes to specific political figures — like Mamdani, New York City’s mayor — it gets complicated. Republicans once salivated at the prospect of Mamdani as a foil when he was first elected last year. But his first year in office has largely boosted his standing with voters, complicating efforts to turn his tenure into a negative for Democrats.

Trump’s surprising continued embrace of the New York City mayor — just last week, the president stood by Mamdani and said he hoped he would “be a great mayor” — has further complicated GOP efforts to paint him as a villain.

In a handful of swingy New York congressional districts, Republicans have still attempted to tie their opponents to Mamdani, while Democrats have pushed back on the connection. In New York’s 21st District, which Trump won by more than 20 points two years ago, Democratic dairy farmer Blake Gendebien ran an ad arguing that his Republican opponent wants voters to think he’s “running against Zohran Mamdani” but “that’s a load of bull.”

The GOP has characterized prominent Democrats as socialist for decades. As progressives won a series of contested primaries this year, some Democrats worried the rise of figures with ties to the Democratic Socialists of America would give Republicans easy ammunition for the general election.

But being called a “socialist” may not have the same shock value it once did.

“I don’t think just calling a candidate ‘socialist’ works that well for Republicans, particularly this late in the game,” said Matt Towery, a longtime GOP pollster. “If a candidate focuses on parts of the DSA’s platform and can authentically pin it on their opponent, that might work. But Republicans just assume people have a bad reaction to the term socialist, and the term doesn’t elicit the same reaction it used to.”

Politics

‘A slow-moving car crash:’ Republicans are wary of the $200 million-plus price tag to save Ken Paxton

Published

19 hours ago

October 3, 2026

Blue Light Newsroom

Republicans know they have to spend big to save Ken Paxton. They’re increasingly worried MAGA Inc. won’t throw down in time.

In private conversations over recent weeks, senior Hill Republicans and GOP officials have nudged President Donald Trump’s team to start spending more on the Texas Senate race before it’s too late, according to three people with direct knowledge of those conversations, who were granted anonymity to discuss them.

Those fears escalated after audio leaked of Paxton privately trashing Trump’s midterm convention, with some worrying it could impact whether MAGA Inc. continues spending after a current wave of GOP ad bookings run out Oct. 12.

A Trump operative told Blue Light News that MAGA Inc. and its affiliates are expected to spend near $45 million on direct mail, TV, and digital advertising in Texas through Oct. 12, an increase from its previous $20 million to boost Paxton. But they said the team is still assessing how much more money to send in the final weeks, in consultation with Senate Republicans and their top super PAC, the Senate Leadership Fund.

The Trump operative, who like others in this article was granted anonymity to speak candidly, would not commit to any plans when asked by Blue Light News.

With national Democrats starting to finally spend for their Senate nominee, James Talarico, after months of holding off, and as polling of the race tightens, Republicans expect the cost of salvaging Paxton’s campaign will only skyrocket. And, they’ve started to panic.

“It’s a five-alarm fire, no doubt,” one GOP senator said. “Can we put it out? I hope so.”

“This is a slow-moving car crash that we’re witnessing right now,” a Republican strategist in the state said. “And there’s a 75% chance that the ultimate result here will be catastrophic from a GOP Senate majority standpoint.”

A fourth Republican, a national operative, spoke to the urgency factor: “While it’s money we shouldn’t have needed to spend, it needs to be spent now,” said a national GOP operative, describing the state as more winnable than North Carolina, Georgia and potentially Ohio.

Even with a massive war chest, Texas is turning into a huge money sink for the GOP that senators worry could hurt them in other tight races as they work to defend deep-red states and try to flip blue seats in Michigan and New Hampshire.

Trump himself nodded to some of the concerns at a rally just across the Texas border in Oklahoma Thursday night, saying those voters aren’t the ones he’s concerned about.

“We’re worried about Michigan. We’re worried about Texas,” he told the crowd. “We’re worried about a few states.”The president is scheduled to visit Texas again next week for a rally in San Antonio next Wednesday.

SLF poured another $60 million into Texas on Wednesday, bringing its total expenditure there to a record-breaking $131 million. With the MAGA Inc. money and additional GOP ad reservations, the race is already on track to top $200 million from outside Republican groups hoping to save Paxton. Paxton’s own campaign recently announced a $20 million ad buy — one of the largest single media investments in a Texas Senate race.

Some Republicans want MAGA Inc. to take over spending for Paxton in Texas in the final few weeks, so SLF can focus its resources elsewhere. MAGA Inc. could also funnel money into SLF’s recently established Texas PAC. But, according to two people with direct knowledge of that matter, that hasn’t happened.

“At some point I think the people spending that money are going to have to make hard choices and figure out where the money can have the biggest impact, and certainly Texas is the most expensive,” Sen. John Cornyn, who lost to Trump-backed Paxton in the primary, recently told POLITICO.

SLF Executive Director Alex Latcham indicated to Blue Light News the group will keep spending in Texas: “Senate Leadership Fund’s investment through Texas PAC affirms our commitment to maintaining the Republican majority and defeating Far-Left liberals like James Talarico.”

But Republicans’ money concerns have been complicated by Paxton himself. A growing number of GOP senators and top operatives have been stunned by what they described as unforced errors by the Texas Senate nominee. For example, he crossed one of the brightest red lines with Trump, telling a group of donors that “everybody’s numbers dropped” after the president’s GOP convention in Dallas last month, according to the audio leak reported by The New York Times.

“There seems to be very little strategy there,” said another Republican senator, granted anonymity to candidly discuss the race. “Sometimes, I think [Paxton] wants to lose.”

The White House did not respond to a request for comment.

Trump, while on his way to Texas to tour a motor facility on Thursday, told reporters he hadn’t talked to Paxton about his convention comments. Later, he told a crowd in Texas that “Ken Paxton was at my side more than anybody, and I have to always remember that because he can be a pain in the ass sometimes. I’ll be honest.”

Sen. Ted Cruz (R-Texas) told reporters this week that he hadn’t seen the audio of Paxton trashing Trump’s convention. He acknowledged the stakes in his home state were high — and that the influx of cash is key.

“The reason that it is a serious race and a close race right now is that for several months the Democrats were massively outspending us,” he said, “and I am glad now that we are seeing money invested in communicating with the voters.”

The White House has attempted to reassure concerned senators, with chief of staff Susie Wiles telling Senate Republicans this week that there will be enough money available for competitive races in the final stretch, according to two people with knowledge of the meeting.

GOP operatives in both Michigan and New Hampshire said they feel that some of the cash being shoveled toward Texas should be going to their states instead. Most polls show Republicans running narrowly behind or neck and neck in both states, even though they hold a spending advantage on the airwaves there.

“We’re focusing so much on ‘we’ve got to put this money into Texas.’ Why? We’ve never had a problem in Texas. Let’s focus on taking back a seat we haven’t had in years,” said an ally of former Sen. John E. Sununu, who’s in a tight race against Democratic Rep. Chris Pappas. “There are real chances in Michigan and New Hampshire,” said the person, who was granted anonymity to speak candidly about the dynamics.

Sununu’s campaign did not respond to a request for comment.

Latcham, who heads SLF, said that “Texas PAC is a dedicated effort that will not take resources from our other ongoing investments across the Senate map.”

Recent polling still shows the Texas Senate race with a razor-thin margin. Most public polling over the past two months shows Talarico with an edge, though Paxton’s campaign released an internal poll Tuesday that shows Paxton leading by three points among likely voters, 48% to 45%.

“I don’t think the needle has moved in the last month,” said one Texas Republican elected official, granted anonymity to speak frankly. “Unless it’s the worst polling that’s ever been done in political history, all this spend hasn’t changed anything, and I think people have made their mind up.”

Lisa Kashinsky, Samuel Benson, Alex Gangitano and Kelsey Brugger contributed to this report.