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How Gavin Newsom trolled his way to the top of social media

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With an inescapable, smashmouth, all-caps-laden and meme-filled X account, California Gov. Gavin Newsom is holding a mirror up to MAGA — and MAGA doesn’t like what it sees.

There’s Newsom on Mount Rushmore. There’s Newsom getting prayed over by Tucker Carlson, Kid Rock and an angelic, winged Hulk Hogan. There’s Newsom posting in all caps, saying his mid-cycle redistricting proposal has led “MANY” people to call him “GAVIN CHRISTOPHER ‘COLUMBUS’ NEWSOM (BECAUSE OF THE MAPS!). THANK YOU FOR YOUR ATTENTION TO THIS MATTER.”

If this genre of social media post provokes deja vu, there’s a good reason for that.

“He’s trying to mimic President Trump,” MAGA vanguard Steve Bannon tells Blue Light News. “He’s no Trump, but if you look at the Democratic Party, he’s at least getting up there, and he’s trying to imitate a Trumpian vision of fighting, right? He looks like the only person in the Democratic Party who is organizing a fight that they feel they can win.”

For a decade, President Donald Trump has blazed trails online. And now, Newsom has found that by replicating Trump’s posts to the point of outright parody and trolling, he’s effectively gamed social media algorithms and colonized X’s typically right-coded “for you” tab.

In doing so, Newsom is not only getting on Republicans’ nerves, but also potentially redefining how Democrats function as the opposition party in the age of Trump.

Michelle Obama famously advised Democrats to live by a dictum: “When they go low, we go high.” Newsom has approached it a bit differently: When they go low, we go low, and — backed by lots of AI-generated slop — end up high in the algorithm.

“I’ve changed,” Newsom told Fox LA when asked about his new media approach in an interview that posted overnight. “The facts have changed; we [Democrats] need to change.”

Newsom’s MAGA-flavored posts have birthed an organic outburst of user-generated memes — not dissimilar to the dynamic Trump has inspired (and from which he has drawn over the years in posts on his @realDonaldTrump accounts). There’s Newsom riding a raptor into battle, a tattered Old Glory rippling in the wind behind him. There’s Newsom riding a different dinosaur while shirtless and sporting an eight-pack of abs, raising pistols in the air. (Newsom’s office tells Blue Light News they don’t use AI to generate written content, though lean on it to create visuals.)

Newsom “isn’t just trolling MAGA; he’s proving to Democrats that stepping off your digital high horse and entering the fray is both messy and worth it,” says Stefan Smith, a digital strategist who was online engagement director on Pete Buttigieg’s 2020 campaign. “The man was political roadkill a few months ago but, with a shift in strategy, he’s become a cause célèbre of the Resistance 2.0. No doubt the rest of the 2028 shadow primary entrants are taking notes.”

In some ways, it’s like peering into the near future of what a post-literate presidential campaign might look like. (In case you have trouble imagining who might occupy such a race, look no further than the side-by-side post of Newsom and fellow meme lord Vice President JD Vance, which has been seen on X at least 54 million times.)

“Newsom has entered the digital dojo, and he’s performing the sort of memetic jujitsu that’s scaring Republican white belts unused to actual competition,” Smith tells Blue Light News. “For too long, Democrats have been posted up in the parking lot, too afraid of getting it wrong to throw a jab. This should energize folks to get into the octagon.”

Voices on the right are noticing, too. “If I were his wife, I would say you are making a fool of yourself,” Fox News’ Dana Perino said, speaking of Newsom’s antics on X. “He’s got a big job as governor of California, but if he wants an even bigger job, he has to be a little more serious.”

In private, staffers in Newsom’s press office smiled. Perino said nothing about the leader of the free world’s own social posting — the very thing Newsom is emulating.

“ALMOST A WEEK IN AND THEY STILL DON’T GET IT,” the account responded. The next morning, “Governor Newsom Press Office” again flickered to life. “FOX IS LOSING IT BECAUSE WHEN I TYPE, AMERICA NOW WINS!!!”

Newsom’s press office says that Trump has used all-caps less in his own posts of late. White House communications director Steven Cheung is posting about the account, and recently said that Newsom is a “coward and Beta Cuck” for not fielding questions at a press conference. (He was, in fact, as a livestreamed video showed.) Newsom’s press office shot back: “Steven Cheung (incompetent Trump staffer) doesn’t know how to use his computer. SAD!” White House deputy press secretary Abigail Jackson called Newsom’s posts “weird and not at all funny.”

Newsom’s staff count these critiques as wins. In their minds, the Trump aides are, in an indirect way, critiquing their own boss when attacking Newsom’s tactics.

“I hope it’s a wake-up call for the president of the United States,” the California governor said recently, breaking character when asked about his X posts. “I’m sort of following his example. If you’ve got issues with what I’m putting out, you sure as hell should have concerns about what he’s putting out as president. … I think the deeper question is how have we allowed the normalization of his tweets, Truth Social posts over the course of the last many years, to go without similar scrutiny and notice?”

Asked for a comment, the White House sent Blue Light News an original meme, referencing a famous scene from the show “Mad Men.” (It is, to our knowledge, the first official White House press statement delivered exclusively in meme form.)

Added Abigail Jackson: “Thank you for your attention to this matter!”

The “Governor Newsom Press Office” account has humble origins. The handle, @GovPressOffice, was created by aides to Jerry Brown — a man more given to Zen Buddhism than the fever swamps of the internet — and belongs to the California governor’s office. Because of that, just as Brown’s aides passed it off to Newsom in January 2019, Newsom will hand it off to his successor in January 2027; he won’t be able to take what he built with him when his term ends.

And what his team has built is substantial. As of this writing, the “Governor Newsom Press Office” account has 408,000 followers on X. Since the beginning of August, it has gained more than 250,000 followers and earned more than 225 million impressions, according to Newsom’s office.

Though some online observers speculated that Newsom digital director Camille Zapata primarily steers the effort, Blue Light News has learned that the account is helmed by a team of four or five people — a sort of “brain rot” trust that includes Newsom communications director Izzy Gardon and rapid response director Brandon Richards. Newsom’s office declined to describe the governor’s level of involvement, but told Blue Light News that he leads the effort.

No other prospective 2028 candidate — Democrat or Republican — is breaking through in the online attention economy like Newsom. And it’s not just his press office’s account: His campaign X account tops 2.4 million followers. On his campaign accounts alone, since 2025 began, Newsom has gained 2.96 million followers across TikTok, Instagram, X and Substack. All of that has earned him a billion-plus views and impressions, his team tells Blue Light News.

Still, AI slop and dinosaur memes don’t vote in Democratic primaries. But Democrats who are way more offline — and who hail from far beyond the Golden State — are also noticing Newsom.

“I’ve heard a lot of people say how happy they are to see a Democrat fighting back,” says Jim Demers, a former New Hampshire state representative and member of Stand Up New Hampshire, a group organizing town halls in the early primary state. “There’s this feeling that Democrats are not fighting hard enough, and he’s showing the fight people are looking for.”

“People in the MAGA movement and the America First movement should start paying attention to this, because it’s not going to go away,” Bannon tells Blue Light News. “They’re only going to get more intense.”

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Trump’s MAGA allies have a new plan for mass deportations. It could splinter the coalition.

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A group of President Donald Trump’s MAGA allies released a playbook Wednesday to fulfill the largest deportation push in U.S. history. It could very well split Trump’s coalition.

The plan from the Mass Deportation Coalition — an organization led by some prominent Trumpworld veterans, immigration restrictionist groups and hawkish policy experts — rests on one crucial pillar: A major immigration enforcement crackdown on workplaces, modeling the strategy that former President Dwight D. Eisenhower’s administration used to deliver the nation’s largest deportation initiative in history.

“There is no chance for a mass deportation program if worksite enforcement is not the centerpiece,” the playbook, shared first with POLITICO, reads. “Enforcement at scale means focusing on physical areas where illegal aliens are concentrated: worksites.”

That strategy almost certainly promises to alienate some of the Trump administration’s allies in the agriculture, construction and hospitality industries, which all rely heavily on undocumented labor. Farm groups in particular hold significant sway in Trump’s Washington and have already shown prowess in steering the administration away from worksite enforcement when those efforts disrupted the industry.

Worksite raids could also prove deeply unpopular with voters, whose views have turned increasingly negative toward Trump on immigration and seemingly forced the administration to ramp down its deportation push.

The White House and the Department of Homeland Security did not respond to requests for comment.

The release of the group’s playbook — which also offers recommendations from digitizing the employment verification process to barring unauthorized immigrants from accessing credit — comes as the Trump administration enters a new stage of internal immigration enforcement.

In the months since an immigration surge in Minneapolis left two U.S. citizens dead, the administration pivoted its message on mass deportations while overhauling its leadership at the Department of Homeland Security. Border czar Tom Homan replaced Customs and Border Protection chief Greg Bovino in Minneapolis and drew down the immigration enforcement presence in the city; the president ousted DHS Secretary Kristi Noem and tapped then-Sen. Markwayne Mullin (R-Okla.) to replace her; and a POLITICO review of official administration social media accounts found that references to “mass deportations” sharply decreased in March.

In a statement, White House spokesperson Abigail Jackson denied that the White House has shifted its deportation approach.

“Nobody is changing the Administration’s immigration enforcement agenda,” she said in a statement. “President Trump’s highest priority has always been the deportation of illegal alien criminals who endanger American communities. As the Department of Homeland Security has repeatedly said, approximately 70 percent of deportations to date have been illegal aliens with criminal records.”

Still, the Mass Deportation Coalition is trying to push the White House back toward a more aggressive immigration approach. Its members include Mark Morgan, the former acting commissioner of CBP under Trump; Erik Prince, a Trump ally and former Blackwater CEO who has pitched the White House on privatizing immigration detention operations; and a number of conservative organizations like the Heritage Foundation.

The group commissioned a poll last month by McLaughlin & Associates, one of Trump’s pollsters, that found a majority of likely U.S. voters support deporting all migrants who entered the country illegally. The poll also found that 70 percent of likely voters support “strengthening workplace immigration enforcement to help raise wages for American workers.”

However, those results differ drastically from other recent polling on immigration, like a January POLITICO poll amid the Minneapolis surge which found that nearly half of U.S. adults say Trump’s mass deportation campaign was too aggressive, including 1 in 5 of his 2024 voters.

“Special interests and industry have been able to operate in the shadows, and to lean on lawmakers and administration officials,” said Mike Howell, president of the Oversight Project and a member of the Mass Deportation Coalition. “We’re taking that fight public, and we don’t think that they’re well situated to win that fight, because their arguments don’t sell with the American people.”

The group’s stated goal of 1 million deportations in 2026 mirrors a private goal among White House officials, the Washington Post reported last year. It would mark a significant uptick in apprehensions: The Department of Homeland Security said it deported just over 600,000 individuals in 2025, though independent analyses put the number lower.

Industry groups are warning worksite enforcement would disrupt supply chains. Last June, after immigration raids on farms and meatpacking plants sent a shiver through the agriculture industry and drew negative headlines, Agriculture Secretary Brooke Rollins and others successfully lobbied the president to pivot to focus on blue cities instead — a move that eventually culminated with the tumultuous operation in Minneapolis.

“The president made clear where he stands on the issue, and made clear how he wants to see the policy enforced,” said John Hollay, president of the National Council of Agricultural Employers. “If [immigration raids] were to occur again on farm operations, that’s going to disrupt the food supply chain, and we’ve made that very clear. We know the president is committed to ensuring our food supply chain is not disrupted and that prices at the grocery store are not raised unnecessarily.”

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Dems hit the airwaves over Iran

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Democrats are opening a new front in their midterm offensive over Iran.

VoteVets Action Fund is rolling out a $250,000 ad campaign Wednesday targeting Rep. Derrick Van Orden (R-Wis.) over his support of the war with Iran, according to details shared first with Blue Light News.

It’s one of the first examples of Democrats putting real money behind the issue in the midterms since President Donald Trump’s attack on the country more than a month ago. And it comes as Republicans grow increasingly worried that the war’s impact on prices could hurt the party at the ballot box this fall.

The ad attacks Van Orden, an at-risk Republican and combat veteran, for backing a Pentagon push for $200 billion more for the Iran operation as prices at the pump continue to rise, and after he called last year for cuts to the Department of Veterans Affairs. The ad accuses Van Orden of backing cuts to veterans’ care — though in the hearing referenced, the Republican advocates for slashing bureaucrats to add more doctors.

The spot sheds light on how Democrats are working to weaponize the war: by arguing that Trump is spending big abroad while further pinching voters’ pocketbooks and, in VoteVets’ case, stiffing veterans.

“Look at that gas pump. We’re paying the cost every damn day of this war in Iran. But for Congressman Van Orden, we’re not paying enough. He’s going for another $200 billion dollars to spend in Iran,” a male Marine Corps veteran narrates in the clip.

“This is the same guy who backed big cuts to VA care for vets,” the veteran says, referring to significant staffing reductions at the agency since Trump returned to office, including thousands of medical personnel. “Vets like me, we understand the cost of war. But if we don’t have the money to take care of our veterans, we damn sure can’t afford another war. Call Van Orden on it.”

VoteVets, whose PAC works to elect Democratic veterans, intends to expand its Iran ad campaign into other battleground districts, with a particular focus on GOP veterans who the group argues are blindly following Trump in abandoning his campaign-trail pledge to end endless wars.

“There’s absolutely no doubt that voters throughout the country, and particularly in Rep. Van Orden’s district, are very aware of the fact that every single day we spend billions of dollars [on] this war in Iran is yet another day that not only is the affordability crisis ignored, but it’s getting even worse,” said former Rep. Max Rose, a New York Democrat who serves as a senior adviser to VoteVets. “What this first video represents is our commitment to holding every single Republican veteran in the House of Representatives accountable for their lies, hypocrisy and absence of courage.”

Van Orden, a retired Navy SEAL who served in Iraq and Afghanistan, slammed VoteVets as a “running joke in the veteran community” in a statement to Blue Light News. He expressed support for Trump’s military operation and the supplemental funding plan that the White House has been reviewing. But Van Orden stressed that he continues to oppose putting uniformed troops on the ground in Iran.

“Iran has been at war with the United States for 47 years. When we start putting a price tag on American citizens’ lives, we’ve already lost sight of our responsibility,” Van Orden said. “Every single American murdered by these radical Muslim mullahs is priceless, and every American life we can save is beyond value.”

The 30-second spot will run during NCAA games and other live sporting events, as well as on broadcast, radio, streaming services and social media platforms. It represents an escalation in Democrats’ rhetoric and aggression as the party seizes on growing voter backlash to the now monthlong conflict that Trump is threatening to intensify.

Democrats have already been hammering Republicans over affordability as the average price of a gallon of gas soars over $4. Now they’re eyeing ways to connect other cost concerns to the ballooning spending on the war amid reporting that Republicans are considering further reductions to federal health spending to bankroll the military effort — returning to some of their signature issues of the cycle to argue that the GOP is prioritizing fealty to the president over voters’ pocketbooks.

Other Democrat-aligned groups are joining in. Battleground Alliance PAC flew a plane over a minor league baseball game in Pennsylvania over the weekend with a banner targeting Republican Rep. Ryan Mackenzie that read “Mackenzie: Your Iran Vote = Sky High $$$Gas.” The group is planning similar stunts in more than half a dozen other swing districts across Michigan, Iowa, Nebraska and Ohio.

“We’re in a war of choice, which is spending an enormous amount of money, and we’re going to get more health care cuts and oil price increases,” said Andrew Grossman, a senior adviser to the labor-backed Battleground Alliance PAC. “And so the cost of living — like the chaos and the Republican Congress just saying yes always to President Trump — is hitting Americans in our pocketbooks, and that is the single most important issue of our moment.”

Mackenzie’s campaign manager, Andres Weller, dismissed the move in a statement as “the same political stunts that people are tired of. An outside group did the same thing at the same place in 2024, and all it accomplished was annoying people who were trying to enjoy a baseball game with their family and friends.”

Democrats’ ramp-up comes as Republicans are increasingly fearful a prolonged war will hurt their chances of holding onto power in the midterms. The conflict is already fracturing the MAGA coalition. And polls show a majority of Americans are against the operation in Iran, including an Ipsos survey released Tuesday that found two-thirds of Americans want the U.S. to end its involvement even if the president does not achieve all his goals, and that 56 percent expect the conflict will have a negative impact on their personal financial situation.

Voters are “going to look to their members of Congress to see if they double down or be an independent voice [on Iran],” Samuel Chen, a Pennsylvania-based GOP strategist, said. “If they’re doubling down on it in these tight seats in Pennsylvania and Wisconsin and other places, that could be the difference.”

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The DHS shutdown might never end

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The DHS shutdown might never end

The strongest impetus for a deal — the hourslong security lines at some U.S. airports — is already dissipating…
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