Not all Americans’ votes are equal. And some have a way bigger impact than others.

Every four years, a small handful of swing states are bombarded with advertising, candidate visits and more when the country picks the next president, while a majority of other voters are mostly ignored. But even in the key swing states, some House contests, governor’s races and even legislative districts are far more competitive than others.

That’s why the nonpartisan nonprofit Power Moves is rolling out a new Voter Impact Index — the details of which were shared first with POLITICO — to help people take into account their voting power.

“We all learned in elementary school and middle school that every vote counts, and a vote is a vote,” said Heather Weston, one of the group’s co-founders. “But we kind of intuit that that’s not true. So what we really wanted people to understand is how geography really is connected to the impact of your vote.”

The project utilizes all of America’s 41,000-plus zip codes to measure how much of an impact a voter can have, something the organization’s co-founders say is unique to their product.

To get the “Voter Impact” score, which ranges from 0-100, Power Moves has a complex methodology. But in short, it weighs the competitiveness of recent elections in the zip code for six public offices, ranging from the presidency to legislative races — and the higher the score, the more competitive elections an American has the opportunity to vote in.

It weights some of those offices as more important than others. For example, the competitiveness of the presidential election, Senate seat and House district in a given zip code each get 25 percent of the score, while governor’s races get 15 percent and state House and Senate seats only get five percent each.

No individual zip code got either a zero or a 100, based on their methodology. But voters in the Eau Claire, Wisconsin, zip code of 54703 came out on top with a score of 85. And most of Wyoming ties for the lowest score at 14. (Perhaps not coincidentally: The state with the highest statewide average is Wisconsin, and Wyoming is the lowest.)

With more than 40 million Americans moving each year — and some millions of college students moving to new states — the tool is aimed at helping people really understand where their vote can go the furthest.

People move for a variety of factors, and Power Moves emphasized that the tool is not supposed to be the only factor people weigh when deciding their new home. But as home-buying and renting tools like Zillow already factor things like walkability and school systems into their own algorithms, they hope voting can crack that list of priorities. Plus, because of the wonky ways district lines are drawn, apartments and houses that are just minutes apart can garner completely different voting scores.

“We really don’t care what your political stripes are,” said Charles Simon, another co-founder. “We just want to help everybody to understand their vote impact score and give them the opportunity to maximize that score.”

A version of this article first appeared in Blue Light News Pro’s Morning Score. Want to receive the newsletter every weekday? Subscribe to Blue Light News Pro. You’ll also receive daily policy news and other intelligence you need to act on the day’s biggest stories.

Top state Republicans in Georgia have quietly opened the door for the Republican National Committee to support Lt. Gov. Burt Jones in the state’s hotly contested primary for governor.

The RNC normally maintains strict neutrality in party primaries to let voters — not party leaders — choose its nominee. Any move to intervene in Georgia, however, could dramatically reshape a crowded race for an open governor’s seat in a premiere battleground state. It could give Jones, President Donald Trump’s handpicked choice, a boost in a field that includes Secretary of State Brad Raffensperger, a target of Trump’s ire ever since he refused to echo the president’s falsehoods about the 2020 election in his state.

Georgia’s three RNC members signed letters late last year and early this year waiving the party rule that bars the RNC from intervening in contested primaries, according to three people familiar with the agreement. That move allows the national party to provide financial or operating support to Jones and coordinate with him ahead of the May primary.

It’s unclear whether the RNC will move to support Jones in the crowded primary now that it’s been cleared to do so. But it was the RNC that first reached out to the Georgia party leaders about waiving the rule, according to a person familiar with the process — a sign the national party has at least considered getting off the sidelines. The RNC did not provide a comment.

Josh McKoon, the chair of the Georgia Republican Party, said he signed the letter waiving the RNC’s neutrality rule because Jones has Trump’s endorsement.

“It was a no-brainer for me to sign the letter,” McKoon told Blue Light News.

“From my perspective, I was going to remove any barriers to working with the RNC from a candidate that the president has clearly signaled as the candidate he wants to be the next governor,” he said.

Jones has long been a vocal supporter of Trump. He endorsed him for president in 2015, and as a state senator, was among the 16 Republicans who attempted to serve as electors in 2020 and falsely certify Trump’s loss in Georgia as a win. Jones received Trump’s official endorsement in August, and released a video with Jones last week calling him a “friend” who’s “going to make a great, great governor.”

Limited early public polling shows Jones leading the field, and he maintains a sizable war chest, but the race remains fluid, and a prolonged and expensive primary could complicate Republicans’ general election prospects. RNC support could help Jones fend off rivals and potentially avoid a prolonged primary fight, especially if he can avoid a run-off.

Last week, health care business owner Rick Jackson injected new uncertainty into the race by launching a surprise gubernatorial bid, pledging to spend $50 million of his own money to support his campaign. He has presented himself as a Trump-aligned political outsider, a message that could cut into Jones’ base.

A Cygnal poll released Monday, after Jackson’s surprise campaign launch, found Jones leading with 22 percent support among likely primary voters. Jackson followed at 16 percent, with Raffensperger at 10 percent and Attorney General Chris Carr at 7 percent.

To avoid a June run-off, a candidate must secure an outright majority of the vote in the May 19 primary — a high bar in an increasingly crowded field.

“I can see a path to victory for all four of them right now.” said Jason Shepherd, a former Cobb County GOP chair who is backing Carr. “But Burt Jones’ path to victory just got a lot harder” with Jackson’s entrance.

Under RNC rules, the national party is barred from backing candidates in primaries unless the filing deadline has passed and a candidate is running unopposed. That requirement, known as Rule 11, can be waived if all three of a state’s RNC members sign off. Such Rule 11 agreements have been used sparingly in recent cycles.

State party leaders in North Carolina have green-lit early support for former RNC chair Michael Whatley, another Trump-backed candidate running for the state’s open Senate seat.

Both Georgia and North Carolina are top priorities for the Republican Party in November. In Georgia, Republicans are looking to retain control of the governor’s mansion in a state that Trump flipped in 2024. The steps taken in both states raise questions about whether the RNC could face pressure to take similar moves in other states’ primaries where Trump decides to take sides, such as in Louisiana, where he endorsed Rep. Julia Letlowin her primary challenge against Sen. Bill Cassidy.

“We all look very carefully at when [Trump] decides to weigh in a race, because he doesn’t always do that,” McKoon said. “I certainly didn’t want to be serving as an obstacle to the RNC being able to coordinate with his campaign and provide support.”

Alec Hernández contributed to this report.