Politics
Democrats have an opening in the South, but local leaders know they have work to do
With Republicans holding competitive, eat-their-own primaries in the midterms next year, Democrats in the South see an opening to court moderates who are souring on the GOP.
In Texas, state Attorney General Ken Paxton is challenging the establishment-aligned Sen. John Cornyn, and the Georgia GOP primary field is quickly becoming crowded as Republicans attempt to oust Sen. Jon Ossoff. While holding Georgia will be tough and flipping Texas even harder, there’s still an opportunity for the left.
A new class of Democratic leaders in the South are pitching voters on their party’s proposals to lower costs and increase wages, while casting blame on Republicans for an unsettled economy under President Donald Trump. They say that strategy is key not just for the midterms, but part of solving an existential threat for Democrats if they want to stand a chance in coming years at regaining national power.
Longer-term population shifts in Georgia, North Carolina and Texas that went to Trump in November, mean those states are poised to gain congressional and Electoral College seats. Florida — which many Democrats concede is a solidly GOP state — could also expand its influence. Democrats in these states are now warning that failing to mount a comeback could mean that winning the White House after the 2030 Census would be far more difficult.
The fix, according to a dozen Democratic leaders in the South, is to refocus the Democratic Party on the economy and border security — two areas of strength historically for the GOP. Kendall Scudder, a 35-year-old progressive who took over the Texas Democratic Party in March, said Democrats must “do everything we can to show that when we get out of bed in the morning, we eat glass to fight back and protect the working people of this state.”
In Georgia, Charlie Bailey, who was named Democratic Party chair this month, is also stressing that Democrats’ political survival depends on figuring out how to talk to working-class voters — and hammering Republicans on the economy.
“It is that kind of record of the Republicans that has voters with full cause to be angry,” Bailey said. “They know they’re being screwed. My job as the chair is to make sure they know who to blame.”

Other Democrats say the national political climate could help turn the tide.
“What’s happening on the federal level is unpredictable, but it may be a unique opportunity for a progressive agenda,” said Georgia Democratic strategist Amy Morton. “Republicans are claiming the far right, Democrats have an opportunity to claim everything else. Voters may be hungry for change by the time we get to the elections next year.”
The uphill climb for Democrats in the South is steep. Republicans raise far more money and hold far more seats in state legislatures than Democrats, meaning they control the redistricting process. And following a brutal November that saw many red regions grow redder, Democrats’ national brand problem is even more pronounced in the South.
Texas Democrats are taking the fact that they lost ground in South Texas as a warning sign for a party that has counted on the surge of Latino residents in recent decades to help bring the party to dominance. Taking Latinos for granted is “a mistake we’ll never make again,” said Texas State Rep. Erin Gamez, who represents a district in South Texas. “It’s a mistake we can’t afford to ever make again.”
Scudder’s plan to better position Texas Democrats involves creating a Spanish-language communications department and recruiting more local party leaders, citing the fact that half of precinct positions sit unfilled.
Scudder and other new chairs have not shied away from calling out the national party for failing to read the electorate correctly, and say the party needs to stay hyper focused on middle-class concerns like higher wages and more investment in public education. They echo longtime complaints from local Democrats that national party leaders have neglected to help build out a political operation in all corners of Texas that remains strong even in non-election years.

“We need help now,” Scudder said. “We’re just simply out-resourced here. When real money starts coming to the state in a long term infrastructure way, that’s when I think the state is going to start to really move in the right direction.”
But newcomers are encouraged by the recent election of Democratic National Committee Chair Ken Martin, who ran Minnesota’s state party for years. Last month the DNC announced it is steering more investment to state parties, with an extra focus on red states intended to help organizers build long-term infrastructure. Under the new formula, red states would get $22,500 per month, a 50 percent bump, whereas their blue state counterparts will get $17,500, a 30 percent increase over current funding levels. That cash can help state parties hire more staff, open new field offices and conduct research that helps state parties hone the right message.
Martin, in an interview, recounted a conversation he had with Brandon Presley, the Mississippi Democrat who came within 3 percentage points of defeating incumbent Gov. Tate Reeves,. Presley said one reason he came up short was there was no infrastructure on the ground to help him.
“That, to me, was a real, real damning indictment, and one that I’ll never forget,” Martin said. “The party’s responsibility is to build infrastructure so that we meet the moment.”
Politics
Which members of the prospective ’28 field are hitting the pitch
Gov. Josh Shapiro is quickly becoming the prospective 2028 presidential campaign field’s biggest World Cup fan.
On Monday, the Pennsylvania governor and potential presidential candidate is set to attend his second match of the tournament when he is in the stands at Lincoln Financial Field to see Iraq play France in Philadelphia, according to a spokesperson. He also attended Ivory Coast vs. Ecuador there a week ago with his wife Lori. Shapiro is also expected to hit the FIFA Fan Festival before the match.
Shapiro joins a growing list of 2028 hopefuls to take in the tournament. California Gov. Gavin Newsom, alongside Secretary of State Marco Rubio, attended the U.S. opener against Paraguay. Health and Human Services Secretary Robert F. Kennedy Jr. attended the American squad’s match against Australia. New Jersey Gov. Mikie Sherrill, who hasn’t actively made moves toward a campaign but has carved out a leadership role in the party, attended the France vs. Senegal game at MetLife Stadium in East Rutherford, New Jersey.
A number of potential 2028 candidates in states hosting games have not yet made the pilgrimage to a game: Sen. Cory Booker (D-N.J.) hasn’t partaken of an East Rutherford match. Sens. Jon Ossoff and Raphael Warnock of Georgia, for example, have not attended matches at Mercedes-Benz Stadium in Atlanta (Ossoff has said he has no interest in running for president), nor has Rep. Alexandria Ocasio-Cortez (D-N.Y.). Sen. Ted Cruz (R-Texas) hasn’t taken in a match at either AT&T Stadium in Arlington or NRG Stadium in Houston.
Shapiro is known on local sports radio as “Josh in Abington,” and is a fan of the Philadelphia Eagles and 76ers. That fandom could help him build stronger relationships with voters. Philadelphia’s fan zone has drawn significant crowds.
Shapiro has also used host status to distribute 700 free tickets to Philadelphia community organizations. He said it was “really important” to him that it would happen when he landed matches.
“Governor Shapiro believes the FIFA World Cup is a once-in-a-lifetime opportunity that should benefit all Pennsylvanians,” his office said in a press release earlier this month, and “he is working to make the matches free and accessible to as many people as possible.”
The tickets are also an economic development tool: “As part of Visit PA’s sponsorship of Philadelphia Soccer 2026, the Commonwealth gains access to a mix of suite, VIP, and general admission tickets, which are being used to host business leaders, prospective partners, and other guests to further strengthen Pennsylvania’s economic development and promote the Commonwealth as the best place to visit, live, and do business,” a Shapiro spokesperson said.
More broadly, the politics of attending a FIFA World Cup game are tricky, says Eric Koch, a soccer fan and Democratic consultant based in New York City.
“In fairness the ticket prices are insane and the U.S. matches have all been on the West Coast so it’s hard for anyone to get out there — and AOC has been (rightfully!) basking in the Knicks win,” Koch said. “The U.S. loves a winner and this squad is not only super talented but is also on the cusp of really capturing the hearts of the whole country as we go to the knockout rounds so I expect we will see more candidates embracing them. It’s going to be a great unifying thing to rally behind.”
For Democrats in particular, embracing the World Cup could help them with two political projects, Koch said: embracing some kind of patriotism and relating more with voters, but it has to be an authentic effort.
“As with all things in politics, if it’s not authentic to you and what you’re about, it’s going to seem fake and forced and this applies extra to sports, which people have actual deep connections to,” Koch said. “The good thing is the USMNT can be everyone’s team and as the hype train builds I think we will see more pols embracing them.”
Politics
The world came to play. Southeast Asia came to sell.
President Donald Trump’s fingerprints are all over this World Cup — even the stadium gift shops, trade editor Emily Cadei writes in.
Granted, few of the customers that are mobbing official FIFA merch stores are examining the provenance of their $100+ jerseys or $50 baseball caps. But those “Made in” tags tell a story of how trade flows have shifted since Trump was first elected to the White House.
The jerseys? Made in Thailand. The scarves? Made in Vietnam. The special edition soccer ball displaying the names of the North American host cities? Made in Indonesia. (None of those countries, notably, are in the World Cup themselves, with only Indonesia even coming close to qualifying.)
They are part of a surge in imports the United States has seen from Southeast Asia in recent years, as Trump ratcheted up tariffs on neighboring China and as Chinese labor became more expensive, relative to other countries in the region. Vietnam has been a particular beneficiary of the shift, with its goods exports to the U.S. jumping 42 percent in 2025, according to the Office of the U.S. Trade Representative.
The same is true, but on a smaller scale, for Thailand and Indonesia.
Imports from those countries have continued to climb in 2026, even after the Supreme Court in February struck down Trump’s steepest tariffs on China, making their exports, in theory, a little cheaper. But the ruling did not affect tariffs Trump levied on more than $300 billion worth of Chinese goods during his first term.
The Trump administration is now threatening China, Vietnam, Thailand, Indonesia and other countries with additional tariffs as a part of trade investigations launched to replace the ones struck down by the Supreme Court. They aren’t expected to be as extreme, however, as the ones the president imposed last year.
Even with those duties in place, America still bought plenty from China in 2025 — more than $300 billion worth of goods, per USTR. Thus far in 2026, China ranks behind only Mexico and Canada (our North American World Cup co-hosts) in terms of largest U.S. trading partners.
And indeed, the FIFA shops are hawking plenty of “Made in China” swag, too: from bucket hats, to collectible pins, to keychains, to a $40 imitation gold chain with a FIFA logo pendant that my 8-year-old begged me to buy for him.
(That was a hard “no.”)
Politics
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