Politics
Bruce Blakeman’s solar phase
DAYS THE BUDGET IS LATE: 44
TOTAL ECLIPSE OF THE SUN: Nassau County Executive Bruce Blakeman has made questioning the state’s commitment to green energy a key plank of his gubernatorial platform.
Not so long ago, he had an entirely different focus. Back in 2017, the Republican served as a green energy company executive who was seeking a multibillion dollar federal contract to build a border wall comprised of solar panels.
“The best thing about it is we could sell the energy to Mexico,” Blakeman said at the time during an appearance on Fox News. “So in fact, they would be paying for the wall. It’s a win, win, win.”
Blakeman created Sustainable Technology LLC soon after President Donald Trump’s 2017 inauguration and quickly began promoting the idea of having the government pay a private company to build the promised wall along the Mexican border.
His pitch? The months-old company would be the perfect vehicle to manage the massive construction project thanks to its unique steel mesh design: “You can see through it,” Blakeman said of his 30-foot tall wall. “There’s no graffiti that can be put on it.”
The plan also involved the feds guaranteeing the bonds needed to fund Blakeman’s barrier building. The company, his thinking went, would then sell around $120 million of energy annually and that would cover “between a third and a half of the price.”
Trump wound up briefly flirting with the idea of a solar wall. “The rumor is, he saw us on [Fox News] and he saw our design and he started talking about it as a viable idea. I don’t know that to be a fact, but that is the rumor,” Blakeman said on Fox Business.
“Solar wall, panels, beautiful,” Trump said at a rally 10 days later. “Pretty good imagination, right? My idea,” he said while pointing to himself.
These days, Blakeman is a much less aggressive proponent of solar power — at least in the state he’s hoping to govern.
“Our carbon footprint is miniscule compared to the rest of the world, here in New York state,” he said in Albany last week. “When you look at the cost-benefit analysis, you don’t get the return from green energy.”
Long Island environmentalists say it’s “bizarre” to hear Blakeman’s attacks on solar power after a tenure in town and county government when he was largely silent on the issue.
“There are solar panels all across the county he serves,” Citizens Campaign for the Environment’s Adrienne Esposito said. “Thirty years ago, we were working with groups across Long Island to get 1,000 homes to have solar roofs. Today, it’s like one out of every 10 homes has solar panels. So its success is growing and it’s been widely embraced by members of the public and businesses.”
In a visit to Schoharie County last month, Blakeman criticized state efforts to install solar panels in rural neighborhoods.
“Here in New York, it doesn’t make any sense,” he said, pointing to the fact that the panels are occasionally covered in snow. “This is a scam.”
Still, he doesn’t oppose it everywhere — and specifically pointed to a “beautiful state” on the border.
“I’m a big proponent of solar energy. I think it’s great in Arizona,” Blakeman said in Schoharie. “When you have 350 days a year of sunshine and the mean average temperature’s about 80 degrees all year long, yeah, it makes sense there.” — Bill Mahoney
From the Capitol

TAXING TIMES: New York lawmakers are weighing a statewide tax on cash real estate purchases, Assembly Speaker Carl Heastie’s office confirmed.
It’s not clear how the tax would be structured or what dollar amount would trigger it. The discussion is being held as state officials are poised to grant a similar tax for New York City.
The proposal was panned by the Real Estate Board of New York.
“New Yorkers are already the most heavily taxed residents in the country, and the City’s budget issues will not be solved by more taxes,” said the group’s president, James Whelan. “On the back of $500 million in a new second-home tax, putting even more costs on home buyers and sellers will further discourage transactions and threaten existing revenue collected by the State, City, and MTA.”
Read more from Blue Light News Pro’s Nick Reisman
STICKER SHOCK: Democratic socialist congressional candidate Chuck Park seems to be a fan of the work of someone else running for Congress: upstate GOP contender Anthony Constantino.
Park, the lefty challenger for Rep. Grace Meng’s Queens seat, has spent $3,180 — across 15 disbursements — on campaign materials from Sticker Mule, the sprawling sticker and printing business owned by Constantino. The irreverent Republican is locked in his own primary battle with Assemblymember Robert Smullen for Rep. Elise Stefanik’s seat.
Constantino is a rapper, former boxer and massive pro-Trump sign owner who has been endorsed by President Donald Trump.
When Playbook asked Park if he had a comment on his campaign’s Sticker Mule spending habits, he attacked his opponent and the support she receives from a pro-Israel PAC.
“My opponent is taking hundreds of thousands in donations from AIPAC and weapons makers, but we can talk about where I buy stickers for volunteers,” Park said. “I’d be happy to compare my campaign’s finances with Rep. Meng’s at a debate.”
Meng’s campaign declined to respond to Park’s attack.
Financial records related to Park’s run for Congress — or lack thereof — also made headlines today for a different reason. City & State reported this morning that Park is four months late on filing his personal financial disclosure form. — Jason Beeferman
PIED-A-RETURN: Democratic state lawmakers aren’t finished discussing an annual surcharge on luxury second homes outside of New York City.
The statewide proposal, initially championed by Albany state Sen. Pat Fahy, was excised from state budget talks, Senate Majority Leader Andrea Stewart-Cousins told reporters this week.
But Assembly Democrats were told recently in a closed-door meeting that the matter may resurface next year after it’s reviewed by state tax officials, according to three people with direct knowledge of the conversation.
Read more from Blue Light News Pro’s Nick Reisman
FROM THE CAMPAIGN TRAIL

SLEEPY SCHLOSSBERG: Kennedy scion Jack Schlossberg spent the day defending himself after The New York Times published a deep dive into his campaign’s internal operations.
The paper reported that Schlossberg’s campaign has experienced extremely high turnover — something we’ve covered at length in this newsletter — and that Schlossberg opted to take a nap or not show up during key campaign calls, the Times reported.
Schlossberg also pulled out of a Working Families Party candidate interview in January and at least one candidate debate.
In response to the piece, Schlossberg fired off posts on X in an apparent attempt to defend himself. In one, he posted a photo of himself where he appears to be sleeping. “Needed a quick nap !!” he said.
Schlossberg went on CNN today too, telling the network’s host Dana Bash: “Once you’re declared the frontrunner, and early voting starts in less than a month, everyone’s got something to say,” he said. “People are trying to figure out how our campaign has been so successful. — Jason Beeferman
IN OTHER NEWS
— ‘BETTER WHEN DEAD’: Congressional candidate Alex Bores’ father wished death on Zionists and justified the bombing of a child in a screed of online posts. (Jewish Insider)
— GUESSING GAME: Inconsistent market valuations for luxury New York City homes are muddying efforts to determine which properties will be targeted under Hochul’s proposed second-homes tax. (The New York Times)
— BIG PRICETAG: Erie County is directing most of its $29 million surplus to a $21 million civil rights settlement, and the county attorney is waving off questions from lawmakers. (Buffalo News)
Missed this morning’s New York Playbook? We forgive you. Read it here.
Politics
The GOP has a midterm messaging problem. Ramaswamy isn’t helping
The GOP has a midterm messaging problem. Ramaswamy isn’t helping
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Politics
Why Republicans’ massive cash advantage is evaporating on the airwaves
Republicans are banking on a massive cash edge to help save their majority in Congress. But they are losing much of that advantage in an important arena: broadcast TV ads.
Republicans have spent $677 million on those ads across 10 key Senate battleground states, compared to $479 million by the Democrats. But the GOP’s money isn’t going nearly as far because they’re more dependent on outside groups that pay much higher rates than candidates.
The disparity has helped Democrats stay in the fight for Senate control amid an onslaught of GOP outside spending.
In Ohio’s Senate race, Republican groups make up 63% of the $218 million spent. But in spite of their nearly two-to-one spending advantage, they make up just over half of ads that are on the airwaves, according to data from the tracking service AdImpact. In Texas, Republicans have outspent Democrats by a three-to-one margin, but have aired just 58% of the ads. And in Michigan, the GOP accounts for 60% of the spending but just over half of the ads.
A large part of this discrepancy comes down to the mechanics of broadcast advertising. Candidates, and now political parties thanks to a recent Supreme Court ruling, are entitled to significantly lower rates. That has allowed Democratic candidates — who have posted bonkers fundraising hauls — to offset much of the GOP advantage in super PACs. Republican Senate candidates, on the other hand, struggled overall with their fundraising. And some GOP outside groups bought their ad time later, when it was even more expensive.
“There are limitations to the impact of ‘big money’ in politics,” said Sean Cooksey, a Republican former FEC commissioner. “It’s a good demonstration of the economics of campaign fundraising. Hard dollars really just go so much further.”
The disparity also shows “the Republican overreliance on outside groups,” said Ian Russell, a Democratic admaker.
“You get an eye-popping dollar amount, but it doesn’t actually translate into as many spots as you would think relative to a well-financed candidate,” Russell said. “[Republicans] were just hoping that they could spend their way out of everything that was going wrong for them. But the problem is, their issues run much deeper than a few ad buys can fix. Especially when you’ve got monster fundraising hauls from the Democratic side.”
Republicans in House and Senate races have long been more dependent on outside groups and megadonors, and for multiple cycles have seen their cash advantage undercut by fundraising strength from individual Democratic candidates. But that trend is particularly pronounced this year given the combination of Republican super PAC money and their candidates’ struggles.
In 2024, Republican outside groups spent only about 15% more than Democrats on TV ads across House and Senate general election contests, according to a Blue Light News analysis of AdImpact data. This cycle, GOP outside groups have spent 7% more.
In a few states, the discrepancy between dollars and airtime is less stark. Republicans account for 60% of the spending in Maine’s Senate race and an equal percentage of the ads, according to AdImpact. That’s in part because Sen. Susan Collins has outraised her Democratic opponent Troy Jackson over the whole cycle, although Jackson, who didn’t launch his campaign until July, raised far more in the third quarter.
The numbers show the shifting dynamics of campaign strategy after the Supreme Court opened the floodgates to more spending from parties by granting them the lower advertising rate.
Republicans have been faster to take advantage of the new rules: Major coordinated spending efforts from the NRSC and RNC have helped their side significantly this cycle.
Republicans have far outspent Democrats on Senate party-coordinated Senate advertising, $90 million to $34.6 million across TV, radio and digital ads, according to data from AdImpact.
“If I were the leader of either party, I would say you shouldn’t give a dollar, you shouldn’t give a single penny to these super PACs until you’ve maxed out to the party committee,” Cooksey said.
Some Republicans say that strategic errors have contributed to erasing their cash edge. A number of GOP strategists have also privately griped that MAGA Inc. — one of the major outside groups backing their candidates — bought TV airtime too late, forcing them to pay even higher rates and further draining resources and increasing the price of reaching voters. Republicans fretted for months about whether Trump’s well-financed super PAC, MAGA Inc., would get involved. The group has since spent heavily, but only launched its first general election ad buys in September.
“There is no question MAGA Inc. should have bought ads earlier in the cycle,” said one national GOP operative who was granted anonymity to discuss party strategy, noting that rates across the country increase as Election Day nears. Other top GOP outside groups, like the Senate Leadership Fund and the Congressional Leadership Fund, made their early advertising reservations much earlier in the cycle than MAGA Inc.
Trump allies waved away that criticism. A person familiar with the Trump operation’s midterm planning, granted anonymity to discuss strategy, said it’s “indisputable that the spending from the Trump political effort has kept us competitive in many Senate races.”
MAGA Inc. declined to comment.
Still, GOP outside groups are utilizing their cash advantage in some underappreciated ways.
Republican super PACs have massively outspent their Democratic counterparts on mail — roughly $157 million to $35 million for the general election — according to a Blue Light News analysis of independent expenditure filings submitted to the Federal Election Commission. That’s led by a whopping $44 million in spending on mail across 24 races from the Trump-aligned No Going Back PAC, along with $23.8 million across 20 races from Elon Musk’s America PAC.
GOP-aligned super PACs have also spent more than Democratic ones on phone calls and text messages, the data shows.
Politics
Rick Jackson is Georgia Republicans’ best hope. Donald Trump may get in the way.
Georgia Republicans are counting on Rick Jackson to save them from a wipeout in November — if President Donald Trump doesn’t get in the way.
The billionaire health care executive and political newcomer has spent nearly $200 million since he entered the Georgia governor’s race earlier this year. That’s boosted GOP hopes as many in the party have all but given up on the state’s marquee Senate race, where Rep. Mike Collins is struggling to close the gap against a formidably well-funded Democratic Sen. Jon Ossoff. Republicans worry that their open contests for attorney general and lieutenant governor as well as control of the state general assembly could be in peril in a larger blue wave.
But Jackson’s deep pockets are being tested against a difficult political environment for Republicans, weighed down by unpopular Trump actions, including the war in Iran. And some in the GOP worry that the president’s repeated visits to Georgia could only make the situation worse.
“I don’t know that Trump coming helps Republicans more so than it excites Democrats, especially in a wave election year, and so becomes and becomes a catch-22 for Republican candidates,” said Jason Shepherd, a former Cobb County chair who is supporting Jackson.
One Georgia-based Republican strategist who is not involved in the gubernatorial race posited that Trump’s dual appearances in the state almost certainly did more harm than help. They, like others in this article, were granted anonymity to speak openly about the race to avoid reprisals.
“Every piece of data that I’ve seen, it is not MAGA Republicans that are unmotivated to vote in this election,” the person said. “All the data that I’ve seen is that the undecideds in our marquee races, and specifically in the governor’s race, have a very, very negative opinion of the president. So, I can’t really rationalize a case for how it would be helpful.”
Jackson, for his part, has carefully navigated his relationship with the president, and has not publicly broken with him on policy like other battleground Republicans. But he has not mentioned the president in any of the nearly 150 ads he’s run in the general election, according to an analysis of data from tracking firm AdImpact. Shortly after the RNC announced that Trump would return to the state this weekend, Jackson’s team said in a statement that the candidate will be campaigning in a different part of Georgia.
And during his only televised gubernatorial debate on Oct. 6 against Democrat Keisha Lance Bottoms, Jackson never name-dropped the president — despite his opponent invoking Trump’s name eight times. Instead, the Republican mentioned popular outgoing GOP Gov. Brian Kemp five times and focused on Bottoms’ tenure as mayor of Atlanta during the COVID pandemic.
“It’s been proven time and again that when the message is on Georgia, and the results under Brian Kemp and the conservative vision and roadmap that’s been laid out here, that we win in Georgia. When the focus is on D.C. and personal politics, we lose,” said Cole Muzio, president of the conservative Frontline Policy Action group.
The Jackson campaign declined to comment for this story.
“President Trump is the unequivocal leader, best messenger, and unmatched motivator for the Republican Party,” White House spokesperson Davis Ingle said in a statement.
Natalie Baldassarre, a spokesperson for the Republican National Committee, said in a statement that Republicans “are laser focused on winning, and our candidates will run the races necessary to best represent their districts and prevent Democrats from taking control.”
Jackson is one of several Republicans across the country who now must balance between keeping the president close enough to turn out Republican base voters, but not so closely as to alienate the center.
Though many Georgia Republicans see Jackson as their de-facto ticket-topper, they don’t see his win as a guarantee against Bottoms, the former Atlanta mayor, in a finicky battleground state like Georgia. Jackson has outspent Bottoms nearly five-to-one in the final stretch of the race, but still remains in a close race in public polling.
And yet, without him, Republicans fear the bottom would have already fallen out on races up and down the ballot, given how poorly Collins is performing in polls against Ossoff. Republicans’ top Senate super PAC, Senate Leadership Fund, was dark in Georgia last week, a sign the race may be slipping out of reach.
“If Rick Jackson weren’t running, we would all be in a lot of trouble,” said Stephen Lawson, a Georgia-based Republican strategist and Jackson ally. “He’s our best hope at keeping the state red.”
A second Georgia-based Republican strategist, who is working on other races in the state, underscored how Jackson’s money is keeping the party afloat. “There is no question in my mind that without the extra $150 million he spent in his general election, that the ticket would be lost,” this person said. “That is the only reason there’s still a fight to be had.”
But, this person cautioned, the race is still very much a toss-up, and Jackson’s victory will rely on a large share of Georgia voters choosing to split their ballots between Ossoff for Senate and Jackson for governor.
Jackson’s allies are optimistic that a significant number of voters will do just that. A private statewide poll reviewed by Blue Light News found that roughly 19% of Georgia voters say they are definitely or likely to cast a vote for at least one Democrat and one Republican — a potentially significant pool of crossover voters that could power two very different results in the marquee contests.
Whether the sheer force of Jackson’s spending will prove successful enough to overcome Trump is a microcosm of the larger issue his party is experiencing across the country: National Republicans, flush with cash, hold an enormous financial advantage over Democrats. But money alone may not be enough to insulate candidates in battlegrounds or even in traditionally red territory.
“I don’t know that Republicans across the country should feel as bullish about the cash influx that we’ve gotten because it didn’t work here,” said the first GOP operative. “In terms of actively moving races in our favor, it at least didn’t work here.”
In the last month, as Bottoms began to spend more heavily on the air amid Jackson’s spending advantage, her campaign has noted that polling has started to move marginally in her favor — even if the race remains largely within the margin of error. Her high name ID, as well as cash spent after the primary to define her early, are helping.
“Rick Jackson has spent $200 million in this campaign but all the money in the world can’t hide the fact that he would be a lackey for Donald Trump,” TaNisha Cameron, a spokesperson for Bottoms, said in a statement. “Despite being outspent, Keisha’s message is breaking through and she has the momentum in this race right when it matters.”
Jackson is making more of an effort to tie himself closely to Kemp, who won over moderates and independents in his 2022 reelection for governor and has an approval rating that sits 30 points higher than the president’s in Georgia, according to a recent poll by the Atlanta Journal-Constitution. Kemp, for his part, has continued to be a presence on the trail for Jackson, including joining him on a statewide tour earlier this month and appearing in at least three TV ads for the campaign.
But Jackson’s pathway to victory requires him to not only secure crossover voters that may support Ossoff in the Senate race or the type of voters who broke for Kemp, but also turn out the MAGA base who powered the president’s two presidential victories in the perennial battleground.
The president is intent on still showing up for him.
Shortly after Jackson dispatched Trump’s initially preferred candidate, Lt. Gov. Burt Jones, in June’s primary runoff, the president was quick to praise Jackson as standing “strong with ‘TRUMP.’” And in subsequent posts on Truth Social, Trump has called the health care executive a “good friend.”
Trump, onstage on Friday, called Jackson a “great businessman,” before adding: “I’ve been watching you, you are good, and he never did this before. Hedid it because he wants to straighten out things and he’s an amazing, an amazing story.”
Aaron Pellish contributed reporting.
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