Politics
Black church leaders pressure companies over Trump’s anti-DEI push
Black church leaders are ramping up the pressure on corporate America as companies continue to roll back their diversity, equity and inclusion policies, trying to serve as a counterbalance to President Donald Trump’s aggressive push to end DEI initiatives across the country.
The pressure comes as liberals are still trying to figure out how to respond to Trump’s culture war — and as the Democratic Party grapples with Trump’s improvement among Black and Latino voters in the 2024 election.
“Diversity, equity and inclusion is not charity. It’s not a handout and the African American community is a valuable partner,” said Jamal Bryant, a Georgia-based pastor who masterminded a boycott of Target after the retailer curtailed its DEI initiatives in January. “So we want to know: If you can take our dollars, how come you won’t stand with us?”
Shortly after Trump’s election, major companies like Meta and Google rolled back their DEI commitments made in the wake of the 2020 murder of George Floyd by former Minneapolis police officer Derek Chauvin. Within his first week of returning to office, Trump signed an executive order eliminating DEI practices in the federal workplace. He called such programs “dangerous, demeaning, and immoral race- and sex-based preferences.”
“President Trump is bringing back common sense by eliminating DEI policies and making merit the standard once again,” White House Assistant Press Secretary Liz Huston said in a statement. “Performance-driven companies see the value in President Trump’s policies and are following his lead.”
But Black church leaders see these boycotts — Bryant announced in May that Dollar General would be the next target — as a way to push back against the Trump-fueled wave and hold companies accountable.
Bryant says his movement has garnered the support of 2,000 other churches and over 200,000 people signed his pledge to boycott Target.
Frederick Haynes, the pastor of the 13,000-member Friendship-West Baptist Church in Dallas, said joining the movement reflected how he was raised, influenced by the values of the Civil Rights Movement. Companies, he said, must recognize that they have “a moral responsibility” to profiting.
“They have a responsibility to morally go inward and check themselves and recognize that you don’t have a United States without diversity, without equity, without being inclusive,” Haynes said.
In a statement to Blue Light News, Dollar General said “our mission is not ‘Serving Some Others’ — it is simply ‘Serving Others.’” The company added that it serves millions of Americans “from all backgrounds and walks of life” in more than 20,500 stores. “As we have since our founding, we continuously evolve our programs in support of the long-term interests of all stakeholders.”
Rev. Al Sharpton — the civil rights leader who supported Bryant’s Target boycott — said the company boycotts are one of the most effective ways to push back against the rollback.
“The success of the Montgomery boycott is that it changed the law,” said Sharpton, founder and president of the National Action Network, referencing the famous mid-1950s bus boycott to protest segregation. “We can’t just do things as a grievance, we must go for their bottom line.”
It is hard to tell exactly how much boycotts are hurting companies’ bottom lines. But Target’s CEO Brian Cornell in May acknowledged that at least some of its sales drop, including a quarterly sales decrease by 2.8 percent, was due to “headwinds” including “the reaction to the updates we shared on Belonging in January,” referring to the company’s announcement to end their DEI programs, along with consumer confidence and concerns around tariffs.
A spokesperson for Target told Blue Light News that the company is “absolutely dedicated to fostering inclusivity for everyone — our team members, our guests and our supply partners.”
“Today, we are proud of the progress we’ve made since 2020 and believe it has allowed us to better serve the needs of our customers,” the spokesperson said in a statement.
But Sharpton said the boycott is still a powerful tool.
“The power the Black church has is that the people that attend church are your major consumers,” said Sharpton. “You go to a Black church that has 2,000 people and 1,900 of them are the ones that shop.”
Sharpton has his own demonstration planned for this summer — a rally on Wall Street on Aug. 28, the 62nd anniversary of the March on Washington for Jobs and Freedom where Rev. Martin Luther King Jr. gave his renowned “I Have a Dream” speech. Sharpton said he chose the date for the rally on Wall Street intentionally.
“I wanted this year to show the pressure that we’re putting on these companies with DEI, to go right to the bastion of industry and right where the stock exchange is and say to them that if you do not want to have diversity — in your boardroom, with your contracts and your employment — then you will not have diversity in your consumer base,” said Sharpton.
But the boycotts do present challenges for church leaders. In some cases, Sharpton said, congregants have forgotten the boycotts are still on — and he says Trump is in part to blame for this.
“One of the things that I learned during the Civil Rights Movement from [Rev. Jesse Jackson] and others is, you have to keep people’s attention,” said Sharpton. “But there’s so much going on now, Trump and them are so good at flooding the zone. You’ve got to make sure people don’t forget, ‘I’m not supposed to be shopping at that store.’ Keeping public attention is a challenge.”
But even with congregants who are engaged in the battle to retain diversity commitments across the country, Adam Clark, associate professor of theology at Xavier University, said the church cannot carry the burden alone, especially when the president has taken a stance.
“The attack on DEI is so much broader than the specific companies,” said Clark. “Trump is the culmination of all this type of white aggression against DEI. He has the authority to implement what’s been going on in certain parts of the country and he makes it federal law, and I don’t think the church by itself has the capacity to just overturn everything that’s happening.”
Former President Barack Obama will campaign in Detroit with Michigan Democrats later this month, giving the party a high-profile boost ahead of the start of the state’s early voting period.
Obama is set to join Democratic Senate nominee Abdul El-Sayed, gubernatorial nominee Jocelyn Benson and other candidates on Oct. 24, the state party announced Monday.
“It is my honor and privilege to announce that President @BarackObama is joining us on the trail in Detroit on Saturday, October 24,” El-Sayed wrote on social media. “Get. Ready.”
The event comes 10 days before Election Day, with Democrats defending an open Senate seat and the governor’s office.
El-Sayed faces Republican former Rep. Mike Rogers in the race to succeed retiring Democratic Sen. Gary Peters. Benson, Michigan’s secretary of state, faces Republican Rep. John James in the open governor’s race.
Since leaving the White House, Obama has remained one of the party’s most popular figures, both nationally and among the party grassroots. He has campaigned in past cycles, but he’s made few public stops on the trail this year.
He previously campaigned in Texas with Democratic Senate nominee James Talarico and gubernatorial nominee Gina Hinojosa, and appeared in a campaign ad with Iowa Senate nominee Josh Turek.
The former president is also set to headline a Washington-area fundraiser Wednesday for the Democratic Senatorial Campaign Committee, his first with the party’s Senate campaign arm this election cycle.
Ken Paxton is less than a month out from the conclusion of a D.C.-outsider campaign for a Texas U.S. Senate seat that he privately admitted is being run by Washington.
“I’ve never been in a race where I felt less control over the campaign and, like, what issues are going to matter because it’s all coming — you know — from D.C.,” Paxton said during a small fundraising event last month, according to an audio recording obtained by Blue Light News from a person in the room who does not support Paxton, and verified by another attendee.
“I don’t control message or what we’re doing.”
The lunch, hosted Sept. 24 in Washington by Chris Brinson and Susan Hirschmann of the D.C.-based lobbying firm Williams & Jensen, was attended by about a dozen people including Scott Kopple, VP of government relations at defense contractor BWXT.
“Texas is a big state, and some of these issues obviously resonate with real — I’ll call real people — you know, like back home,” Kopple, who did not respond to a request for comment, said to some chuckles in the room. “I know you need money to get the message out and stuff, but how does this stuff translate?”
Paxton replied saying: “I miss the days when I could go to, get around with all the people. But we have 32 million people, so let’s just say for the next 40 days I’m in front of 1,000 people a day — which I’m not — and that’s 40,000 people. Ten to 10.4 million people are gonna vote.”
“But then it comes down to your messaging,” he continued, “which in a federal race comes from other people a lot of times, which you don’t control.”
One attendee granted anonymity to discuss the private meeting said that Paxton never explicitly said he was referring to Trump’s team controlling his campaign, but “everybody knew what he was talking about.” The person said Paxton’s comments came amid a broader discussion about the national political environment.
“I don’t have ability to change anything,” Paxton went on. “So I have to live with whatever I’ve got. So it is a challenge.”
Paxton campaign adviser Nick Maddux said, “Campaigns don’t coordinate with super PACS and that’s obviously what AG Paxton was referring to,” in a statement to Blue Light News. “AG Paxton is thankful for the support and knows how important Texas is to keeping the majority which is why he’s on the ground every day talking to Texas, raising money, and taking his message directly to the people including with his statewide television buy that started over this past weekend.”
Neither Hirschmann nor Brinson responded to a request for comment.
In an audio recording of the same meeting obtained by The New York Times, Paxton told attendees the midterm convention hosted by Trump in Texas last month “dropped our numbers. Everybody’s numbers dropped. Right now, yeah, not good.” Maddux described the article as “manipulated nonsense.” Playbook hasn’t heard the contents of the rest of the hourlong meeting.
The most recent New York Times/Siena poll has Paxton running 6 points behind Democratic challenger James Talarico.
The private comments follow a bitter primary campaign waged against Republican incumbent John Cornyn, whom Paxton framed as a “Washington insider” and “RINO” while publicly aligning himself with Trump.
“His money is coming from the D.C. establishment,” Paxton said of Cornyn while campaigning in Texas before the primary, the AP reported. “That’s how they always try to convince us from Washington with their money that we should select their person. Well, I’m not their person and I’m never going to be their person.”
Paxton maintains a cash advantage heading into November and announced a $20 million ad buy last month. The Senate Leadership Fund, a top GOP super political action committee closely aligned with Senate Majority Leader John Thune, pledged millions to back Paxton earlier in September.
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President Donald Trump made major gains among Latino voters in 2024. Now, those same voters might cost Republicans control of Congress.
Fifty-nine percent of Latino registered voters prefer a Democratic-controlled Congress, compared with 35% who favor Republican control, according to a new NBC News/Telemundo poll released Sunday. That 24-point gap for Democrats is twice the party’s lead compared to the September 2024 version of the poll.
A separate CBS News/YouGov poll released Sunday also found Democrats ahead among Hispanic likely voters, with 60% backing a Democratic House candidate and 39% supporting a Republican.
The findings threaten gains the GOP made in 2024, when Trump narrowed Democrats’ long-standing advantage among Latino voters. A POLITICO analysis of that year’s election results found that Trump improved his vote share by an average of more than 6 percentage points in majority-Hispanic counties, compared with 2020.
With the midterms approaching, Republicans have made those gains central to their push to maintain control of the House. When Texas Republicans revealed their redistricting proposal last year, four of the five potential GOP pickup opportunities were in majority-Hispanic districts.
Meanwhile, Trump’s overall approval rating among Latino registered voters stands at just 27% in the NBC/Telemundo poll, while 69% disapprove. On the economy specifically, 74% of Latino voters disapprove of Trump’s handling, while 78% disapprove of how he’s dealt with cost-of-living concerns.
Nearly two-thirds, 65%, say Trump’s policies have hurt economic conditions. Inflation and cost of living rank as the most important issues facing the country for 33% of respondents, followed by government corruption at 22%. Another 10% named jobs and the economy.
Economic frustration helped drive Latino voters toward Trump in 2024, with Democrats across the country suggesting in the aftermath of his victory that he was better able to connect with the voting bloc on financial issues.
But now, Latino voters seem to favor Democrats over Republicans on the economy, 48% to 27%, and the cost of living, 45% compared to 26%.
The war with Iran, now in its seventh month, is also weighing on voters’ perceptions of energy costs. In September, the average price of diesel hit a record $6.53, according to AAA.
In the CBS survey, 91% of Hispanic registered voters attributed rising U.S. oil and gas prices to the conflict.
Trump’s immigration crackdown is also putting vulnerable Republicans on the defensive. Rep. María Elvira Salazar (R-Fla.) released an ad in English and Spanish criticizing the administration for going “too far” on immigration and saying Hispanics who backed Trump in 2024 feel “betrayed.”
In the days immediately following her ad, Trump told reporters that he still supported Salazar. “I’m very strong on the borders — and she isn’t,” Trump said. But the president later reposted a flurry of social media messages criticizing Salazar on Truth Social, including one calling for the Florida Republican’s replacement ahead of the midterms.
In the NBC/Telemundo poll, 67% of Latino voters say Trump’s immigration enforcement has gone too far, compared with 22% who say he has taken the right approach.
The White House did not immediately respond to a request for comment.
Dissatisfaction with Trump and Republicans has not translated into broadly positive views of Democrats. According to the NBC poll, Latino voters remain nearly evenly divided on the Democratic Party, with 41% viewing it positively and 42% negatively. Negative views of the GOP, meanwhile, have climbed to 62%, up from 46% in September 2024.
The NBC/Telemundo survey of 800 Latino registered voters was conducted Sept. 21-28 and has a margin of error of ±3.46%. The CBS/YouGov survey of 2,166 adults was conducted Sept. 30-Oct. 2, with a margin of error of ±2.5 points.
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