Politics
Affordability, affordability, affordability: Democrats’ new winning formula
NEW YORK — The common theme that emerged from Democrats’ trio of wins in New York, New Jersey and Virginia on Tuesday was affordability.
For all their ideological differences, Zohran Mamdani, Mikie Sherrill and Abigail Spanberger found a shared language that aims at the heart of President Donald Trump’s populism: the high cost of everyday life.
Their wins suggest a recalibration of Democratic politics — from moral crusades to kitchen-table math.
Heading into the 2026 midterms, that formula will be hard to ignore. Democrats now have proof that campaigns grounded in affordability and competence can still unite the party’s fractious coalition — from democratic socialists in the nation’s biggest city to centrists in its quintessential suburbs.
“In a big-tent party like this, we’re going to have lots of different ideas, lots of different ways to accomplish the same goal, and that’s where we’re unified,” Democratic National Committee Chair Ken Martin said in an interview ahead of Election Day. “What is Zohran Mamdani, Mikie Sherrill and Abigail Spanberger running on that’s similar? Affordability.”
The message wasn’t flashy — and it wasn’t new. But in a political landscape that’s been dominated by culture-war battles and Trump’s omnipresence, Democrats found traction by talking about rent, utilities and groceries instead of ideology.
Mamdani’s three main mayoral campaign pledges were simple: Freeze the rent for two million New Yorkers. Fast and free buses. Childcare for all.
The promises from the state assemblymember appealed to a broad swath of New Yorkers. Exorbitant daycare costs are an issue that even some Republicans, like Ivanka Trump, have talked about in recent years but that remains a burden for even well-to-do parents.
While Sherrill, a Democratic member of Congress, often talked about abortion rights in her campaign for governor of New Jersey, it was far from the most prominent issue. Her closing message largely relied on her plan to drive down utility costs — and blaming Trump for wreaking havoc on the economy.
A key plank of her “it’s the economy stupid” campaign turn was promising to declare a state of emergency and freeze utility rates when she takes office. Some progressives weren’t happy that she wasn’t talking more about immigration — an issue that another member of the New Jersey congressional delegation is now being prosecuted after taking on — but it didn’t matter.
Garden State Democrats knew that Trump drew in some of their core voters — Black and Hispanic voters — with promises about the economy during the 2024 campaign. But Sherrill bet that she could bring them back into the fold by pointing out how he hasn’t delivered.
Spanberger — a congressional Democrat like Sherrill — also resisted any temptation to center her Virginia gubernatorial campaign on the latest controversies from the White House and instead stuck to an economic message, specifically the cost of life for Virginians. Exit polls showed that was the top issue for voters by a wide margin, followed by health care.
The question now is whether Democrats can sustain that balance once governing — and inflation, housing costs and Trump’s shadow — put it to the test.
In their victory speeches, the trio hewed closely to their campaign messages.
In Brooklyn, Mamdani said that his election was a “mandate for a city you can afford.”
Though Sherrill closed her victory speech in East Brunswick by echoing the language of the “No Kings” protests, much of her speech was focused on New Jersey’s motto — “Liberty and Prosperity.”
“Liberty alone is not enough if the government makes it impossible for you to feed your family, to get a good education or to get a good job,” Sherrill said.
In Richmond, Spanberger said voters “chose leadership that will focus relentlessly on what matters most: lowering costs, keeping our communities safe and strengthening our economy for every Virginian.”
Former President Barack Obama, who campaigned this weekend for Sherrill and Spanberger, said during his New Jersey stop that people voted for Trump and Republicans “because they were, understandably, frustrated with inflation and high gas prices and the difficulty of affording a home, and they were worried about their children’s futures.”
“Now, nine months later, you’ve got to ask yourself, has any of that gotten better?” Obama asked.
Voters seem to think not.
Daniel Han and Liz Crampton contributed to this report.
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Matt Mahan suffered a disappointing finish in California’s gubernatorial primary last month, but the World Cup has offered the mayor of Silicon Valley’s largest city the chance of an immediate remontada.
His home San Jose, riding a sports tourism surge, stands to gain more economically today as the U.S. national team opens knockout play in Santa Clara. Mahan told Blue Light News on Friday that he had not yet attended a match in the bordering city, but had been soaking in the action at watch parties in San Jose, where attendees have been so numerous they’ve begun watching from the tops of nearby parking garages to get a better view.
A FIFA official watch party in downtown San Jose’s San Pedro Square is streaming all 104 games and has hosted more than 300,000 fans, by the city’s count.
“It’s been just an incredible experience,” Mahan said. “We’re on track to double, if not triple, the amount of attendance we expected.”
A shooting a block from the venue Sunday evening was a reminder of the security challenges posed by such large gatherings, but city officials said the deadly incident wasn’t connected to the event and didn’t occur while matches were being streamed. Watch parties resumed on Monday and are set to carry on through the tournament — with an additional screen to spread out the crowds.
The U.S. match against Bosnia and Herzegovina today will be the last of six tournament games played in the South Bay, capping a banner sports year in which the region hosted the Super Bowl and NCAA March Madness games. San Jose officials tweaked their plans for the lineup’s longest and only international competition based on how the other events went, adding TVs to watch parties and looking for ways to limit congestion, Mahan said.
“One of the things we learned during the NFL Super Bowl experience was that it got fairly congested in the middle of the action, and we want to spread people out a little bit more, and so we’ve, we’ve got multiple screens up there, very large screens, so there’s no reason to crowd up front,” Mahan said.
Local governments coordinated to plan for the string of high-profile events, and San Jose hired dedicated staff to prepare for them. The planning, overseen by former Olympic short track speed skater Tommy O’Hare, took two years, while the city became involved in seeking the U.S., Mexico and Canada’s joint bid to host the World Cup over a decade ago.
The city embarked on a marketing campaign to attract visitors to San Jose Mineta International Airport — a lesser-known hub than SFO but one just minutes driving from Levi’s Stadium. Mahan opted not to name names over security concerns, but he said “a ton” of foreign dignitaries have landed at SJC during the tournament.
Representatives from China, South Korea and a half-dozen other countries were set to attend an overlapping summit in San Jose on international innovation and investment this week, mingling with expected attendees from Bay Area tech giants including NVIDIA and Apple.
But the mayor — a Democrat who finished sixth in the state’s jungle primary for governor in June — said the focus during the tournament has been less on fostering international relationships than on the fan experience.
“Our North Star has been, you know, whether you can afford a ticket to the big game, we want you to be able to have a fun, accessible, and memorable World Cup experience in downtown San Jose,” Mahan said. “I think we’ve proven that we’re offering that.”
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