Politics
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Politics
Collins dominates Platner on World Cup ad spending
The political race for eyeballs during the World Cup continued this week, with a total of at least $2.1 million spent on ads by campaigns, committees and causes so far through all matches as of Friday, according to an analysis by AdImpact for Blue Light News.
Stronger America, an issue advocacy 501(c)(4) organization aligned with Maine Republican Sen. Susan Collins, emerged as the biggest spender of the World Cup so far, dropping $287,500 through matches so far. Pine Tree Results PAC, also aligned with Collins, has spent $123,000 through matches. Collins’ campaign itself spent $25,000 on ads, while Graham Platner’s campaign, meanwhile, spent $3,500.
Those are some of the latest signs that Maine’s marquee Senate race between Collins and Democrat oysterman Graham Platner is as ubiquitous in the Maine media markets as hydration breaks during this tournament. It’s a race that Senate Republicans’ campaign arm has called “the linchpin” in “this year’s fight for control of the Senate.” One recent poll revealed a narrow lead for Platner and another a slight edge for Collins.
The battle for control of the Senate has been a defining feature of the World Cup ad wars so far: One Nation, the Senate GOP leadership-aligned group, spent $122,150 through the round of 32. (AdImpact cautioned totals could change as spending still trickles in.)
House Majority Forward, the nonprofit aligned with House Democratic leadership, has dumped $76,155 into ads during matches.
And United Democracy Project, the American Israel Public Affairs Committee super PAC at the center of Democratic primary battles across the map this year, has spent $117,200.
Politics
Canada’s World Cup run ends in heartache — but politicos embrace soccer
CALGARY, Alberta — In a room packed full of international dignitaries within earshot of Calgary’s iconic Stampede rodeo, Canada’s historic run at the 2026 World Cup ended with an anticlimactic whimper.
Irish Ambassador to Canada John Concannon marked his country’s assumption of the EU Council presidency with a Stampede reception attended by a delegation of European envoys. “This must rank as the friendliest European invasion in history,” he quipped.
As the seconds ticked away in Canada’s knockout-round showdown with Morocco, few minglers at the Irish reception noticed the TV at the back of the room — set on mute — broadcasting the Moroccan victory. They were busy pressing the flesh, making small talk and planning their Stampede itineraries.
Back in Ottawa, in the park that hosted recent Canada Day festivities, fans gathered hoping to see Canada move deeper into the tournament. Instead, they cheered the Canadians at the end of an upstart run that will be remembered for years.
In a nation known for hockey, everyone seemed to be a soccer fan — for 22 days, at least.
After Canada’s first-ever men’s World Cup victory on June 18 against Qatar, Prime Minister Mark Carney paid a visit to the locker room. “You showed a level of character that some people never achieve in their life. And you showed it when the entire country and a good part of the world is watching,” he told the players. “I couldn’t be prouder as a Canadian,”
Secretary of State for Sport Adam van Koeverden brought the team an offering when he visited them at practice in Vancouver on June 24 — the Maple Leaf flag that had flown atop the Peace Tower on Parliament Hill on the day of Canada’s opening match.
“They are inspiring a generation and have brought an entire nation together,” he said.
On Canada Day, Governor General Louise Arbour used her first July 1 remarks as the king’s representative to connect the World Cup moment to the national celebration and beyond.
“Whether in FIFA soccer stadiums or at the Olympics, one thing is clear: We know who we’re cheering for,” she said. “And when we play ferociously … we don’t hate the other team, we just like them better when they lose!”
To that, she added: “This is us. We like to play. And we play by the rules.” Even the king’s representative can subtweet a trade war.
Politics
Beating the heat is now part of hosting
Even as they dueled today in Houston, Canada and Morocco have something in common: They’re both World Cup hosts in an era of rising temperatures.
That shared status — Canada co-hosting this year with the U.S. and Mexico, and Morocco in 2030 with Portugal and Spain — has led the World Health Organization, to work with both countries on a Beat the Heat initiative that the United Nations’ global health body developed with FIFA to address the risks of extreme weather at sporting and mass gathering events.
While this week’s urgent concerns revolve around North American humidity, which makes heat worse because it limits the body’s ability to cool itself through sweating, four years from now public health officials will be worrying about high, dry heat and strong sun exposure. That the 2030 emphasis there will be on cooling areas, hydration and sun protection, said WHO spokesperson Tarik Jašarević.
“The consistent message is that every host city should conduct its own heat risk assessment and build a tailored heat health action plan, rather than apply a single fixed rule,” Jašarević said.
The United States has not been a member of the WHO since January, after President Donald Trump withdrew from the global health body over his complaints about funding and the WHO’s response to the Covid-19 pandemic. However, said Jašarević, the U.S., Canada and Mexico have been working since 2023 on World Cup preparedness through a health security working group coordinated by the WHO and its regional arm, the Pan American Health Organization.
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