Cinde Warmington launched a repeat bid for governor of New Hampshire on Wednesday, giving Democrats their first major challenger to GOP Gov. Kelly Ayotte in the purple state.

Warmington, a former state executive councilor, ran unsuccessfully for governor in 2024, losing the Democratic nomination to former Manchester Mayor Joyce Craig who then went on to lose to Ayotte. She now enters a relatively open Democratic field, with just one other declared candidate.

In a launch video posted to her campaign website, Warmington attacked Ayotte for “making your life more expensive.” She also accused the Republican of not standing up to President Donald Trump’s attempts to open an ICE detention facility in the state.

“I’ll stand up to Trump when he jacks up health care costs and tariffs. I’ll say ‘no’ to ICE’s warehouse. I’ll work for our small businesses and I’ll make sure we don’t have a sales or income tax,” Warmington said in the video. WMUR first reported her launch.

Ayotte, for her part, has clashed with Trump. She has criticized the lack of transparency around the ICE warehouse and forced the resignation of a state official who had been communicating with the Trump administration without alerting the governor. Her refusal to redistrict last year led the White House to weigh putting up a primary challenger against her.

Ayotte spokesperson John Corbett blasted Warmington in a statement, saying the former health care lobbyist “chose to make money off big pharmaceutical companies who hurt Granite Staters, and she is absolutely disqualified from serving as our Governor.”

Democrats are bullish they can block Ayotte from a second term, emboldened by their party’s wins in the off-year elections. But they face an uphill battle in a blue-leaning battleground state that routinely elects Republican governors while sending all-Democratic delegations to Congress.

Recent history is not on Democrats’ side: The party thrice failed to unseat Ayotte’s predecessor, Republican Gov. Chris Sununu. And prognosticators rate the seat as “likely Republican” this year.

Democrats may also face another messy primary just two years after Warmington and Craig waged a bruising battle to be their party’s nominee. For now, just Warmington and Democrat Jon Kiper, who finished a distant third in the 2024 race, have declared their candidacies. But Democratic Portsmouth Mayor Deaglan McEachern has been publicly weighing a bid for governor as recently as this month.

A University of New Hampshire survey from January showed Ayotte leading both men in hypothetical general-election matchups; it did not test her against Warmington. Ayotte notched a 50-percent approval rating in the poll, though 44 percent of likely voters said she did not deserve to be reelected compared to 42 percent who did.