The Dictatorship

McDonald’s is clowning itself with its DEI rollback

Published

1 year ago

January 11, 2025

McDonald’s is clowning itself with its DEI rollback

During the height of the racial justice protests that came after Minneapolis police murdered George Floyd, McDonald’s joined the fray of businesses and institutions declaring their solidarity with all those committed to ending racism. In a post on June 3, 2020on the platform then known as Twitter, McDonald’s shared a short video listing Floyd’s name alongside other Black victims of violence, including Trayvon Martin and Atatiana Jefferson.

McDonald’s announced this week that it’s stepping away from its previously established DEI goals.

In muted red and yellow tones, the video read: “He was one of us; she was one us,” and continued that the “entire McDonald’s family grieves.” McDonald’s declared itself in solidarity with “victims of systemic oppression,” and made it clear that the corporation stands “with Black communities.” It offered as proof its donations to the Urban League and the NAACP. The video ended with a black screen with white letters: “Black lives matter.”

It’s unlikely that McDonald’s will be posting a similar video anytime soon. McDonald’s announced this week that it’s stepping away from some of its previously established DEI goalsretiring a specific DEI pledge and changing the way it refers to its diversity team.

The gestures made during the summer of 2020 appear to have been compelled more by peer pressure than by principle. Now, leaders of organizations from big-box stores to universities have publicly disavowed policies promoting diversity, equity and inclusion, whose acronym DEI has become shorthand for any and all attempts to address centuries of homogeneity, inequality and exclusion in educational and professional spaces.

In other sectors, leadership and development support programs for racial and ethnic minorities have been renamed, restructured or simply retired. And in light of the Supreme Court curtailing affirmative action in higher education and a concerted conservative onslaught on diversity, equity and inclusion efforts, McDonald’s frames its move as an attempt to pre-empt further court challenges to its diversity efforts.

In a Jan. 6 open letter to employees and franchisees that acknowledges “the shifting legal landscape,” the company’s senior leadership team announced what it called “a new concept: the power of OUR ‘Golden Rule’ — treating everyone with dignity, fairness and respect, always.” The company says it is:

“retiring setting aspirational representation goals and instead keeping our focus on continuing to embed inclusion practices that grow our business into our everyday process and operations”
“pausing external surveys to focus on the work we are doing internally to grow the business”
“retiring Supply Chain’s Mutual Commitment to DEI pledge in favor of a more integrated discussion with suppliers about inclusion”
and “evolving how we refer to our diversity team, which will now be the Global Inclusion Team.”

McDonald’s senior leadership said it remains committed to inclusion and believes a diverse workforce is a competitive advantage.

How it distributes its supply contracts not only impacts which companies get the opportunity to stock McDonald’s restaurants with hamburger buns and sausage patties, but it also impacts workers who prepare these essential goods. “Pausing external surveys” means aggrieved employees may have trouble collecting data and information on potentially discriminatory action within the organization.

McDonald’s is among a few corporations that have profited heartily from the idea that they are a friend to Black communities. Long before the summer of 2020, the summer of 1968 (which followed the assassination of Martin Luther King Jr.) spurred soul-searching and reflection about how people in power could be vehicles for social change. Unfortunately, in both eras, many of the proposed solutions pivoted on businesses making commitments to recruit more talent of color while also eyeing the ways that these seemingly pro-social policies could also yield more profits.

McDonald’s has profited heartily from the idea that it is a friend to Black communities.

McDonald’s had already emerged as a dominant presence in the fast-food world, but in the late 1960s, the company would distinguish itself as leader in what would eventually be called DEI. The first step was recruiting its first Black franchisee, Herman Petty, to reopen a store on Chicago’s South Side in December 1968, and enlisting Black regional managers and advisers to build what would be called “Black stores.” A numerically modest but economically impactful group of Black franchise owners introduced and revived the brand among urban consumers of color. McDonald’s devoted an advertising budget to create content exclusively for minority media and recruited Black celebrities like Michael Jordan and Gladys Knight for national campaigns, making the company a leading source of contracts for Black-owned radio and TV networks, as well as marketing and consulting firms.

The McDonald’s logo appeared on material heralding contributions to civil rights organizations, historically Black colleges and universities and cultural initiatives. Many of those actions were initiated and funded by its growing network of Black franchise owners, who tried to hold McDonald’s accountable for contributing to a loyal and critical part of their consumer market.

Forty-four years after the first Black franchise owner entered the McDonald’s system, the chain selected Don Thompsonits first Black CEO, in 2012. That felt like a sign that the Golden Arches could recognize Black talent after decades of touting itself as a diversity champion in its recruitment efforts. Much of the company’s success — from the 1980s until the mid-2000s — was related to the work of Patricia Sowell Harrisa pioneer in the field of corporate diversity who started her early career at McDonald’s as an affirmative action officer in 1985.

In light of the national backlash against discussing the nation’s history or racism, it may not come as much of a surprise to those who don’t know the company’s history that McDonald’s is disavowing DEI. But so much of McDonald’s branding strategy for the last 50 years has promoted the chain as not just a place to eat cheap food served fast but as a supporter of the Black community and Black entrepreneurship.

This thinking and strategy expanded to other communities that gave birth to affinity groups for Latino franchisees, members of the AAPI community, women and LGBTQ people. This was smart business because it was lucrative, but it was also protective business because such demonstrations of appreciating diversity could also be used to deflect serious and important challenges to the labor experiences of its workers, most of whom are people of color.

So much of McDonald’s branding strategy has promoted the chain as a supporter of the Black community and Black entrepreneurship.

In recent years, when Black franchisees have organized and filed lawsuits against McDonald’s claiming racial discrimination related to the assignment of restaurants and alleging a lack support during challenging times such as the Covid-19 shutdowns, McDonald’s was able to argue its bona fides in creating Black wealth through franchises and its internal commitment to diversity.

But with its announcement that it’s retiring certain DEI policies, McDonald’s seems to have concluded that it doesn’t need the diversity talking points anymore, and although it’s one of the most powerful and influential global corporations with a record that speaks volumes about how diversity initiatives have enriched the company, it doesn’t appear to believe that diversity — no matter how superficial — is worth fighting for anymore.

In McDonald’s announcement, the company argued that its “early and full adoption of inclusion gives us a competitive advantage,” which both recognizes and glosses over the dynamic history that McDonald’s has had in DEI and signals that the company hopes the public will use the past to inform the present. But it’s still uncertain what the future will hold for a company that once touted itself to be a fast-food leader and has revealed that, like most corporations, it’s just a self-interested follower.

Marcia Chatelain

Marcia Chatelain is a professor of African American Studies at the University of Pennsylvania and the author of the Pulitzer Prize-winning book “Franchise: The Golden Arches in Black America.”

The Dictatorship

White House addresses criticism Trump is AWOL during missing airman search

Published

15 hours ago

April 5, 2026

Blue Light Newsroom

White House addresses criticism Trump is AWOL during missing airman search

Apr. 4, 2026, 7:48 PM EDT

The White House is pushing back against mounting criticism that President Donald Trump has not formally addressed the search for a missing American airman in Iran after the country shot down its first U.S. warplane since the raging conflict began.

The president has not made any public speeches or appearances regarding the search-and-rescue operation. His last public address was on Wednesday, when he gave a primetime speech in which he attempted to make a case for his war to the nation.

White House Communications Director Steven Cheung sought to quell questions from reporters and speculation swirling on social media by issuing a statement on X late Saturday afternoon. “There has never been a President who has worked harder for the American people than President Trump. On this Easter weekend, he has been working nonstop in the White House and Oval Office. God Bless him,” Cheung said.

Questions about Trump’s whereabouts came to a boil on Saturday as one freelance photographer who covers the White House sought to put a rest to a rash of guesswork — untethered to any evidence.

An hour later, Cheung issued his statement noting that Trump spent Saturday working at the White House.

MS NOW spotted a Marine sentry standing guard outside the West Wing a couple of times on Saturday, suggesting the president was working inside. Notably, Trump did not visit his golf club in Sterling, Virginia, outside Washington on Saturday as he usually does when he stays at the White House on weekends.

In an interview with NBC on FridayTrump said the downing of the U.S. F-15E fighter jet over Iran would not affect ongoing negotiations with the country. When asked by The Independent what he’d do if the pilot is harmed or captured by Iranians, Trump replied: “Well, I can’t comment on it because — we hope that’s not going to happen.”

But on Saturday, he issued a fresh threat to Iran on his 10-day deadline, which expires Monday, for the country to reopen the Strait of Hormuz.

“Time is running out – 48 hours before all Hell will reign down on them,” Trump wrote in a Truth Social post.

The president also posted about a “massive strike in Tehran” which allegedly killed “many of Iran’s Military Leaders,” though Trump did not provide additional details on the strike he cited. The White House did not respond to MS NOW’s inquiry on when the strike happened and whether any new military leaders were killed.

Emily Hung is an associate White House producer for MS NOW.

The Dictatorship

Trump’s latest island real estate venture: Alcatraz

Published

15 hours ago

April 5, 2026

Blue Light Newsroom

Apr. 4, 2026, 5:34 PM EDT

Like many Americans, President Donald Trump has become fixated on Alcatraz, the notorious, frequently fog-shrouded California island fortress in the San Francisco Bay.

But for Trump, the defunct prison is more than a pop-culture, literary and cinematic phenomenon reminiscent of an era when the federal government dealt with gangsters so dangerous they were jailed on a remote, maximum-security island. It’s an opportunity to build “a state-of-the-art secure prison facility.”

And the president wants to use at least $152 million worth of taxpayer dollars to turn the dilapidated facility — shuttered in 1963 because its remoteness made it too expensive to operate — into a functional federal prison.

The White House sent Congress an outline of Trump’s spending priorities for the upcoming fiscal year on Friday. In it was a $5 billion request for the Bureau of Prisons to renovate the country’s “crumbling detention facilities.” More than $150 million of that would be directed toward upholding “the president’s commitment to rebuild Alcatraz.”

The money would cover the first year of project costs, the White House said. But that number pales in comparison to the projected cost of fully restoring Alcatraz, which has not housed a prisoner since the early 1960s.

In its heyday, operations at Alcatraz cost three times more than the average federal prison, according to a 1959 report published by the General Services Administration that assessed the long-term viability of keeping the prison open. Jailing one inmate on the island cost $10 per day, compared to $3 in other prisons.

The prison was closed in the early 1960s because its remoteness and proximity to salt water corrosion ultimately made it too expensive to sustain. Everything from water to food and fuel had to be sent to the island by boat. The logistical challenges of holding inmates on the island long term won’t just disappear, critics argue.

California’s politicians have balked at Trump’s proposal, arguing it would erase an important part of American history and cut into San Francisco’s already struggling local economy. Alcatraz generates about $60 million in tourism revenue every year, according to the National Park Service, which operates the public museum on the island.

“Rebuilding Alcatraz into a modern prison is a stupid notion that would be nothing more than a waste of taxpayer dollars and an insult to the intelligence of the American people,” Rep. Nancy Pelosi, the former House speaker and California Democrat whose district encompasses swaths of San Francisco, said in a statement on X.

San Francisco Mayor Daniel Lurie, a Democrat, dismissed the notion as unserious when Trump first began flirting with the idea last spring.

“If the federal government has billions of dollars to spend in San Francisco, we could use that funding to keep our streets safe and clean and help our economy recover,” Lurie wrote in a post on X after Trump deployed a delegation of federal officials — which included his now former Attorney General Pam Bondi and Federal Bureau of Prisons Director William Marshall — to size up the prison last July.

After the visit, Bondi teased the idea of using a renovated Alcatraz to imprison “illegal aliens.” And Trump suggested Alcatraz could serve as a model to counter former President Joe Biden’s border policies.

The Federal Bureau of Prisons said last year it would issue a “leave no stone unturned” directive to “determine whether the iconic Alcatraz can, once again, serve as a fortress of law and order.” Congress would need to approve Trump’s request for funding the Alcatraz project.

Alcatraz was designated a National Historic Landmark in the 1980s, giving it legally protected status. It’s unclear how the White House would circumvent that designation to open a federal prison. The White House declined to comment to MS NOW’s request about its plan to navigate Alcatraz’s legal protections, referring questions to the Office of Management and Budget.

Since returning to the White House last year, Trump has focused on what he calls “restoring truth and sanity to American history,” which has included revamping the Smithsonian Institution and national parks in his image — including a planned 250-foot arch along the Potomac River — while demolishing the East Wing of the White House to make way for his new ballroom.

As those plans become legally imperiled, his Alcatraz proposal also stands to face a battle.

“Alcatraz is a historic museum that belongs to the public,” Pelosi said. “San Franciscans will not stand for Washington turning one of our most iconic landmarks into a political prop.”

Emily Hung contributed to this report.

Sydney Carruth is a breaking news reporter covering national politics and policy for MS NOW. You can send her tips from a non-work device on Signal at SydneyCarruth.46 or follow her work on X and Bluesky.

The Dictatorship

Critics scold Trump for staying mum on search for missing U.S. airman in Iran

Published

15 hours ago

April 5, 2026

Blue Light Newsroom

Apr. 4, 2026, 4:58 PM EDT

As the U.S. military searched Saturday for the missing crew member of an American F15-E fighter jet downed over Iran, critics slammed President Donald Trump for not speaking more forcefully about finding the airman and for overstating his war’s accomplishments.

Rep. Madeleine Dean, D-Pa., a member of the House Foreign Affairs Committee who appeared on MS NOW’s “The Weekend” Saturday, decried Trump’s speech to the nation earlier this week in which she said he “bloviated and bragged about the destruction of Iran’s ability to compete in this war,” which she said “seemed like he was just going to incite such an attack on our military.”

“So I pray for the safe return of the other pilot of the F-15, and I pray for a swift end to this war,” Dean said.

With the U.S. military in a race against time to locate the missing American aviator, the president has said very little about the search.

“Number one, we haven’t obliterated Iran’s capability,” Retired Lt. Gen. Mark Hertling, appearing on the same MS NOW show, said, referring to Trump’s claim on March 16 that the U.S. had “literally obliterated” Iranian threats. “That’s, that’s ridiculous to say.”

He said the Trump administration should be “pulling out all stops” to find the missing airman. Instead, Hertling noted, Trump has tepidly said “he hopes we’re going to find the other crew member and he’s not going to comment on what we’re going to do if we don’t.”

“You move mountains to try and find that individual, get them back to safety,” he said.

Shortly after the military plane went down Friday, Trump touted the idea of seizing Iranian oil that flows through the Strait of Hormuz. But he had yet to publicly condemn the attack. And on Saturday, the president remained mum on the missing service member, saying in a Truth Social post early reminding Iran of his imposed deadline to open the Strait of Hormuz: “Time is running out – 48 hours before all Hell will reign down on them. Glory be to GOD!”

Later Saturday afternoon, Trump posted a one-minute video allegedly of a “massive strike in Tehran,” which he said killed “many of Iran’s Military Leaders.” The timing of the strike and the source of the video were not known. MS NOW reached out to the White House for clarification and additional information about the president’s post.

Iran’s successful targeting of the U.S. aircraft suggests a different wartime reality than the one Trump conveyed in his address to the nation on Wednesday: Iran still has the military capacity to strike U.S. service members and target critical infrastructure deep within its American-allied Gulf Arab neighbors.

Rep. Adam Smith, D-Wash., ranking member of the House Armed Services Committee, said Saturday on MS NOW’s “Velshi” that Trump’s approach to the war overall is “problematic.”

“We’ve got an airman behind enemy lines trying to survive and trying to be rescued. And we should all think about him,” Smith said. “We should also think about the 13 service members who have been killed and the hundreds who have been wounded. So yes, that search is front of mind right now on the war in Iran.”

Bryan Stern, a U.S. military intelligence veteran who operates Grey Bull Rescue, a nonprofit organization that runs high-risk rescue missions in active war zones, said in an interview with MS NOW that “the life expectancy of a downed pilot behind enemy lines decreases exponentially every few hours.” And he said the Iranian regime Iran is “incentivized” to keep the U.S. service member alive for leverage in negotiations with the U.S. and Israel.

Sen. Lindsey Graham, R-S.C., a staunch Trump ally, said after speaking with the president Saturday morning, “I am completely convinced that he will use overwhelming military force against the regime if they continue to impede the Strait of Hormuz and refuse a diplomatic solution to achieve our military objectives.” Graham did not mention the missing U.S. airman.

Trump claimed in his address that the “enemy suffered” clear and “devastating large-scale losses” in a matter of weeks. But less than three days after his prime-time speech, Tehran downed a two-seat fighter jet and struck at least two other American aircraft, including a Blackhawk helicopter involved in search efforts, injuring several of its crew members.

One crew member of the two-person F15-E jet was rescued by U.S. forces Friday. The second airman who is missing has been declared “DUSTWUN,” or “Duty Status, Whereabouts Unknown.”

Iran reportedly has offered a sizable reward to anyone who locates the missing U.S. military service member. The lone U.S. pilot of an A-10 Warthog attack jet that went down in Iran was rescued.

Trump declined to say what actions U.S. forces may take if the missing F-15E crew member is captured or harmed by the Iranians because “we hope that’s not going to happen,” he said in a phone interview with The Independent shortly after the jet went down Friday.

Emily Hung contributed to this report.