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The Dictatorship

Why younger generations are embracing a ‘sober curious’ lifestyle

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Why younger generations are embracing a ‘sober curious’ lifestyle

If you’ve been on social media in the past five years, there’s a good chance you’ve come across the “sober curious movement.” On TikTok alone, the hashtag has hundreds of millions of views; on Instagram, almost 800,000 videos have the same tag.

As a recovering alcoholic, I’m a little ashamed to admit that — until recently, — I found the hype around the “sober curious movement” a bit annoying. I had no qualms with the concept — which encourages low or no alcohol consumption as a lifestyle choice and has been adopted largely by Gen Z and millennials — but the trendiness of the term grated on me. It joined a slew of similar phrases that have grown in popularity over the last decade: “Dry January,” “Sober October,” “soft sober” and “sober adjacent.”

The reason these semi-new buzzwords gnawed at me is that they made quitting drinking seem, at best, easy, casual and even fun.

At the core of these concepts is a fundamentally good idea: re-evaluating one’s relationship with alcohol. Research shows that even small to moderate amounts of alcohol can have harmful health effects. Societally, we’ve normalized a lot more than moderate alcohol use. It’s no accident that, in picking months to attempt sobriety, people have chosen the months that bookended the winter holidays: October and January. The Distilled Spirits Council of the United States says a quarter of the $49 billion-a-year distilled spirits industry’s profits come from the month between Thanksgiving and the New Year.

So, what could have been my problem with an objectively good, healthy phenomenon? I never would have said as much aloud, but the reason these semi-new buzzwords gnawed at me is that they made quitting drinking seem, at best, easy, casual and even fun. At worst, it appeared performative, and when the predictable fusion of influencers and sponsored mocktail marketing deals hit, it was too Goop-y for my taste.

Because, for me, getting sober was about as far from easy, casual or fun as a thing can be.

I got sober on Jan. 24, 2008 — not because of a last-ditch attempt at Dry January, but because I had no other option. The previous evening, I had been admitted to the emergency room with a potentially fatal blood alcohol content, and less than 24 hours later, I was on my way to the hospital’s psychiatric ward. There, a doctor explained that I had most likely survived such a high BAC because — despite being only 23 years old — I had a long history of chronic alcohol use that allowed my body to adjust to what amounted to daily poisoning.

Sobriety was a long, arduous process — one that involved a near-death experience, a stay in the psych ward and a month in an inpatient treatment center — all just to keep me away from alcohol for a month. After that, there were 12-step groups, therapy and the hard work of figuring out who I was and how to live as a sober person.

Through my limited perspective, I unconsciously put people into two separate buckets: The first was filled with people like me, who couldn’t control their alcohol use and for whom staying sober required talking about sobriety and recovery, and the second was “normal people,” who could use alcohol whenever and however they wanted to and it all worked out mostly fine.

Over the 16-plus years that followed, my beliefs about substance use, alcohol use disorder and recovery evolved. They became more expansive, inclusive and flexible. Those two disparate buckets became a Venn diagram: two significantly overlapping circles. I stopped seeing alcohol addiction as something one either had or didn’t have and started seeing it as one end of a very broad spectrum. It was the end to which I belonged, sure, but millions of people occupied every other space on that line, all the way to the polar opposite end: the people who’ve never picked up a drink.

It wasn’t a new or original way to think about substance use, but it was one that I didn’t see discussed as much as I would have liked. So I started writing about it, including in an advice column — first for a recovery website and later for Paste Magazine. I brought the column back as a Substack newsletter a few months ago. I alternate between answering questions about substance use and addiction and writing short essays about recovery-related topics.

The newsletter’s themes boil down to these: There’s no one right way to get sober, there are many paths to recovery, it’s personal and nonlinear, and we all have to find our way — ideally with a supportive community around us. An inclusive recovery landscape is vital because people aren’t getting much-needed help.

In the United States, deaths tied to excessive alcohol use rose 29% in just five years. Doctors say younger people, in particular, are experiencing a huge spike in alcohol-related liver disease.

In the United States, deaths tied to excessive alcohol use rose 29% in just five years. Doctors say younger peoplein particular, are experiencing a huge spike in alcohol-related liver disease. What could be more necessary than a broad, nonprescriptive movement discussing the benefit of cutting back or quitting drinking?

I was a month or so into writing the newsletter when someone asked me what I thought of “the whole sober curious thing.” I was halfway into a Pavlovian eye roll when I realized how ridiculous I was being. The sober curious movement was generally talking to a different demographic than I was: I was writing for people who felt like they were struggling with alcohol; the sober curious seemed to be focusing on people who weren’t compulsively using alcohol but wanted lifestyle or health changes. But we were saying the same thing. Give it a shot. See what works for you. Talk to others about how it feels. Don’t beat yourself up if you slip; just evaluate how you got there and try again if you want to.

Watching a handful of “sober curious” videos, I realized I’d made yet another misjudgment. While there were plenty of people who appeared to take to the alcohol-free lifestyle pretty easily, others documented the challenges they faced — many of which depicted the kind of struggles I was used to talking to people about: craving, relapse and social avoidance. The sober curious tent was much bigger than I initially understood.

As for the trendiness of the terminology? I now see that as a blessing, especially during the holidays. The fact that it’s a ubiquitous term has normalized people’s being mindful about their alcohol use. People walking into holiday parties and other heavy drinking occasions now have a handy phrase at the ready should family members and friends start questioning why someone isn’t engaging more fully in holiday spirits.

In some circles, there has always been an unspoken assumption that if you can drink (i.e., you aren’t an alcoholic or pregnant or you otherwise have a condition that renders you unable to do so), you will drink. I wish people didn’t feel the need to have an excuse to abstain from alcohol, but until that happens, I’m immensely grateful that the sober curious movement — and the 50 zillion TikToks about it — exist.

Katie MacBride

Katie MacBride is a health and medical writer whose work has appeared in New York Magazine, Slate, The Daily Beast, Vice News, Buzzfeed News, Rolling Stone, and Longreads, among other publications. Her newsletter, Ask A Sober Ladyanswers questions and explores essays about substance use and recovery.

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The Dictatorship

A revolution in warfare is happening right now — and not in Iran

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A revolution in warfare is happening right now — and not in Iran

This is the May 5, 2026, edition of “The Tea, Spilled by Morning Joe” newsletter.Subscribe hereto get it delivered straight to your inbox Monday through Friday.

JOE’S NOTE

A revolution in warfare is happening right now — and not in Iran.

The historic shift is occurring instead on the front lines of Ukraine’s war to push back its Russian invaders.

Fifteen months ago, President Donald Trump did his best to humiliate Volodymyr Zelenskyy inside the Oval Office, pressing the freedom fighter to make a bad deal with Trump‘s ally, Vladimir Putin.

“You have no cards left to play,” Trump bellowed to Ukraine’s president.

The American president promptly slashed U.S. military aid to the Ukrainians. His vice president — who yelled at Zelenskyy in the same White House meeting — later said his proudest achievement was abandoning the Ukrainians to Putin’s evil designs. And both Trump and JD Vance worked feverishly to pressure the Ukrainians to surrender land at the negotiating table the Russians could never win on the battlefield.

A year later, Ukraine is holding all the cards, striking down waves of Russian invaders with drone technology that is rewriting the rules of modern warfare.

Retired Gen. David Petraeus said recently, “The future of warfare is happening right now in Ukraine.”

As Russia’s economy teeters on the brink of collapse, it is now the former KGB agent who has holed himself up in secure bunkers — afraid of being assassinated by Russian oligarchs or Ukrainian drones.

Meanwhile, Zelenskyy strolls freely through the streets of European capitals once aligned with Russia — not as a refugee, but as a conquering hero.

European and Canadian leaders now line up to provide his warriors with more than $100 billion in military help in their war of liberation to permanently push Putin’s Russian invaders out of his sovereign land.

And in perhaps the most surreal twist of this still-unfolding historical drama, it was Zelenskyy on social media yesterday who assured the frightened Russian defense minister that Kyiv would not attack Moscow during its annual World War II victory parades held today and tomorrow in the Russian capital.

Zelenskyy does, in fact, have many cards left to play against Putin.

And recently, through true grit and technological superiority, Ukrainians have drawn an inside straight while Trump is left dealing with a strait of another kind — one keeping U.S. troops in Iran far longer than the commander in chief anticipated.

Putin and Trump thought they would easily prevail in quick wars against overmatched opponents. What they didn’t count on was a technological revolution in asymmetric warfare that has radically shifted power dynamics on the global stage — and left Putin’s dream of military success on the ash heap of history.

QUOTE OF THE DAY

“It is time for Russian leaders to take real steps to end their war, especially since Russia’s Defense Ministry believes it cannot hold a parade in Moscow without Ukraine’s goodwill.”

— Ukrainian President Volodymyr Zelenskyyafter the Kremlin scaled back its Victory Day celebrations amid intensifying Ukrainian strikes deep inside Russia

CHART OF THE DAY

ON THIS DATE

In 1973, Secretariat won the Kentucky Derby, the first of his Triple Crown victories, in a time of 1:59.4 — a record that still stands.

Joe Dombroski/Newsday RM via Getty Images

A CONVERSATION ABOUT THE TECH RIGHT

Silicon Valley’s libertarian billionaires helped put Donald Trump back in the White House. Now, according to a sweeping new piece in The Atlantic, George Packer argues they’re running it — and selling out the president’s populist base to do it. He joined “Morning Joe” today to discuss “The Venture-Capital Populist” and whether the MAGA coalition can survive its own oligarchs.

JS: Talk about David Sacks, Elon Musk, and Peter Thiel — what do they actually believe?

GP: These men have been hardcore libertarians all their lives. Thiel famously said freedom and democracy are incompatible. But now they’ve come around to the view that government can actually be useful — as long as it serves them. As Trump’s AI and crypto adviser, Sacks worked to align government policy with the wishes of those industries, not the public interest.

JS: And what are they ultimately after?

GP: They are wielding this power to fit their financial interests and their sense that the world should be ruled by a small number of very smart, wealthy men — an oligarchy.

JS: Sacks has aligned himself with Vladimir Putin and Viktor Orbán and against liberal democracy. What’s driving that?

GP: Sacks is pretty ignorant about the history and politics of that region. But his view mimics his approach to business: There’s no moral calculation. Ukraine is a risky bet, so naturally you end up sympathizing with Putin — because morality has been replaced by a cold calculation of where your interests lie.

Claire McCaskill: A lot of powerful, wealthy people bent the knee to Donald Trump out of fear. These guys did it out of opportunity. Talk about how this romance is hurting the president with his base.

GP: Here’s an example: Just yesterday, the White House — after dismissing AI safety concerns as Biden-era wokeness — announced that AI models would have to report their safety tests to the government. Why? Because their working-class populist base is afraid of AI. The numbers make that clear: They don’t see it the way David Sacks and Peter Thiel do.

JS: These guys reject the idea of Western civilization as Winston Churchill and World War II leaders thought of it — and blame everybody in the fight for Western democracy except Vladimir Putin. Why?

GP: They use the phrase “Western civilization” as a kind of flag that they’re waving when they criticize European democracies. But what do they mean by it? That’s the real puzzle.

Because if Donald Trump — who tried to overthrow an elected government — is the embodiment of Western civilization, it doesn’t mean to them what it means to you and me.

This conversation has been condensed and edited for brevity and clarity.

0.1%

— The share of accounts on Polymarket making more than two-thirds of the platform’s profits.

ONE MORE SHOT

Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

Madonna poses at the Metropolitan Museum of Art for the 2026 Met Gala, celebrating “Costume Art” on Monday.

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The Dictatorship

2 months later, Trump’s boast about ‘stabilizing’ oil prices looks ridiculous

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Exactly two months ago, on the sixth day of the war in Iran, Donald Trump hosted a White House event intended to honor a championship soccer team, though the president took some time to comment on an issue on the minds of many.

“Yesterday, my administration announced decisive action to help keep down the oil prices,” the Republican declared. Moments later, he went on to say oil prices “have pretty much stabilized.”

It was never altogether clear what “decisive” actions the president was referring to, but two months later, it’s painfully clear that those mysterious moves failed to “pretty much stabilize” prices. MS NOW reported:

The average price for a gallon of gas in the U.S. reached $4.46 [on Monday] as the standstill in the Strait of Hormuz continues to strain global energy markets. The average price for one gallon of diesel fuel topped $5.64, according to national averages tracked by AAA.

A day later, that national average inched higher, reaching $4.48 per gallon, while the average for diesel climbed to $5.66.

Chart: Carson Elm-Picard / MS NOW; Source: AAA

An analysis published by Bloomberg News described the recent trend as the sharpest spike in pump prices in at least three decadesand while the president has continued to insist that prices will plummet after the war, the fact remains that (a) it’s far from clear when the conflict will be over; and (b) dozens of energy sites throughout the Middle East have been struck as part of the war; wells have to be reopened; and some infrastructure will have to be rebuilt, all of which will take time.

As for the politics, the White House and its allies appear to have no idea what to tell the public about this. House Majority Leader Steve Scalise appeared on CNBC last week, for example, and tried to argue that gas prices are lower now than they were in 2024.

“People will remember that two years ago, we were paying almost $6 a gallon for gas,” the Louisiana Republican said. “Right now, it’s $3.”

He was spectacularly wrong on both points.

Around the same time, Republican Sen. Tim Scott of South Carolina appeared on Fox Business and told viewers“Gas prices continue to come down,” even as gas prices continued to go up.

As for Trump, in March, he tried to pitch the public on the idea that higher prices were a good thing — a line that proves so foolish that even he didn’t repeat it — which gave way to the president saying in April that gas prices were “not very high.”

His latest line, offered on Tuesday morning, argued that higher prices at the pump are “a very small price to pay,” which is easy for him to say given he doesn’t have to worry about paying those prices.

As for the “decisive” actions he claims to have taken two months ago, that he said “pretty much stabilized” prices, Trump still hasn’t explained what in the world he was talking about, or why those undefined moves failed so badly.

Steve Benen is a producer for “The Rachel Maddow Show,” the editor of MaddowBlog and an MS NOW political contributor. He’s also the bestselling author of “Ministry of Truth: Democracy, Reality, and the Republicans’ War on the Recent Past.”

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The Dictatorship

Tuesday’s Campaign Round-Up, 5.5.26: Voters head to the polls in Indiana, Ohio and Michigan

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Tuesday’s Campaign Round-Up, 5.5.26: Voters head to the polls in Indiana, Ohio and Michigan

Today’s installment of campaign-related news items from across the country.

* While there are some closely watched contests in Ohio and Michigan, Tuesday’s marquee elections are in Indianawhere several GOP state senators are facing White House-backed primary rivals after they defied Donald Trump’s demands on gerrymandering.

* Republican-appointed Supreme Court justices did another favor for GOP officials and candidate on Monday. As The New York Times reportedthe conservative majority agreed to “immediately transmit to the lower courts its opinion striking down Louisiana’s congressional map, rather than wait 32 days, as would have been routine.”

* As expected, Florida Gov. Ron DeSantis signed into law the gerrymandered congressional map approved by his fellow Republicans. Voting rights advocates filed suit against the legally dubious gambit immediately.

* With just three weeks remaining before Texas’ closely watched Republican Senate primary, the latest University of Houston pollfound state Attorney General Ken Paxton with a narrow advantage over incumbent Sen. John Cornyn, 48% to 45%.

* Speaking of closely watched Republican Senate primaries, the latest poll from The Atlanta Journal-Constitution in Georgia found Rep. Mike Collins leading the GOP field with roughly 22% support, though more than half of the state’s primary voters remain undecided. Primary Day in the state is two weeks away.

* In Louisiana’s Republican Senate primary, Trump has continued to go after his party’s incumbent. “Hopefully all of the Great Republican People of Louisiana, which I won, BIG, three times, will be voting Bill Cassidy OUT OF OFFICE in the upcoming Republican Primary!” the president wrote on his social media platform late last week.

* And in California’s gubernatorial race, Republican Steve Hilton, widely seen as his party’s top contender, appeared on MS NOW and was asked whether he accepts the fact that Joe Biden won the 2020 presidential election. He refused to answerdespite multiple attempts to solicit a straight answer.

Steve Benen is a producer for “The Rachel Maddow Show,” the editor of MaddowBlog and an MS NOW political contributor. He’s also the bestselling author of “Ministry of Truth: Democracy, Reality, and the Republicans’ War on the Recent Past.”

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