Politics

How Gavin Newsom trolled his way to the top of social media

Published

10 months ago

August 20, 2025

With an inescapable, smashmouth, all-caps-laden and meme-filled X account, California Gov. Gavin Newsom is holding a mirror up to MAGA — and MAGA doesn’t like what it sees.

There’s Newsom on Mount Rushmore. There’s Newsom getting prayed over by Tucker Carlson, Kid Rock and an angelic, winged Hulk Hogan. There’s Newsom posting in all caps, saying his mid-cycle redistricting proposal has led “MANY” people to call him “GAVIN CHRISTOPHER ‘COLUMBUS’ NEWSOM (BECAUSE OF THE MAPS!). THANK YOU FOR YOUR ATTENTION TO THIS MATTER.”

If this genre of social media post provokes deja vu, there’s a good reason for that.

“He’s trying to mimic President Trump,” MAGA vanguard Steve Bannon tells Blue Light News. “He’s no Trump, but if you look at the Democratic Party, he’s at least getting up there, and he’s trying to imitate a Trumpian vision of fighting, right? He looks like the only person in the Democratic Party who is organizing a fight that they feel they can win.”

For a decade, President Donald Trump has blazed trails online. And now, Newsom has found that by replicating Trump’s posts to the point of outright parody and trolling, he’s effectively gamed social media algorithms and colonized X’s typically right-coded “for you” tab.

In doing so, Newsom is not only getting on Republicans’ nerves, but also potentially redefining how Democrats function as the opposition party in the age of Trump.

Michelle Obama famously advised Democrats to live by a dictum: “When they go low, we go high.” Newsom has approached it a bit differently: When they go low, we go low, and — backed by lots of AI-generated slop — end up high in the algorithm.

“I’ve changed,” Newsom told Fox LA when asked about his new media approach in an interview that posted overnight. “The facts have changed; we [Democrats] need to change.”

Newsom’s MAGA-flavored posts have birthed an organic outburst of user-generated memes — not dissimilar to the dynamic Trump has inspired (and from which he has drawn over the years in posts on his @realDonaldTrump accounts). There’s Newsom riding a raptor into battle, a tattered Old Glory rippling in the wind behind him. There’s Newsom riding a different dinosaur while shirtless and sporting an eight-pack of abs, raising pistols in the air. (Newsom’s office tells Blue Light News they don’t use AI to generate written content, though lean on it to create visuals.)

Newsom “isn’t just trolling MAGA; he’s proving to Democrats that stepping off your digital high horse and entering the fray is both messy and worth it,” says Stefan Smith, a digital strategist who was online engagement director on Pete Buttigieg’s 2020 campaign. “The man was political roadkill a few months ago but, with a shift in strategy, he’s become a cause célèbre of the Resistance 2.0. No doubt the rest of the 2028 shadow primary entrants are taking notes.”

In some ways, it’s like peering into the near future of what a post-literate presidential campaign might look like. (In case you have trouble imagining who might occupy such a race, look no further than the side-by-side post of Newsom and fellow meme lord Vice President JD Vance, which has been seen on X at least 54 million times.)

“Newsom has entered the digital dojo, and he’s performing the sort of memetic jujitsu that’s scaring Republican white belts unused to actual competition,” Smith tells Blue Light News. “For too long, Democrats have been posted up in the parking lot, too afraid of getting it wrong to throw a jab. This should energize folks to get into the octagon.”

Voices on the right are noticing, too. “If I were his wife, I would say you are making a fool of yourself,” Fox News’ Dana Perino said, speaking of Newsom’s antics on X. “He’s got a big job as governor of California, but if he wants an even bigger job, he has to be a little more serious.”

In private, staffers in Newsom’s press office smiled. Perino said nothing about the leader of the free world’s own social posting — the very thing Newsom is emulating.

“ALMOST A WEEK IN AND THEY STILL DON’T GET IT,” the account responded. The next morning, “Governor Newsom Press Office” again flickered to life. “FOX IS LOSING IT BECAUSE WHEN I TYPE, AMERICA NOW WINS!!!”

Newsom’s press office says that Trump has used all-caps less in his own posts of late. White House communications director Steven Cheung is posting about the account, and recently said that Newsom is a “coward and Beta Cuck” for not fielding questions at a press conference. (He was, in fact, as a livestreamed video showed.) Newsom’s press office shot back: “Steven Cheung (incompetent Trump staffer) doesn’t know how to use his computer. SAD!” White House deputy press secretary Abigail Jackson called Newsom’s posts “weird and not at all funny.”

Newsom’s staff count these critiques as wins. In their minds, the Trump aides are, in an indirect way, critiquing their own boss when attacking Newsom’s tactics.

“I hope it’s a wake-up call for the president of the United States,” the California governor said recently, breaking character when asked about his X posts. “I’m sort of following his example. If you’ve got issues with what I’m putting out, you sure as hell should have concerns about what he’s putting out as president. … I think the deeper question is how have we allowed the normalization of his tweets, Truth Social posts over the course of the last many years, to go without similar scrutiny and notice?”

Asked for a comment, the White House sent Blue Light News an original meme, referencing a famous scene from the show “Mad Men.” (It is, to our knowledge, the first official White House press statement delivered exclusively in meme form.)

Added Abigail Jackson: “Thank you for your attention to this matter!”

The “Governor Newsom Press Office” account has humble origins. The handle, @GovPressOffice, was created by aides to Jerry Brown — a man more given to Zen Buddhism than the fever swamps of the internet — and belongs to the California governor’s office. Because of that, just as Brown’s aides passed it off to Newsom in January 2019, Newsom will hand it off to his successor in January 2027; he won’t be able to take what he built with him when his term ends.

And what his team has built is substantial. As of this writing, the “Governor Newsom Press Office” account has 408,000 followers on X. Since the beginning of August, it has gained more than 250,000 followers and earned more than 225 million impressions, according to Newsom’s office.

Though some online observers speculated that Newsom digital director Camille Zapata primarily steers the effort, Blue Light News has learned that the account is helmed by a team of four or five people — a sort of “brain rot” trust that includes Newsom communications director Izzy Gardon and rapid response director Brandon Richards. Newsom’s office declined to describe the governor’s level of involvement, but told Blue Light News that he leads the effort.

No other prospective 2028 candidate — Democrat or Republican — is breaking through in the online attention economy like Newsom. And it’s not just his press office’s account: His campaign X account tops 2.4 million followers. On his campaign accounts alone, since 2025 began, Newsom has gained 2.96 million followers across TikTok, Instagram, X and Substack. All of that has earned him a billion-plus views and impressions, his team tells Blue Light News.

Still, AI slop and dinosaur memes don’t vote in Democratic primaries. But Democrats who are way more offline — and who hail from far beyond the Golden State — are also noticing Newsom.

“I’ve heard a lot of people say how happy they are to see a Democrat fighting back,” says Jim Demers, a former New Hampshire state representative and member of Stand Up New Hampshire, a group organizing town halls in the early primary state. “There’s this feeling that Democrats are not fighting hard enough, and he’s showing the fight people are looking for.”

“People in the MAGA movement and the America First movement should start paying attention to this, because it’s not going to go away,” Bannon tells Blue Light News. “They’re only going to get more intense.”

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Politics

Trump gets the complete domination he wanted in Louisiana

Published

16 minutes ago

June 28, 2026

Blue Light Newsroom

President Donald Trump just finished the job in Louisiana.

First, he successfully ousted Sen. Bill Cassidy — a longtime rival who voted to convict Trump on impeachment charges — last month. Then on Saturday, Trump got his preferred pick, Rep. Julia Letlow, over the finish line in the runoff to replace the senator.

It was a return to form after several recent misses in primaries, with Trump’s endorsed candidates going down in Iowa and Georgia and after the Republican he initially endorsed in South Carolina flopped. Saturday’s result reaffirms his grip on the Republican party: With Trump’s backing, Letlow overcame a late surge from rival John Fleming, the hardline conservative state treasurer who was also trying to rally the MAGA base behind him.

Letlow’s win sends another Trump ally to Washington, continuing the MAGA takeover of the party, and shows the continuing power of Trump’s blessing that lifts candidates even when others have conservative credentials of their own. It also bolsters the power of GOP Gov. Jeff Landry, whose steadfast support of Letlow was also crucial to her victory.

This primary was the latest test of an emerging question that will help shape the future of the GOP: How powerful is Trump’s endorsement against opponents who are also MAGA acolytes?

Unlike in primaries pitting MAGA against the establishment or against the president’s enemies — which MAGA is clearly winning — several contests this year have involved multiple candidates all seeking to run in the America First lane. In Louisiana and Alabama, Trump’s endorsees won, though both Letlow and Rep. Barry Moore were given a major run for their money by fellow pro-Trump candidates. But in a pair of governor’s contests, Rick Jackson’s billions helped him clinch the nomination in Georgia and Zach Lahn pulled off a surprise upset in Iowa, as both bear-hugged the president.

Fleming, a House Freedom caucus founder and former White House aide, ran as an unabashed Trump ally and spent the campaign arguing he represented MAGA’s ideological roots. He tried to cast Letlow as the establishment pick powered by elected officials rather than grassroots conservatives.

But Republican primary voters ultimately sided with the candidate carrying Trump’s seal of approval.

“Tonight’s runoff proves one indisputable fact: Donald Trump’s endorsement remains the apex predator of Republican politics,” said Louisiana GOP strategist Lionel Rainey. “Masterclass in raw electoral power.”

In one of the country’s reddest states, Letlow now enters the general as the overwhelming favorite to win in November. She’s up against Jamie Davis, a farmer, who won the Democratic runoff on Saturday.

Letlow’s likely ascent to the Senate marks a rapid rise in Louisiana politics: She won a special election to the House in 2021 to fill the seat of her husband, who died from Covid in 2020 just days before being sworn in. She jumped into the Senate race after Trump publicly endorsed her.

“President Trump, thank you for encouraging me to get into this race, thank you for your endorsement, Louisiana loves you,” Letlow said in her victory speech Saturday night.

Yet Trump’s endorsement of Letlow was not quite a knock-out punch. In the May primary, Cassidy, a top MAGA target, received less than 25 percent of the vote, and Letlow finished far ahead of the others — but she did not get enough to reach 50 percent support to avoid a runoff.

In the Saturday runoff, Letlow ran hard on Trump’s endorsement but Fleming also gained significant ground since his second-place finish in the first round of voting, and finished just 14 points behind Letlow, with nearly all the votes counted.

“Yes I love the heat of battle. I love the combat,” Fleming told supporters in his concession speech. “But it makes us stronger. It really makes us better.”

Letlow, who hails from north Louisiana, benefitted from outside national groups spending on her behalf, including the official political arm of the Make American Healthy Again movement, which pledged $1 million to boost her campaign.

Her victory is a sigh of relief for Landry, who invested tremendous political capital in getting her to the Senate, sometimes to a degree that frustrated fellow Republicans. Landry pressured donors to open their wallets for her campaign, and a super PAC aligned with the governor spent about $6 million on her behalf, mostly toward assailing Fleming with attacks about his stances on carbon capture and the border.

It’s unclear whether Landry will face a serious primary challenger when he’s up for reelection next year, but a Letlow loss would have made him more vulnerable to intraparty criticisms and skepticism about his political strength.

Some Louisiana Republicans immediately speculated that Fleming may now consider running against Landry. One Louisiana Republican, who was granted anonymity to speak freely about party dynamics, called it “payback.”

Landry, in a statement, congratulated Letlow “on her decisive victory,” and said the representative ran “an incredible race fueled by the support of President Donald J. Trump and hardworking Louisianians across our state.”

Politics

How the World Cup became a victory lap for Trump ally El Tigre

Published

16 minutes ago

June 28, 2026

Blue Light Newsroom

MIAMI — Colombia’s World Cup run has become a celebration of more than just its national team: For many fans, it’s also a victory lap for the country’s Trump-backed president-elect.

Political rookie Abelardo de la Espriella — a right-wing former defense attorney and businessman who calls himself “El Tigre” — narrowly saw off a left-wing senator last weekend as Colombia swung from far-left to hard-right leadership. De la Espriella ran for president on a tough law-and-order platform, vowing to end outgoing left-wing President Gustavo Petro’s attempts to establish dialogue with armed groups. He also wants to build mega-prisons, emulating those of Salvadoran President Nayib Bukele, another Trump favorite in Latin America.

Fans who Blue Light News spoke with outside the stadium in Miami on Saturday evening before a key game against Portugal were insistent that de la Espriella is going to make Colombia great again.

With de la Espriella’s victory, “There is no more corruption, there is no more guerrilla, there is security … it’s gonna be great,” said Hugo, a 62-year-old who lives in Miami but is originally from the Colombian capital Bogotá. “Just give him one year, and you will see the new Colombia,” added Alonso, 42, originally from Ibagué, who disputed that the election was as close (around one percentage point) as the official results showed — and said a combination of Trump and de la Espriella would be great for Colombia.

Colombia’s brilliant-yellow soccer jersey, ubiquitous in downtown Miami this week, also became a key flashpoint on the campaign trail, as de la Espriella — running to restore security, shrink the state and promote economic growth through deregulation — clothed himself in the kit.

In the sunshine outside Miami’s World Cup stadium, Juan, from Cartagena, said he liked de la Espriella wearing the soccer jersey because “it shows his whole campaign is about patriotism and to save the country, to give hope to the people.”

A Bogotá judge banned de la Espriella and his movement, Defensores de la Patria (Defenders of the Homeland), from using or displaying the jersey for his electoral campaign, and the left-wing candidate, Iván Cepeda, said, “The Colombian national team belongs to all Colombians. Its use for electoral, personal, and ideological purposes is a clearly opportunistic act, the legal implications of which must be examined.”

In response to a post-match question from Blue Light News about the president-elect wearing the shirt and backing the team, Colombian coach Néstor Lorenzo said, “Football is played in a very passionate way in South America. I think that all the presidents, the South American countries, live in that passion. It is a way for us to identify, beyond the flag, the shirt that represents the most beautiful sport of all. The president wants to show, surely, that he is a real citizen.”

Only one yellow-clad supporter showed any reticence about de la Espriella, shaking his head and saying “it’s crazy” what’s happening in Colombia, before declining to talk more about politics or provide his name.

The Trump administration has embraced de la Espriella. Trump praised him as a “Smart, Strong, and Tough Leader.” At the game in Miami on Saturday evening, two senior U.S. officials — Secretary of State Marco Rubio and FBI Director Kash Patel — were in attendance, flanking FIFA President Gianni Infantino.

Last time Colombia played at the World Cup in the United States, it all ended in tragedy.

Defender Andrés Escobar scored an own goal against the U.S. at the Rose Bowl in Pasadena, California — then was shot dead outside a nightclub after returning to Colombia, a country still grappling with violence involving guerrilla groups and criminal organizations.

The dark-horse national team is performing considerably better in 2026 than in 1994, progressing easily to the second round. But political turmoil endures at home, where the bitterly fought election campaign — that came down to a June 21 runoff between de la Espriella and Cepeda — saw an assassination, bombings and kidnappings.

That specter of violence — even soccer-linked violence — is rarely far away in Colombia. The father of star soccer player Luis Díaz was kidnapped in late 2023 by far-left guerrillas, and only freed after 13 days.

As Colombia celebrated what it erroneously thought was a late winner against Portugal, the live broadcast cut to a jubilant supporter, cheering and wearing a red Defensores de la Patria hat.

Politics

Palestinian flags fly in Texas

Published

3 hours ago

June 28, 2026

Blue Light Newsroom

ARLINGTON, Texas — Jordan’s final World Cup match against Argentina gave its fans a chance to show their national colors one last time on the international stage. And, as they have throughout the tournament, many of them also used the opportunity to show support for Palestine.

Lots of Jordanians have roots in Palestine, and they brought those loyalties with them. Many people in the crowd wore black-and-white checked keffiyehs that are a symbol of Palestinian roots.

“Our Palestinian brothers and sisters are never far from our thoughts,” said Issah Essoh, a 32-year-old software consultant from Jordan who lives in Houston, said as fans filed into their seats.

Mohammed Abu Arayes, 37, who was visiting from Riyadh with his family for the match, is of Jordanian and Palestinian heritage. He was decked out in Jordanian colors and his wife sported a t-shirt emblazoned with “Palestine.”

He’s been happy with the reception, even amid a sea of Argentina fans sporting blue-and-white jerseys. “The Argentine people have been very welcoming,” Abu Arayes said.