Politics

‘Those days are over’: Trump books draw lackluster sales

Published

11 months ago

July 22, 2025

President Donald Trump promised Americans they would get tired of winning — for now, it appears they are getting tired of reading about him.

Trump’s first term saw books authored by prominent journalists sell hundreds of thousands of copies each as the public rushed to learn the inside details of Trump’s norm-shattering presidency.

But similar books aren’t exactly flying off the shelves in his second term, and the bar to getting onto the coveted New York Times bestseller list has been lowered as the overall nonfiction book market has dipped. In these tenuous times for the nonfiction political book market, industry insiders say there are fewer big advances being paid and narrower routes to success that rely on brand-name authors or a partisan perspective.

“Everyone is desperately looking for the next Michael Wolff or James Comey for next year, but it’s not clear there could ever be one again,” said one concerned publisher, referencing two of the authors with biggest book successes of Trump’s first term.

“There’s definitely a slump, and it’s across all of nonfiction,” added a book agent. “Part of it is that we were just actually tired of this, and we’re exhausted, and we don’t want to spend 30 bucks and six or eight hours of our time feeling worse.” (Publishing insiders and authors were granted anonymity for this story because they didn’t have authorization to speak from their employers or wanted to speak candidly about the state of the industry.)

The latest example is “2024: How Trump Retook the White House and the Democrats Lost America,” by political journalists Josh Dawsey, Tyler Pager and Isaac Arnsdorf. “2024” sold roughly 6,000 hardcover copies in the first week of publication, according to data released last Wednesday from NPD BookScan. Yet even with that sales figure, it hit the New York Times bestseller list at No. 4. (The Times bestseller list does not disclose its data sources.)

It has become somewhat easier to get on to the Times bestseller list because it measures comparable sales across the board. One point of comparison: In a similar week in July 2017, the No. 4 book on the Times nonfiction list was former Sen. Al Franken’s book, which had been out for weeks and still sold almost 11,000 copies that week.

Dawsey and Pager referred a request for comment to a publicist for their publisher, who said she was “very happy” with sales, while Arnsdorf didn’t respond to a request for comment. Their agent Elyse Cheney said the numbers, including all formats, “far exceed” the BookScan figure but declined to give exact numbers. A person with direct knowledge of the sales said they were more than double 6,000 including all formats, and that e-book and audio sales were almost as high as print sales. (BookScan data is not a full account of a book’s success as it captures around 70 percent of hardcover sales and does not track e-book and audio uploads.)

“They are three great reporters, but they have a difficult time finding an audience, because at the end of the day, they play it pretty straight,” said another book agent. “A fundamental question in our divided politics, and it’s just as true for publishing — who are you marketing to? Are you selling a book to the BLN crowd or the Fox News crowd? There’s very little in between.”

To wit: “Butler: The Untold Story of the Near Assassination of Donald Trump and the Fight for America’s Heartland,” by conservative journalist Salena Zito, came out the same week as “2024” and sold about 23,000 hardcover copies, according to BookScan numbers, hitting No. 1 on the Times bestseller list. Zito said in a statement that she was “deeply humbled by this ranking” and “grateful to President Trump, who interviewed with me dozens of times for the book and generously encouraged people to read” it. Trump posted about the book on social media, including sharing a preorder link before its publication.

“That’s a book that’s being published to the MAGAs. So those books are always different in their numbers,” said a book agent.

This follows other second-term Trump books experiencing lackluster sales. “Trump in Exile,” by the Wall Street Journal’s Meridith McGraw, has sold roughly 2,000 copies since its release last August, according to BookScan. Axios’ Alex Isenstadt’s “Revenge: The Inside Story of Trump’s Return to Power,” published in March, has sold around 3,000 copies so far, according to BookScan. McGraw and Isenstadt declined to comment.

Author Michael Wolff became one of the masters of the Trump genre with 2018’s “Fire and Fury,” which sold more than 25,000 copies during its first week on sale in 2018 and went on to sell more than 900,000. But the writer sold only around 3,000 print copies during the equivalent first week publicity campaign for his latest installment “All or Nothing: How Trump Recaptured America,” published in March. (It has now sold around 11,000 copies, according to BookScan.)

As these books have posted middling sales figures, publishers are finding it hard to justify signing big advances for new Trump books. That’s made it more difficult for political journalists to get lucrative book deals.

“Editors are not spending anywhere near the amount of money that they did this time eight years ago,” said one of the book agents. “The days of just writing a book to write a book and checking the box for someone’s career — those days are over.”

“We are taking on fewer projects in the space because the ones that we do take on, they basically have to rise to a mid six- or seven-figure deal,” said the agent. The person said that they talk with publishers who speak of “a lot of fatigue in the market” and that there has to be “a clear path on either breaking news or a ‘wow factor’ for a book to get that kind of money today.”

The skepticism in the marketplace for political nonfiction, particularly Trump books, has led publishers and agents to try to get authors who are big brand names with built-in fan bases like Ezra Klein or Jake Tapper. Both have seen significant success this year with their books “Abundance” (co-written with Derek Thompson) and “Original Sin,” respectively. “Abundance” has sold roughly 146,000 copies since its publication in March, according to BookScan.

Tapper, one of the most prominent BLN anchors, was attached to Axios’ Alex Thompson’s Biden book project after his book deal had been cancelled. “Original Sin,” which focused more on the 46th president than the 47th, became a No. 1 Times bestseller for two weeks and was on the bestseller list for almost two months. It has sold about 97,000 copies since its publication in May, according to BookScan.

“You gotta have podcasts or TV, unfortunately, these days,” said one of the book agents.

Authors are well aware of readers’ news exhaustion after a decade of Trump dominating the political conversation. “Trump as an angry president yelling at clouds is not news anymore,” said one author of a recent political book. “News is what sells books.”

Trump’s first term saw multiple major sellers besides “Fire and Fury.” Bob Woodward’s “Fear” sold 1.1 million copies in all formats in its first week, and Simon and Schuster called it the bestselling book in company history. “The Room Where It Happened,” the explosive 2020 memoir by former national security adviser John Bolton, and “A Higher Loyalty,” by former FBI Director James Comey, each logged more than 600,000 sales within their first few years of publication.

“[Trump] is so familiar to everyone by now, and people are less shocked by new revelations because it enforces their own ideas about who he is or they just don’t care,” said an author of a recent Trump book.

There have been some other bright spots for the industry this year. NBC News’ Jonathan Allen and Blue Light News’s Amie Parnes registered success with their 2024 election book “Fight: Inside the Wildest Battle for the White House,” which entered the Times list at No. 1 and has been optioned to become a feature film. The authors said in a statement they “are proud of our unmatched behind-the-scenes reporting on the last three presidential elections and deeply humbled by the response” to their latest work.

Dawsey, Pager, Arnsdorf, McGraw, Isenstadt, Allen, Parnes and Alex Thompson all previously worked for Blue Light News.

Still, the broader shift in the market’s appetite for Trump books is clear. During the Biden presidency, books by former Trump aides similarly failed to generate much interest. (Biden books didn’t tend to sell well, either.)

The author of the recent Trump book said they didn’t even ask their publisher how many copies it sold.

“I didn’t go into it being like, ‘I’m going to make a bunch of money off of it,’” said the author. “I had a good advance, and I went into it for the experience of it, and as a reporting exercise, and a chance to put a mark on a certain moment in time that I knew really well and covered really closely.”

Politics

Democratic socialists just dominated New York — and are coming for 2028

Published

2 hours ago

June 24, 2026

Blue Light Newsroom

Democratic socialists just caused a political earthquake. Now they’re coming for 2028.

Fresh off sweeping victories across New York City that showcased the growing power of the anti-establishment progressive left inside the Democratic Party, Democratic Socialists of America leaders, eager to capitalize on their momentum, are already plotting their next act: making sure one of their own is on the presidential primary debate stage, whether the party wants them or not.

“What DSA represents is a real contrast to Democrats who have run the last couple of elections on fear,” DSA national co-chair Megan Romer said. “You can’t run on that. You have to offer an alternative. And it’s really important that we be involved in that conversation in 2028. It’s important that we have somebody saying sensible things.”

Their search process is already underway. This summer, DSA is dispatching surveys to all 250 of its chapters, asking members to weigh who they want to back and why, and return their findings to national leadership by Sept. 15, details the group first shared with Blue Light News. DSA expects to receive a stack of 20-page to 40-page dossiers from chapters coast to coast weighing in on who should carry the democratic socialist banner into 2028.

The organization plans to hold national discussions, including with leaders like New York Mayor Zohran Mamdani and Sen. Bernie Sanders (I-Vt.), who is 84 and not expected to run in 2028, with a formal vote expected at the group’s 2027 convention next year — though leaders say they could move faster if the primary timeline demands it.

“We’re going to be talking about millions of hours knocking doors for 2028 — so when we decide to really run somebody, people have to feel like they had a say,” Romer said.

Mamdani-backed candidates swept three closely watched New York congressional primaries Tuesday, with Claire Valdez, Brad Lander and Darializa Avila Chevalier all defeating more establishment-aligned rivals — including two incumbents. It was a major show of force for Mamdani’s political operation, and fresh evidence of the left’s growing muscle heading into 2028. “They ask, ‘Who do you want to run in 2028?’ Then they ask, ‘When does the race for 2028 begin?’ It starts now. It starts on Tuesday,” Mamdani said at a Brooklyn rally last week.

The elephant in the room for the group, of course, is Rep. Alexandria Ocasio-Cortez.

The New York representative has yet to say whether she will run for president in 2028 — and has been rumored to be interested in running for the seat currently held by Senate Minority Leader Chuck Schumer. Her name hangs over any serious conversations DSA leaders have about the race. But Romer made clear that one of the country’s best-known democratic socialists would need to go through the same process as any other candidates, and would not automatically be handed a rose.

“She will have to sell her campaign and why DSA should throw down behind it,” she said, noting that means going to the group’s roughly 110,000 members in 250 chapters. “We don’t do kingmakers.”

The relationship between DSA and Ocasio-Cortez has at times been complicated. After backing her insurgent 2018 bid, DSA national in 2024 briefly conditioned its reelection endorsement on several demands around her positions on Israel. That exposed a rift with NYC-DSA, which had already endorsed her and asked national leaders to withdraw their conditional backing.

When asked directly whether DSA wants Ocasio-Cortez to run, Romer was careful not to get ahead of rank-and-file members for or against.

“If it reveals that every chapter is like, ‘We want AOC, we want AOC’ — that’s something that could come out of this process,” she said. “And if that seems to be the overwhelming case, then that may be what we decide to do. We want to get in on the ground floor. It would be really great to be a day-one part of a campaign.”

And then there is Mamdani.

The New York City mayor went from a complete unknown to one of the most popular and influential progressives in the country, boosting democratic socialism’s political profile in a way not seen since Ocasio-Cortez’s rise and perhaps since Sanders’ first presidential run. But Mamdani wasn’t born in the United States, making him constitutionally ineligible for the presidency.

“Some people are like, let’s just run him — let’s just cause a constitutional crisis,” Romer said, describing it as a running joke, though she was “not sure everybody’s fully joking.”

Tuesday’s wins in New York were the latest in a string of DSA victories accumulating across the country, including Chris Rabb’s primary win in Pennsylvania’s 3rd District in Philadelphia, and mayoral races in Washington, D.C., last week and Seattle last fall.

The group is backing Melat Kiros — a first-time candidate taking on a 30-year incumbent Rep. Diana DeGette in Colorado next week — as well as Oliver Larkin in Florida and former Rep. Cori Bush in her bid to reclaim the Missouri congressional seat she lost last cycle. It’s a packed primary calendar that reflects just how aggressively DSA is looking to expand its footprint heading into 2028.

“The sheer scale of what just happened in New York is historic,” said Bhaskar Sunkara, former DSA vice-chair and president of The Nation. “Nationally, this is a massive boon for the democratic socialist movement. The old institutional left is hollowed out — DSA has proven to be the only real mobilizational force left on the ground. “

But Sunkara noted the movement still had a lot to figure out ahead of 2028, especially if it is to translate its momentum beyond DSA’s urban, heavily lefty strongholds. Moderate Democrats have long argued that democratic socialist candidates are a liability in competitive battleground seats, too far left to win over the voters the party needs in purple districts and red-leaning states.

“A national map includes deep-red and rural districts where the left still has to figure out how to speak to working-class voters and compete,” Sunkara said. “Having national platforms through multiple members of Congress is a start there too.”

DSA’s leaders say the moment the group is having has been years in the making — and comes after some recent turbulent times that followed 2018’s emergence of the Squad as a high-water mark and then saw years of grinding setbacks: a pandemic that gutted in-person organizing, a Biden era that Romer described as a “wet blanket,” and a 2024 Kamala Harris campaign that didn’t listen when DSA tried to push the candidate left.

“The squad dropped off a bit,” Romer said. “2022 was a really, really tough year for left politics.”

The 2024 cycle also brought losses for both Bush and Jamaal Bowman, who was ousted in what was at the time the most expensive House primary in history, powered largely by AIPAC spending.

Now the tide appears to be turning again.

Looking ahead to 2028, the socialist wing of the Democratic Party wants to force a reckoning within the party it believes has spent years running from its own base while asking voters to settle for less.

“The best possible thing that could happen is having a string of victories in the midterms and forcibly reshaping the way the national Democratic Party approaches some of these issues, and having a much larger presence in the Democratic primary, and hopefully the presidential candidacy,” said Hasan Piker, a prominent progressive Twitch streamer and one of the most influential voices in the democratic socialist movement, who campaigned heavily in New York for the full DSA slate.

Tuesday’s wins, he said, are a way to bring the party further to their side, turning far-left politics more mainstream.

As for who he wants to see carry the socialist banner in 2028, Piker is still hoping for Ocasio-Cortez. “That could change, 2028 is far out,” he said. “But that’s what I got so far.”

Politics

Rep. April McClain Delaney wins bitter primary to keep her Maryland House seat

Published

7 hours ago

June 24, 2026

Blue Light Newsroom

Rep. April McClain Delaney won her bitter and expensive Democratic primary for Maryland’s 6th District on Tuesday, denying her predecessor, former Rep. David Trone, from making a comeback.

The race drew $23 million in TV spending, with much of that coming from the candidates directly, and became a microcosm of the Democratic Party’s clashes over President Donald Trump, money in politics and immigration.

McClain Delaney, who is serving her first term in Congress, had the backing of the rest of the state’s Democratic congressional delegation, along with Gov. Wes Moore.

Trone announced he would challenge McClain Delaney in December, citing in part her vote for the Laken Riley Act, a Republican-led immigration bill. McClain Delaney later said she regretted the vote, saying she hadn’t imagined “the horror” of Trump’s immigration enforcement would come to pass.

Trone almost entirely self-funded his attempt to return to Congress. He previously represented the 6th District for three terms but gave up his seat to run for Senate in 2024, losing in the primary to now-Sen. Angela Alsobrooks (D-Md.). McClain Delaney, who is married to former Rep. John Delaney (D-Md.), won an open primary and was elected to the seat that year.

The seat is considered safe for Democrats for the midterms. McClain Delaney won by a bit more than 6 points in 2024.

Politics

Hoyer alum Adrian Boafo wins Maryland House primary with help of crypto, pro-Israel money

Published

9 hours ago

June 24, 2026

Blue Light Newsroom

Maryland state Del. Adrian Boafo won the Democratic primary Tuesday to replace retiring Rep. Steny Hoyer in the 5th District, aided by $11 million from pro-crypto and pro-Israel groups.

Boafo was Hoyer’s preferred successor and his former campaign manager. The primary was marked by intraparty divisions over heavy outside spending and what may be the last intraparty fight between Hoyer and former House Speaker Nancy Pelosi, who endorsed a rival in the race.

United Democracy Project, a super PAC associated with the American Israel Public Affairs Committee, pumped $5.7 million into the race to promote Boafo, becoming the single biggest spender on the airwaves. Protect Progress, a super PAC aligned with the crypto industry, poured $5.5 million into the race, largely to benefit Boafo, a former federal lobbyist for the tech firm Oracle.

This spending in the crowded 24-candidate field drew the ire of many of Boafo’s rivals. Three of them — Harry Dunn, Rushern Baker and Quincy Bareebe — took the unusual step of jointly denouncing the interest groups’ efforts to influence the primary outcome. Sen. Chris Van Hollen (D-Md.), a potential 2028 presidential contender who did not endorse in the race, also accused the groups of trying to buy the seat.

Boafo’s victory now stands as a major win for the powerful arm of the pro-Israel lobby that’s drawn heavy scrutiny from some Democrats over its aggressive tactics in this year’s primary contests, as well as for Hoyer in getting his handpicked successor for his seat.