{"id":2446,"date":"2024-11-14T14:20:36","date_gmt":"2024-11-14T14:20:36","guid":{"rendered":"https:\/\/bluelightnews.com\/category\/politics\/the-looming-maga-media-melee-over-trumps-attention-span\/"},"modified":"2024-11-14T14:20:36","modified_gmt":"2024-11-14T14:20:36","slug":"the-looming-maga-media-melee-over-trumps-attention-span","status":"publish","type":"post","link":"https:\/\/bluelightnews.com\/category\/politics\/the-looming-maga-media-melee-over-trumps-attention-span\/","title":{"rendered":"The looming MAGA media melee over Trump\u2019s attention span"},"content":{"rendered":"<div>\n<p class>That didn&rsquo;t take long. Just a week after his presidential election victory, Donald Trump is <a href=\"https:\/\/www.mediamatters.org\/donald-trump\/comprehensive-review-revolving-door-between-fox-and-second-trump-administration\" target=\"_blank\">already raiding<\/a> Fox News&rsquo; stable of talking heads to fill out his administration.<\/p>\n<p class>Tom Homan, the <a href=\"https:\/\/www.theatlantic.com\/magazine\/archive\/2022\/09\/trump-administration-family-separation-policy-immigration\/670604\/\" target=\"_blank\">reported &ldquo;intellectual &lsquo;father&rsquo;&rdquo;<\/a><strong> <\/strong>of family separation as acting director of Immigration and Customs Enforcement in Trump&rsquo;s first administration, is leaving the network where he has served as a contributor to oversee mass deportations as <a href=\"https:\/\/www.msnbc.com\/rachel-maddow-show\/maddowblog\/tom-homans-role-trumps-new-border-czar-matters-rcna179610\" target=\"_blank\">the incoming president&rsquo;s &ldquo;Border Czar.&rdquo;<\/a> Mike Huckabee, the former Fox host and frequent network commentator, is Trump&rsquo;s pick as <a href=\"https:\/\/www.msnbc.com\/katy-tur\/watch\/trump-picks-former-gov-mike-huckabee-to-be-the-u-s-ambassador-to-israel-224252997877\" target=\"_blank\">U.S. ambassador to Israel<\/a>. And if Trump has his way, the Defense Department&rsquo;s nearly 3 million employees will be overseen by <a href=\"https:\/\/www.msnbc.com\/opinion\/msnbc-opinion\/trump-defense-secretary-cabinet-fox-news-pete-hegseth-rcna179956\" target=\"_blank\">&ldquo;Fox &amp; Friends Weekend&rdquo; co-host Pete Hegseth<\/a>.<\/p>\n<p>Fox&rsquo;s employees affected wildly important policy decisions on matters of war and peace.<\/p>\n<p class>The Fox-fueled hiring spree represents a return to form for the former president. The network dominated wide swaths of federal decision-making during Trump&rsquo;s first presidency, as his administration effectively merged with the right-wing propaganda network that had propelled him to power. But as Trump returns to the White House, Fox is not as dominant within the right-wing media ecosystem as it was during the last Trump administration. The battle for the president&rsquo;s attention within a larger and more fractured MAGA media will shape the contours of governance.<\/p>\n<p class>Trump owed his 2016 political ascent to that right-wing media ecosystem. A longtime <a href=\"https:\/\/www.mediamatters.org\/donald-trump\/donald-trump-fox-news-timeline-relationship\" target=\"_blank\">Fox regular<\/a>he was obsessed with the network&rsquo;s programming and channeled its demagoguery on the campaign trail, winning over its audience, as well as <a href=\"https:\/\/www.mediamatters.org\/breitbart-news\/what-alt-right-guide-white-nationalist-movement-now-leading-conservative-media\" target=\"_blank\">upstart alt-right organs<\/a> like Steve Bannon&rsquo;s Breitbart.com. He <a href=\"https:\/\/www.mediamatters.org\/donald-trump\/study-trump-won-fox-primary-doubling-any-other-candidate-interview-airtime\" target=\"_blank\">d<\/a><a href=\"https:\/\/www.mediamatters.org\/donald-trump\/study-trump-won-fox-primary-doubling-any-other-candidate-interview-airtime\" target=\"_blank\">ominated Fox&rsquo;s airtime<\/a> on the way to his primary campaign win, bending the network and the GOP to his will before garnering a narrow Electoral College majority.<\/p>\n<p class>Once Trump was in office, Fox News became a state TV outlet that lavished him with praise and denounced his foes, and in doing so it gained <a href=\"https:\/\/www.mediamatters.org\/fox-news\/fox-news-republican-party-here-are-over-400-examples-proving-it\" target=\"_blank\">unprecedented influence<\/a> over the U.S. government. The hours Trump spent each day consuming the network&rsquo;s content and speaking privately with its stars shaped his worldview and dictated his reaction to various events. His hyperaggressive, seemingly stream-of-consciousness tweets often came in response to what he was seeing on his television. I <a href=\"https:\/\/www.politico.com\/magazine\/story\/2018\/01\/05\/trump-media-feedback-loop-216248\/\" target=\"_blank\">dubbed<\/a> this phenomenon the &ldquo;Trump-Fox feedback loop&rdquo; and tracked it for years, ultimately <a href=\"https:\/\/www.mediamatters.org\/fox-news\/end-trump-fox-feedback-loop\" target=\"_blank\">tracing<\/a> nearly <a href=\"https:\/\/x.com\/MattGertz\/status\/1347698306177249282\" target=\"_blank\">1,300 Trump tweets<\/a> back to Fox News and its sister channel, Fox Business.<\/p>\n<p class>Fox&rsquo;s employees affected wildly important policy decisions on matters of war and peace, and they turned right-wing tantrums into matters of national importance because the president of the United States happened to be tuning in.<\/p>\n<p class>It&rsquo;s impossible to overstate how ridiculous &mdash; or dangerous &mdash; this Fox-Trump pipeline could be. Here are five things that really happened during Trump&rsquo;s first term:<\/p>\n<ul>\n<li>After a Fox contributor <a href=\"https:\/\/www.mediamatters.org\/fox-friends\/executive-time-hail-live-tweeter-chief\" target=\"_blank\">turned to the camera<\/a> and urged Trump to renounce his support for a bill, the president appeared to do so on Twitter, causing chaos on Capitol Hill.<\/li>\n<li>At the urging of Fox News personalities, Trump <a href=\"https:\/\/www.mediamatters.org\/fox-news\/fox-news-republican-party-here-are-over-400-examples-proving-it#:~:text=December2018%3ATheFoxgovernmentshutdown.\" target=\"_blank\">triggered<\/a> the longest-ever partial government shutdown.<\/li>\n<li>Trump&rsquo;s homeland security secretary resigned after <a href=\"https:\/\/www.mediamatters.org\/lou-dobbs\/new-book-sheds-light-how-lou-dobbs-pushed-out-trumps-dhs-secretary\" target=\"_blank\">losing a power struggle<\/a> with a Fox Business host.<\/li>\n<li>Trump <a href=\"https:\/\/www.mediamatters.org\/fox-news\/fox-news-republican-party-here-are-over-400-examples-proving-it#:~:text=April2020%3ATrumpbackedthecoronavirus%E2%80%9Cmiraclecure%E2%80%9DhesawonFox.\" target=\"_blank\">put the full force<\/a> of government behind a purported coronavirus &ldquo;miracle cure&rdquo; he had seen touted on Fox News. The drug was ineffective against the virus.<\/li>\n<li>Trump <a href=\"https:\/\/www.mediamatters.org\/fox-news\/fox-news-republican-party-here-are-over-400-examples-proving-it#:~:text=September2020%3AAFoxsegmentleadstoanadministration%2Dwideturnagainstdiversitytraining.\" target=\"_blank\">led<\/a> an administration-wide turn against diversity training after watching a negative Fox News segment on the subject.<\/li>\n<\/ul>\n<p class>Since Trump left office on the heels of a failed coup, the right-wing media ecosystem has become simultaneously more splintered &mdash; and even more pro-Trump.<\/p>\n<p>The ranks of Fox competitors have swelled, as well.<\/p>\n<p class>Fox responded to a brief viewer exodus after Trump&rsquo;s defeat by <a href=\"https:\/\/www.mediamatters.org\/2020-election-lawsuits\/fox-news-lied-about-dominion-and-2020-election-compete-far-right-newsmax\" target=\"_blank\">desperately renewing its support<\/a> for him. Its evening lineup of <a href=\"https:\/\/www.mediamatters.org\/fox-news\/laura-ingrahams-show-has-often-flown-under-radar-she-has-been-central-fox-news\" target=\"_blank\">Laura Ingraham<\/a><a href=\"https:\/\/www.mediamatters.org\/fox-news\/foxs-new-prime-time-lineup-cements-its-support-trump\" target=\"_blank\">Jesse Watters, Sean Hannity and Greg Gutfeld<\/a> is all in for the once and future president. MAGA stars like <a href=\"https:\/\/www.mediamatters.org\/fox-business\/maria-bartiromos-wild-and-kind-racist-election-conspiracy-theory-collapses-immediately\" target=\"_blank\">Maria Bartiromo<\/a> and <a href=\"https:\/\/www.mediamatters.org\/fox-news\/foxs-handling-jeanine-pirros-election-conspiracy-theories-reveals-full-extent-its\" target=\"_blank\">Jeanine Pirro<\/a> maintained or increased their roles at Fox, while the network <a href=\"https:\/\/www.mediamatters.org\/fox-news\/timeline-decimation-foxs-news-side\" target=\"_blank\">devastated<\/a> its &ldquo;straight news&rdquo; ranks. Fox&rsquo;s work shielding viewers from damaging revelations about the former president or explaining them away <a href=\"https:\/\/www.mediamatters.org\/donald-trump\/maga-propaganda-machine-helped-carry-trump-back-white-house-and-its-not-done-poisoning\" target=\"_blank\">played a crucial role<\/a> in Trump&rsquo;s return to power.<\/p>\n<p class>But the ranks of Fox competitors have swelled, as well. Bannon&rsquo;s &ldquo;War Room&rdquo; podcast is at the <a href=\"https:\/\/www.mediamatters.org\/donald-trump\/guide-maga-media-universe#paragraph--section-heading--3457518\" target=\"_blank\">center of a sprawling field<\/a> of MAGA media influencers, with other notables including <a href=\"https:\/\/www.mediamatters.org\/charlie-kirk\" target=\"_blank\">Charlie Kirk<\/a> and <a href=\"https:\/\/www.mediamatters.org\/jack-posobiec\" target=\"_blank\">Jack Posobiec<\/a>. Podcasters like <a href=\"https:\/\/www.mediamatters.org\/joe-rogan-experience\" target=\"_blank\">Joe Rogan<\/a>whose show is <a href=\"https:\/\/www.cnn.com\/2024\/11\/04\/politics\/joe-rogan-trump-endorsement\/index.html\" target=\"_blank\">Trump-friendly<\/a> but not wholly focused on politics, have huge audiences. And a <a href=\"https:\/\/www.mediamatters.org\/fox-news\/fox-news-diaspora-threatening-networks-business-model\" target=\"_blank\">diaspora<\/a> of former Fox stars like Tucker Carlson, Ben Shapiro and Megyn Kelly now compete with their former employer at their own pro-Trump outlets (<a href=\"https:\/\/www.thedailybeast.com\/tucker-carlson-calls-harris-samoan-malaysian-and-low-iq-in-bizarre-madison-square-garden-rant\/\" target=\"_blank\">all<\/a> <a href=\"https:\/\/x.com\/benshapiro\/status\/1768685823510135051?lang=en\" target=\"_blank\">three<\/a> <a href=\"https:\/\/abcnews.go.com\/Politics\/megyn-kelly-endorses-trump-calling-protector-women\/story?id=115508795\" target=\"_blank\">campaigned<\/a> for him in 2024).<\/p>\n<p class>Carlson in particular has both his <a href=\"https:\/\/www.mediamatters.org\/tucker-carlson\/tucker-carlsons-gop-tent-spans-alex-jones-jd-vance\" target=\"_blank\">own blood-and-soil political agenda<\/a> and Trump&rsquo;s ear. The former Fox prime-time host reportedly <a href=\"https:\/\/www.mediamatters.org\/fox-news\/jd-vance-donald-trumps-vp-pick-owes-everything-tucker-carlson\" target=\"_blank\">played a key role<\/a> in both Trump&rsquo;s decision to name Sen. JD Vance of Ohio as his running mate and <a href=\"https:\/\/www.mediamatters.org\/steve-bannon\/dire-potential-consequences-rights-rfk-courtship\" target=\"_blank\">Robert F. Kennedy Jr.&rsquo;s endorsement<\/a> of the former president.<\/p>\n<p class>Trump himself maintains a frequent presence on Fox&rsquo;s airwaves and regularly promotes its content on his social media platform. It&rsquo;s likely that he&rsquo;ll pluck others from the network to staff his administration. But he wields a stick alongside the carrot, <a href=\"https:\/\/www.politico.com\/news\/2024\/10\/14\/trump-criticize-fox-news-kamala-harris-00183614\" target=\"_blank\">slamming<\/a> the <a href=\"https:\/\/www.nytimes.com\/2024\/09\/11\/us\/politics\/trump-debate-abc-fox-news.html\" target=\"_blank\">network<\/a> any time he perceives its coverage as insufficiently hagiographic. And the fractured right-wing media environment gives him plenty of options if he seeks other voices to raise up and ask for advice.<\/p>\n<p>A doom loop may be the result, as Fox hosts tack further and further right to hold on to their audiences &mdash; and pull a watching Trump along with them.<\/p>\n<\/div>\n<div data-activity-map=\"expanded-byline-article-bottom\">\n<p><span data-testid=\"byline-thumbnail\"><\/span><span data-testid=\"byline-name\"> Matt Gertz<\/span><span><a href=\"https:\/\/twitter.com\/MattGertz\" target=\"_blank\" rel=\"noopener noreferrer\"><span><\/span><\/a><\/span><\/p>\n<p>Matt Gertz is a senior fellow at Media Matters for America, a&nbsp;progressive research center that monitors the U.S. media. His work focuses on the relationship between Fox News and the Republican Party,&nbsp;media ethics and&nbsp;news coverage of politics and elections.<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.msnbc.com\/opinion\/msnbc-opinion\/trump-fox-news-hegseth-homan-cabinet-rcna179972\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>That didn&rsquo;t take long. Just a week after his presidential election victory, Donald Trump is already raiding Fox News&rsquo; stable of talking heads to fill out his administration. Tom Homan, the reported &ldquo;intellectual &lsquo;father&rsquo;&rdquo; of family separation as acting director of Immigration and Customs Enforcement in Trump&rsquo;s first administration, is leaving the network where he [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trump"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/posts\/2446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/comments?post=2446"}],"version-history":[{"count":0,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/posts\/2446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/media\/2447"}],"wp:attachment":[{"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/media?parent=2446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/categories?post=2446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/tags?post=2446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}