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{"id":24082,"date":"2026-06-12T04:02:58","date_gmt":"2026-06-12T04:02:58","guid":{"rendered":"https:\/\/bluelightnews.com\/category\/politics\/the-small-town-voters-deciding-the-uks-future-are-demanding-change-our-focus-group-found\/"},"modified":"2026-06-12T04:02:58","modified_gmt":"2026-06-12T04:02:58","slug":"the-small-town-voters-deciding-the-uks-future-are-demanding-change-our-focus-group-found","status":"publish","type":"post","link":"https:\/\/bluelightnews.com\/category\/politics\/the-small-town-voters-deciding-the-uks-future-are-demanding-change-our-focus-group-found\/","title":{"rendered":"The small-town voters deciding the UK\u2019s future are demanding change, our focus group found"},"content":{"rendered":"<div>\n<p>ASHTON-IN-MAKERFIELD, England \u2014 Voters in perhaps the most consequential special election ever held in Britain are angry, and they really want someone to feel their pain.<\/p>\n<p>That\u2019s the clear verdict from a special focus group by Public First for Blue Light News of voters in Makerfield, the former mining area in northwest England <a href=\"https:\/\/www.politico.com\/news\/2026\/06\/08\/political-nerd-guide-britain-by-elections-00952829\" target=\"_blank\">whose June 18 vote could determine the next prime minister<\/a>.<\/p>\n<p>Some in the group said Andy Burnham, <a href=\"https:\/\/www.politico.eu\/article\/andy-burnham-makerfield-rebirth-labour-man-of-the-people-leadership\/\" target=\"_blank\">the Labour candidate who is hot favorite<\/a> to succeed party leader Keir Starmer as PM if he can get himself back into Parliament, might make a difference. But the overwhelming mood during the 90-minute conversation in the Golden Lion pub was one of deep cynicism and bitterness: Life in 2026 is unfair, miserably expensive, and only getting worse, they said.<\/p>\n<p>The goal of Wednesday\u2019s focus group was to get a deep understanding of life in Makerfield \u2014 and how voters there are thinking about next week\u2019s by-election. The voters had a mix of political histories and leanings, with longtime Labour voters sitting with supporters of right-wing parties and people who were undecided. But all expressed remarkably similar concerns about the cost of living, immigration, public safety and frustration about an increasingly unequal society.<\/p>\n<p>\u201cThese were not a group of people that were thrilled about anything that was going on in Westminster,\u201d said Seb Wride, head of polling at Public First, who moderated the discussion.<\/p>\n<p>Can Burnham overcome that deep disillusionment with the political system? Or will Nigel Farage\u2019s hard right Reform UK party tap into the anger at \u201ctwo tier\u201d Britain and eject center-left Labour from a seat it has held for decades?<\/p>\n<p>Here are the key takeaways from Blue Light News\u2019s Makerfield focus group:<\/p>\n<h4 class=\"story-text__heading-large is-centered\">Starmer\u2019s Labour Party has let them down<\/h4>\n<p>There was no love for Starmer \u2014 and some even felt there was no real difference between his two-year old government and the center-right Conservatives who held power for the previous 14 years. Not one of the nine people in the group said they thought he\u2019d done a good job as prime minister.<\/p>\n<p>And Labour\u2019s party brand has been damaged as a result.<\/p>\n<p>Tom, a father who is planning to vote Reform, said Labour had always claimed to stand for working-class people \u2014 but with the cost of daily essentials now punishingly high for everyone in the room and no relief in sight, \u201cHow are they for the working class anymore?\u201d<\/p>\n<p><video id=\"https:\/\/bluelightnews.com\/wp-content\/uploads\/2026\/06\/main.mp4\" title=\"Let down, priced out and looking for change: UK by-election voters weigh in\" data-description=\"lead image\" poster=\"https:\/\/cf-images.us-east-1.prod.boltdns.net\/v1\/static\/1155968404\/1babb47d-124c-4167-97dd-67b541df0607\/485ef586-e78b-4474-8455-3553427eb6ad\/1280x720\/match\/image.jpg\"><source src=\"https:\/\/bluelightnews.com\/wp-content\/uploads\/2026\/06\/main.mp4\" type=\"video\/mp4\"><\/video><\/p>\n<h4 class=\"story-text__heading-large is-centered\">Daily life is too expensive<\/h4>\n<p>The participants easily rattled off the exact prices they\u2018ve watched increase: The cost of living \u2014 from a fast-food meal to rent, to a family trip to the cinema \u2014 has risen rapidly and become unsustainable for many people in Makerfield, they said. Family holidays they could afford in the past, even for people working full time, are \u201cjust a dream\u201d now, one person added.<\/p>\n<p>Jenny, who is retired, said the cost of living has become \u201cterrible.\u201d<\/p>\n<p>Paul, a father who works three jobs, often from 7:30 a.m. until 4 a.m. the next morning, is struggling, and feels let down. \u201cNo one should work 60 hours a week and not be able to have a nice life,\u201d he said. \u201cIt\u2019s a joke.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/bluelightnews.com\/wp-content\/uploads\/2026\/06\/screenshot-2026-06-11-at-4-17-24-pm.png\" alt=\"Paul (right) said he works three jobs and feels let down.\" data-portal-copyright=\"POLITICO\" data-has-syndication-rights=\"0\" data-license-id=\"\" data-licensor-name=\"\" data-title=\"Paul (right) said he works three jobs and feels let down.\"><\/p>\n<h4 class=\"story-text__heading-large is-centered\">They\u2019re gloomy about politics<\/h4>\n<p>Few in the group could point to a political leader of the last 10 years who they felt had made a positive impact on their lives.<\/p>\n<p>Peter, who usually votes Conservative, praised David Cameron\u2019s decision to call a referendum on Brexit 10 years ago. A couple of participants went further back \u2014 almost 20 years \u2014 to name Tony Blair, who ushered in a Labour government in 1997 after almost two decades of Conservative control, as the last PM who delivered for them.<\/p>\n<p>But most had little confidence that any of today\u2019s politicians would make a difference.<\/p>\n<p>\u201cNo government is going to change it,\u201d said Paul. \u201cThey\u2019re all crooks, mate. Biggest gangsters in the world.\u201d<\/p>\n<p>Bob, who is in his 90s, added: \u201cI\u2019ve not met a bloody good one yet to be honest.\u201d<\/p>\n<h4 class=\"story-text__heading-large is-centered\">They\u2019re very upset about immigration<\/h4>\n<p>Farage\u2019s Reform UK is surging ahead in national polls and local elections across the country and is in with a chance of taking Makerfield from Labour. Tackling immigration is his signature policy, and it is clearly a huge concern to participants in the Blue Light News group.<\/p>\n<p>The three-letter acronym they kept coming back to was \u201cHMOs.\u201d It stands for Houses in Multiple Occupation \u2014 and that means by migrants, in the perception of the focus group.<\/p>\n<p>The concern, the Makerfield voters said, is that landlords and developers are turning homes into residences not for existing local families to live in but for newly arrived immigrants \u2014 who are not related to each other \u2014 to share. They fear that pushes up rent prices for people who have been living in the area for many years and changes the nature of their community, which is 95 percent made up of people from a \u201cWhite British\u201d background.<\/p>\n<p>Participants also said they believed many illegal migrants were overwhelming the local health service, making it harder for taxpaying residents to get medical care.<\/p>\n<h4 class=\"story-text__heading-large is-centered\">Farage is winning converts who want change<\/h4>\n<p>With their anger at the status quo \u2014 and demand for a change in their lives and the country\u2019s direction \u2014 several focus group participants said they\u2019re increasingly looking to Reform UK.<\/p>\n<p>\u201cI\u2019ve always voted Labour. This is the first time I\u2019m not voting Labour, I\u2019m voting Reform,\u201d said Tom, who is married with two children and works full-time. \u201cThey are pushing big on immigration, which is one of our biggest factors.\u201d Reform is not perfect, he said, \u201cit\u2019s more how bad the country\u2019s got over the years with Labour in charge. There needs to be change.\u201d<\/p>\n<p>Dan, another local father who works but struggles to make his money last, said he\u2019d also be switching from Labour to Reform: \u201cI think the country just needs a bit of a shakeup, even if it\u2019s just for one term.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/static.politico.com\/d6\/ce\/e96948d54fc78d608e312e1abb2f\/https-delivery-gettyimages.com\/downloads\/2280239515\" alt=\"Reform UK Leader Nigel Farage speaks at a press conference for the Reform candidate Robert Kenyon ahead of the Makerfield by-election.\" data-portal-copyright=\"Getty Images\" data-has-syndication-rights=\"0\" data-license-id=\"2280239515\" data-licensor-name=\"Getty Images\" data-title=\"Reform UK Leader Nigel Farage speaks at a press conference for the Reform candidate Robert Kenyon ahead of the Makerfield by-election.\"><\/p>\n<h4 class=\"story-text__heading-large is-centered\">Crime is a big worry<\/h4>\n<p>Crime and disorder seems to be rising up their agenda. A knife attack in the street in Belfast this week, which sparked protests and violent disorder, was at the top of many participants\u2019 minds. They raised fears about crime locally, too, including \u201cferal kids\u201d who harass people in the streets and lead some residents to feel unsafe while out with their families.<\/p>\n<p>There are now fewer police on the streets and they don\u2019t tend to care much about incidents in the constituency\u2019s biggest town, Ashton-in-Makerfield, participants said.<\/p>\n<h4 class=\"story-text__heading-large is-centered\">Life isn\u2019t fair in \u201ctwo-tier\u201d Britain<\/h4>\n<p>For the right in British politics, it is now an article of faith that the country is suffering from a \u201ctwo tier\u201d system in which ordinary Brits miss out, often thanks to politically correct decisions that police and others take to satisfy equality laws.<\/p>\n<p>Farage and Conservative Leader Kemi Badenoch have both seized on high-profile cases in recent days to make this point, and in Blue Light News\u2019s focus group, it had clearly landed \u2014 even among some who are going to vote Labour.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/bluelightnews.com\/wp-content\/uploads\/2026\/06\/screenshot-2026-06-11-at-5-14-23-pm.png\" alt=\"The participants in the focus group represented a mix of backgrounds and political identities.\" data-portal-copyright=\"POLITICO\" data-has-syndication-rights=\"0\" data-license-id=\"\" data-licensor-name=\"\" data-title=\"The participants in the focus group represented a mix of backgrounds and political identities.\"><\/p>\n<p>\u201cWe need to come up with a better system that makes it fair for everybody. It is a two-tier system here,\u201d said Peter, the local butcher, who is switching this time from the Conservatives to vote for Labour\u2019s Burnham.<\/p>\n<p>Many in the group agreed that the problem was not just policing, but also a wider sense of unfairness \u2014 that places like London and even Manchester get all the money and attention, leaving towns like Ashton to struggle.<\/p>\n<p>\u201cA lot of the politics, like Andy has said, has been Londonised. We need somebody from up north,\u201d Peter said.<\/p>\n<h4 class=\"story-text__heading-large is-centered\">Traffic jams and warehouses<\/h4>\n<p>Alongside immigration from overseas, the changing nature of <a href=\"https:\/\/www.politico.eu\/article\/andy-burnham-goes-hyper-local-makerfield-vote-looms\/\" target=\"_blank\">the area and its \u201cclose-knit\u201d local community<\/a> was a worry for many in the group. In particular, they raised concerns that plans to build hundreds of new homes and five \u201csuper unit\u201d warehouses would lead to a huge increase in traffic that the already clogged road network would be unable to handle.<\/p>\n<p>The green landscape around Ashton is highly prized, and several people in the group said they did not want fields to be built on, turning their area into another endless suburb like Liverpool or Manchester.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/bluelightnews.com\/wp-content\/uploads\/2026\/06\/britain-politics-6974.jpg\" alt=\"Andy Burnham stands in front of supporters during the launch of his campaign as Labour\u2019s candidate for the Makerfield by-election.\" data-portal-copyright=\"AP\" data-has-syndication-rights=\"0\" data-license-id=\"26142383869740\" data-licensor-name=\"AP Photo\/Ian Hodgson\" data-title=\"Andy Burnham stands in front of supporters during the launch of his campaign as Labour\u2019s candidate for the Makerfield by-election.\"><\/p>\n<h4 class=\"story-text__heading-large is-centered\">\u2018Andy cares\u2019<\/h4>\n<p>Burnham\u2019s record as Mayor of Greater Manchester, the broader area, was seen as a big plus, even by people who were not likely to vote for him.<\/p>\n<p>Participants in the group readily named his achievements at improving local transport infrastructure and hiring more police. Two even said they had in the past gone directly to Burnham with problems they or their families were facing and he had fixed them.<\/p>\n<p>Most of all, there was a sense that <a href=\"https:\/\/www.politico.eu\/article\/andy-burnham-makerfield-rebirth-labour-man-of-the-people-leadership\/\" target=\"_blank\">Burnham, who grew up nearby<\/a> and previously represented people in the area in parliament, understands their lives. Bob, Peter, Emma and Mandy all said they were planning to vote for Burnham next week.<\/p>\n<p>\u201cHe just comes over as if he cares and as if he wants to sort the country out,\u201d said Mandy, who works part-time as a cleaner and merchandizer. \u201cI just think he seems to be a more down-to-earth person who is looking out for people. He seems more genuine.\u201d<\/p>\n<p>Having someone from the North as prime minister would also help their area, several participants said. \u201cWe need better leadership,\u201d added Peter. \u201cWe need somebody who cares and I do feel like Andy cares.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ASHTON-IN-MAKERFIELD, England \u2014 Voters in perhaps the most consequential special election ever held in Britain are angry, and they really want someone to feel their pain. That\u2019s the clear verdict from a special focus group by Public First for Blue Light News of voters in Makerfield, the former mining area in northwest England whose June [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-24082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/posts\/24082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/comments?post=24082"}],"version-history":[{"count":0,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/posts\/24082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/media\/24083"}],"wp:attachment":[{"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/media?parent=24082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/categories?post=24082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluelightnews.com\/category\/politics\/wp-json\/wp\/v2\/tags?post=24082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}