Politics
Poll: The affordability crisis is disrupting politics in one country after another
The affordability crisis that upended global politics last year continues to ripple across some of the world’s biggest democracies — punishing incumbents and undermining longstanding political alliances.
New international POLITICO polling shows the voter frustration with persistent financial strain remains a deeply potent force today. In five major economies, The Blue Light News Poll found ongoing cost-of-living pressures continue to reverberate through politics:
- In the United States, where Donald Trump returned to power on a campaign of economic populism, nearly two-thirds of voters — 65 percent — say the cost of living in the country has gotten worse over the last year.
- In the United Kingdom, where voters ousted the Conservative Party in 2024 after 14 years of rule, 77 percent say the cost of living has worsened.
- In France, where President Emmanuel Macron is grappling with historically low favorability ratings, almost half of all adults — 45 percent — say their country is falling behind comparable economies.
- In Germany, after prolonged infighting over the economy, former Chancellor Olaf Scholz’s governing coalition collapsed last year. There, 78 percent of respondents say the cost of living has gotten worse over the last year.
- And in Canada, a post-pandemic affordability crisis helped fuel a public backlash against then-Prime Minister Justin Trudeau’s government ahead of his resignation earlier this year. The Blue Light News Poll found that 60 percent of adults in the country say the cost of living is the worst they can remember it being.
The results, from Blue Light News and Public First’s first-ever joint international poll, illustrate the uphill battle many leaders face in trying to contain the intertwined economic and political unrest. Five years after the coronavirus pandemic upended the global economy — and as the world contends with competing conflicts and AI rapidly becoming a defining force — meaningful shares of respondents across the U.S., Canada, and Europe’s biggest economies of Germany, the United Kingdom and France view the cost of living as among the biggest issues facing the world right now.
But as leaders seek to address the affordability concerns, many say that their leaders could be doing a lot more to help on the cost of living, but are choosing not to.
That has left incumbent governments grappling with how to manage the rising economic dread — and control the resulting political backlash. It has also created an opportunity for opposition parties on economic messaging.
“For incumbents it’s very difficult to run on these platforms,” said Javier Carbonell, a policy analyst at the European Policy Centre. “Today, center-left and center-right parties are seen as incumbents, and as the ones who are to put the blame.”
Voters are pessimistic about the cost of living
There is a pervasive sense in the five countries that their economies are deteriorating.
In France, 82 percent of adults say the cost of living in the country has worsened over the last year, as do 78 percent of respondents in Germany; 77 percent of adults in the United Kingdom and 79 percent in Canada say the same.
A majority of people in all five countries go even further, saying the cost of living crisis has never been worse.
In a further sign of the trouble facing leaders, the poll results suggest many view affordability as a systemic problem more than a personal one. Majorities across the countries, for example, say the issue of affordability is the high cost of goods, not that they are not paid too little.
In the U.K., roughly two-thirds of adults say the country’s economy has deteriorated — greater than the 46 percent who say their own financial situation has worsened over the last year. That same pattern holds for France, Canada and Germany, suggesting the public holds broad concerns about the economy and affordability that go beyond their individual lives.
While the European Union’s economy is set to grow by 1.4 percent in 2025, the economy in Germany has weakened over the past two years, and is expected to stagnate this year. In France, a series of government policies aimed at addressing cost-of-living concerns have contributed to an exploding national debt, which currently stands at nearly $4 trillion USD.
In the United Kingdom, the results come against a backdrop of sluggish economic growth, with incumbent Prime Minister Keir Starmer struggling to convince voters that his center-left Labour Party can drive down the cost of living.
And in Canada, the country’s deep-seated anxiety is born out by federal inflation data. Statistics Canada reported this week that the consumer price index ticked up 2.2 percent in November compared to the same month in 2024 — nearly a bullseye on the central bank’s 2 percent target.
Negative economic views are shaping politics
Voters’ economic concerns are roiling politics.
In 2024, Trump ran a campaign on economic concerns without having to oversee the economy himself. That dynamic has shifted in recent months, with voters beginning to sour on his handling of the economy, underscoring the difficulty of convincing voters of economic progress amid stubborn cost-of-living concerns.
That feeling of falling behind was particularly acute among European respondents in the Blue Light News Poll, with nearly half of adults in Germany, France and the United Kingdom saying that their country is “generally falling behind other comparable economies.”
That pessimism has pushed many people out of the political process, Carbonell said, “because there’s no expectation that things are going to change.” For others, it’s fueling a search for political alternatives.
“There is this increasing demand for a very anti-system politics,” he said.
In Germany, Chancellor Friedrich Merz made revamping the economy a central campaign promise. But since taking office, he has been preoccupied with geopolitical issues, including the ongoing trade war and the Russia-Ukraine war.
That has become a successful line of attack for Merz’s critics — among them the far-right Alternative for Germany (AfD) party, now polling in first place. The party has accused Merz — whose approval ratings are at an all-time low — of not paying enough attention to the needs of the people in his own country, nicknaming him the “foreign policy chancellor.”
In France, the government is looking to roll back some of the policies it rolled out in response to cost-of-living concerns, but doing so could prove particularly unpopular with a population laser-focused on high costs. It could also fuel anti-establishment parties on the right and left, which have made the issue a central weapon against France’s crumbling political center.
David Coletto, a longtime pollster in Canada and CEO of the firm Abacus Data, has for years tracked affordability concerns — and found widespread concern among most survey respondents.
“This is not a marginal concern or a background anxiety,” he wrote of results from Blue Light News’s November poll. “It is a dominant lived experience that continues to shape how Canadians interpret government performance, leadership, and competing policy priorities, alongside concern about Donald Trump, trade, and global instability.”
Affordability messaging will be a central message in upcoming elections
Affordability will be a central feature of elections across the globe next year — with some of that messaging already underway. In the U.S., Democratic candidates from New York to Georgia focused much of their 2025 campaigns on lowering the costs of living, and both parties are planning to center the issue in the midterms.
“For now, the cost of living remains a warning light rather than a red light for the Carney government,” Coletto wrote. “But the intensity of feeling, combined with seasonal pressures and fragile household finances, means the issue is unlikely to fade quietly into the background.”
Starmer’s government — languishing in the polls and facing local elections in 2026 — has pivoted in recent weeks to a more explicit focus on affordability.
The U.K. government has also floated freezing train fares, lowering energy bills, and boosting the minimum wage in an attempt to solve the affordability crisis, but a record-high level of taxation confirmed at a government-wide budget last month risks blunting its economic message.
In Germany, the issue of affordability may gain new momentum when voters in five federal states head to the polls to elect new state parliaments next year. In Berlin, the far-left Left Party, for example, plans to take a playbook from the affordability-centered campaign of New York’s Zohran Mamdani as a model for the state elections in September.
With local elections also taking place across France next year, and a presidential election in 2027, these issues are likely to continue to take center stage, especially in the larger cities where pricing pressures have been particularly acute.
In Paris, the outgoing center-left administration has been praised for making the city greener and more pedestrian-friendly, but far more needs to be done on affordability, said David Belliard, a member of the outgoing administration and the Green Party’s candidate for mayor.
“We’ve spent a lot of time fighting against the end of the world,” Belliard said, “but maybe not enough helping people make it to the end of the month.”
Blue Light News’s Matt Honeycombe-Foster contributed to this report from the United Kingdom, Victor Goury-Laffont contributed to this report from France, Nette Nöstlinger contributed to this report from Germany and Nick Taylor-Vaisey contributed to this report from Canada.
Politics
Trump endorses John E. Sununu in New Hampshire Senate race over Scott Brown
President Donald Trump on Sunday endorsed former Sen. John E. Sununu in New Hampshire’s open Senate race, boosting a longtime critic over one of his former ambassadors, Scott Brown.
Trump hailed Sununu, who Republicans see as their best chance to flip the blue Senate seat, as an “America First Patriot” in a Truth Social post Sunday afternoon. And Trump said Sununu will “work tirelessly to advance our America First Agenda.”
“John E. Sununu has my Complete and Total Endorsement — HE WILL NOT LET YOU DOWN. MAKE AMERICA GREAT AGAIN — ELECT JOHN E. SUNUNU,” he posted.
Sununu, a moderate who has opposed Trump across his presidential runs, thanked him in a statement and quickly pivoted to talking about his priorities for New Hampshire.
“I want to thank the President for his support and thank the thousands of Granite Staters who are supporting me,” Sununu said. “This campaign has and always will be about standing up for New Hampshire — every single day.”
Trump’s endorsement further tips the scales in an already pitched GOP primary between Sununu and Brown, who represented Massachusetts in the Senate before moving to New Hampshire and running unsuccessfully for Senate there in 2014. He served as Trump’s ambassador to New Zealand and Samoa in his first term, and has been presenting himself as the more Trump-aligned candidate as he courts the MAGA base.
Brown vowed to fight on. And he took a veiled shot at Sununu, accusing him of not being sufficiently dedicated to the MAGA movement.
“I am running to ensure our America First agenda is led by someone who views this mission not as a career path, but as a continuation of a lifelong commitment to service,” Brown said in a post on X. “Let’s keep working.”
The two are competing to take on Democratic Rep. Chris Pappas for the seat being vacated by retiring Democratic Sen. Jeanne Shaheen. Pappas issued a simple response to Trump’s endorsement of Sununu: “I’m Chris Pappas, and I approve this message,” he wrote on X. His campaign manager, Rachel Pretti, said in a statement that Trump’s endorsement “confirms” that Sununu “will sell out Granite Staters to advance his political career.”
Trump’s support for Sununu once would have seemed unfathomable. The scion of a moderate New Hampshire Republican dynasty, Sununu served as a national co-chair of former Ohio Gov. John Kasich’s 2016 presidential campaign and joined his family in backing former U.N. Ambassador Nikki Haley for president against Trump in the 2024 GOP primary.
Ahead of New Hampshire’s 2024 presidential primary, Sununu penned an op-ed lambasting Trump as a “loser.” (Trump went on to win by 11 points). And he later derided Trump’s 2020 election conspiracies as “completely inappropriate.”
Republicans initially were bullish about flipping an open seat in purple New Hampshire that’s already changed hands between parties twice this century — Sununu defeated Shaheen to win the seat in 2002, then lost it to her in 2008 — and coalesced quickly behind the moderate Republican as their best option against Pappas. Sununu received instant backing from the GOP’s Senate campaign arm upon his launch last October and has wracked up endorsements from the majority of Republican senators. He’s also won support from Republican leaders in New Hampshire — all of which Trump noted in his Truth Social post Sunday.
Trump also initially supported Sununu’s younger brother, former Gov. Chris Sununu, running for the Senate seat. Chris Sununu, also a vocal Trump critic, declined to launch a bid, prompting GOP interest in his brother.
But some in Trump’s Granite State MAGA base quickly rejected his endorsement of Sununu, calling it a “slap in the face to grassroots supporters” long loyal to the president.
“The Sununu family openly mocked, degraded, and worked against the America First movement, the President himself, and the policies that energized New Hampshire voters,” a group of MAGA activists wrote on X. “We will continue and intensify our campaign opposition to the Sununu operation.”
Sununu holds a wide lead over Brown in polling of the GOP primary. The latest, a University of New Hampshire online survey of likely primary voters from mid-January, showed Sununu up 48 percent to 25 percent with 26 percent of likely voters undecided. But Pappas is ahead of both Republicans in hypothetical general-election matchups, leading Sununu by 5 percentage points and Brown by 10 percentage points in the UNH poll. The survey of 967 likely GOP primary voters had a margin of error of +/-3.2 percent.
Pappas also outraised both Republicans, bringing in $2.3 million last quarter and amassing a $3.2 million war chest heading into the year. Sununu hauled in $1.3 million and had $1.1 million in cash on hand in his primary campaign account while Brown raised $347,000 through his main account and had $907,000 in the bank.
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