Politics

States jockey to get to the front of the line of Democrats’ 2028 primary

Published

5 months ago

January 16, 2026

At least a half-dozen states applied to be in the early nominating window for 2028’s Democratic presidential campaign, kicking off a contentious battle for securing an influential perch inside the primary calendar.

The usual suspects — New Hampshire, Nevada, South Carolina and Michigan, who made up the early states in Democrats’ 2024 primary calendar, though not in the order set out by the Democratic National Committee — are all back, per their state parties. So is Iowa, hoping to reinsert itself into the process after it was bounced four years ago. Georgia also applied.

Virginia and North Carolina are both seriously considering applying, according to three people familiar with the state’s thinking and granted anonymity to describe private conversations, ahead of the deadline later Friday. Other wild-card states may also still apply before the cutoff, and the DNC declined to comment on which states have applied so far.

The presidential nominating calendar — which states are in it and in what order — will affect how Democratic presidential candidates tailor their strategies heading into a wide-open 2028 primary. It would inform which states to prioritize, where to place staff, how much money each state will cost a campaign — all calculations that have shaped previous presidential primaries. Unsurprisingly, Democrats have a lot of opinions on how that should go.

“The day after the 2026 midterms, people are going to launch into action, so the window needs to be set,” said Jay Parmley, executive director of the South Carolina Democratic Party. “It’s possible they not only start coming, but they could start putting staff on the ground the earliest we’ve ever seen.”

The process to set the process could stretch deep into 2026. Members of the DNC’s Rules and Bylaws Committee charged with setting the calendar are expected to winnow the field of applicants at their Jan. 31 meeting, according to three DNC members involved in the process and granted anonymity to discuss private conversations.

States will then be invited to make presentations to the committee later that spring. One DNC member said they expected the calendar to be set over the summer and voted on by the full DNC at its August meeting, but the timeline could easily shift later into 2026.

Shaking up the presidential nominating calendar started back in 2022, after Iowa’s disastrous 2020 caucuses and accusations that the early states didn’t reflect the party’s racial diversity. Then-President Joe Biden — ahead of what was at the time expected to be a staid primary process — elevated South Carolina even earlier in the order, cut Iowa and added Michigan to the calendar.

Now, DNC officials have pledged to start the process from scratch. They’ve said they want all four regions of the country represented, as well as a potential extra state, to vote ahead of Super Tuesday. DNC members have also emphasized whether states represent racial and geographic diversity, the cost effectiveness for smaller presidential candidates and the general election competitiveness of the states.

“The early states should be swing states,” said Curtis Hertel, chair of the Michigan Democratic Party. “The investments we’re making on the ground [in the primary] are beneficial to the general.”

That’s led to two fights resurfacing: For some states, it’s about just getting into the window; others want to be first. Think Iowa, Michigan and Georgia for those hoping to be invited to the early window party. All three are vying to either return or get into it for the first time.

For Georgia, the path is more complicated. Democrats don’t currently hold the governor’s mansion or the Legislature and almost assuredly won’t have a trifecta after the midterms, meaning they’d need GOP cooperation to move up their primary should the state be selected. But Georgia Democrats are confident they could adjust their date.

“Even if there is a Republican [governor],” after the 2026 election, “Republicans in the past have very much wanted theirs to be earlier as well,” said Charlie Bailey, the Georgia Democratic Party’s chair. “All the logic in the world points to Republicans wanting to move up in their process for their own reasons.”

The second group — including Nevada, New Hampshire and South Carolina — are all pushing for the influential first-place slot. Nevada, in particular, has been aggressive in their lobbying push of DNC members. New Hampshire released a memo last fall, emphasizing they wouldn’t just rely on a “tradition” argument to maintain their first-in-the-nation status.

South Carolina, too, said it wants to keep its spot, after Biden elevated them to the coveted first official spot. (New Hampshire, however, still held its primary first in 2024 despite threats from the DNC, as required under state law.)

“Our hope is that we maintain the position, but, of course, we’ll fully respect the decision and wishes of the RBC, even if we are unhappy,” said Parmley, the South Carolinian.

In a statement, RBC Co-chairs Jim Roosevelt and Minyon Moore said: “The Rules and Bylaws Committee is committed to running a rigorous, efficient, and fair process that will deliver the strongest presidential nominee for our party. We look forward to continuing that work later this month when the committee begins consideration of state applications to hold their contest in the early window of the 2028 Democratic presidential nominating process.”

Samuel Benson contributed to this report. A version of this article first appeared in Blue Light News Pro’s Morning Score. Want to receive the newsletter every weekday? Subscribe to Blue Light News Pro. You’ll also receive daily policy news and other intelligence you need to act on the day’s biggest stories.

Politics

‘Héros canadiens’: Carney cheers Canada’s late win

Published

32 minutes ago

June 28, 2026

Blue Light Newsroom

Canadian Prime Minister Mark Carney celebrated his country’s knockout victory over South Africa on Sunday afternoon, posting — in English and in French, of course — that the squad were, “True Canadian heroes,” and adding, “What a game. What a team. What a country.”

Politics

AI regulation group is biggest spender on World Cup TV ads

Published

32 minutes ago

June 28, 2026

Blue Light Newsroom

Political campaigns and committees spent $740,330 on World Cup advertising during the first two U.S. matches, according to an analysis by AdImpact for Blue Light News.

An artificial intelligence regulation PAC and two political groups allied with Sen. Susan Collins (R-Maine) emerged among the top spenders on TV ads.

Jobs and Democracy PAC, led by former Reps. Chris Stewart (R-Utah) and Brad Carson (D-Okla.) and aimed at backing Republican and Democratic candidates “committed to defending the public interest against those who aim to buy their way out of sensible AI regulation,” spent $240,000 on ads during the U.S. match against Australia on June 19.

Stronger America, an issue advocacy 501(c)(4) organization aligned with Collins, spent $149,000 across the June 12 and June 19 U.S. matches. And Pine Tree Results PAC, also aligned with Collins, spent $76,000 across both matches.

Republicans view Maine’s Senate race, which pits Collins against Democrat Graham Platner, as “the linchpin” in “this year’s fight for control of the Senate,” they have told donors.

“The first U.S. World Cup game was the most watched soccer broadcast in American history,” a GOP operative working on the Maine Senate race, who was granted anonymity to speak candidly, previously told POLITICO. “Maine markets are performing better than national average and the critical Portland DMA has a significant soccer fan base.”

The American Israel Public Affairs Committee super PAC, United Democracy Project, was another big spender, dropping $58,150 during the first U.S. match.

House Majority Forward, the nonprofit aligned with House Democratic leadership, spent $13,450 during the first match. One Nation, the Senate GOP leadership-aligned group, spent $14,500 across both matches.

A collection of other senatorial and gubernatorial candidates also backed ads throughout the first matches. Businessman Perry Johnson, who is running for Michigan governor, spent $43,270.

“In a Michigan summer when people spend more time outside rather than watching regular programming, you have to go to where there are eyeballs,” John Yob, Johnson’s general consultant, told Blue Light News. “World Cup games have become opportunities for friends to gather and watch outdoor TVs on decks, at the lake, and at outdoor bars across the state.”

Politics

The robots are coming … for the beautiful game

Published

2 hours ago

June 28, 2026

Blue Light Newsroom

NEW YORK — As South Korea’s largest automobile manufacturer, Hyundai Motor Group is known for its cars. But now, as one of FIFA’s longest-running commercial partners, it’s using the World Cup stage to announce a new focus: robots.

That ambition is clearly laid out in the FIFA Museum presented by Hyundai in New York City. At the iconic 50 Rockefeller Plaza, a robot dog greets visitors at the entrance, nodding its head up and down and shaking its hind. Another humanoid robot, referred to as Atlas, strikes a pose by the door. Above that door, there’s a banner of Atlas rejoicing with its arms up. Inside the building, Atlas stands with a soccer ball in its hands — it’s a popular photo spot with children.

And once inside the elevator leading up to the exhibition hall, the closing doors reveal yet another picture of Atlas, merged into the iconic image of Diego Maradona hoisting the World Cup trophy in 1986. The robots, they are everywhere.

Aside from the museum, Hyundai has also released a five-part documentary on teaching Atlas to play soccer as part of its World Cup marketing. And to cement the role of its robots in the tournament, a number of its robot dogs have been deployed in stadiums to patrol the area for added security.

The incessant display of robots is meant to send a message: Hyundai is now a robotics company — and it wants the world to know. What better place to advertise that than the largest sporting event on the planet?

Hyundai’s robotics ambitions began in earnest in 2020, when the automaker agreed to acquire a controlling stake in Boston Dynamics, the company behind Atlas and the dog-like robot Spot. Since then, the company has increasingly positioned itself as more than a carmaker, describing robotics as a core pillar of its future and investing in robots that can automate factory work and assist with other industrial tasks. The World Cup campaign is the latest step in that bid.

The effort, of course, is not without controversy. Hyundai’s plan to stock its factories in South Korea with robots has met strong resistance from its union, which fears that the humanoid robots will one day replace factory workers. As talks to negotiate wages and the deployment of these robots has stalled, the union overwhelmingly voted Wednesday to authorize a strike. Industrial action from the union, which is considered one of the largest and most influential in South Korea, would be a blow for Hyundai and cost the company hundreds of millions of dollars.

That labor dispute is notable because it could land in the U.S. as well: Hyundai plans to deploy its Atlas humanoid robots in the U.S. by 2028, starting with the Hyundai Motor Group Metaplant America in Georgia, ultimately deploying more than 25,000 robots.

It’s why the PR push for Atlas during the World Cup is so crucial to Hyundai. Hyundai Motor Group is one of FIFA’s select group of global sponsors, ensuring that no other automakers can advertise at official World Cup locations worldwide. When Hyundai renewed its sponsorship contract with FIFA in 2023, it included Boston Dynamics to “showcase future mobility solutions,” as a press release put it at the time.

Within the FIFA Museum, visitors look at the robots with awe rather than the fear associated with job loss and an uncertain future. At a table dedicated to miniature Atlas figures recreating iconic goal celebration poses — Lionel Messi raising his fingers to the sky, Son Heung-min making a camera gesture, Cristiano Ronaldo throwing his arms down — people lean in to take pictures, widening their eyes at the display.

“Mobility and robotics turn every match into a glimpse of new talent, energy, and possibilities,” a nearby sign about Hyundai’s future reads — a promise of optimism that can only be bottled inside the World Cup bubble.