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Dems look to capitalize on Trump’s weakening with Latinos

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7 months ago

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Democrats believe they have an opening to reclaim Latino voters that fled the party last year — but a prominent Latino-focused group argued the party needs to present a message that’s more than just anti-Donald Trump.

Trump’s approval among Latino voters has tapped new lows, continuing a months-long plunge in support among the voting bloc Republicans are relying on to sustain their strongholds in the midterms, according to polling sponsored by Latino voter group Somos Votantes and its affiliated PAC that was shared first with Blue Light News.

Trump’s personal favorability is underwater by 26 points among Latino voters, according to a survey conducted by GSG. The drop continues a sustained slump among the demographic that has only worsened since the beginning of the year, and sank another 6 points since September.

But the new polling offers an equally grim outlook on Trump’s handling of the economy — an issue the administration has touted as one of their top achievements and a ballot issue both sides of the aisle have identified as a main decider in top races. Trump is underwater by 30 points on the issue, dipping from 38 percent approval in May to 34 percent in November.

“The reality is that Donald Trump promised to slash prices on day one,” said Melissa Morales, Somos’ president. “That was something that he repeated over and over and that he certainly hasn’t delivered on. What we need to see as we move into next year is that Latino voters are looking for a positive economic vision to believe in. The side that can deliver that in a real way will win over Latino voters.”

Latino voters who swung toward Trump in 2024 rebounded back toward Democrats in this cycle’s off-year races, with the Democratic candidates in both New Jersey and Virginia winning heavily Latino areas. Democrats have heralded these wins as a sign that their messaging on affordability offers the party a chance to harness Latino voters back to the party base, a takeaway Morales said the survey reaffirms.

“The Democratic message can’t just be anti-Trump,” she said. “It has to be providing Latino voters with a positive economic vision for the future and giving them something to believe in.”

“That’s the sort of vision that Latino voters are looking for right now, and that if Democrats want to win Latino voters back over, that they will have to provide,” she added.

Republicans have largely dismissed the party’s recent struggles with Latinos, saying the GOP will bounce back by the midterms. They point to their inroads with Latino voters in recent cycles, noting Trump’s historic gains in 2024 as well as a string of wins in some majority-Latino congressional districts.

“Democrats have ignored Hispanic communities over the past nine years while millions of working families rejected their radical, socialist agenda,” Christian Martinez, the National Republican Congressional Committee’s national Hispanic press secretary, told POLITICO last week. “Republicans will continue to earn the support of Hispanic voters because we are working to deliver opportunity, security, and a better life.”

A majority of Latino voters in the Somos poll overwhelmingly reported extreme concern with the rising cost of living at 64 percent. The polling suggested that Democrats could capitalize on this concern, with Latinos largely holding Republicans responsible for the state of the economy: 45 percent say they blame the GOP for the rising cost of living, compared to 24 percent who blamed Democrats.

“Latino voters are genuinely worried about making sure that they make ends meet,” said pollster Rosa Mendoza. “And I think Republicans having that be one of their core messages as they were heading into the election in 2024, and yet being very much on the back burner — it’s not helping them.”

Global Strategy Group conducted the national poll of 800 Latino registered voters from Nov. 4 to 12. It has a margin of error of plus-or-minus 3.5 percentage points.

A version of this article first appeared in Blue Light News Pro’s Morning Score. Want to receive the newsletter every weekday? Subscribe to Blue Light News Pro. You’ll also receive daily policy news and other intelligence you need to act on the day’s biggest stories.

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The money runs out: Socialism, on the rise in NYC, is being routed elsewhere

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July 1, 2026

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The money runs out: Socialism, on the rise in NYC, is being routed elsewhere

Follow the money, and it is clear why socialism is vanishing from Latin America and thriving in America’s blue cities at the same time…
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GOP split on path forward after birthright citizenship blow

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July 1, 2026

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In today’s issue: ▪ GOP divided on birthright citizenship plan ▪ DSA topples another incumbent in Denver ▪ House takes off after SAVE America Act standoff ▪ NPR explains mistaken Alito report Republicans on Capitol Hill are divided over the best path forward after the Supreme Court rejected President Trump’s effort to restrict birthright citizenship through…
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After primary flop, San Jose’s mayor banks on World Cup bounce

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18 minutes ago

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July 1, 2026

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Matt Mahan suffered a disappointing finish in California’s gubernatorial primary last month, but the World Cup has offered the mayor of Silicon Valley’s largest city the chance of an immediate remontada.

His home San Jose, riding a sports tourism surge, stands to gain more economically today as the U.S. national team opens knockout play in Santa Clara. Mahan told Blue Light News on Friday that he had not yet attended a match in the bordering city, but had been soaking in the action at watch parties in San Jose, where attendees have been so numerous they’ve begun watching from the tops of nearby parking garages to get a better view.

A FIFA official watch party in downtown San Jose’s San Pedro Square is streaming all 104 games and has hosted more than 300,000 fans, by the city’s count.

“It’s been just an incredible experience,” Mahan said. “We’re on track to double, if not triple, the amount of attendance we expected.”

A shooting a block from the venue Sunday evening was a reminder of the security challenges posed by such large gatherings, but city officials said the deadly incident wasn’t connected to the event and didn’t occur while matches were being streamed. Watch parties resumed on Monday and are set to carry on through the tournament — with an additional screen to spread out the crowds.

The U.S. match against Bosnia and Herzegovina today will be the last of six tournament games played in the South Bay, capping a banner sports year in which the region hosted the Super Bowl and NCAA March Madness games. San Jose officials tweaked their plans for the lineup’s longest and only international competition based on how the other events went, adding TVs to watch parties and looking for ways to limit congestion, Mahan said.

“One of the things we learned during the NFL Super Bowl experience was that it got fairly congested in the middle of the action, and we want to spread people out a little bit more, and so we’ve, we’ve got multiple screens up there, very large screens, so there’s no reason to crowd up front,” Mahan said.

Local governments coordinated to plan for the string of high-profile events, and San Jose hired dedicated staff to prepare for them. The planning, overseen by former Olympic short track speed skater Tommy O’Hare, took two years, while the city became involved in seeking the U.S., Mexico and Canada’s joint bid to host the World Cup over a decade ago.

The city embarked on a marketing campaign to attract visitors to San Jose Mineta International Airport — a lesser-known hub than SFO but one just minutes driving from Levi’s Stadium. Mahan opted not to name names over security concerns, but he said “a ton” of foreign dignitaries have landed at SJC during the tournament.

Representatives from China, South Korea and a half-dozen other countries were set to attend an overlapping summit in San Jose on international innovation and investment this week, mingling with expected attendees from Bay Area tech giants including NVIDIA and Apple.

But the mayor — a Democrat who finished sixth in the state’s jungle primary for governor in June — said the focus during the tournament has been less on fostering international relationships than on the fan experience.

“Our North Star has been, you know, whether you can afford a ticket to the big game, we want you to be able to have a fun, accessible, and memorable World Cup experience in downtown San Jose,” Mahan said. “I think we’ve proven that we’re offering that.”

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